Situational Web

1 Situational Web UK Museums on the Web 2009 Web connectivity and location based services Paul Golding wirelesswanders.com Copyright Paul Golding, 2009 Saturday, 5 December 2009

2 Cells have IDs = location You’re in cell 111, 113, 115 Can be aggregated 115 Might be free! 111 x,y, radius, 112 113 postcode, landmarks.... 114 Web App API Location Location Cellular networks inherently Gateway enabled track location using cell ID app Cell IDs are broadcast = public can access them Copyright Paul Golding, 2008 Saturday, 5 December 2009

3 Location inaccuracies “Nearest” according to network Where’s nearest? Must also have good self-location UI Actual nearest E-OTD TDOA AOA Extent of problem related to cell size, location technology and geo-coding/application intelligence Copyright Paul Golding, 2008 Saturday, 5 December 2009

Network location works well in urban areas 4 UK Networks: Dense urban: 300m Semi-urban: 600m - 1200m Rural: 1km - 10km Copyright Paul Golding, 2008 Saturday, 5 December 2009

Devices and device apps 5 iPhone 3G: GPS, Cell, WiFi Google Maps: GPS, Cell Smartphone/GPS penetration: est. 80% 2015 Loki: WiFi, Cell (Skyhook Wireless Inc.) Copyright Paul Golding, 2008 Saturday, 5 December 2009

6 Location programming interfaces Network API Report (GPS) Application Request (MSISDN) Model HTTP Request (Cell, MSISDN) View API Location Managers: Controller Yahoo Fire Eagle, Google Latitude App Server Location e.g. Location API Framework HTML5 WiFi Cell GPS GIS Geo-coded (e.g. Google Maps) Content Copyright Paul Golding, 2008 Saturday, 5 December 2009

7 Trigger-based Location Location events are asynchronous (i.e. to user query) Polling - including AJAX - inefﬁcient (battery life) Network based triggering, but still needs location (e.g. GPS x,y) Various architectural possibilities, but not supported on UK networks Copyright Paul Golding, 2008 Saturday, 5 December 2009

8 Proximity Services Short-range sensor-based services: Possibilities for use indoors: RFID and various contactless systems (e.g. NFC, Tikitag) Barcode scanners (Ecrio MoBeam) QR-codes (photo scanning) Bluetooth/WiFi/Zig-Bee (e.g. Ekahau) Visual recognition (augmented reality) Copyright Paul Golding, 2008 Saturday, 5 December 2009

Augmented reality applications 9 Wikitude http://www.augmentreality.co.uk/ Junaio Saturday, 5 December 2009

10 Tactile MAR Saturday, 5 December 2009

11 Thumb 3rd-eye culture New discovery mechanism for digital services and objects Disintermediation of advertising Disintermediation of architecture/design New type of attention data Elasticity of destination Increasingly won’t require markers (e.g. barcodes) Saturday, 5 December 2009

Virtual locations... Saturday, 5 December 2009

Virtual World Age 5 Registered www.kzero.co.uk Second Life (33) Twinity (36) Jumpstart Accounts Utherverse (32) 2m 17m 2009 Chuggington Q1 2009 Blue Mars 2150 15m Woogiworld Handipoints Age 30+ GeoSim 1m Age 8 HiPiHi 13m 2008 (30) Philly (31) Chapatiz Amazing Worlds Ecobuddies VMK NuNu Virtual Near 2007 Konstruction Zone Xivio ERepublic Hello Kitty Buildabearville 3m world 2m Ridemakerz 5m Webkinz Football 2006 Whirled Superstars Action Allstars ActionJetz Explosion Coaches Centre Robot Galaxy 17m Barbie Girls 15m Webcarzz 12m Cyber Town 2005 40m Poptropica 20m Chobots Fusion Fall WilliNilli Omnidate Moshi Monsters 1m Cars Age 25 2009 2008 2007 2006 2005 2005 2006 2007 2008 2009 Age 10 Franktown Dizzywood MinyanLand LEGO Universe Mycosm Medikidz 45m 50m Neopets 2m SceneCaster 2m Digital Dollhouse 2005 Club PonyPals iheartland 3m Whyville Saddle Club Activeworlds 1m Webosaurs Kiwi Heroes Onverse 10Vox Papermint 12m Vizwoz Interzone 2006 SportsBLOX 19m Green Zoopri ClubCooee Faketown 22m Club Penguin Twinners 1.5m Galactik Football Weblin 2m My Mini Life 1.5m 1.5m 90m Precious Girls Club Kaneva Black Mamba 2m 3m 2007 100m There 1m Spineworld Coke MTV 3D 4m Studio Audree’s World 124m Habbo vMTV Vivaty 20m Home 6m Yoggurt 30m Girl Ambition 8m NASA IMVU vLES SmallWorlds 2008 goSupermodel 12m 19m Freggers Age 20 17m Muxlim Planet Cazmo Age 13 sMeet 7m vSide 4m 13m Lively Upper Deck U 24m Live or open beta C3L3B Outspark 8m Meez 15m 21m Launched in Gaia Frenzoo 2009 26m Rocketon 1m 26m Roiworld WeeWorld In development/private beta Ourworld Taatu Stardoll No data shown for worlds under 1m registered accounts. Includes estimates. Closed/closing Copyright KZero 2006-2009 Age 15 Permission required prior to republishing Monday, 23 December 2009 Saturday, 5 February 2009

Museum art? Augmented Virtuality smallworlds.com Youtube ATM Saturday, 5 December 2009

15 Conversation via place... ﬂook.it Gaming! Card Card location based messaging? “serendipitous discovery engine?” Saturday, 5 December 2009

16 Trends/predictions: Smartphones will achieve 80% penetration by 2015 (LTE emergence) Embedded video, CSS transforms, GPS, HTML5 Smartphones will become the standard device for MAR A tipping-point/craze for AR or locative messaging by 2013 (UGC) Location will be a key “web 3.0” enabler Indoor MAR will become popular means of venue/shopping/event enhancement within 3 years Kids 8-14 spend >50% online time in virtual worlds (2013) VR/VW (3D) will emerge as the new UI metaphor for some handsets Saturday, 5 December 2009

Paul Golding wirele!wanders.com Fo"ow: @pgolding goldingp@gmail.com Saturday, 5 December 2009

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Situational Web

by Paul Golding on Dec 05, 2009

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