The full presentation with audio commentary is available at http://www.newsu.org/courses/course_detail.aspx?id=kdmc_revenueWebinar09.
As print advertising revenue declines, news organizations must look to new channels to drive sales. Online display advertising can replace some of lost revenue, but other online media such as search engine marketing, sponsored Web casts and paid seminars must also be considered. There are also many off-line revenue sources. Successful publishers in the future will develop new revenue streams in such areas as localized advertising, information services, demographic editions and alternative delivery mechanisms such as audio, video and mobile devices.
This one-hour webinar provides you an overview of what publishers are doing right now to develop these new channels and how news organizations can adjust to their business models and their cultures to seek new opportunities.
How to think creatively about new revenue sources
How to tap into local communities for business
Opportunities in search and paid placements
The potential for custom publishing
Webcasts, podcasts and video as revenue generators