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Transcript

  • 1. Cardinal Health Social Media for Pharmacies
    June 2011
    Promoting Content with Facebook and Twitter
  • 2. Facebook Events
    • Events are a great way to promote things that are happening at your pharmacy or in the community
    Blood Pressure Screenings
    Prescription Educational programs
    July is UV Safety Month
    • Fans and non fans can RSVP to your events
    RSVPs spread the word about your event
    When someone RSVPs to your event this is shared on their profile wall
  • 3. Adding Events on Facebook
    • Navigate to your Page and click on the events tab and click “Create an Event”
    • 4. Fill in the date, time, location, description and click “Create Event”
  • Promoting Events on Facebook
    • Invite guests
    Navigate to your event page and click
    Event invites can only be sent to your personal Facebook friends, not to Page fans
    • Send an update to fans
    From the event page click
    • RSVP to your own event
    • 5. Tag event page in status updates
    You must RSVP to the event in order to tag it
    Same as tagging other pages and people
  • 6. Live Tweeting - Promoting Events on Twitter
    • Live tweeting generates buzz around an event
    • 7. Before
    Establish a hashtag
    Share registration URL with followers
    • During
    Use hashtag in ALL tweets about the event
    Share event insights and engage
    Use @ usernames
    • After
    Share highlights
    Follow back
    • More tips - http://www.webbedmarketing.com/tips-for-live-tweeting-from-an-event
  • Hashtags - Promoting Events on Twitter
    • Hashtags Checklist
    Create a hashtag that is
    Relevant to your event
    Short – easy to type, fit into a tweet and leave room for message
    Search for hashtag on Twitter Search http://search.twitter.com
    Make sure it is available, not being using to promote another event
    Start using hashtag in all event tweets
    Sample hashtags
    #NWHW – National Women’s Health Week
    #NHTD – National HIV Testing Day
    #NHO – National Health Observations
    #NACDS – National Association of Chain Drug Stores Pharmacy & Technology Conference
  • 8. Adding Photos and Video to Facebook
    • Directly from the wall or each tab/page
    • 9. Photos posted to the wall will be placed in a “Wall Photos” album
    To create a photo album, use the Photos tab
    • Click “Upload Photos/Video” and select files
    You can select multiple photos by holding down control or command key
    • Remember to optimize albums, titles and descriptions so these can be easily found in search engines!
  • Promoting Photos and Video on Facebook
    • When prompted publish the new photos and video update on your wall
    This alerts your fans that you have new media to view
    • Photos and video are great ways to start a conversation and increase activity on your page
    • 10. Remember to engage with fans
    Encourage fans to comment on photos
    Ask fans to tag themselves and their friends
  • 11. Promoting Photo and Video on Facebook
    • Photo ideas for Pharmacies
    Staff pictures – meet our staff
    Monthly special and web promotions
    Photos from events
    • Video ideas for Pharmacies
    Welcome videos
    Customer testimonials
    Video from events
    Videos should be between 1-3 minutes
  • 12. Promoting Photos and Video on Facebook
    • New Facebook share functionality allows you to share photos and video directly to your page wall
    Live demonstration
  • 13. Adding 2nd RSS Feed to Facebook Page
    • Visit http://apps.facebook.com/rssgraffiti
    • 14. Click “Add feed”
    • 15. Under Basics
    Enter feed URL, source name and source URL, Select Standard
    • Transform
    Select “Same as item’s title”
    • Schedule
    Update frequency – select how often you want to post new stories
    Posts per cycle – how many stories are posted each time, we usually set this at 1
    Precedence – Freshness to show the most recent news
  • 16. Adding RSS Feed to Twitter
    • Twitterfeed - http://twitterfeed.com
    Enter feed name and URL
    Check Advanced Settings for update frequency
    Authenticate your Twitter profile
    Must be logged into Twitter profile
  • 17. Adding RSS Feeds
    • HootSuite – social media management tool
    http://hootsuite.com
    • Can add RSS feeds to Twitter and Facebook
    Settings – RSS/Atom
    • HootSuite Tutorial
    http://www.webbedmarketing.com/tips-for-monitoring-your-social-networks-a-hootsuite-tutorial
  • 18. Questions?
    • Remember you can email pharmasupport@webbedmarketing.com with questions anytime.
    • 19. Webinars will be available to view at http://vimeo.com/cardinalsocialmedia