Some thoughts about mobile innovation (OpenMIC July 2009)

1 Some thoughts about Mobile Innovation (Open MIC) http://wirelesswanders.com Copyright Paul Golding, 2008 Thursday, 2 July 2009

2 Paul G... Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Former expert member MIDP 3. Do it for real: 2006/7 Chief Applications Architect, Motorola Mobile Apps, Mobile TV/IPTV, Sendster, mConnected, O2 Futures & Innovation Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo) Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, Sendster, mConnected... Copyright Paul Golding, 2008 Thursday, 2 July 2009

3 What should I build? Thursday, 2 July 2009

4 a. Application b. Open APIs c. Community d. Platform e. Service f. Ecosystem Copyright Paul Golding, 2008 Thursday, 2 July 2009

5 What should I build? ... g. Experience Thursday, 2 July 2009

6 Think UX, think whole product POP3 client is not a product… If the interface clumsy = not a whole product…. if the tariff is unclear = not a whole product... Can't easily type = not a whole product…. Emails insecure = not a whole product.... Users like a WHOLE PRODUCT.... Sacred Cow: We fetch emails. Copyright Paul Golding, 2008 Thursday, 2 July 2009

7 Whole product - Jitterbug Sacred Cow: I enter numbers. Operator or friend/family can update the address book Copyright Paul Golding, 2008 Thursday, 2 July 2009

8 Think whole purpose... What job am I hiring the product to do? Milkshake a “ﬂavoured thick cold drink” or a “convenient and pleasurable portable breakfast for journeys to work?”[1] e.g. Jitterbug - “to make me feel secure about my parent(s)” ??? [1] - read “The Innovator’s Solution” by C. Christensen Thursday, 2 July 2009

9 + Even more WHOLE solution? - See my parents! Thursday, 2 July 2009

Whole product? My TV is a big screen for my mobile? Thursday, 2 July 2009

Successful mobile UX (in more detail) 11 Successful Mobile Experience Discovery Unboxing Investment Passion/ Accessible/ Anticipation Conversation Evangelism Contextual Can I easily ﬁnd Does it work out Is this easy to I will want to I can easily use the service? of the box? use? I will love using I can easily keep coming this with others this because... bump into this back because... Does it say Can I play Can I access because... I can easily ﬁnd something immediately or my data? I will want to tell I look forward to others meaningful to do I have to “get others It understands new features me on the box? it?” Can I easily because... my needs because... It adapts to my ‘bump into’ because... social Does it make Can I invite this? If I stop using relationships me a promise? others? this, I will miss it It adapts to my Does it get because... situation It adapts to my Is it one click better the more because... social context away? I use it? How is my loyalty rewarded? Mobile Web 2.0 Ecosystem Usable devices Transparent business terms and tariff Open, secure and extensible architectures Reliable networks Copyright Paul Golding (www.paulgolding.com) 2008 Copyright Paul Golding, 2008 Thursday, 2 July 2009

12 We haven’t travelled far... iPhone Leapfrog Breakthroughs Disruption! Lateral thinking distance from core idea POTS Mobile Thursday, 2 July 2009

13 Sacred Cows #1 - Dial to talk Thursday, 2 July 2009

14 Thursday, 2 July 2009

15 Sacred Cows (to be sacriﬁced?) Calls are made to phone numbers Most users will have only one phone (most of the time) Calling is asynchronous, unannounced Usage is measured/charged by minutes (and texts) Data is charged per MB Mobiles are call/connection centric (not conversation-centric) Calls convey the speech exactly as it was spoken Devices have cut-and-paste! Thursday, 2 July 2009

16 Some innovation vectors... Thursday, 2 July 2009

17 Whole Mobile UX: exploit context: Location Interests Time Friends Activities Proximity All mobile products should take context into account Copyright Paul Golding, 2008 Thursday, 2 July 2009

18 Context: Web 2.0, Microformats: Location Interests Time Friends Web 2.0/3.0 Microformats Activities Proximity Increasingly, whole mobile product design will mean taking context into account Copyright Paul Golding, 2008 Thursday, 2 July 2009

