Presented Saturday February 25, 2012    Hattimer Search & Social Media        Linkedin.com/in/paulhattimer    @phattimer F...
LinkedinGateway To YourBusiness Network                   Paul Hattimer, CCM                      Linkedin                ...
   Paul Hattimer, CCM    ◦ LinkedIn      100% Complete      LinkedIn Apps    ◦ Facebook      Personal Page      Busin...
   Real life examples    ◦ Screen shots   Old School – New Tech   The best and worst thing about Social Media.    ◦ How...
“If you do not know       where     you are goingThen anywhere is fine”                         5
“Begin with the end in mind”                               6
 Two   main reasons ◦ To be found in an internet search ◦ To engage people
 Inbound   Marketing - New ◦ Pull Marketing Outbound   Marketing - Old ◦ Push Marketing
100’s of Platforms
The Big Three  Google +              FacebookBusiness Page         Business Page
P 43
The Decline of the Economy
LinkedInGateway To YourBusiness Network                      LinkedIn links                                      employers...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                                                ABOUT                        ...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS 2011Credits: Amodiovalerio Verde
   LinkedIn Search Engine – Algorithms    ◦ 40 times more likely to be found if profile is 100%    ◦ Recommendations doub...
Settings   Home   Profile   Contacts   Groups   Companies
Seen or Unseen
Staying Top of Mind
Getting Dressed for the Internet
 Industry and postal code A current position with description Two more positions Education At least 3 skills Profile...
SummaryWho you areWhat you doWhy you do it betterUse Specialties           CreativelyInterests and Skills toload keywords....
Build Your ProfileImportant rules of the road!       Do not spam for         Obey the rules of       connections!         ...
LIONS LinkedInGuidelines
LinkedinGateway To YourBusiness Network      Events      •Search for continuing education.      Let people know what you h...
Connection Builders
Drill Down and Find Facts
LinkedIn Search
LinkedInGateway To YourBusiness Network                   Twitter, Facebook and                   LinkedIn                ...
   Profiles to 100%   Vanity URL   Frequent status updates   Prominent Contact Info   Personable Summary   Specialti...
Using an Aggregator
The Whole World in Your Hand
   Opening View
   4 Choices
   Invitations and    Messages
   Your Profile
   Groups
LinkedinGateway To YourBusiness Network                    Robust                 Facebook                    Profile     ...
SummarySummary• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you findcustomer...
   Learning    • Profile Optimization $150    • LI Business Page $75 - $225    • Social Media Training $75 per hour   Le...
   Employee Search Service Using    The Power of LinkedIn    ◦   LinkedIn Ad and Job Description    ◦   Unlock LinkedIn M...
68
Helpful Links• Youtub.com• Wordle.net• Klout.com• Alternion.com• Tweetdeck.com• Hootsuite.com•Facebook.com/hubspot• Facebo...
LinkedinGateway To YourBusiness Network     Thank You!     Paul Hattimer, CCM     In/paulhattimer     @phattimer     faceb...
Bonus InformationDo not spam forconnections!Intentionally orunintentionally
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
IAAP Hattimer LinkedIn presentation
Upcoming SlideShare
Loading in...5
×

IAAP Hattimer LinkedIn presentation

1,370

Published on

Introduction to Social Media and an entry level presentation on LinkedIn.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,370
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Here are some definitions of Social Media to consider when discussing what Social Media is and isn’t. Reinforce with students that the key to marketing on Facebook is learning how to engage customers in a dialog."A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction."http://searchenginewatch.com/page/glossary"Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website."www.onlinematters.com/glossary.htmSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. en.wikipedia.org/wiki/Social_media
  • Transcript of "IAAP Hattimer LinkedIn presentation"

