Mobile Augmented Reality and Mash-Ups

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Keynote presentation about mobile augmented reality to spark thinking for the unconference sessions for Open MIC 3 at Guildford, UK.

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Mobile Augmented Reality and Mash-Ups

  1. 1. augmented world mash-ups Augmented reality augmented virtuality Nov 4 2009 Paul Golding Saturday, 5 December 2009
  2. 2. “The future is already here – it's just not evenly distributed.” —Wi!iam Gibson phD research 1994...(moto labs) “AR/vR - the next big thing” but.... Saturday, 5 December 2009
  3. 3. “Traditional AR” Saturday, 5 December 2009
  4. 4. Mobile AR: Sensor-net Wikitude http://www.augmentreality.co.uk/ Junaio Saturday, 5 December 2009
  5. 5. Tactile MAR (using Markers) Saturday, 5 December 2009
  6. 6. marketing with mar Saturday, 5 December 2009
  7. 7. Platform contenders... • MARA (Nokia) • Layar (SPRX Mobile) @LayarMobile • Insqribe • Mateo/Junaio @twitt_AR • Wikitude.me (Mobilizy) @wikitude Saturday, 5 December 2009
  8. 8. Example architecture... Layar definitions Saturday, 5 December 2009
  9. 9. Thumb 3rd-eye culture • New discovery mechanism for digital services and objects • Disintermediation of advertising space • Disintermediation of architecture/design • New type of attention data • Elasticity of destination • Users will adjust to VW representations Saturday, 5 December 2009
  10. 10. Futures... • Open art • Graffiti? • Sketch-based AR • Tag messaging? (via cornflake box?) Saturday, 5 December 2009
  11. 11. Real-virtual sho"ing Saturday, 5 December 2009
  12. 12. Why? Social networks... • We connect like this... • LinkedIn - Facebook - Twitter Saturday, 5 December 2009
  13. 13. Virtual networks... Saturday, 5 December 2009
  14. 14. Virtual World Age 5 Registered www.kzero.co.uk Second Life (33) Twinity (36) Jumpstart Accounts Utherverse (32) 2m 17m 2009 Chuggington Q1 2009 Blue Mars 2150 15m Woogiworld Handipoints Age 30+ GeoSim 1m Age 8 HiPiHi 13m 2008 (30) Philly (31) Chapatiz Amazing Worlds Ecobuddies VMK NuNu Virtual Near 2007 Konstruction Zone Xivio ERepublic Hello Kitty Buildabearville 3m world 2m Ridemakerz 5m Webkinz Football 2006 Whirled Superstars Action Allstars ActionJetz Explosion Coaches Centre Robot Galaxy 17m Barbie Girls 15m Webcarzz 12m Cyber Town 2005 40m Poptropica 20m Chobots Fusion Fall WilliNilli Omnidate Moshi Monsters 1m Cars Age 25 2009 2008 2007 2006 2005 2005 2006 2007 2008 2009 Age 10 Franktown Dizzywood MinyanLand LEGO Universe Mycosm Medikidz 45m 50m Neopets 2m SceneCaster 2m Digital Dollhouse 2005 Club PonyPals iheartland 3m Whyville Saddle Club Activeworlds 1m Webosaurs Kiwi Heroes Onverse 10Vox Papermint 12m Vizwoz Interzone 2006 SportsBLOX 19m Green Zoopri ClubCooee Faketown 22m Club Penguin Twinners 1.5m Galactik Football Weblin 2m My Mini Life 1.5m 1.5m 90m Precious Girls Club Kaneva Black Mamba 2m 3m 2007 100m There 1m Spineworld Coke MTV 3D 4m Studio Audree’s World 124m Habbo vMTV Vivaty 20m Home 6m Yoggurt 30m Girl Ambition 8m NASA IMVU vLES SmallWorlds 2008 goSupermodel 12m 19m Freggers Age 20 17m Muxlim Planet Cazmo Age 13 sMeet 7m vSide 4m 13m Lively Upper Deck U 24m Live or open beta C3L3B Outspark 8m Meez 15m 21m Launched in Gaia Frenzoo 2009 26m Rocketon 1m 26m Roiworld WeeWorld In development/private beta Ourworld Taatu Stardoll No data shown for worlds under 1m registered accounts. Includes estimates. Closed/closing Copyright KZero 2006-2009 Age 15 Permission required prior to republishing Monday, 23 December 2009 Saturday, 5 February 2009
  15. 15. Flickr Augmented Virtuality smallworlds.com Youtube ATM Saturday, 5 December 2009
  16. 16. A story that I told o2: O2 is in the co#ection busine$ Today: tomo%ow: real world virtual world(s) Co#ectivity is virtualizing... Saturday, 5 December 2009
  17. 17. Metaverse cha!enges? APIs Search Web 3.0 Metaverse (and “real-time web”) Platform Trust Charge Saturday, 5 December 2009
  18. 18. Next 3 years... • Smartphones will become defacto MAR device (AR will grow with SP adoption) • Emergence of MAR platform winners • There will be a “Facebook” of AR/VR • At least one tipping-point craze/app (tattoos? virtual pets?) - UGC! • Major MAR acquisitions • Kids 8-14 will spend >50% online time in virtual worlds • European-led innovation • Fulcrum of “Web 3.0” (Sensor-net, web of objects etc.) • Consumer wearable displays will find a breakthrough application • MAR will become popular means of venue/event/shopping enhancement • VW will become a standard UI metaphor for some handsets Saturday, 5 December 2009
  19. 19. Mash-up Se!ion: Gra"iti @btgraffiti Developer: Richard Spence Bluetrail.co.uk @spugamola Saturday, 5 December 2009
  20. 20. Paul Golding wirele$wanders.com Fo!ow: @pgolding goldingp@gmail.com Saturday, 5 December 2009

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