retail management

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retail sector and its distribution channel

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retail management

  1. 1. By Phaneendra MBAretail managementAndhra university
  2. 2. ABOUT RETAIL : WHAT IS RETAILING ? •Retailing is nothing but the selling of goods for personal use of family not for reselling. •Retailers are the final business in a link channel that links manufacturers to consumers.
  3. 3. For example: •Selling of grocery , home needs ,electrical goods like dvd players etc,.
  4. 4. Functions of Retailer Providing assortment of products and services. Bulk breaking. Holding inventory. Providing services.
  5. 5. Super markets typically carry 20,000 to 30,000 different items made by over500 companies. Offering an assortment enables their customers to choosefrom a wide selection of brands ,colours ,sizes etc,. To reduce transportation costs, manufacturers & wholesalers typically ship Cases of frozen dinners or cartons of blouses to retailers . Retailers then offer the products in smaller quantities to individual consumers.
  6. 6. A major function of retailers is to keep inventory that is already broken intouser-friendly sizes so that products will be available when consumer wantThem.Retailers provide services that make it easier for customers to buy and useProducts.
  7. 7. I. High street shops (grocery shops in villages) I. High street shops (grocery shops in villages) II.Convenience stores II.Convenience storesSpecialty stores (pantaloons, food bazaar, music world etc,.) Specialty stores (pantaloons, food bazaar, music world etc,.)Super markets (big bazaar , ,spencers retail etc,.) Super markets (big bazaar spencers retail etc,.)Franchise outlets (pepsi, perfetti, monginis etc,.) Franchise outlets (pepsi, perfetti, monginis etc,.)Hyper markets (hypercity saravana stores etc,.) Hyper markets (hypercity saravana stores etc,.)
  8. 8. I. High street shops (grocery shops in villages) II.Convenience storesSpecialty stores (pantaloons, food bazaar, music world etc,.)Super markets (big bazaar , spencers retail etc,.)Franchise outlets (pepsi, perfetti, monginis etc,.)Hyper markets (hypercity saravana stores etc,.)

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