SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Private Content

Slidecast: How to Use Social Media for Event Promotion

by Consultant at Paul Gillin Communications on Jun 24, 2011

  • 4,589 views

Social media tools provide some powerful and inexpensive ways to generate attendance at conferences, webinars, professional association meetings and even Twitter chats. Events are an ideal opportunity ...

Social media tools provide some powerful and inexpensive ways to generate attendance at conferences, webinars, professional association meetings and even Twitter chats. Events are an ideal opportunity to combine various social platforms and reach audiences that would be otherwise inaccessible.

Event marketing is all about content. As tracks, sessions, speakers and special events are added throughout the planning cycle for a meeting, webinar or conference, organizers can use social channels to provide a stream of updates that excite and engage potential attendees. Event organizers also have another powerful tool available to them: the speakers and attendees themselves. Speakers can help generate content and also promote the event through website badges, shares and retweets. Attendees can also be engaged to spread the word to their friends networks and to participate in affiliate discount programs.

In short, event marketing brings all the tools of social media together. This presentation will teach you:

How blogs, podcasts and video can be applied to generate audience enthusiasm.
How to deputize and incent speakers to market your event.
How content from previous events can help you market new initiatives.
How to build aggregated "buzz" pages that build anticipation.
Live streaming and live blogging to build virtual audiences.

Statistics

Views

Total Views
4,589
Views on SlideShare
4,589
Embed Views
0

Actions

Likes
3
Downloads
0
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

Post Comment
Edit your comment