Integrated Philanthropy

Julie Trell
Director of All Things Fun,
Meaningful & Rewarding

Marc Benioff
Chairman, CEO, Founder
Salesforce.com &
Salesforce.com Foundation

Salesforce.com Foundation Vision
To increase the
effectiveness of
nonprofits in
pursuing their
missions.

The Equation
+ =
+
IMPACT

1% Time
• Builds Leadership
• Recruiting Advantage
• Employee Retention &
Loyalty
• Make a Difference
125,000 Volunteer Hours

What Does Every Social Change Organizations
Want Technology To Do?
Fundraising Membership Results Tracking and
Success Management Accountability
Community Outreach Serve
and Engagement Your Mission

1% Product
• New Market Development
• Innovation &
Experimentation
• Network Effect
• Brand Awareness
• 5000+ Nonprofit Customers
• 60+ Countries

1% Equity
• Direct Community Impact
• Deep Community
Relations
• Inspiring Youth
$13M in grants

Play Video Here
;)
http://www.youtube.com/watch?v=nrQmMFsKhoI

What can you do?
Look Ahead
beyond short-
term profits
Consider ALL
Stakeholders
Develop
Strategic
Partnerships
Balance Social &
Economic Goals

Julie Trell
jtrell@salesforce.com
www.salesforcefoundation.org