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Internet Marketing Recommendation        Peter Hughes       MKTG 404 - 2M        April/24/2012
Perspective   Why is Internet Marketing Important?     Email       107 trillion –Emails sent in 2010.       294 billio...
Perspective   Why is Internet Marketing Important?     Internet Users       1.97 billion – Internet users worldwide (Ju...
Overview   Blog   Persona   Blog Posts   Social Media   Performance Summary
Blog   What is the blog about?     Entertainment Ward     Latest & Greatest in the world of     entertainment   Why I ...
Persona   Name: John Smith             Age: 20   College Student & Works Part-Time   Main interest in Entertainment   ...
Blog Topics   Superbowl XLVI - New York Giants vs New England Patriots   Van Halen - A Different Kind of Truth   The Am...
Social Media   Facebook    • http://www.facebook.com/EntertainmentWard   Twitter    • https://twitter.com/#!/entertainwa...
Summary   Blog     667 Visits       543 Unique       81.40% New       18.59% Returning     1,529 Pageviews     30 c...
Facebook Insights   Facebook     64 Likes     6 People      Talking about     172 total reach     Built huge      amo...
Summary   Twitter     72 Followers     109 Following     102 Tweets     Did not help     build traffic to     blog
Summary   YouTube     13 Videos     6 Views     3 Subscribers     Did not help     build traffic to     blog
Summary   Pinterest     10 Followers     13 Following     4 Boards     41 Pins     Did not help     build traffic to...
Summary   Hudspot Grader     Received great      scores     Fluctuated through      the semester     Helped to show   ...
Business Review   Key Learnings/Indicated Actions     Blog     Facebook     Twitter     YouTube     Pinterest     S...
Key Learnings: Blog   Positive Results     Steady climb in visits from week 8-14 with 667      visits in total     Traf...
Indicated Actions: Blog   Increase Social media use to:     Build awareness     Interact with visitors   Post consiste...
Key Learnings: Facebook   Positive Results     Steady increase in likes, which totaled 64     Peak total people talking...
Indicated Actions: Facebook    Post more often to:      Build conversation on page      Reach a wider audience    Post...
Key Learning: Twitter   Positive Results     Tweeted 102 times     Following 109 accounts     Steady increase of follo...
Indicated Actions: Twitter   Tweet more often:     One tweet per day is not enough to gain     extra followers or build ...
Key Learning: YouTube   Positive Results     With little time spent on the YouTube page:       Gained a total of 3 subs...
Indicated Actions: YouTube   Create video blogs   Create videos that relate to the blog   Create several playlists so e...
Key Learnings: Pinterest   Positive Results     Gained a total of 10 followers     Followed 13 other users     4 separ...
Indicated Actions: Pinterest  Spend time on Pinterest  Create own pins so others can repin   them to their boards to bui...
Key Learnings: Social Bookmarks    Positive Results              Positive Results      Gained huge amount            G...
Indicated Actions: Social Bookmarks   Contribute to conversations to build    more awareness to the blog   Retweet and s...
Recommendations   Website   Blog   SEO   Pay Per Click ads   Display ads   Social Media   Affiliate Marketing   Pr...
Recommendations   Website:     No plans for a website because this is a     stand alone blog where all the information  ...
Recommendations   Pay Per Click ads:     These ads will appear on sites such as      Google and Yahoo.     The average ...
Recommendations Display Ads:  Used to attract people to build awareness to     the blog    Top 10 websites to put displ...
Recommendations   Social Media:     There is a social media campaign already in      place to build awareness and traffi...
Recommendations   Social Media Press Releases:     New press release at the      beginning of each month     Help to ke...
Recommendations   Email Marketing:     New email sent out to      email subscribers at the      beginning on each month ...
Recommendation    Mobile Marketing:     Tabs for each social      media element of the      marketing campaign     User...
Rationale SEO strategies will help more people find my blog  due to being near the top of search engines Only change to ...
