eStara Interactive Campaign with Orange

The new viral campaign by Orange with Sebastien Chabal as Guest Star

1 - Objectives

To create awareness about the launch of the Orange Ligue 1 (French soccer championship) available on mobiles and Orange TV

The main objective of Orange is increase the number of new customers watching the matches on an Orange mobile phone or with Orange TV

3 – Agency: Buzzman

The agency has worked with eStara to find the idea and has done the grafical design of the website

http://www.chabal-le-duel.com/

Starting date of the Campaign: November 14, 2008

Finishing date: to be updated

Calls done: to be updated

4 - How System works: overall experience

Sebastien Chabel is about to shoot a penalty but he needs your help

User enters contact details :

- First name

- Name

- Email adress

- and mobile phone number:

The webuser receives a phone call on his mobile. Powered by eStara Connection (group ATG) thanks to the call on cue technology

4 - How System works: overall experience Sebastien Chabal calls the webuser, and ask over the phone where he should shoot. The webuser needs to choose by dialing a digit on his own mobile phone where he wants Sebastien Chabel to shoot

4 - How System works: overall experience Sebastien Chabel shoots according to the choice made by the webuser and GOAL !

4 - How System works: overall experience The name of the webuser is written on the T-Shirt of Sebastien Chabel « This goal is dedicated for …. (customer name) »

4 - How System works: overall experience At the end of the video, we ask if the webuser is already a customer or not. If not, a form is displayed and we can apply to this new offer from Orange