THE IMPORTANCE OF PREMIUM SPIRITS ON BARS AND IN YOUR DRINK
WHAT MAKESIT PREMIUM•Price? (4x)•Process?•Marketing?•A presidential palace?•A wizard distiller?
PROCESS•Distillation has not changedfor centuries.•What’s in the Wheat?(Quality Counts)•H2O (Artesian Wells)•Continuous vs. Pot Still
The Marketing Map PUBLIC EXHIBITIONS RELATIONS PRESS RELEASES TV STORIES CONFERENCES PLACED ARTICLES COMMENT & OPINION LIVE SEMINARS MEDIA RELATIONS VIDEO CONTENT AWARDS iPLAYERS CORPORATE SOCIAL PUBLIC SPEAKING RESPONSIBILITY YOUTUBE LIFE CASTING PRODUCT MEDIA TRAINING PLACEMENT RSS CASE STUDIES CINEMA VIDEO CONFERENCING TELE-SEMINARS RADIO HOSPITALITY SOCIAL BOOK SPONSORSHIP TRADE MISSIONS PODCASTS WORD-OF-MOUTH WIKIS PRODUCT BILLBOARD FACE LAUNCH BOOK M TWITTER B FLY POSTING GEOMAPPING SMO DIRECTORIES ROAD MARKETING REFERRALS SHOWS PRESENTATIONS LINKED IN GOOGLE POINT OF PURCHASE CUSTOMER PAY-PER-C FIELD REVIEWS ADSEN MARKETING BROCHURES CUSTOMER FLASH ON SERVICES MPS / FPS POINT OF SALE MOB SEO CONSUMER CREDIT ACT PROMOTIONAL GAMING THOUGHT PCI COMPLIANCE GIVE-AWAYS FACE-TO-FACE LEADERSHIP•SUPER Premium MRS (MARKET RESEARCH) CONSUMER PRESS MAGAZINE INSIGHTS TELESALES SINGLE SPONSO INSERTS TPS / CTPS CUSTOMER VIEW BEHAVIOURA FINANCIAL SERVICES (FSA) NEWSLETTER•World’s First Acid Etched VERISIGN ADVERTISEMENTS TESTIMONIALS MOBILE NEWSPAPER ABC AUDIT PARTNERSHIPS CATALOGUES TEAM ADVERTORIAL CELEBRITY BUILDING STRATEGIC LEGAL ENDORSEMENTS ALLIANCES COMPLIANCEBottle LIVE STREAMS EDITORIAL STAFF WHITEPAPERS TRAINING AFFILIATE TRADE PRESS CORPORATE STRATEGIC•Quadruple Distillation PARTNERSHIPS ALLIANCES VIRTUAL EMAIL TRADE MAGAZINES CUSTOMER TEAMS FEEDBACK E-COMMERCE•Dankowski Gold Rye RECOM CORPORATE CMS CULTURE The Marketing Map is a tool to help plan your marketing TE communications strategy. The map isn’t designed to cover ADVERTISING DIGITAL every available connection point, instead it provides an WEBSITE overview to help you understand which platforms are most relevant to your business.(Bakers) DATABASE EVENT If you are unsure where to start then focus on the platforms you currently use and follow their lines to see which other Branding marketing channels are closely related. DIRECT RELATIONSHIP Remember, the choice of channels should reflect your communication objectives and the audience you are communicating with. Marketing Routes How to use this map• Polish Pride vs Russian Myth
WHAT’S INFUSED?•A Surprising Method•Maceration vs. Cold Compounding•Flavour Essences...•Re-Distillation, why?•To taste, not time...(MM Example)
A COCKTAIL STORYBalance is the key to cocktail happiness...Measure...it’s more like baking