    1. 1. Presented Saturday February 25, 2012 Hattimer Search & Social Media Linkedin.com/in/paulhattimer @phattimer Facebook.com/paulhattimer
    2. 2. LinkedinGateway To YourBusiness Network Paul Hattimer, CCM Linkedin Learning Leveraging Linking
    3. 3.  Paul Hattimer, CCM ◦ LinkedIn  100% Complete  LinkedIn Apps ◦ Facebook  Personal Page  Business Page  Ad Campaign ◦ Twitter  Followers 3
    4. 4.  Real life examples ◦ Screen shots Old School – New Tech The best and worst thing about Social Media. ◦ How we will learn today 4
    5. 5. “If you do not know where you are goingThen anywhere is fine” 5
    6. 6. “Begin with the end in mind” 6
    7. 7.  Two main reasons ◦ To be found in an internet search ◦ To engage people
    8. 8.  Inbound Marketing - New ◦ Pull Marketing Outbound Marketing - Old ◦ Push Marketing
    9. 9. 100’s of Platforms
    10. 10. The Big Three Google + FacebookBusiness Page Business Page
    11. 11. P 43
    12. 12. The Decline of the Economy
    13. 13. LinkedInGateway To YourBusiness Network LinkedIn links employers and job seekers LinkedIn is a free business social LinkedIn links networking site that customers, comp allows users to anies and create a suppliers professional profile visible to others LinkedIn links you to your future career
    14. 14. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 ABOUT 147 MILLION* LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrationsCredits: Amodiovalerio Verde
    15. 15. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012Credits: Amodiovalerio Verde
    16. 16. LINKEDIN DEMOGRAPHICS 2011Credits: Amodiovalerio Verde
    17. 17.  LinkedIn Search Engine – Algorithms ◦ 40 times more likely to be found if profile is 100% ◦ Recommendations double key word strength for job with recommendation Internet Search Engines ◦ Google loves LinkedIn PEOPLE ◦ Does it make sense to reader?
    18. 18. Settings Home Profile Contacts Groups Companies
    19. 19. Seen or Unseen
    20. 20. Staying Top of Mind
    21. 21. Getting Dressed for the Internet
    22. 22.  Industry and postal code A current position with description Two more positions Education At least 3 skills Profile photo At least 50 connections
    23. 23. SummaryWho you areWhat you doWhy you do it betterUse Specialties CreativelyInterests and Skills toload keywords. use the LinkedInUse Conact Info to templatewrite closing that mayalso be a call toaction.
    24. 24. Build Your ProfileImportant rules of the road! Do not spam for Obey the rules of connections! the shaded box. Intentionally or No email address unintentionally and no contact information.
    25. 25. LIONS LinkedInGuidelines
    26. 26. LinkedinGateway To YourBusiness Network Events •Search for continuing education. Let people know what you have been studying and following. Boxnet •Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters. Slideshare •Create a powerpoint to highlight your career or your business. Search for other presentations.
    27. 27. Connection Builders
    28. 28. Drill Down and Find Facts
    29. 29. LinkedIn Search
    30. 30. LinkedInGateway To YourBusiness Network Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal
    31. 31.  Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Effective use of apps Closing Call to Action
    32. 32. Using an Aggregator
    33. 33. The Whole World in Your Hand
    34. 34.  Opening View
    35. 35.  4 Choices
    36. 36.  Invitations and Messages
    37. 37.  Your Profile
    38. 38.  Groups
    39. 39. LinkedinGateway To YourBusiness Network Robust Facebook Profile Fan Page Hootsuite Next LinkedIn Video Steps Answers Twitter Advanced Blogs Search
    40. 40. SummarySummary• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you findcustomers• Provides you with research tools for sales calls and salestraining• Your network continues to be an asset as you and thecompany move forward
    41. 41.  Learning • Profile Optimization $150 • LI Business Page $75 - $225 • Social Media Training $75 per hour Leveraging • Search and Use Training $75 per hour Linking • Combining Twitter, Facebook Business Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour
    42. 42.  Employee Search Service Using The Power of LinkedIn ◦ LinkedIn Ad and Job Description ◦ Unlock LinkedIn Matches ◦ Review applicants ◦ Conduct phone interviews ◦ Present 3 to 5 final candidates ◦ $1,500 - $2,500
    43. 43. 68
    44. 44. Helpful Links• Youtub.com• Wordle.net• Klout.com• Alternion.com• Tweetdeck.com• Hootsuite.com•Facebook.com/hubspot• Facebook.com/paulhattimer• Linkedin.com/in/paulhattimer
    45. 45. LinkedinGateway To YourBusiness Network Thank You! Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-1757 phattimer@gmail.com
    46. 46. Bonus InformationDo not spam forconnections!Intentionally orunintentionally

    ×