Inbound Marketing: benchmarks & statistics (source: 7,000 businesses)

354 views

Published on

Kengetallen en benchmarks, op basis van input van meer dan 7.000 (MKB) bedrijven. Inbound marketing en sales zijn effectief, maar hoef effectief precies? En wat zijn ervaringscijfers als het gaat om bijvoorbeeld bloggen, sociale media en online lead generatie in B2B? Doe jullie voordeel met deze ervaringscijfers vanuit diverse branches.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
354
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Inbound Marketing: benchmarks & statistics (source: 7,000 businesses)

  1. 1. 7,000+Businesses from MARKETING BENCHMARKS
  2. 2. If I increase my blogging frequency from once a month to twice a week, what impact will I see? Good inbound marketing & sales takes work, but how much more work will it take to make the difference for us as small or medium sized business?
  3. 3. This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets---think web pages, blogging, landing pages, Twitter & more. Note: report based on information from North America, Europe incl Netherlands.
  4. 4. By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of what it takes to get the results you seek.
  5. 5. ABOUT THIS STUDY This study is based on real results from HubSpot’s 7,000+ customers. In order to get you comparable data to support your marketing investment decisions, we analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities. We specifically looked at website pages, landing pages, blogging, Twitter reach, and Facebook reach.
  6. 6. ABOUT THE DATA The graphs in this presentation provide index numbers for either traffic and lead volume. We used index numbers to standardize results across the 7,000 businesses and make them more comparable for you. (If you’re curious, the index numbers are based on a base level of 100 times the ratio to the base value.) Finally, the underlying growth was calculated using median values of HubSpot’s customer base.
  7. 7. How will increasing the amount of content impact my incoming traffic? CONTENT IMPACT
  8. 8. - 500 1.000 1.500 2.000 2.500 TRAFFIC INDEX WEBSITE PAGES IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC
  9. 9. 0 500 1000 1500 2000 2500 3000 3500 4000 TRAFFIC INDEX WEBSITE PAGES B2B B2C IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  10. 10. - 200 400 600 800 1.000 1.200 1.400 1.600 LEADS INDEX WEBSITE PAGES 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF WEBSITE CONTENT ON INBOUND TRAFFIC BY COMPANY SIZE
  11. 11. COMPANIES WITH 51 TO 100 PAGES GENERATE COMPANIES WITH OVER 50 EMPLOYEES AND 1,000+ WEB PAGES SEE WITH 1 TO 50 PAGES. MORE TRAFFIC THAN COMPANIES 9.5X MORE TRAFFIC THAN COMPANIES WITH UNDER 51 PAGES. 48%
  12. 12. How will increasing the amount of content impact my lead generation? CONTENT IMPACT
  13. 13. - 200 400 600 800 1.000 1.200 1.400 1.600 NEW LEADS INDEX WEBSITE PAGES IMPACT OF WEBSITE CONTENT ON INBOUND LEADS
  14. 14. 0 200 400 600 800 1000 1200 1400 1600 NEW LEADS INDEX WEBSITE PAGES B2B B2C IMPACT OF WEBSITE CONTENT ON INBOUND LEADS FOR B2B & B2C COMPANIES
  15. 15. 0 200 400 600 800 1000 1200 LEADS INDEX WEBSITE PAGES 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF WEBSITE CONTENT ON INBOUND LEADS BY COMPANY SIZE
  16. 16. BOTH B2B & B2C COMPANIES WITH 101 TO 200 PAGES GENERATE 2.5x MORE LEADS THAN THOSE WITH 50 OR FEWER PAGES.
  17. 17. How many more landing pages do I need to increase my leads? LANDING PAGE IMPACT
  18. 18. 0 100 200 300 400 500 600 NEW LEADS INDEX LANDING PAGES IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION
  19. 19. 0 100 200 300 400 500 600 NEW LEADS INDEX LANDING PAGES B2B B2C IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION FOR B2B & B2C COMPANIES
  20. 20. 0 100 200 300 400 500 600 LEADS INDEX LANDING PAGES 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION BY COMPANY SIZE
  21. 21. MOST COMPANIES DO NOT SEE AN INCREASE IN LEADS WHEN INCREASING THEIR TOTAL NUMBER OF LANDING PAGES FROM 1-5 TO 6-10. FROM INCREASING LANDING PAGES FROM 10 TO 15. 55% INCREASE IN LEADS COMPANIES SEE A
  22. 22. How much more do I need to blog per month to increase my website traffic? BLOGGING IMPACT
  23. 23. 0 100 200 300 400 500 600 TRAFFIC INDEX MONTHLY BLOG POSTS IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC
  24. 24. 0 100 200 300 400 500 600 700 800 TRAFFIC INDEX MONTHLY BLOG POSTS B2B B2C IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  25. 25. - 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000 TRAFFIC INDEX TOTAL BLOG POSTS 1 to 10 11 to 50 51 or more IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC BY COMPANY SIZE
  26. 26. COMPANIES THAT BLOG 15 OR MORE TIMES PER MONTH GET 5x MORE TRAFFIC THAN COMPANIES THAT DON’T BLOG. SMALL BUSINESSES (1 TO 10 EMPLOYEES) TEND TO SEE THE BIGGEST GAINS IN TRAFFIC WHEN THEY POST MORE ARTICLES.
  27. 27. How much more do I need to blog per month to increase my leads? BLOGGING IMPACT
  28. 28. 0 200 400 600 800 1000 1200 NEW LEADS INDEX MONTHLY BLOG POSTS IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS
  29. 29. 0 200 400 600 800 1000 1200 1400 1600 1800 NEW LEADS INDEX MONTHLY BLOG POSTS B2B B2C IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  30. 30. - 20 40 60 80 100 120 140 160 NEW LEADS INDEX TOTAL BLOG POSTS 1 to 10 11 to 50 51 or more IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC BY COMPANY SIZE
  31. 31. COMPANIES THAT INCREASE BLOGGING FROM 3-5X/MONTH to 6-8X/MONTH ALMOST DOUBLE THEIR LEADS. B2B COMPANIES THAT BLOG ONLY 1-2X/MONTH GENERATE 70% MORE LEADS THAN THOSE WHO DON’T BLOG.
  32. 32. How many more total blog posts do I need to impact my traffic? BLOGGING IMPACT
  33. 33. 0 100 200 300 400 500 600 700 TRAFFIC INDEX TOTAL BLOG POSTS IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC
  34. 34. 0 200 400 600 800 1000 1200 TRAFFIC INDEX TOTAL BLOG POSTS B2B B2C IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  35. 35. - 100 200 300 400 500 600 700 800 900 TRAFFIC INDEX TOTAL BLOG POSTS 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND TRAFFIC BY COMPANY SIZE
  36. 36. AN AVERAGE COMPANY WILL SEE A 45% GROWTH IN TRAFFIC WHEN INCREASING TOTAL BLOG ARTICLES FROM 11- 20 TO 21-50 ARTICLES. B2C COMPANIES SEE A 59% INCREASE IN TRAFFIC AFTER GROWING TOTAL BLOG ARTICLES FROM 100 TO 200 TOTAL.
  37. 37. How many more total blog posts do I need to impact my leads? BLOGGING IMPACT
  38. 38. 0 100 200 300 400 500 600 NEW LEADS INDEX TOTAL BLOG POSTS IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS
  39. 39. 0 100 200 300 400 500 600 700 NEW LEADS INDEX TOTAL BLOG POSTS B2B B2C IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS FOR B2B & B2C COMPANIES
  40. 40. 0 100 200 300 400 500 600 700 NEW LEADS INDEX TOTAL BLOG POSTS 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF TOTAL PUBLISHED BLOG POSTS ON INBOUND LEADS BY COMPANY SIZE
  41. 41. THE AVERAGE COMPANY WITH 100 OR MORE TOTAL BLOG ARTICLES IS MORE LIKELY TO EXPERIENCE CONTINUED LEAD GROWTH. COMPANIES WITH OVER 200 BLOG ARTICLES HAVE >5X THE LEADS THAN THOSE WITH 10 OR FEWER.
  42. 42. How much will growing my Twitter following improve my website traffic? TWITTER IMPACT
  43. 43. - 100 200 300 400 500 600 700 800 TRAFFIC INDEX TWITTER FOLLOWERS IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC
  44. 44. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 TRAFFIC INDEX TWITTER FOLLOWERS B2B B2C IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  45. 45. - 100 200 300 400 500 600 700 800 900 TRAFFIC INDEX TWITTER FOLLOWERS 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC BY COMPANY SIZE
  46. 46. B2C COMPANIES EXPERIENCE A LARGER INCREASE IN TRAFFIC THAN B2B COMPANIES AFTER CROSSING 1,000 TWITTER FOLLOWERS. COMPANIES WITH 51 TO 100 FOLLOWERS GENERATE 106% MORE TRAFFIC THAN THOSE WITH 25 OR FEWER.
  47. 47. How much will growing my Facebook reach improve my website traffic? FACEBOOK IMPACT
  48. 48. - 200 400 600 800 1.000 1.200 1.400 TRAFFIC INDEX FACEBOOK LIKES IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC
  49. 49. - 500 1.000 1.500 2.000 2.500 TRAFFIC INDEX FACEBOOK LIKES B2B B2C IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC FOR B2B & B2C COMPANIES
  50. 50. - 200 400 600 800 1.000 1.200 1.400 1.600 1.800 2.000 TRAFFIC INDEX FACEBOOK LIKES 1 to 10 employees 11 to 50 employees 51 or more employees IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC BY COMPANY SIZE
  51. 51. THE AVERAGE COMPANY SAW A 185% INCREASE IN TRAFFIC AFTER CROSSING 1,000 FACEBOOK LIKES. COMPANIES WITH >50 EMPLOYEES SAW THE BIGGEST TRAFFIC GAINS FROM GROWING THEIR FACEBOOK REACH.
  52. 52. Ready to smarten up your marketing & sales in B2B? Learn how marketing automation solutions including HubSpot can help you attract more relevant traffic, better leads and enthusiastic customers. dutchmarq.nl/contact dutchmarq.nl/digital-business

×