Knowledge for Success Online Marketing SummitPresentation Transcript
Gateway To Your Business Network Presented Friday October 28, 2011 Knowledge for Success Succeed at Online Marketing Fort Worth, Texas Hattimer Search & Social Media www.linkedin.com/in/paulhattimer @phattimer www.facebook.com/paulhattimer
Linkedin Gateway To Your Business Network Linkedin Learning Leveraging Linking
LinkedIn beginner? LinkedIn Pro? Some new features for you! Skills, Groups,Volunteer and Signal Using LinkedIn to find key employees, leads, jobs and opportunities From strangers- to friends- to customers. LinkedIn not just for job seekers anymore! Linkedin Gateway To Your Business Network
Linkedin Gateway To Your Business Network What’s New? Do you have skills? Are you a groupie? Have something to… Signal? Do you volunteer?
Linkedin Gateway To Your Business Network LinkedIn is a free business social networking site that allows users to create a professional profile visible to others LinkedIn links customers, companies and suppliers LinkedIn links you to your future career LinkedIn links employers and job seekers
How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users. Good ideas bring competition… BranchOut BeKnown Google + Hurting job boards LinkedIn does not replace networking. It is a tool to facilitate networking.
LinkedIn Search Engine – Algorithms
40 times more likely to be found if profile is 100%
Recommendations double key word strength for job with recommendation
Internet Search Engines
Google loves LinkedIn
Does it make sense to reader?
Getting to 100%
A current position.
Two past positions.
A profile photo.
At least three recommendations . LinkedIn doesn’t tell you this, but you get 5% for each recommendation, up to a maximum of 15%.
Do not spam for connections! Intentionally or unintentionally Obey the rules of the blue box. No email address and no contact information. Build Your Profile Important rules of the road!
Search Engine Optimization
The fight for number 1
Lists network connections first
Seek what you want to become
Remember the computer scans and people scan
Template is a guide
Use sections for your purposes
Build Your Profile Keywords
Summary Who you are What you do Why you do it better Use Specialties Interests and Skills to load keywords. Use Conact Info to write closing that may also be a call to action. Creatively use the LinkedIn template
Search for continuing education. Let people know what you have been studying and following.
Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.
Create a powerpoint to highlight your career or your business. Search for other presentations.
Linkedin Gateway To Your Business Network Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal LinkedIn Mobile for Smart Phones and Blackberries Limited but convienent Caveat
Do not spam for connections! Intentionally or unintentionally Going Mobile Card Munch
LinkedIn Mobile New and Improved! Use Interests to load keywords. Use Conact Info to write closing that may also be a call to action. Going Mobile!
Next Steps Robust Profile LinkedInAnswers Polls News Blogs Hootsuite Twitter Advanced Search Linkedin Gateway To Your Business Network
Google loves LinkedIn! Your profile gets you noticed
LinkedIn grows your network to help you find customers
Provides you with research tools for sales calls and training
Your network continues to be an asset as you and the company move forward