Thanks for listening to  my presentation          Peter Hughes         MKTG 404 - 2M          April/24/2012
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Entertainment Ward powerpoint

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Internet Marketing Recommendation

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  1. 1. Internet Marketing Recommendation Peter Hughes MKTG 404 - 2M April/24/2012
  2. 2. Perspective Why is Internet Marketing Important?  Email  107 trillion –Emails sent in 2010.  294 billion – Average number of emails sent per day.  2.9 billion –Email accounts worldwide.  Websites  255 million –Websites as of December 2010.  21.4 million – New websites in 2010.
  3. 3. Perspective Why is Internet Marketing Important?  Internet Users  1.97 billion – Internet users worldwide (June 2010)  266.2 million – Internet users in North America.  Social Media  152 million – The number of blogs on the Internet  25 billion – Number of sent tweets on Twitter in 2010  600 million – People on Facebook at the end of 2010.
  4. 4. Overview Blog Persona Blog Posts Social Media Performance Summary
  5. 5. Blog What is the blog about?  Entertainment Ward  Latest & Greatest in the world of entertainment Why I chose this topic?  Great Topic for a blog  Interested in Entertainment  Newsworthy  Fun to write
  6. 6. Persona Name: John Smith Age: 20 College Student & Works Part-Time Main interest in Entertainment Likes to keep up with latest news, release dates and reviews Experienced in Social Media usage
  7. 7. Blog Topics Superbowl XLVI - New York Giants vs New England Patriots Van Halen - A Different Kind of Truth The Amazing Spider-Man Trailer The Walking Dead Mid-Season Premiere The Avengers Movie Trailer The Simpsons 22 Short Films about Springfield South Park (16th Season Premiere) Reverse Cowgirl The Walking Dead (Season 2 Finale) Beside The Dying Fire Kiss & Mötley Crüe Co-Headlining Tour in "The Tour" 2012 WWE Wrestlemania 28 - Once in a Lifetime South Park - Butters Stotch "The Inner Child“ DragonForce - The Power Within
  8. 8. Social Media Facebook • http://www.facebook.com/EntertainmentWard Twitter • https://twitter.com/#!/entertainward YouTube • http://www.youtube.com/user/EntertainmentWard Pinterest • http://pinterest.com/EntertainWard/
  9. 9. Summary Blog  667 Visits  543 Unique  81.40% New  18.59% Returning  1,529 Pageviews  30 countries visited  Traffic Types  71.96% referral  18.89% direct  9.41% organic  Top Sources – Reddit, Direct & Facebook
  10. 10. Facebook Insights Facebook  64 Likes  6 People Talking about  172 total reach  Built huge amount of traffic to the blog
  11. 11. Summary Twitter  72 Followers  109 Following  102 Tweets  Did not help build traffic to blog
  12. 12. Summary YouTube  13 Videos  6 Views  3 Subscribers  Did not help build traffic to blog
  13. 13. Summary Pinterest  10 Followers  13 Following  4 Boards  41 Pins  Did not help build traffic to blog
  14. 14. Summary Hudspot Grader  Received great scores  Fluctuated through the semester  Helped to show the progress of the blog and what to fix
  15. 15. Business Review Key Learnings/Indicated Actions  Blog  Facebook  Twitter  YouTube  Pinterest  Social Bookmarks – Reddit & Digg
  16. 16. Key Learnings: Blog Positive Results  Steady climb in visits from week 8-14 with 667 visits in total  Traffic Types  71.96% referral (Mostly from Reddit & Facebook)  18.89% direct  1,529 total pageviews & 2.29 Pages per visits  Average Time on site 00:04:20  Gained 7 Subscribers to blog Negative Results  Bounce rate of 69.57%
  17. 17. Indicated Actions: Blog Increase Social media use to:  Build awareness  Interact with visitors Post consistently  Content is key  Include tags and keywords in each post  Write for SEO to stay on top of search engines Create videos that relate to blog  so visitors stay on blog longer to increase the bounce rate
  18. 18. Key Learnings: Facebook Positive Results  Steady increase in likes, which totaled 64  Peak total people talking about page was 19  Peak total weekly total reach was 389  Huge audience that built lots of traffic to my blog Negative Results  Lost a few likes from my page
  19. 19. Indicated Actions: Facebook  Post more often to:  Build conversation on page  Reach a wider audience  Post on other pages to:  Build awareness to people who have no relation to the blog  Tie in other social media elements to have consistency and create versatility
  20. 20. Key Learning: Twitter Positive Results  Tweeted 102 times  Following 109 accounts  Steady increase of followers with a total of 72 followers  Including Johnny Solinger of the band Skid Row Negative Results  Did not build traffic to the blog  Lost several followers from page
