Software As A Service

The Role of SaaS (Software as a Service) in Business May 13 th 2008 Adam Smith, Dir Marketing Kevin Doherty, Managing Dir www.Phase2Int.com

SaaS Technology Overview and business impact

Burden’s Wheel 1851 Out produced Competition for Nails, Horseshoes, Spikes Won Civil War Contracts

Sam Insull vs Thomas Edison Electricity 100 years go Mirrored Software Today

Electricity as a utility available from a grid Shaped the 20 th Century

Information Processing Revolution Herman Hollerith & Punch-Card Tabulator

UNIVAC 1950s IBM 701 1960s and 70s Client-Server 1980s through today

Moore’s Law – Computing Power Doubles each 18 months Grove’s Law - Bandwidth doubles each century

Breaking Grove’s Law and Moore’s Law holding true enabled SaaS

Google’s “The Dalles” Data Center 2006

SaaS Benefits

Focusing on your core competency

Cost savings

-Usability

Initial Skepticism on SaaS “ How reliable will it be?” “ Is it fast enough?” “ What happens if you go out of business?” “ Can I customize it?” “ Can I integrate it?” “ Is it secure?” “ What if I’m lose my connection?”

SaaS Poster Child 2002 ~ $50 million 2007 ~ $500 million

In the Cloud Software Hardware Platform

Enabling Technologies Multi-Tenancy Virtualization Web Services Ajax

In practice at Phase2int.com SaaS SharePoint Customer Hub for decentralized workforce Mashup of MSFT webparts, 3 rd party web services, and custom Phase 2 code. Pays per month, no contracts. Live and die on performance and service.