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  1. 1. Directions … the good old way! Piyush Gupta [email_address] Co-founder, CMO +91.9711335568
  2. 2. Management Team - B.Tech. (Aerospace) - IIT Mumbai (1997) - 12 years of technology and product management experience. - Worked across countries like United States of America, Middle East and India. - Extensive experience in enterprise GIS and Telecom products domain. - PG Diploma in Cartography from Jamia Millia University, Delhi (1989) - 20 years of GIS cartography and data quality experience. - Worked with United Nations for 7 years in various critical roles. - Invited advisor to Govt. agencies for various GIS project initiatives. - B.Tech. (IT) from Cochin University of Science And Technology, Kochi - Previously co-founded Stendek R&D, Kochi – an offshore Product development firm. - Worked with Telenor (Norway), Accenture R&D Labs (B’lore) as techno-business consultant. - South Asian Steward and LBS industry expert for “Institute For The Future”, California, US. - Competent and complimentary team. - Strong focus on GIS/LBS in Indian context. Avinash Agrawal – CEO Rajesh Ragavan – COO Piyush Gupta - CMO
  3. 3. Geographical Problems 3. City’s landscape - Changing rapidly, creates high confusion. 1. House addressing system - Complex and Non-uniform. 2. Road Signage(s) - Lacking & Not planned by Govt. 4. How to find/share address & directions easily? Resu t “ Increase in time & fuel consumption”
  4. 4. Objectives 3. Extending “ Power of GIS ” to citizens, travelers, tourists etc. 1. Technology to “ FIND ” and “ SHARE ” locations easily. 2. Providing “ FREE ” or “ LOW COST ” services for mass adoption. 4. Wide adoption of GIS by “ missing last-mile ” urban geo-data. “ Find and Give Directions On-the-Go”
  5. 5. Product Roadmap - I <ul><li>Landmark intelligent Driving Directions (Live for Delhi-NCR) </li></ul><ul><ul><li>Find driving directions between any two places on Internet / Mobile (WAP, SMS) </li></ul></ul><ul><ul><li>Filed an Indian Patent for landmark intelligent routing technology. </li></ul></ul><ul><ul><li>Won a National award – Connect2Develop for the service. </li></ul></ul><ul><ul><li>High recognition from IIT Chennai and IFTF, California, US. </li></ul></ul><ul><li>DoorstepDirections™ Methodology & GiveDirections™ Tool </li></ul><ul><ul><li>Implemented a methodology to provide DoorstepDirections™ to a location. </li></ul></ul><ul><ul><li>Last-Mile data is manually captured and configured with the central database. </li></ul></ul><ul><ul><li>Developed a GiveDirections™ tool to send DoorstepDirections™ from internet </li></ul></ul><ul><ul><li>to any Mobile. </li></ul></ul>Completed Projects (Research, Development & User validation)
  6. 6. Product Roadmap - II <ul><li>MyLocation™ tool (R&D and platform creation - 6 months) *** </li></ul><ul><ul><li>User once configures last-mile directions to his location. </li></ul></ul><ul><ul><li>SMS and Email directions to guests from desktop/ web/ mobile. </li></ul></ul><ul><ul><li>Crowd-sourcing the much needed urban Last-mile geo-data. </li></ul></ul><ul><li>Public Transport Information System (New product – 3 months) * </li></ul><ul><ul><li>Auto/ City-bus/ Metro routes, time, fare finder. </li></ul></ul><ul><ul><li>Multi-modal routes optimized on time/cost/comfort of travel . </li></ul></ul>Proposed Projects (To be developed for commercialization) <ul><li>Last-Mile mapping of CP (IP and Platform creation - 3 months) *** </li></ul><ul><ul><li>Structured creation of Last-Mile geo-data for Connaught Place (PoC). </li></ul></ul><ul><ul><li>Sell GiveDirections™ tool to the businesses in the mapped geography. </li></ul></ul><ul><ul><li>License Last-Mile data to enterprise customers. </li></ul></ul><ul><li>RouteGuru Kiosks (New delivery mode – 2 months) ** </li></ul><ul><ul><li>Setting up manned Kiosks at Railway stations, ISBTs & other tourist locations. </li></ul></ul>