  21. 21. Indicated Actions: Twitter Tweet more often:  One tweet per day is not enough to gain extra followers or build awareness Engage with other Twitter pages by:  Retweeting Tweets  Mentioning other pages Make better use of Hashtags
  22. 22. Key Learning: YouTube Positive Results  With little time spent on the YouTube page:  Gained a total of 3 subscribers  Had 13 videos in favourites playlist  Had 6 views Negative Results  Did not build traffic to the blog  Minimal time spent on YouTube page
  23. 23. Indicated Actions: YouTube Create video blogs Create videos that relate to the blog Create several playlists so each different form of entertainment has its own Like and favourite videos that relate to the blog Spend time on YouTube to build an audience that can be referred to the blog
  24. 24. Key Learnings: Pinterest Positive Results  Gained a total of 10 followers  Followed 13 other users  4 separate boards for different types of entertainment  With a total of 41 Pins. Negative Results  Did not build traffic to the blog
  25. 25. Indicated Actions: Pinterest  Spend time on Pinterest  Create own pins so others can repin them to their boards to build awareness to the blog  Pin more often so boards are regularly updated with new content
  26. 26. Key Learnings: Social Bookmarks  Positive Results  Positive Results  Gained huge amount  Gained several of traffic to the blog Facebook shares and with a total of 264 Twitter retweets from referrals Digg users.  Negative Results  Negative Results  Did not add to or  Did not build much create conversations traffic to the blog with other Reddit users
  27. 27. Indicated Actions: Social Bookmarks  Contribute to conversations to build more awareness to the blog  Retweet and share other users post on Facebook, so they may do the same  Spend more time on social bookmarking sites to build awareness and create conversations with other users
  28. 28. Recommendations Website Blog SEO Pay Per Click ads Display ads Social Media Affiliate Marketing Press Release Email Marketing Mobile Marketing
  29. 29. Recommendations Website:  No plans for a website because this is a stand alone blog where all the information that is needed will be. Blog:  No changes will be made to the blog, except for more content posted on a regular basis Search Engine Optimization Strategies:  Include labels in each post that relate to the keywords for the blog  Include inbound & outbound links in posts
  30. 30. Recommendations Pay Per Click ads:  These ads will appear on sites such as Google and Yahoo.  The average cost per click for the ads is $0.50. Keywords Include:  Entertainment, Movies, Television, Music, Games, Comics, Sports, Latest news, New releases
  31. 31. Recommendations Display Ads:  Used to attract people to build awareness to the blog Top 10 websites to put display ads:  YouTube  Billboard  Comedy Central  Cracked  Aint It Cool News  Huffington Post  ET online  IMDB  IGN  WWE
  32. 32. Recommendations Social Media:  There is a social media campaign already in place to build awareness and traffic  Campaign Includes:  Facebook  Twitter  YouTube  Pinterest  Social Bookmarking sites Affiliate Marketing:  Does not apply to my business
  33. 33. Recommendations Social Media Press Releases:  New press release at the beginning of each month  Help to keep visitors up to date with all the new content that will be posted for the month
  34. 34. Recommendations Email Marketing:  New email sent out to email subscribers at the beginning on each month  Let subscribers know about upcoming content and interact with the blog
  35. 35. Recommendation Mobile Marketing:  Tabs for each social media element of the marketing campaign  Users can read each blog post directly from the app  Users can also share information on social media websites
  36. 36. Rationale SEO strategies will help more people find my blog due to being near the top of search engines Only change to the blog that is needed is more consistent posting PPC and Display ads are great tools to push traffic from other websites to the blog Social Media will have one consistent message and build awareness of the blog Press Releases & Email Marketing are great tools to keep viewers up to date with the latest content and information Mobile Marketing allows access to the blog from anywhere and will be a major force in marketing in the coming years
  37. 37. Thanks for listening to my presentation Peter Hughes MKTG 404 - 2M April/24/2012
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