Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks
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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks



June 2011

June 2011



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    Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks Presentation Transcript

    • Cardinal Health Social Media for Pharmacies
      June 2011
      Promoting Content with Facebook and Twitter
    • Facebook Events
      • Events are a great way to promote things that are happening at your pharmacy or in the community
      Blood Pressure Screenings
      Prescription Educational programs
      July is UV Safety Month
      • Fans and non fans can RSVP to your events
      RSVPs spread the word about your event
      When someone RSVPs to your event this is shared on their profile wall
    • Adding Events on Facebook
      • Navigate to your Page and click on the events tab and click “Create an Event”
      • Fill in the date, time, location, description and click “Create Event”
    • Promoting Events on Facebook
      • Invite guests
      Navigate to your event page and click
      Event invites can only be sent to your personal Facebook friends, not to Page fans
      • Send an update to fans
      From the event page click
      • RSVP to your own event
      • Tag event page in status updates
      You must RSVP to the event in order to tag it
      Same as tagging other pages and people
    • Live Tweeting - Promoting Events on Twitter
      • Live tweeting generates buzz around an event
      • Before
      Establish a hashtag
      Share registration URL with followers
      • During
      Use hashtag in ALL tweets about the event
      Share event insights and engage
      Use @ usernames
      • After
      Share highlights
      Follow back
      • More tips -
    • Hashtags - Promoting Events on Twitter
      • Hashtags Checklist
      Create a hashtag that is
      Relevant to your event
      Short – easy to type, fit into a tweet and leave room for message
      Search for hashtag on Twitter Search
      Make sure it is available, not being using to promote another event
      Start using hashtag in all event tweets
      Sample hashtags
      #NWHW – National Women’s Health Week
      #NHTD – National HIV Testing Day
      #NHO – National Health Observations
      #NACDS – National Association of Chain Drug Stores Pharmacy & Technology Conference
    • Adding Photos and Video to Facebook
      • Directly from the wall or each tab/page
      • Photos posted to the wall will be placed in a “Wall Photos” album
      To create a photo album, use the Photos tab
      • Click “Upload Photos/Video” and select files
      You can select multiple photos by holding down control or command key
      • Remember to optimize albums, titles and descriptions so these can be easily found in search engines!
    • Promoting Photos and Video on Facebook
      • When prompted publish the new photos and video update on your wall
      This alerts your fans that you have new media to view
      • Photos and video are great ways to start a conversation and increase activity on your page
      • Remember to engage with fans
      Encourage fans to comment on photos
      Ask fans to tag themselves and their friends
    • Promoting Photo and Video on Facebook
      • Photo ideas for Pharmacies
      Staff pictures – meet our staff
      Monthly special and web promotions
      Photos from events
      • Video ideas for Pharmacies
      Welcome videos
      Customer testimonials
      Video from events
      Videos should be between 1-3 minutes
    • Promoting Photos and Video on Facebook
      • New Facebook share functionality allows you to share photos and video directly to your page wall
      Live demonstration
    • Adding 2nd RSS Feed to Facebook Page
      • Visit
      • Click “Add feed”
      • Under Basics
      Enter feed URL, source name and source URL, Select Standard
      • Transform
      Select “Same as item’s title”
      • Schedule
      Update frequency – select how often you want to post new stories
      Posts per cycle – how many stories are posted each time, we usually set this at 1
      Precedence – Freshness to show the most recent news
    • Adding RSS Feed to Twitter
      • Twitterfeed -
      Enter feed name and URL
      Check Advanced Settings for update frequency
      Authenticate your Twitter profile
      Must be logged into Twitter profile
    • Adding RSS Feeds
      • HootSuite – social media management tool
      • Can add RSS feeds to Twitter and Facebook
      Settings – RSS/Atom
      • HootSuite Tutorial
    • Questions?
      • Remember you can email with questions anytime.
      • Webinars will be available to view at