SEO for Startups: 2013 MuckerLabs Talk

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A high level presentation on some of the core tactics and areas of focus that startups should focus on. Not all the best practices in SEO are needed for new sites or businesses.

This presentation was given to the MuckerLabs 2013 classes.

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SEO for Startups: 2013 MuckerLabs Talk

  1. 1. SEO 
 for startups Search Signals 1
  2. 2. Search Signals 2 google.me/+EricWu @eywu ericywu searchsignals.com
  3. 3. Search Signals 3 107070727278091110500 @eywu ericywu
  4. 4. C A U S E Search Signals 4 crawlability accessibility usability searchability engage-ability
  5. 5. crawlability is
 making it easy for bots Search Signals 5
  6. 6. like diamonds, 
 URLs are forever. Search Signals 6
  7. 7. plan and make them clean yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true     Search Signals 7
  8. 8. Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/   if you use AJAX
 shebang (#!) or push state Search Signals 8
  9. 9. there can be only one <link rel=“canonical” href=“http://en.wikipedia.org/wiki/Connor_MacLeod” /> Search Signals 9
  10. 10. accessibility is
 making your site available to everyone & thing Search Signals 10
  11. 11. section 508
 build for screen readers,
 +1 for bots •  <title> •  <h1>...<h6> •  <p> Search Signals 11 •  <img alt=“be descriptive”> •  <strong> •  <ul>, <ol>, <dl>
  12. 12. HTML5 + linked data
 RDFa, microformats, 
 open graph, schema.org Search Signals 12
  13. 13. be responsive
 think mobile web Search Signals 13
  14. 14. usability is
 providing a kick ass experience
 Search Signals 14
  15. 15. want more juice?
 think clicks , not links Search Signals 15
  16. 16. page segmentation
 where you put stuff matters
 Search Signals 16 logo   register  |  sign  in   stuff    |    we  sell    |    and    |    about  us   privacy  policy    |    terms  of  service     ©  search  signals,  2012   •  bad  “seo”  links   •  bad  “seo”  links   •  insane  “seo”  links   •  insane  “seo”  links   •  bad  “seo”  links   •  bad  “seo”  links   http://www.huomah.com/Search-Engines/Search-Engine-Optimization/ SEO-implications-of-Page-Segmentation-concepts.html
  17. 17. reducing
 bounce rate
 is good Search Signals 17
  18. 18. reducing 
 search refinements
 is better Search Signals 18
  19. 19. send users 
 to other
 high quality sites Search Signals 19
  20. 20. searchability is
 using the words that people search on the most Search Signals 20
  21. 21. Search Signals 21
  22. 22. take keyword tools
 with a grain of salt Search Signals 22 •  Google Keyword Tool •  Google Trends •  Google Webmaster Tools •  Bing Webmaster Tools •  Keyword Discovery •  KeywordSpy •  SpyFu •  WordStream
  23. 23. engage-ability is
 activating your audience to 
 comment and share Search Signals 23
  24. 24. facebook comments Search Signals 24
  25. 25. Google+ & rel=author Search Signals 25
  26. 26. twitter Search Signals 26
  27. 27. QDF
 Query Deserves Freshness Search Signals 27
  28. 28. build links
 by building buzz Search Signals 28
  29. 29. Search Signals 29 use SEO to amplify
 
 
 your social efforts
  30. 30. plan your PR 
 to maximize success Search Signals 30
  31. 31. C A U S E Search Signals 31 crawlability accessibility usability searchability engage-ability
  32. 32. http://bit.ly/mucker-seo
 Search Signals 32
  33. 33. APPENDIX Search Signals 33
  34. 34. Resources to Read
 
 Google’s SEO Start Guide
 http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en/us/webmasters/docs/search-engine- optimization-starter-guide.pdf
 
 
 Moz’s The Beginner’s Guide to SEO
 http://moz.com/beginners-guide-to-seo
 
 
 Search Engine Land’s Guide to SEO
 http://searchengineland.com/guide/seo Search Signals 34

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