THE MOBILE REVOLUTION    How it will transform your    business, life & perception of    the world    MARCH 20110   © 2011...
INTRODUCTION1   © 2011 Razorfish. All Rights Reserved.
WE ARE AT ANINFLECTION                                             POINT2   © 2011 Razorfish. All Rights Reserved.
20th CENTURY INFRASTRUCTUREscalable becomes the goal                                                      • predictable   ...
THE OLD INSTITUTIONSAREN’T HACKING IT VERY WELL            If U.S. workers’ productivity                    has grown…    ...
WHAT WE5   © 2011 Razorfish. All Rights Reserved.
Razorfish creates experiences that build businesses                                                                       ...
Mobile is driving an unprecedented speed of change7   © 2010 Razorfish. All Rights Reserved.
8   © 2011 Razorfish. All Rights Reserved.
Value of mobile is amplified by channel &connective tissue dualityPotential to deliver unprecedented value to both busines...
CONSUMERS VALUES ONE THING THE MOST…10   © 2011 Razorfish. All Rights Reserved.
SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARINGTRANSACTION
12   © 2011 Razorfish. All Rights Reserved.
14   © 2011 Razorfish. All Rights Reserved.
15   © 2011 Razorfish. All Rights Reserved.
16   © 2011 Razorfish. All Rights Reserved.
17   © 2011 Razorfish. All Rights Reserved.
18   © 2011 Razorfish. All Rights Reserved.
THE 21st CENTURY WILL BE DRIVEN BYCONTINUAL INNOVATION                        S-curve                  Stable over decades...
IT ISHARD,AND HARD ISGOOD 20   © 2011 Razorfish. All Rights Reserved.
21   © 2011 Razorfish. All Rights Reserved.
CREATE SKUNKWORKS AND                                              OLD NEW                                                ...
23   © 2011 Razorfish. All Rights Reserved.
IN THE WWW OF PEOPLE,Emerging human behaviors matter24   © 2011 Razorfish. All Rights Reserved.
Process should prioritize purpose     instead of repurpose25
BEST PRACTICES26   © 2011   Razorfish. All Rights Reserved.
BEST PRACTICES                                                               Too early for any best                       ...
Experience needs to be                                              somewhat familiar                                     ...
Evaluation metrics should be leveraged forfeatures, functionality and design                 Prioritizes performance minim...
31   © 2011   Razorfish. All Rights Reserved.
Paul Gelb - Executive Forum - The Mobile Revolution: How It Will Transform Your Business, Life And Perception Of The World
Paul Gelb - Executive Forum - The Mobile Revolution: How It Will Transform Your Business, Life And Perception Of The World
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Paul Gelb - Executive Forum - The Mobile Revolution: How It Will Transform Your Business, Life And Perception Of The World

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Transcript of "Paul Gelb - Executive Forum - The Mobile Revolution: How It Will Transform Your Business, Life And Perception Of The World"

  1. 1. THE MOBILE REVOLUTION How it will transform your business, life & perception of the world MARCH 20110 © 2011 Razorfish. All Rights Reserved.
  2. 2. INTRODUCTION1 © 2011 Razorfish. All Rights Reserved.
  3. 3. WE ARE AT ANINFLECTION POINT2 © 2011 Razorfish. All Rights Reserved.
  4. 4. 20th CENTURY INFRASTRUCTUREscalable becomes the goal • predictable • hierarchy • control • organizational routines • minimize variance S-curve Stable over decades (few real changes in 60 years)3 © 2011 Razorfish. All Rights Reserved.
  5. 5. THE OLD INSTITUTIONSAREN’T HACKING IT VERY WELL If U.S. workers’ productivity has grown… Why has ROI dropped…4 © 2011 Razorfish. All Rights Reserved.
  6. 6. WHAT WE5 © 2011 Razorfish. All Rights Reserved.
  7. 7. Razorfish creates experiences that build businesses 6 © 2010 Razorfish. All rights reserved. Confidential and proprietary.
  8. 8. Mobile is driving an unprecedented speed of change7 © 2010 Razorfish. All Rights Reserved.
  9. 9. 8 © 2011 Razorfish. All Rights Reserved.
  10. 10. Value of mobile is amplified by channel &connective tissue dualityPotential to deliver unprecedented value to both businesses & consumers CHANNELS WEB APPS MESSAGING X-CHANNEL FEATURES/BEHAVIORS SOCIAL LOCATION COMMERCE SEARCH CONTENT
  11. 11. CONSUMERS VALUES ONE THING THE MOST…10 © 2011 Razorfish. All Rights Reserved.
  12. 12. SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARINGTRANSACTION
  13. 13. 12 © 2011 Razorfish. All Rights Reserved.
  14. 14. 14 © 2011 Razorfish. All Rights Reserved.
  15. 15. 15 © 2011 Razorfish. All Rights Reserved.
  16. 16. 16 © 2011 Razorfish. All Rights Reserved.
  17. 17. 17 © 2011 Razorfish. All Rights Reserved.
  18. 18. 18 © 2011 Razorfish. All Rights Reserved.
  19. 19. THE 21st CENTURY WILL BE DRIVEN BYCONTINUAL INNOVATION S-curve Stable over decades Rapid set of punctuated moves (potentially never ending) (few real changes in 60 years)19 © 2011 Razorfish. All Rights Reserved.
  20. 20. IT ISHARD,AND HARD ISGOOD 20 © 2011 Razorfish. All Rights Reserved.
  21. 21. 21 © 2011 Razorfish. All Rights Reserved.
  22. 22. CREATE SKUNKWORKS AND OLD NEW STRUCTURE THE EDGE SO IT CAN INNOVATION LABS ON THE EDGE OF PULL THE CORE TO THE EDGE THE FIRM AND THEN ABSORB THEM WHEN THEY START TO WORK22 © 2011 Razorfish. All Rights Reserved.
  23. 23. 23 © 2011 Razorfish. All Rights Reserved.
  24. 24. IN THE WWW OF PEOPLE,Emerging human behaviors matter24 © 2011 Razorfish. All Rights Reserved.
  25. 25. Process should prioritize purpose instead of repurpose25
  26. 26. BEST PRACTICES26 © 2011 Razorfish. All Rights Reserved.
  27. 27. BEST PRACTICES Too early for any best practice to be gospelTHERE ARE Everyday there is an opportunity to define best practices28 © 2011 Razorfish. All Rights Reserved.
  28. 28. Experience needs to be somewhat familiar Similar to fashion design, small change as and people want to be different but not too DIFFERENTIATE different Don’t confuse the user PROCESS29 © 2011 Razorfish. All Rights Reserved.
  29. 29. Evaluation metrics should be leveraged forfeatures, functionality and design Prioritizes performance minimized navigation paths, Efficient personalized and contextualized communications Deepens relationship with consumer and provides moments Engaging of unexpected utility/playful interactivity Offer robust set of utilities within an intuitive interface; cross- Experiential channel touch points become more interactive Always On Provide a real-time, proactive and notification-driven resource Leverage more advanced functionality of handset and newOpportunistic consumer behaviors, with data supported iterative updates and enhancements Is sustainable over time, accommodating different messages Malleable and products without sacrificing scalability
  30. 30. 31 © 2011 Razorfish. All Rights Reserved.
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