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SXSW 2012 - NFC: i'd Bump That
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SXSW 2012 - NFC: i'd Bump That

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Transcript

  • 1. Id Bump ThatNFC Growth from Play Will Pay
  • 2. first … managing expectations First setting expectations2
  • 3. Neither sexy nor a futuristic sci-fi technology3
  • 4. “Today, NFC contactless mobile payment solutions, which may be prevalent in many emerging countries, is not a viable solution in the U.S.” --Paul Gelb, Razorfish 20074
  • 5. Growth and impact of NFC had been stifled by the competitive situation already in place, not by a lack of infrastructure to support it…5
  • 6. Buzz worthy today6
  • 7. Tech giant uber-disruptors are all investing in it7
  • 8. In their hands NFC yields anopportunity exponentially largerthan transaction fees
  • 9. “… created a $10 trillion opportunity as offline and online commerce blends together. The key is arming merchants with the right tools and data.” --John Donahoe, EBay CEO 20119
  • 10. I just broke my resolution not to say big data10
  • 11. Let’s get nerdy… problem today not infrastructure but game theory11
  • 12. What is needed is a game changer12
  • 13. A mobile game changer13
  • 14. NFC can transform the World Wide Web into a Web that is World Wide14
  • 15. Reimagining the universal remote15
  • 16. Enhancing the scrapbooking phenomenon16
  • 17. Providing a dealership anywhere17
  • 18. Additional hurdles remain for payments18
  • 19. You have likely started to think, if not scream out loud, about privacy issues19
  • 20. Security likely a greater challenge than privacy for NFC20
  • 21. Competition for market share reduces enterprise & consumer hardware challenge21
  • 22. Even more exciting is the potential for new complimentary industries …22