Aestetix, Jeff Katz- May 2013Who’s Looking atYou, Kid?Exploring digital tracking technology and social implications.
Imagine a future...http://dcclothesline.com/wp-content/uploads/2013/05/Obama-Big-Brother.jpg
We’re heeeere!http://i.usatoday.net/yourlife/_photos/2011/07/27/Cellphones-dont-up-cancer-risk-in-kids-4F8GU96-x-large.jpg
Examples ofTracking✤ Nearbuy
Examples ofTracking✤ Euclid Analytics
✤ You are not your data.✤ The more data there is, the more powerthere may be.✤ How much is this power worth?I feel uneasy...
FromVillage to City
Several privacy concerns:✤ Who gets to see where I am 
and when I’m there?✤ Who owns my data?✤ What can they do with my da...
This got us thinking...✤ “They who can give up essential libertyto obtain a little temporary safety,deserve neither libert...
Introduce OpenBeacon✤ Started as CCC Sputnik in 2006 
by Milosch and Brita Meriac✤ Real-time location tracking
using activ...
Hardware specs✤ 2.4ghz ISM band✤ Hardware is free, open source,Creative Commons licensed✤ Nordic semiconductor nRF24L01P✤ ...
From 24c3: Leica’s Dream✤ Visual for 24c3 (2007)✤ Written by Benjamin Maus✤ http://old.allesblinkt.com/project/leicas-dream
Leica’s Dream
The Last HOPE (2008)✤ Introduced “The AMD Project”✤ Attendee Meta-Data - social network ✤ Data mining wet dream✤ (HOPE is ...
TLHVisuals: Leica 2.0
TLHVisuals: Social Network
TLHVisuals: Zones
TLHVisuals:Ajax
TLHVisuals: Rooms
TLHVisuals:Avatars
TLHVisual: Statistics
Other deployments✤ The Next HOPE (2010)✤ Brucon 2011✤ Disease tracking (sociopatterns.org)
✤ Possible use cases:✤ Conferences✤ Art installations✤ Museums✤ Trade shows✤ Access control systems✤ Search and rescue✤ He...
✤ Good reasons for being tracked: 911emergency services, health care,law enforcement✤ Bad reasons: misplacedaccountability...
✤ The attribution challengeWhy track at all?
✤ The myth of "universally persistentidentity"✤ IDESG/NSTIC (from the ObamaAdministration)Modern attribution efforts
Questions?✤ aestetix✤ aestetix@aestetix.com, @aestetix✤ Jeff Katz✤ kraln@kraln.com, @kraln
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Jeff Katz. Who's Looking at You, Kid?

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Jeff Katz. Who's Looking at You, Kid?

  1. 1. Aestetix, Jeff Katz- May 2013Who’s Looking atYou, Kid?Exploring digital tracking technology and social implications.
  2. 2. Imagine a future...http://dcclothesline.com/wp-content/uploads/2013/05/Obama-Big-Brother.jpg
  3. 3. We’re heeeere!http://i.usatoday.net/yourlife/_photos/2011/07/27/Cellphones-dont-up-cancer-risk-in-kids-4F8GU96-x-large.jpg
  4. 4. Examples ofTracking✤ Nearbuy
  5. 5. Examples ofTracking✤ Euclid Analytics
  6. 6. ✤ You are not your data.✤ The more data there is, the more powerthere may be.✤ How much is this power worth?I feel uneasy...
  7. 7. FromVillage to City
  8. 8. Several privacy concerns:✤ Who gets to see where I am 
and when I’m there?✤ Who owns my data?✤ What can they do with my data?✤ Can I opt-out?
  9. 9. This got us thinking...✤ “They who can give up essential libertyto obtain a little temporary safety,deserve neither liberty nor safety.”
Benjamin Franklin✤ Let’s find out what happens!http://thehistoryjunkie.com/wp-content/uploads/2011/08/benjamin-franklin1.jpg
  10. 10. Introduce OpenBeacon✤ Started as CCC Sputnik in 2006 
by Milosch and Brita Meriac✤ Real-time location tracking
using active RFID✤ Deployed at CCC, HOPE, 
Brucon, and other conferences
  11. 11. Hardware specs✤ 2.4ghz ISM band✤ Hardware is free, open source,Creative Commons licensed✤ Nordic semiconductor nRF24L01P✤ Low cost hardware
  12. 12. From 24c3: Leica’s Dream✤ Visual for 24c3 (2007)✤ Written by Benjamin Maus✤ http://old.allesblinkt.com/project/leicas-dream
  13. 13. Leica’s Dream
  14. 14. The Last HOPE (2008)✤ Introduced “The AMD Project”✤ Attendee Meta-Data - social network ✤ Data mining wet dream✤ (HOPE is still alive, thanks 
to the bad economy)http://www.thelasthope.org/pressrel_badge.png
  15. 15. TLHVisuals: Leica 2.0
  16. 16. TLHVisuals: Social Network
  17. 17. TLHVisuals: Zones
  18. 18. TLHVisuals:Ajax
  19. 19. TLHVisuals: Rooms
  20. 20. TLHVisuals:Avatars
  21. 21. TLHVisual: Statistics
  22. 22. Other deployments✤ The Next HOPE (2010)✤ Brucon 2011✤ Disease tracking (sociopatterns.org)
  23. 23. ✤ Possible use cases:✤ Conferences✤ Art installations✤ Museums✤ Trade shows✤ Access control systems✤ Search and rescue✤ Health careSome other ideas:
  24. 24. ✤ Good reasons for being tracked: 911emergency services, health care,law enforcement✤ Bad reasons: misplacedaccountability, lack of agency✤ Key point: how are you able toconsent, if at all?Is tracking evil?
  25. 25. ✤ The attribution challengeWhy track at all?
  26. 26. ✤ The myth of "universally persistentidentity"✤ IDESG/NSTIC (from the ObamaAdministration)Modern attribution efforts
  27. 27. Questions?✤ aestetix✤ aestetix@aestetix.com, @aestetix✤ Jeff Katz✤ kraln@kraln.com, @kraln

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