O2 Innovation Day - Virtual Worlds Mash-Ups


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Presentation given by Paul Golding at O2 Innovation Day to advocate extending the O2 brand to include connecting virtual people and objects, not just real people and real objects. Presentation was by invitation and was part of mock 'Dragon's Den' competition to provoke thought and ideas.

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O2 Innovation Day - Virtual Worlds Mash-Ups

  1. 1. Mobilizing Virtual Worlds Paul Golding Wirelesswanders.com Presentation at O2 Innovation Day 16th March 2009 Tuesday, 17 March 2009
  2. 2. Disclaimer • These slides were produced to present at the O2 Innovation Day (16-Mar-2009) as part of a mock “Dragon’s Den” competition. I was invited to present on this theme and be an advocate for the idea, as if pitching it for serious consideration by the operator. So, consider this more of a thought experiment to provoke thought and discussion. I am a big believer in the future of virtual worlds and virtual technologies, but I am not convinced at all that O2 or any mobile operator has much of a role in the virtual/augmented reality ecosystem at present. Feel free to agree or disagree. • Credits: K Zero for their virtual worlds radar chart. Tuesday, 17 March 2009
  3. 3. O2 is in the co!ection businequot; tomo#ow: Today: virtual people real people (Avatars) Tuesday, 17 March 2009
  4. 4. Why? Social networks... • We connect like this... • LinkedIn - Facebook - Twitter Tuesday, 17 March 2009
  5. 5. Virtual networks... Tuesday, 17 March 2009
  6. 6. Virtual World Age 5 Registered www.kzero.co.uk Second Life (33) Twinity (36) Jumpstart Accounts 2009 17m Chuggington Utherverse (32) 2m Q1 2009 Woogiworld 15m Handipoints Blue Mars 2150 Age 30+ Age 8 1m GeoSim 2008 13m HiPiHi Philly (31) (30) Chapatiz Amazing Ecobuddies Worlds NuNu VMK Virtual Konstruction Zone 2007 Near Xivio Hello Kitty ERepublic Buildabearville 3m world Ridemakerz 2m 5m Webkinz Football 2006 Whirled Superstars Action Allstars ActionJetz Explosion Coaches Centre Robot Galaxy 17m Barbie Girls 15m Webcarzz 12m 2005 Cyber Town 40m Poptropica 20m Chobots Fusion Fall WilliNilli Moshi Monsters Omnidate 1m Cars Age 10 Age 25 2008 2007 2006 2005 2005 2007 2009 2006 2008 2009 Dizzywood Franktown MinyanLand LEGO Universe Mycosm Medikidz 45m 50m Neopets 2m SceneCaster 2m Digital Dollhouse 2005 Club PonyPals iheartland 3m Whyville Saddle Club Webosaurs Activeworlds 1m Kiwi Heroes 300 Mi$ion 10Vox Onverse Papermint 12m Vizwoz Interzone 2006 Green Zoopri 19m SportsBLOX Faketown 22m Club Penguin ClubCooee 1.5m Twinners Galactik Football Weblin 2m My Mini Life 1.5m 1.5m 90m Precious Girls Club Kaneva 2007 3m Black Mamba 2m 100m 1m Spineworld There Coke MTV 3D 4m Audree’s World Studio 124m Habbo vMTV Vivaty 20m 6m Home Yoggurt Girl Ambition 30m 8m NASA goSupermodel 2008 IMVU vLES SmallWorlds 19m 12m Freggers Age 20 Age 13 17m Muxlim Planet Cazmo sMeet 7m 13m Lively Upper Deck U vSide 4m 24m Live or open beta 8m C3L3B Outspark 21m Meez 15m Launched in 26m 2009 Gaia Frenzoo 1m Rocketon 26m Roiworld WeeWorld In development/private beta Ourworld Taatu Stardoll No data shown for worlds under 1m registered accounts. Includes estimates. Closed/closing Copyright KZero 2006-2009 Age 15 Permission required prior to republishing Monday, 23 February 2009 Tuesday, 17 March 2009
  7. 7. Flickr in-world mash-ups ATM Youtube Tuesday, 17 March 2009
  8. 8. Mobile AR mash-ups Tuesday, 17 March 2009
  9. 9. Mobile out-world mash-ups Tuesday, 17 March 2009
  10. 10. o2 Metaverse platform APIs Search Open MNO Metaverse Metaverse mobile 2.0 Platform Platform Trust Charge Tuesday, 17 March 2009
  11. 11. Monetization • Connectivity • Micro Transactions • Search • Trust • Storage • Advertising Tuesday, 17 March 2009
  12. 12. big $ Businequot;! Co!ection businequot;! ...O2 is in the co!ection businequot;! Tuesday, 17 March 2009
  13. 13. “The future is already here – it's just not evenly distributed.” —Wi$iam Gibson Tuesday, 17 March 2009
  14. 14. Thank you Paul Golding wirelequot;wanders.com Fo$ow: @pgolding Tuesday, 17 March 2009