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Public relations introduction
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Public relations introduction






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Public relations introduction Public relations introduction Presentation Transcript

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  • Edward Bernays, often described as the father of public relationsPublic relations is a strategic communication process that buildsmutually beneficial relationships between organizations and theirpublics. Edward Bernays, often described as the father of public relations LOGO
  • Public relations is the“management function that identifies, establishes and maintainsmutually beneficial relationships between an organization and its publicsupon whom its success depends.” LOGO
  • The function of public relation is to create a climate of mutual understanding between an organization and its publicto manage then organization reputationPublic relation involves building good relations with the company’s various publics by obtaining favorable publicity building up a goodimage and handling or heading off unfavorable rumors stories and events LOGO
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  • Publicity:Disseminating planned messages through selected media tofurther the organizations interest.Press /media relation :Working with the mass media in seeking publicity or responding to theirinterest in the organization LOGO
  • Industry Relations: Relating with other firms in the industry of an organization and withtrade associations.Development/Fund-Raising:Demonstrating the need for and encouraging the public to support anorganization, primarily through financial contributions. LOGO
  • Lobbying:Lobbying can be part of the government affairs programme.Public Affairs:Developing effective involvement in public policy and helping anorganization adapt to public expectations. LOGO
  • News Audio visual materialsSpeeches Public service activitiesSpecial events Corporate identityBuzz marketing materialMobile marketing Company websiteWritten materials LOGO
  • Negative public relations, also called dark public relations (DPR) It is a process of destroying the targets reputation and/or corporate identity.The objective in DPR is to discredit someone else, who may pose a threat tothe clients business or be a political rival The building of a dark PR campaign, also known as a dirty tricks or a smear campaign LOGO
  • Public relations involves creating mutualunderstanding between organizations and their publics.Either in positive or negativeSo try to maintain positive public relations with everyone LOGO
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