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Gioi Thieu Utz Vinacafe Bmt

Gioi Thieu Utz Vinacafe Bmt






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  • This sheet explains why a program as UTZ CERTIFIED is needed from different perspectives. Explain to your audience that sustainability is also THEIR business reality (now or in the near future). Governments worldwide are becoming more strict on food safety and food security. In Japan for example a new law has been implemented, which requires brands and retailers to know exactly which agrochemicals (f.e. pesticides, fertilizers) were used to produce their products. To answer this question you need to know where your products come from and how they were produced. We have seen trends in Europe, USA and Japan where consumers want security about the price, quality and safety of their products. Information is available everywhere (internet), it is easy to be informed. Consumers just expect their brands to take care of it. Brands understand that in these times Social and Environmental Responsibility is becoming a integral part of modern business practices. And they need to know where their products come from and have the assurance that is has been made in a responsible way. For that they need responsible suppliers; exporters and producers that understand their needs. Coffee farmers in that sense need to be able to respond to these market needs and become more professional in their farming practices and more competitive in their business practices. UTZ CERTIFIED is a Coffee Certification Program that fits the current and future trends and supports all players in the coffee chain to challenges of modern coffee business. It is a business model, using the existing market structure, open to all producers, commercial parties and brands.
  • In explaining the mission put attention to the WORLDWIDE mission . UTZ CERTIFIED is aiming at setting the standard as a mainstream goal and not a niche market approach. Traceability is key: if you don’t know where your products come from, you can NOT know how they were produced.
  • Explanation: The UTZ CERTIFIED Code of Conduct is based on the principle of PROFESSIONAL FARM MANAGEMENT (rather then a special focus on helping people or saving the environment) Business practices are of great importance, they give insight to your way of working. In many UTZ CERTIFIED examples we see that the recording and administration leads to finding the ways for improvement, f.e. reduction of pesticides spraying rounds or water usage. Professional farm management includes taking care of people and environment These are a view examples of our code, the total Code of Conduct consists of more then 200 control points
  • UTZ CERTIFIED found a very innovative way to assure the origin of the coffee. We are the only certification program with a web based traceability system. All information about UTZ CERTIFIED coffee sales is tracked in this system. This system gives you the opportunity to tell your consumers about the origin of the coffee they drink! The next slide shows the process of traceability and how the system works.

Gioi Thieu Utz Vinacafe Bmt Gioi Thieu Utz Vinacafe Bmt Presentation Transcript