How to Amplify Your Message With Social Media


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  • 06/20/11
  • 06/20/11
  • 06/20/11
  • In the posts I take advantage of content I’ve posted in SlideShare, YouTube, and Flickr to make the post richer and increase the digital footprint. I also do an audio podcast of almost every post. Customers and sales folks gave me feedback that they have long commutes and wanted the audio version of each post, so I created an iTunes channel and MP3 subscription.
  • How to Amplify Your Message With Social Media

    1. 1. Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
    2. 2. Eric Lai, Sybase
    3. 4. Key Points <ul><li>Catalog existing content assets </li></ul><ul><li>Look for opportunities to repurpose </li></ul><ul><li>Break long-form content into pieces </li></ul><ul><li>Optimize everything for search </li></ul><ul><li>Use text, audio, video and images liberally </li></ul><ul><li>Tag and describe </li></ul><ul><li>Make it easy to share </li></ul>
    4. 5. Publish Everywhere 60 million members 600 million members 200 million members 2 billion daily views 20 million daily visitors 100 million members 10 million members 1 million daily visitors 1.5 million daily visitors
    5. 6. New Publishing Lifecycle Begins as a tweet Becomes a blog entry Feeds a podcast Stokes a white paper That gets tweeted!
    6. 7. Think Modular <ul><li>Shifting Mindsets </li></ul><ul><li>Investing In Today – And Tomorrow </li></ul><ul><li>Top It Business And IT Priorities Across Industries </li></ul><ul><li>Top Ten Technology Focus Areas </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Business Analytics </li></ul><ul><li>Partnering For Growth </li></ul><ul><li>Top IT Priorities </li></ul><ul><li>Barriers To Addressing Top IT Priorities </li></ul>Subtopics
    7. 8. Why Not Flickr-ize This Graphic?
    8. 9. Spread the Message Corporate website Feed Aggregator Partner website Email Newsletter
    9. 10. Key Actions Credibility Through Validation Source: Elliance, Inc.
    10. 11. The Power of 130 The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities
    11. 12. Source: Conversation Marketing
    12. 13. Engage Popular People
    13. 14. Video Never Dies - Cisco on YouTube
    14. 15. New Life For Old PowerPoints
    15. 16. Bonus Views for Snapshots
    16. 17. Be Visible
    17. 18. Even Spreadsheets
    18. 19. Reuse & Repackage - Converge ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines Each podcast includes a written transcription (good for SEO) White paper topics typically include accompanying podcasts
    19. 20. Squandered Opportunities PDF fields are often left unfilled, leaving search engines to guess at their contents
    20. 21. