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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks
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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks


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June 2011

June 2011

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  • 1. Cardinal Health Social Media for Pharmacies
    June 2011
    Promoting Content with Facebook and Twitter
  • 2. Facebook Events
    • Events are a great way to promote things that are happening at your pharmacy or in the community
    Blood Pressure Screenings
    Prescription Educational programs
    July is UV Safety Month
    • Fans and non fans can RSVP to your events
    RSVPs spread the word about your event
    When someone RSVPs to your event this is shared on their profile wall
  • 3. Adding Events on Facebook
    • Navigate to your Page and click on the events tab and click “Create an Event”
    • 4. Fill in the date, time, location, description and click “Create Event”
  • Promoting Events on Facebook
    • Invite guests
    Navigate to your event page and click
    Event invites can only be sent to your personal Facebook friends, not to Page fans
    • Send an update to fans
    From the event page click
    • RSVP to your own event
    • 5. Tag event page in status updates
    You must RSVP to the event in order to tag it
    Same as tagging other pages and people
  • 6. Live Tweeting - Promoting Events on Twitter
    • Live tweeting generates buzz around an event
    • 7. Before
    Establish a hashtag
    Share registration URL with followers
    • During
    Use hashtag in ALL tweets about the event
    Share event insights and engage
    Use @ usernames
    • After
    Share highlights
    Follow back
    • More tips -
  • Hashtags - Promoting Events on Twitter
    • Hashtags Checklist
    Create a hashtag that is
    Relevant to your event
    Short – easy to type, fit into a tweet and leave room for message
    Search for hashtag on Twitter Search
    Make sure it is available, not being using to promote another event
    Start using hashtag in all event tweets
    Sample hashtags
    #NWHW – National Women’s Health Week
    #NHTD – National HIV Testing Day
    #NHO – National Health Observations
    #NACDS – National Association of Chain Drug Stores Pharmacy & Technology Conference
  • 8. Adding Photos and Video to Facebook
    • Directly from the wall or each tab/page
    • 9. Photos posted to the wall will be placed in a “Wall Photos” album
    To create a photo album, use the Photos tab
    • Click “Upload Photos/Video” and select files
    You can select multiple photos by holding down control or command key
    • Remember to optimize albums, titles and descriptions so these can be easily found in search engines!
  • Promoting Photos and Video on Facebook
    • When prompted publish the new photos and video update on your wall
    This alerts your fans that you have new media to view
    • Photos and video are great ways to start a conversation and increase activity on your page
    • 10. Remember to engage with fans
    Encourage fans to comment on photos
    Ask fans to tag themselves and their friends
  • 11. Promoting Photo and Video on Facebook
    • Photo ideas for Pharmacies
    Staff pictures – meet our staff
    Monthly special and web promotions
    Photos from events
    • Video ideas for Pharmacies
    Welcome videos
    Customer testimonials
    Video from events
    Videos should be between 1-3 minutes
  • 12. Promoting Photos and Video on Facebook
    • New Facebook share functionality allows you to share photos and video directly to your page wall
    Live demonstration
  • 13. Adding 2nd RSS Feed to Facebook Page
    • Visit
    • 14. Click “Add feed”
    • 15. Under Basics
    Enter feed URL, source name and source URL, Select Standard
    • Transform
    Select “Same as item’s title”
    • Schedule
    Update frequency – select how often you want to post new stories
    Posts per cycle – how many stories are posted each time, we usually set this at 1
    Precedence – Freshness to show the most recent news
  • 16. Adding RSS Feed to Twitter
    • Twitterfeed -
    Enter feed name and URL
    Check Advanced Settings for update frequency
    Authenticate your Twitter profile
    Must be logged into Twitter profile
  • 17. Adding RSS Feeds
    • HootSuite – social media management tool
    • Can add RSS feeds to Twitter and Facebook
    Settings – RSS/Atom
    • HootSuite Tutorial
  • 18. Questions?
    • Remember you can email with questions anytime.
    • 19. Webinars will be available to view at