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SXSW 2012 - NFC: i'd Bump That
 

SXSW 2012 - NFC: i'd Bump That

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    SXSW 2012 - NFC: i'd Bump That SXSW 2012 - NFC: i'd Bump That Presentation Transcript

    • Id Bump ThatNFC Growth from Play Will Pay
    • first … managing expectations First setting expectations2
    • Neither sexy nor a futuristic sci-fi technology3
    • “Today, NFC contactless mobile payment solutions, which may be prevalent in many emerging countries, is not a viable solution in the U.S.” --Paul Gelb, Razorfish 20074
    • Growth and impact of NFC had been stifled by the competitive situation already in place, not by a lack of infrastructure to support it…5
    • Buzz worthy today6
    • Tech giant uber-disruptors are all investing in it7
    • In their hands NFC yields anopportunity exponentially largerthan transaction fees
    • “… created a $10 trillion opportunity as offline and online commerce blends together. The key is arming merchants with the right tools and data.” --John Donahoe, EBay CEO 20119
    • I just broke my resolution not to say big data10
    • Let’s get nerdy… problem today not infrastructure but game theory11
    • What is needed is a game changer12
    • A mobile game changer13
    • NFC can transform the World Wide Web into a Web that is World Wide14
    • Reimagining the universal remote15
    • Enhancing the scrapbooking phenomenon16
    • Providing a dealership anywhere17
    • Additional hurdles remain for payments18
    • You have likely started to think, if not scream out loud, about privacy issues19
    • Security likely a greater challenge than privacy for NFC20
    • Competition for market share reduces enterprise & consumer hardware challenge21
    • Even more exciting is the potential for new complimentary industries …22