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Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks

Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks



June 2011

June 2011



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    Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks Presentation Transcript

    • Cardinal Health Social Media for Pharmacies
      June 2011
      Promoting Content with Facebook and Twitter
    • Facebook Events
      • Events are a great way to promote things that are happening at your pharmacy or in the community
      Blood Pressure Screenings
      Prescription Educational programs
      July is UV Safety Month
      • Fans and non fans can RSVP to your events
      RSVPs spread the word about your event
      When someone RSVPs to your event this is shared on their profile wall
    • Adding Events on Facebook
      • Navigate to your Page and click on the events tab and click “Create an Event”
      • Fill in the date, time, location, description and click “Create Event”
    • Promoting Events on Facebook
      • Invite guests
      Navigate to your event page and click
      Event invites can only be sent to your personal Facebook friends, not to Page fans
      • Send an update to fans
      From the event page click
      • RSVP to your own event
      • Tag event page in status updates
      You must RSVP to the event in order to tag it
      Same as tagging other pages and people
    • Live Tweeting - Promoting Events on Twitter
      • Live tweeting generates buzz around an event
      • Before
      Establish a hashtag
      Share registration URL with followers
      • During
      Use hashtag in ALL tweets about the event
      Share event insights and engage
      Use @ usernames
      • After
      Share highlights
      Follow back
      • More tips - http://www.webbedmarketing.com/tips-for-live-tweeting-from-an-event
    • Hashtags - Promoting Events on Twitter
      • Hashtags Checklist
      Create a hashtag that is
      Relevant to your event
      Short – easy to type, fit into a tweet and leave room for message
      Search for hashtag on Twitter Search http://search.twitter.com
      Make sure it is available, not being using to promote another event
      Start using hashtag in all event tweets
      Sample hashtags
      #NWHW – National Women’s Health Week
      #NHTD – National HIV Testing Day
      #NHO – National Health Observations
      #NACDS – National Association of Chain Drug Stores Pharmacy & Technology Conference
    • Adding Photos and Video to Facebook
      • Directly from the wall or each tab/page
      • Photos posted to the wall will be placed in a “Wall Photos” album
      To create a photo album, use the Photos tab
      • Click “Upload Photos/Video” and select files
      You can select multiple photos by holding down control or command key
      • Remember to optimize albums, titles and descriptions so these can be easily found in search engines!
    • Promoting Photos and Video on Facebook
      • When prompted publish the new photos and video update on your wall
      This alerts your fans that you have new media to view
      • Photos and video are great ways to start a conversation and increase activity on your page
      • Remember to engage with fans
      Encourage fans to comment on photos
      Ask fans to tag themselves and their friends
    • Promoting Photo and Video on Facebook
      • Photo ideas for Pharmacies
      Staff pictures – meet our staff
      Monthly special and web promotions
      Photos from events
      • Video ideas for Pharmacies
      Welcome videos
      Customer testimonials
      Video from events
      Videos should be between 1-3 minutes
    • Promoting Photos and Video on Facebook
      • New Facebook share functionality allows you to share photos and video directly to your page wall
      Live demonstration
    • Adding 2nd RSS Feed to Facebook Page
      • Visit http://apps.facebook.com/rssgraffiti
      • Click “Add feed”
      • Under Basics
      Enter feed URL, source name and source URL, Select Standard
      • Transform
      Select “Same as item’s title”
      • Schedule
      Update frequency – select how often you want to post new stories
      Posts per cycle – how many stories are posted each time, we usually set this at 1
      Precedence – Freshness to show the most recent news
    • Adding RSS Feed to Twitter
      • Twitterfeed - http://twitterfeed.com
      Enter feed name and URL
      Check Advanced Settings for update frequency
      Authenticate your Twitter profile
      Must be logged into Twitter profile
    • Adding RSS Feeds
      • HootSuite – social media management tool
      • Can add RSS feeds to Twitter and Facebook
      Settings – RSS/Atom
      • HootSuite Tutorial
    • Questions?
      • Remember you can email pharmasupport@webbedmarketing.com with questions anytime.
      • Webinars will be available to view at http://vimeo.com/cardinalsocialmedia