University of Economics Ho Chi Minh City Class NH 01 – K35 Teacher: PhanXuanThao INSPIRE YOUR CREATIVITYwithSCAMPER METHOD Team members: 1. Nguyen Kim Anh 2. Nguyen Thi Thu Hang 3. PhanThiThanh Phuong 4. Nguyen Minh Phuc 5. Ngo Huynh HuyenTrang
I. What is S.C.A.M.P.E.R? II. How to use it? III. Why we need it ? OUTLINE
Do you believe that creativity is GIFTED? And we can NOTlearn how to create special things.
Problem solving Thinking about replacing Coming up with new ideas
Helper Questions Can I use other ingredients or materials? Can I change its color, toughness, sound or smell? Can the rules be changed? Can I use this idea in a different place? What if I change its name?
Combining unrelated ideas, goods, or services to create something new.
Helper Questions What can be combined to maximize the number of uses? Can I combine different talents to improve it? What ideas or parts can be combined? Can I combine or merge it with other objects? Where can I build synergy?
Trigger Words bring together link relate merge unite
Helper Questions Is there something similar to it, but in a different context? What could I borrow ? Whom could I emulate? What different contexts can I put my concept in? What ideas outside my field can I incorporate?
Trigger Words incorporate settle in become accustomed contextualize transform
For instance, the problem is: "How can KFC increase sales in its business?"
S (Substitute): "What can It substitute in selling process?”
C (Combine): "How can It combine selling with other activities?”
A (Adapt): "What can It adapt or copy from someone else’s selling process?"
Instead of using waiters , customers can serve themselves. Creating a new service It can bring restaurants with real estate instead of simply hamburgers. Making more profit It can adapt COMBO sets with bundle pricing to attract more people. Offering customers more choices. They can have a discount if they use COMBO.
When you face one issue, do you want to expand or simplify it? Negative simplify Positive expand
Helper Questions What can be exaggerated or overstated? Can I increase its frequency? What can be magnified or made larger? Can I add extra features or somehow add extra value? Can I make multiple copies?
Trigger Words enlarge increase overstress expend strengthen
Helper Questions Are there other possible uses if it’s modified? How would children or older people use it? What else can it be used for? How would people with different disabilities use it? Are there new ways to use it in its current shape or form?
Trigger Words enlarge reduce increase shorten overstress throw out expend waste strengthen simplify
For instance, the problem is: "I want to invent a new type of pen.”
Helper Questions Can I transpose positives and negatives? What other arrangement might be better? Can I transpose cause and effect? What if I consider it backwards? Should I turn it around? Up and down.
Trigger Words enlarge back up increase invert overstress go backward expend switch strengthen reorganize
SCAMPER can be used either in person(which is not its strength) or in group brainstorming sessions (in which there are time constrains and lack of innovative ideas).
In specific situation, DO NOT say “DON’T know”. Try your best to find out the answer for each questions by SCAMPERS.
In specific situation, DO NOT say “DON’T know”, try your best to find out the answer for each questions by SCAMPERS. This is your problem, your job, your work, your opportunity so you should know which are principle questions. Take time to think about the answers and NEVER give up.