” We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten . ”

OVERHYPED YET UNDERVALUED

The web is about virtuous spirals Refer to glossary for description

Of course, technology matters Today: HTML + XML Tomorrow: HTML + XML + XAML/MXML (rich clients)

Today: HTML + XML

Tomorrow: HTML + XML + XAML/MXML (rich clients)

It leads to links, links, links Small world (Scale-free) network effect Incremental growth Preferential attachment

Small world

(Scale-free) network effect

Incremental growth

Preferential attachment

A handful of buzzwords UGC, Wikis and collaboration Syndication Conversational Marketing Honesty ROI (Relationship, Opinion, Identity) Youcracy Social Media

UGC, Wikis and collaboration

Syndication

Conversational Marketing

Honesty ROI (Relationship, Opinion, Identity)

Youcracy

Social Media

Gilles Deleuze and Félix Guattari used the term “rhizome” to describe theory and research that allows for multiple, non-hierarchical entry and exit points in data representation and interpretation The idea is not new

Class consciousness Means of production (lumpen)ProNetariat Infrastructure and Superstructure Media Feudalism

A new generation “ My mates are my media” Virtual connections are deepening real friendships For information, youths tend to trust unknown peers more than established medias

“ My mates are my media”

Virtual connections are deepening real friendships

For information, youths tend to trust unknown peers more than established medias

New attitudes towards advertising

A holy grail

“ The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.” Chris Anderson, editor in chief, wired

“ The companies that will prosper will be those that switch out of lowest-common-denominator mode and figure out how to address niches.”

Chris Anderson, editor in chief, wired

A lot of hype Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices) 6300 Second life users in Belgium

Delicious (social bookmarking): 0.5% of global reach, 1.5 monthly visits per user and an average of 1 minute per visit

Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices)

6300 Second life users in Belgium

Where are the Belgian users?

Microsoft is focusing on Real Life networks

Social media in Belgium Source: comscore may 2007 (15+)

Preferred networks Source: Metrixlab- MSN Social Networks Europe, n=200

Microsoft 2.1

From gadget mashups to Advanced composite applications

From gadget mashups to

Advanced composite applications

Popfly & Silverlight

Popfly & Silverlight

Microsoft and the permanent revolution “ Friends are thieves of time.” Francis Bacon

“ Friends are thieves of time.” Francis Bacon

Microsoft and the permanent revolution “ There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” Steve Ballmer

“ There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” Steve Ballmer

Microsoft and the permanent revolution No amount of skillful invention can replace the essential element of imagination. Edward Hopper

No amount of skillful invention can replace the essential element of imagination. Edward Hopper

Thank You