Mobile 2.0: Ubiquitous Connectivity

1 Mobile 2.0: Ubiquitous Connectivity Paul Golding Foresight Leading Lights seminar, Dec 8th 2009, NCVO http://wirelesswanders.com Copyright Paul Golding, 2009

2 Paul G... Help companies with their mobile/web product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups Mobilist since 1990, last 12 in applications - inventor 16 patents in mobile design. Worked in all parts of the mobile ecosystem. Former expert member MIDP 3. Web/Mobile 2.0. Do it for real: , Magic E, Motorola Chief Apps Architect, Mashing Room Innovation Lab, Sendster, mConnected, O2 Innovation... Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo) Done it widely: Worked on mobile projects across the globe: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, Sendster, mConnected... Copyright Paul Golding, 2008

Starts with the device 3 Mobile 1.0 Mobile 2.0 Voice-centric Data-centric 2G 3.5G First internet-capable mobile First internet-centric mobile Poor user experience Usable! Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat Scan & Share the bill More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat Scan & Share the bill Pin feedback about the eatery in mid-air More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat Scan & Share the bill Pin feedback about the eatery in mid-air Find CRM data for making a deal More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat Scan & Share the bill Pin feedback about the eatery in mid-air Find CRM data for making a deal DO YOUR STUFF - Insert task here! More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

Mobile 2.0 - from talking to doing 4 Organise lunch with friends Feel notiﬁcations via watch “sleek device” Find a popular meeting place Share video clips Locate the meeting place Hail a taxi Sense “friend of a friend” in the area Talking Compare shopping prices (via barcodes) Find somewhere to eat Scan & Share the bill Pin feedback about the eatery in mid-air Find CRM data for making a deal DO YOUR STUFF - Insert task here! etc..... More of digital living can be managed via the mobile. This presents many opportunities (and challenges). Copyright Paul Golding, 2008

5 How ubiquitous? How much do people really use their mobiles?

6 First laptop 1985 (Toshiba) 400 million laptops today First iPod 2001 (Apple) 200 million iPods today 1.2 Billion mobiles sold annually! 59 countries: mobiles > people! 1.2 billion active email users versus 2.5 billion active text users! 50% email senders want reply < 24 hours 84% texters want reply < 5 minutes! Mobile 2.0 - ‘remote control,’ ‘digital umbilical’ and other metaphors... Copyright Paul Golding, 2008

7 BUT... Is it accessible?

8 NO!...hard with 1.0 Developers Tools &! Software Operator! Platform CLOSED Licensors! (Content) Internal! Applications Partners Copyright Paul Golding, 2008

8 NO!...hard with 1.0 Developers Tools &! Software Operator! Platform CLOSED Licensors! (Content) Internal! Applications but... Partners Copyright Paul Golding, 2008

9 YES!...easier with 2.0 OPEN OPEN Ideation +! Developers Programming OPEN Tools &! Open source Software OPEN Web 2.0! Internet! (e.g. Flickr,! OPENING Platform Services/! Google,! Content Yahoo,! Facebook,! Operator! Blogs,! Platform Etc.) OPEN "Mash-Up"! Services OPEN Internal! Partners (e.g. geo-blogging! Services = Location + blog + photos/videos) Producers! Operator Ecosystem Advertisers Copyright Paul Golding, 2008

10 Mobile 2.0 Drivers Increased device usability = smartphones Faster/wider networks (3G+) Greater Web 2.0-centricity More data-friendly tariffs Social networks are mobilizing App stores = new habits Greater user participation Transactional capability (€)

11 BUT...are mobile users reachable?

Some ways to engage with mobile users... 12 Text messaging Product alerts In-call announcements quiz Mobile landing page IVR Mobile coupons YES! Location-texting Interstitial voice ads Text 4 content QR Codes Mobile IM Text polling Bluetooth Presence Mobile microsite Videophony Promo MIDlets Mobile portal Video clip alerts Promo iPhone-lets Mobile RSS Cell broadcast Web-start Icons Mobile Ads Flash texting Photo uploads WAP Push Ambi-ads RFID Mobile games Interstitial TV ads Click-to-call Tell-a-friend texting etc...there are hundreds more.... Copyright Paul Golding, 2008

13 App Stores

Possible Mobile 3.0 tipping points (TP)... 14 TP = Rich Mobile Browsers (HTML5)? TP = Femtocells/LTE? Rich Mobile Apps Agile Sensor Access Proliferation TP = Augmented Smartphone Adoption Mobile 3.0? Cloud Reality? (digital immersion) Computing TP = Android? App Social TP = listen to 80% by 2015 Stores Computing the next presenter? TP = iTunes? TP = Social microformats? All of these technologies have already landed! Mobile 3.0 = when most of our digital services will become mobilized

One mobile future: Augmented reality 15 Wikitude http://www.augmentreality.co.uk/ Junaio

Another “mobile” future: seamless services 16 Widgets?

17 Meaning for VOs? Easier mobilization of content and services Non-propriety solutions: e.g. Web 2.0 Internal apps: e.g. ﬁeld workers External apps: e.g. supporters, users etc. New types of opportunity: mHealth, mWellness, mLearning, mSafety etc. Mobile will become a standard attribute of most digital services within the next 5 years

18 Summary/Trends/Predictions Mobiles are a BIG part of our lives, getting bigger = more mobilization! Mobiles will play greater role in ‘digital life management’ (remote control?) Numerous touch-points can be exploited, more to come (e.g. sensors) Future is immersion in richer mobile services - just waiting for the tipping points, not the technology (except for incremental innovation) Smartphones (“mobile computers”) will achieve 80% penetration by 2015 (LTE emergence) In the “smartphone era,” most digital functions will translate to a meaningful experience on the mobile Web-centricity will mean a plethora of tools and techniques available for mobilization

Thank you Paul Golding paul@wirelesswanders.com wirelesswanders.com Follow @pgolding http://www.slideshare.net/pgolding (C) Copyright Paul Golding, 2008

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Mobile 2.0: Ubiquitous Connectivity

by Paul Golding on Dec 09, 2009

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