Cardinal Health Social Media for Pharmacies<br />June 2011<br />Promoting Content with Facebook and Twitter<br />
Facebook Events<br /><ul><li>Events are a great way to promote things that are happening at your pharmacy or in the commun...
Adding Events on Facebook <br /><ul><li>Navigate to your Page and click on the events tab and click “Create an Event”
Fill in the date, time, location, description and click “Create Event”</li></li></ul><li>Promoting Events on Facebook<br /...
Tag event page in status updates</li></ul>You must RSVP to the event in order to tag it<br />Same as tagging other pages a...
Live Tweeting - Promoting Events on Twitter<br /><ul><li>Live tweeting generates buzz around an event
Before</li></ul>Establish a hashtag<br />Share registration URL with followers<br /><ul><li>During</li></ul>Use hashtag in...
Adding Photos and Video to Facebook<br /><ul><li>Directly from the wall or each tab/page
Photos posted to the wall will be placed in a “Wall Photos” album</li></ul>To create a photo album, use the Photos tab <br...
Remember to engage with fans</li></ul>Encourage fans to comment on photos<br />Ask fans to tag themselves and their friend...
Promoting Photo and Video on Facebook<br /><ul><li>Photo ideas for Pharmacies</li></ul>Staff pictures – meet our staff<br ...
Promoting Photos and Video on Facebook<br /><ul><li>New Facebook share functionality allows you to share photos and video ...
Adding 2nd RSS Feed to Facebook Page<br /><ul><li>Visit http://apps.facebook.com/rssgraffiti
Click “Add feed”
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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks

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June 2011

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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks

  1. 1. Cardinal Health Social Media for Pharmacies<br />June 2011<br />Promoting Content with Facebook and Twitter<br />
  2. 2. Facebook Events<br /><ul><li>Events are a great way to promote things that are happening at your pharmacy or in the community</li></ul>Blood Pressure Screenings<br />Prescription Educational programs<br />July is UV Safety Month<br /><ul><li>Fans and non fans can RSVP to your events</li></ul>RSVPs spread the word about your event<br />When someone RSVPs to your event this is shared on their profile wall<br />
  3. 3. Adding Events on Facebook <br /><ul><li>Navigate to your Page and click on the events tab and click “Create an Event”
  4. 4. Fill in the date, time, location, description and click “Create Event”</li></li></ul><li>Promoting Events on Facebook<br /><ul><li>Invite guests</li></ul>Navigate to your event page and click <br />Event invites can only be sent to your personal Facebook friends, not to Page fans<br /><ul><li>Send an update to fans</li></ul>From the event page click <br /><ul><li>RSVP to your own event
  5. 5. Tag event page in status updates</li></ul>You must RSVP to the event in order to tag it<br />Same as tagging other pages and people<br />
  6. 6. Live Tweeting - Promoting Events on Twitter<br /><ul><li>Live tweeting generates buzz around an event
  7. 7. Before</li></ul>Establish a hashtag<br />Share registration URL with followers<br /><ul><li>During</li></ul>Use hashtag in ALL tweets about the event<br />Share event insights and engage<br />Use @ usernames <br /><ul><li>After</li></ul>Share highlights <br />Follow back<br /><ul><li>More tips - http://www.webbedmarketing.com/tips-for-live-tweeting-from-an-event</li></li></ul><li>Hashtags - Promoting Events on Twitter<br /><ul><li>Hashtags Checklist</li></ul>Create a hashtag that is<br />Relevant to your event<br />Short – easy to type, fit into a tweet and leave room for message<br />Search for hashtag on Twitter Search http://search.twitter.com<br />Make sure it is available, not being using to promote another event<br />Start using hashtag in all event tweets<br />Sample hashtags<br />#NWHW – National Women’s Health Week<br />#NHTD – National HIV Testing Day<br />#NHO – National Health Observations <br />#NACDS – National Association of Chain Drug Stores Pharmacy & Technology Conference <br />
  8. 8. Adding Photos and Video to Facebook<br /><ul><li>Directly from the wall or each tab/page
  9. 9. Photos posted to the wall will be placed in a “Wall Photos” album</li></ul>To create a photo album, use the Photos tab <br /><ul><li>Click “Upload Photos/Video” and select files </li></ul>You can select multiple photos by holding down control or command key <br /><ul><li>Remember to optimize albums, titles and descriptions so these can be easily found in search engines! </li></li></ul><li>Promoting Photos and Video on Facebook<br /><ul><li>When prompted publish the new photos and video update on your wall</li></ul>This alerts your fans that you have new media to view<br /><ul><li>Photos and video are great ways to start a conversation and increase activity on your page
  10. 10. Remember to engage with fans</li></ul>Encourage fans to comment on photos<br />Ask fans to tag themselves and their friends <br />
  11. 11. Promoting Photo and Video on Facebook<br /><ul><li>Photo ideas for Pharmacies</li></ul>Staff pictures – meet our staff<br />Monthly special and web promotions<br />Photos from events <br /><ul><li>Video ideas for Pharmacies</li></ul>Welcome videos <br />Customer testimonials <br />Video from events<br />Videos should be between 1-3 minutes <br />
  12. 12. Promoting Photos and Video on Facebook<br /><ul><li>New Facebook share functionality allows you to share photos and video directly to your page wall</li></ul>Live demonstration<br />
  13. 13. Adding 2nd RSS Feed to Facebook Page<br /><ul><li>Visit http://apps.facebook.com/rssgraffiti
  14. 14. Click “Add feed”
  15. 15. Under Basics</li></ul>Enter feed URL, source name and source URL, Select Standard<br /><ul><li>Transform</li></ul>Select “Same as item’s title” <br /><ul><li>Schedule</li></ul>Update frequency – select how often you want to post new stories<br />Posts per cycle – how many stories are posted each time, we usually set this at 1 <br />Precedence – Freshness to show the most recent news<br />
  16. 16. Adding RSS Feed to Twitter<br /><ul><li>Twitterfeed - http://twitterfeed.com</li></ul>Enter feed name and URL<br />Check Advanced Settings for update frequency<br />Authenticate your Twitter profile<br />Must be logged into Twitter profile<br />
  17. 17. Adding RSS Feeds<br /><ul><li>HootSuite – social media management tool</li></ul>http://hootsuite.com<br /><ul><li>Can add RSS feeds to Twitter and Facebook</li></ul>Settings – RSS/Atom<br /><ul><li>HootSuite Tutorial </li></ul>http://www.webbedmarketing.com/tips-for-monitoring-your-social-networks-a-hootsuite-tutorial<br />
  18. 18. Questions?<br /><ul><li>Remember you can email pharmasupport@webbedmarketing.com with questions anytime.
  19. 19. Webinars will be available to view at http://vimeo.com/cardinalsocialmedia</li>
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