Zon Viral Campaign http://www.zonmobile.pt/

1 – Client: ZON Zon, ex TVCABO, is a Telecom provider, providing DSL services, TV and Internet, Phone and now Mobile

Zon, ex TVCABO, is a Telecom provider, providing DSL services, TV and Internet, Phone and now Mobile

2 - Objective To create awareness about the launch of the mobile services Zon Multimédia chose Vodafone for the fifth mobile operator in Portugal. Zon Mobile, is a MVNO supported by Vodafone Portugal, on a 5 year contract. The Main objective of Zon is to Target actual costumers of Internet or TV

To create awareness about the launch of the mobile services

Zon Multimédia chose Vodafone for the fifth mobile operator in Portugal. Zon Mobile, is a MVNO supported by Vodafone Portugal, on a 5 year contract.

The Main objective of Zon is to Target actual costumers of Internet or TV

3 – Agency: Excentric Excentric developed the concept and all the site http://www.excentric.pt/ Starting date of the Campaign: November 4, 2008 Finishing date: to be updated Calls done: to be updated

Excentric developed the concept and all the site

http://www.excentric.pt/

Starting date of the Campaign: November 4, 2008

Finishing date: to be updated

Calls done: to be updated

4 - How System works: overall experience User gives its name and phone number: http://www.zonmobile.pt/

User gives its name

and phone number:

User is invited to sing 4 - How System works: overall experience

User is invited to sing

4 - How System works: overall experience This call is going to turn you into a Star! Pick up the Phone The call is placed… You must Sing… And your music is recorded The judges react to the call

4 - How System works: overall experience The audio is Uploaded to the Flash and you can edit sound your song You can make it sound like a Soprano or a Tenor…or even Resers the sound…. The audio that I recorded is here: http://zonmobile.pt/mixed/20081104184458_9501.mp3

4 - How System works: overall experience Finally you can Download the sound You can share the audio and the camapaign with your friends Or you can know more about the product and the services

4 - How System works: overall experience You can have your personal page with your Opera http://zonmobile.pt/opera/?id=25&key=0f6b63a76ee1a8ce0910ac969eb321f6&

You can have your personal page with your Opera

5 - Conclusions This campaign brings a added value the opportunity to put our audio in the flash. All the calls are being recorded and Zon Can use these audios to choose the best Singer and award him.

This campaign brings a added value the opportunity to put our audio in the flash.

All the calls are being recorded and Zon Can use these audios to choose the best Singer and award him.

6 – Feedback Pedro Ferreira [email_address] [email_address] Tel.: (35) 1919172328