Case study: Project overview

Case study: Objective – Sell more books

Case study: Timeline

Case study: Shoestring budget

Case study: Modules and technology

Case study: Compliant template <!--START: main layout--> <div id=&quot;container&quot;> <div id=&quot;inner-left&quot;> <img src=&quot;images/inner-left3.jpg&quot; width=&quot;322&quot; height=&quot;107&quot; alt=&quot;&quot;/><img src=&quot;images/inner-characters3.jpg&quot; width=&quot;322&quot; height=&quot;301&quot; alt=&quot;&quot;/><img src=&quot;images/inner-title3.jpg&quot; alt=&quot;Ranger's Apprentice&quot; width=&quot;322&quot; height=&quot;159&quot; /> </div> <div id=&quot;inner-right3&quot;> <div id=&quot;inner-content&quot;> <!--START: content--> <img src=&quot;images/9780759320758.jpg&quot; alt=&quot;The Ruins of Gorlan&quot; width=&quot;150&quot; height=&quot;234&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; align=&quot;right&quot; /> <h3> Ranger's Apprentice 1: <br /> The Ruins of Gorlan</h3> <p><em><strong>The first book in the New York Times and Australian bestselling series about Will and his friends from Castle Redmont</strong></em></p> <p>Will is small for his age, but agile and energetic. All his life, he has longed to be a warrior and to follow in the footsteps of the father he never knew, so he is devastated when he is rejected as an apprentice to Castle Redmont's Battleschool. He's no happier when he's assigned instead to the Ranger Corps, the Kingdom's secret service, as the Rangers are a mysterious group whose uncanny ability to move about unseen is thought by many to be the result of black magic. Will begins training under the dour and enigmatic Halt, and reluctantly learns all the fieldcraft and archery he will need to become a fully-fledged Ranger. But Will soon finds himself needing all his new-found skills as he and Halt set off on a desperate mission to prevent the assassination of the King.</p> <h4><a href=&quot;downloads/Extract_TheRuinsofGorlan.pdf&quot; target=&quot;_blank&quot;>Read an extract</a></h4> <h4>Browse inside <a href=&quot;books_widgets.asp&quot;>Book One: The Ruins of Gorlan</a></h4> <h3>Awards</h3> <ul> <li>Children's Book Council of Australia Notable Book 2005 </li> <li>Finalist for the 2004 Aurealis Award for Children's Novels - Long Fiction </li> <li>Longlisted for the Ottakar's Children's Book Prize 2006-2007, UK </li> </ul> <!--END: content-->

Poll Case study: Poll

Poll

Crossword Case study: Crossword

Crossword

See the trailer at www.rangersapprentice.com.au/books_video.asp

SMS – ringtone, wallpaper Case study: Mobile component

SMS – ringtone, wallpaper

Case study: Result

Successful planning

Getting past fear

Time bombs

Listening to your customers

Influence conversation Influence versus control

Influence conversation

Regulations Guidelines and rules

Regulations

Luddites and propeller-heads

Email as a yardstick

Roles and responsibilities

Interaction and engagement

Mobilising your users for recruitment