Why? Social networks... • We connect like this... • LinkedIn - Facebook - Twitter Thursday, 2 July 2009

Virtual worlds... Thursday, 2 July 2009

Virtual World Age 5 Registered www.kzero.co.uk Second Life (33) Twinity (36) Jumpstart Accounts Utherverse (32) 2m 17m 2009 Chuggington Q1 2009 Blue Mars 2150 15m Woogiworld Handipoints Age 30+ GeoSim 13m 2008 1m Age 8 HiPiHi (30) Philly (31) Chapatiz Amazing Worlds Ecobuddies VMK NuNu Virtual Near 2007 Konstruction Zone Xivio ERepublic Hello Kitty Buildabearville 3m world 2m Ridemakerz 5m Webkinz Football 2006 Whirled Superstars Action Allstars ActionJetz Explosion Coaches Centre Robot Galaxy 17m Barbie Girls 15m Webcarzz 12m Cyber Town 2005 20m 40m Poptropica Chobots Fusion Fall WilliNilli Omnidate Moshi Monsters 1m Cars Age 25 2009 2008 2007 2006 2005 2005 2006 2007 2008 2009 Age 10 Franktown Dizzywood MinyanLand LEGO Universe Mycosm Medikidz 45m 50m Neopets 2m SceneCaster 2m Digital Dollhouse 2005 Club PonyPals iheartland 3m Whyville Saddle Club Activeworlds 1m Webosaurs Kiwi Heroes 10Vox 300 Mi!ion Onverse Papermint 12m Vizwoz Interzone 2006 SportsBLOX 19m Green Zoopri ClubCooee Faketown 22m Club Penguin Twinners 1.5m Galactik Football Weblin 2m 1.5m My Mini Life 1.5m 90m Precious Girls Club Kaneva Black Mamba 2m 3m 2007 100m There 1m Spineworld Coke MTV 3D 4m Studio Audree’s World 124m Habbo vMTV Vivaty 20m Home 6m Yoggurt 30m Girl Ambition 8m NASA IMVU vLES SmallWorlds 2008 goSupermodel 12m 19m Freggers Age 20 sMeet 7m 17m Muxlim Planet Cazmo Age 13 vSide 4m 13m Lively Upper Deck U 24m Live or open beta C3L3B Outspark 8m 15m Meez 21m Launched in Gaia Frenzoo 2009 26m Rocketon 1m 26m Roiworld WeeWorld In development/private beta Ourworld Taatu Stardoll No data shown for worlds under 1m registered accounts. Includes estimates. Closed/closing Copyright KZero 2006-2009 Age 15 Permission required prior to republishing Monday, 23 February 2009 Thursday, 2 July 2009

Flickr in-world mash-ups Youtube ATM Thursday, 2 July 2009

out-world mash-ups Thursday, 2 July 2009

24 What should I build? ... h. Business! Thursday, 2 July 2009

25 Think business architecture Market Trends Entrepreneurial (Mega/Micro) Developers aim here Proﬁtable app Technology Business Enablers models How do we do this?.... Copyright Paul Golding, 2008 Thursday, 2 July 2009

26 Social Business Models? Co-creation & work with Frenemies Co-create or die! (TODAY: Find some co-conspirators!) Social Coding. Users Tech Ecosystem: Open Stack, microformats, exploit mash-ups: Click- off, but not click-out! Ideas ecosystem: Open ideas Proﬁtable exchange: it’s mostly in the execution, business not the idea or technology Techies Entrepreneurs Share your Basecamp spaces! Share the risk - make frenemies Start here: OpenMIC barcamp? Copyright Paul Golding, 2008 Thursday, 2 July 2009

27 Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding (C) Copyright Paul Golding, 2008 Thursday, 2 July 2009

Some thoughts about mobile innovation (OpenMIC July 2009)

by Paul Golding on Jul 02, 2009

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