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Busi 296 - Google Media Presentation
 

Busi 296 - Google Media Presentation

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    Busi 296 - Google Media Presentation Busi 296 - Google Media Presentation Presentation Transcript

    • Convincing the mediaa Tactical Media Announcement Strategy for google china BUSI 296 Google conference September, 2012 Team 2: Kyle Bailey Cory wynn Shane Hoelscher
    • Convincing the mediaa Tactical Media Announcement Strategy for google china BUSI 296 Google conference September, 2012 Team 2: Kyle Bailey Cory wynn Shane Hoelscher
    • Roadmap• Media Context• Obstacles to Success• What the media wants: – Benefits to Chinese User – Being present promotes internet freedom – Donating to an anti-censorship NGO• Moving Forward…• Q&A
    • We have a mantra: Dont be evil, which is to do the best thingswe know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing. - Larry Page, co-founder of Google
    • The prize is a world inwhich every human beingstarts life with the sameaccess to information, thesame opportunities to learnand the same power tocommunicate. I believe thatis worth fighting for. —Eric Schmidt, chief executive of Google
    • Obstacles ToSuccess
    • Access to google products
    • Censorship in China
    • So What Do the Media Want?
    • Freedom
    • Efficiency
    • Trust
    • FREEDOM FOR Your USERS
    • The Status Quo
    • Google.cn provides: Clear Notification of censorship Stronger Protection for e-mail and blogging services Continued Access to google.com in Chinese
    • EFFICIENCY OF YOUR PRODUCT
    • Availability of google Google.com Available Unavailable 10%Google News Google Images 5% 90% 50% 50% 95%
    • Google.cn provides:Increased speeds and improved accessIncreased number of credible resultsDecreased frustration
    • TRUST IN YOUR COMPANY AND your VALUES
    • Silence is complicity.Speak now or surrender your ground. - Michelle Malkin, American political comentator and author
    • Support for Anti-Censorship & Human Rights The Global Internet Amnesty International Freedom Consortium The Global Internet Freedom Consortium Mission Statement: Inform, connect, and empower the people in closed societies with information on a free Internet.
    • Moving forward…
    • Isolated nations: North Korea and CubaNorth Korea Cuba
    • Engaged nations: South korea and taiwanSouth Korea Taiwan
    • Questions &Answers
    • Freedom Google ChinaTrust Efficiency