×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Social Media Goes Multi-platform

by Consultant at Paul Gillin Communications on Apr 03, 2010

  • 6,026 views

Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape ...

Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that Marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.

This is among the preliminary results of a multi-client research study undertaken by Paul Gillin Communications in early 2010. The purpose of the study, which will be ongoing during the year, is to document the extent to which businesses of all sizes are adopting multiplatform social media strategies, assess satisfaction with this diversified communications approach and record best practices and metrics that are emerging from their early experiences.

Statistics

Views

Total Views
6,026
Views on SlideShare
5,930
Embed Views
96

Actions

Likes
6
Downloads
137
Comments
3

9 Embeds 96

http://pauldgillin.posterous.com 37
http://www.ferreemoney.com 30
http://www.slideshare.net 14
http://dara1.posterous.com 7
http://www.aprenderenred.net 2
http://nf.addarmor.com 2
http://www.webstandardsconversations.com 2
http://posterous.com 1
https://s2-eu3.ixquick-proxy.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

Post Comment
Edit your comment

Social Media Goes Multi-platform Social Media Goes Multi-platform Presentation Transcript