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From Apples to Augmented Cognition (Current and Future Trends in Mobile)
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From Apples to Augmented Cognition (Current and Future Trends in Mobile)

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There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is …

There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedented
levels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles.

Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.

Published in: Technology, Business

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  • 1. 1 “From Apples to Augmented Cognition” Current & Future Mobile Trends May 2011 http://wirelesswanders.com Copyright Paul Golding, 2011Friday, 13 May 2011
  • 2. Why listen to this guy? 2 Paul G Some numbers: Roles: 21 years in mobile Mobile Product Strategy 16 patents (mobile chip design) Developer 5 continents Chief Apps Architect Motorola 4 books Advisor to corps !10k - !10B 1st mobile apps co. in Europe Founded the O2 Incubator 1st mobile internet portal Mentor at Springboard Incubator 1st push email solution connFu* Master at O2 *connFu is a cloud-telephony platformFriday, 13 May 2011
  • 3. Written a few books... 3 Innovation is for Everyone 31 innovation habitsFriday, 13 May 2011
  • 4. Not so long ago we didn’t “need” mobiles... 4 I should call BobFriday, 13 May 2011
  • 5. From Islington to Iran 5 Mobiles are everywhereFriday, 13 May 2011
  • 6. Indoors and outdoors, they consume attention... 6Friday, 13 May 2011
  • 7. And we need them like a fish needs water... 7 Immersive “fish don’t know water exists... until beached” Marshall McLuhanFriday, 13 May 2011
  • 8. A device most of us have most of the time... 8 In 59 countries: >Friday, 13 May 2011
  • 9. A global communication phenomenon 9 Global text messages Six Trillion 200,000 per secondFriday, 13 May 2011
  • 10. A lot of communications power... 10 The average teen sends or receives text messages every month Source: comScoreFriday, 13 May 2011
  • 11. A lot of communications power... 10 The average teen sends or receives 3,339 text messages every month 15 s per text ~ 14 hours of attention (15-24 yrs average 9 hours per month SN sites) Source: comScoreFriday, 13 May 2011
  • 12. The carry principle... 11 Things we carry...Friday, 13 May 2011
  • 13. The carry principle... 11 Things we carry...Friday, 13 May 2011
  • 14. The “pre-history” of mobile... 12Friday, 13 May 2011
  • 15. The mobile is dead...long live the... 13 2007... A is for...Friday, 13 May 2011
  • 16. There’s an app for that... 14 2009... A is for...Friday, 13 May 2011
  • 17. A new era of mobile... 15 Texting, talking Doing Organise lunch Detect offers Find a popular place Mobiles are Share video clips Hail a taxi Locate “friend of a friend” “everyware” Compare shopping prices Scan & Share the bill Pin feedback in mid-air Swap stuff Do everything? (Voice + Text + Data) Copyright Paul Golding, 2010Friday, 13 May 2011
  • 18. The trend is apps... 16 Source: comScore 40% UK 35% UKFriday, 13 May 2011
  • 19. Visitors from Planet Google... 17 A is for...Friday, 13 May 2011
  • 20. The consumerization of smartphones... 18 Apples Copyright Paul Golding, 2010Friday, 13 May 2011
  • 21. The consumerization of smartphones... 18 Apples Androids Copyright Paul Golding, 2010Friday, 13 May 2011
  • 22. The consumerization of smartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth Copyright Paul Golding, 2010Friday, 13 May 2011
  • 23. The consumerization of smartphones... 18 Apples Androids Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK) ~70% growth “everyware” Copyright Paul Golding, 2010Friday, 13 May 2011
  • 24. And now mostly a 2-horse race... 19 “platform wars” +115% EU5 Source: Asymco Source: (via VisionMobile, Tomi Ahonen) +951% EU5 comScoreFriday, 13 May 2011
  • 25. Moore’s Law... 20 Millions of Hidden engine... transistors! 1 GHz ...of the revolutionFriday, 13 May 2011
  • 26. We carry a computer all day long... 21 What we really carry... Some metal... A computer! Some leather...Friday, 13 May 2011
  • 27. Actually, we carry two of them... 22 COMPUTER #one COMPUTER #two InertFriday, 13 May 2011
  • 28. But it’s more than just a computer... 23 !"#$% &()*+(, 4-.2$ &56, 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &-)3(88, !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$, A computer with senses...Friday, 13 May 2011
  • 29. We can surf the real world... 24 !"#$%&()* +,,-./ # ! $ " Augmented RealityFriday, 13 May 2011
  • 30. Real-world connectivity 25 Security Metering Access Control Money Body EnginesFriday, 13 May 2011
  • 31. Real-world connectivity 25 Security Metering Access Control Money Body EnginesFriday, 13 May 2011
  • 32. Today we carry these... 26Friday, 13 May 2011
  • 33. Tomorrow we carry this... 27Friday, 13 May 2011
  • 34. There’s a URI for that... 28 !""#$%%#&()*+",,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&".6%** Things %!986%75:;97+%**Friday, 13 May 2011
  • 35. There’s a URI for that... 28 !""#$%%#&()*+",,%-&.%/0112003/20/ %45"&(+%!6&."*** %".&5:6.+%76&.%** Internet of %7&"-!%"68#6.&".6%** Things %!986%75:;97+%**Friday, 13 May 2011
  • 36. Streaming sensor data to the cloud... 29 “Sensor Net” Big Data! !"#$ !"#$ !"#$ %&" %&" %&" (%)!#*" +!),"((&-* ).%+.% /&(%!&0.%"12("-()!2*!&1( Creating value from unthinkably large amounts of dataFriday, 13 May 2011
  • 37. Which is smarter? 30 The Cloud !"#$% &()*+(, 4-.2$ &56, 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, 7"+*2%"-/ &-)3(88, Inert !-./0 &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$,Friday, 13 May 2011
  • 38. Right-time Web 31 “Real Right time” Social stream Information stream Entertainment stream Event stream Sensor streamFriday, 13 May 2011
  • 39. Connected to streams in the cloud... 32 The Cloud Social stream !"#$% &()*+(, Information stream 4-.2$ &56, Entertainment stream 1-%"-/ &922*:*+-)*%*+, 4-.2$ &4*)3*+(%.+*, Event stream 7"+*2%"-/ &-)3(88, !-./0 Sensor stream &1"2+-3$-/*, ;*)-%*<8*/8"/# &=:.*%--%$,Friday, 13 May 2011
  • 40. What is smart?Friday, 13 May 2011
  • 41. The augmented human... 34 Augmented cognition: Person + right-time computer ! personalized computing = new person! Smartphone = smarter peopleFriday, 13 May 2011
  • 42. Where are we headed? 35 The not-so-distant future... 100 GHz 100 Mbps 100 TB Just imagine the possibilities...Friday, 13 May 2011
  • 43. 36 Thank You paul@wirelesswanders.com wirelesswanders.com @pgolding (C) Copyright Paul Golding, 2010Friday, 13 May 2011