  7. 7. Business model Flow of Services Flow of Money $ $ MyLocation™ (Configure once and share) 1. Individual Users * 2. Businesses: Events Managers, Retail, Real Estate, Medical Labs, Hotels, Corporate offices etc. # * Self-serve model (paid after N uses/month) # Pay per use model $ Leads to Businesses Misc. (Govt. Tie-up, Kiosks, Web syndications etc.) Local Business Aggregators Flow of IP Last-Mile Data (3 rd Party Products & Business users) $ $ $ $ Advertisers (Web/ WAP/ SMS/ Voice) $ $ Operator VAS Aggregator SMS Pull requests $ $ $
  8. 8. Marketing & Sales <ul><li>Setting up Kiosks at high footprint places like Railway stations/ Bus stands/ Central Markets etc. </li></ul><ul><li>Selling Directions – Routes - Auto/taxi fare – Distance - Help line No(s) etc. in printed form. </li></ul><ul><li>For strong brand building & getting closer to local businesses and consumers. </li></ul>Fare-finder Kiosks <ul><li>Direction/ fare finder service for online ticket booking, travel, city guides, local search portals etc. </li></ul>Web Syndications Routing API to enable consumer/ enterprises to build their own applications. Routing API DoorstepDirections™ service to business users like corporate(s), hospitals, hotels, event managers etc. Custom Services Marketing Sales <ul><li>Viral games for college students, distributing desktop client CDs and Words of mouth. </li></ul>Strategic advertising
  9. 9. Financial Requirements Sought for MyLocation™ & Last-Mile mapping of CP Cost per city per month GIS Data 90,000/- 90,000/- (6M) 15,000/- Total 25,000/- 15,000/- Salaries (per month) 25,000/- Salaries (per month) 10,04,000/- 60,000/- 84,000/- 1,10,000/- 1,20,000/- 1,50,000/- (3M) 90,000/- (3M) 3,00,000/- (6M) Total (6 Months) 10,000/- per month Contingencies 84,000/- 14,000/- 1 Dedicated server / month Extra Server 1,10,000/- MapInfo (1 user license) Software(s) 60,000/- (4x5Kx3M) 60,000/- (2x5Kx6M) 5000/- Cost per seat per month Infrastructure 2 Sales (for Biz validation) 2 Ground mapping team 2 Technical (Engineers) No. No. Team Building Last-mile mapping of CP MyLocation™ Activities
  10. 10. Current status Awards / Recognitions <ul><li>Connect2Develop National award by techTribe (Jan 07) </li></ul><ul><li>Proto II finalist @ IIT Chennai (Jul 07) </li></ul><ul><li>Recognized by Institute For The Future @Stanford Univ. (Jun 08) </li></ul><ul><li>NASSCOM recognized by first adopting the service. </li></ul><ul><li>Pioneered ‘landmark-intelligence’ in turn-by-turn directions. </li></ul><ul><li>Use of locally known and visible-on-move landmarks. </li></ul><ul><li>Freely accessible to consumers (over Internet). </li></ul><ul><li>- On-The-Move availability: </li></ul><ul><ul><ul><li>* SMS – rg source to destination to 56767 </li></ul></ul></ul><ul><ul><ul><li>* WAP – http:// routeguru .com/m </li></ul></ul></ul><ul><ul><ul><li>Downloadable client for Smartphones, PDA(s) </li></ul></ul></ul><ul><li>* Currently in Delhi-NCR locations only. </li></ul><ul><li>Filed one patent </li></ul><ul><li>Few important partnership alliances. </li></ul><ul><li>Extensive media coverage. </li></ul><ul><li>In talks with Delhi Transport Deptt. </li></ul>Achievements Client / Partners