A new class of online influencers is using blogs, video, social networks and other services to talk about products and companies. Finding and engaging with these people can be a daunting task. Google searches will only get you so far. In addition to blogs, new influencers use photo- and video-sharing sites, Twitter and other channels that don't show up in typical Google searches to spread their messages. This session shows how you can penetrate the invisible Web with a handful of tools and tactics to quickly find sources of influence in your world. We then offer advice on how to engage these opinion leaders as sources of advice, promotion and street-level marketing.
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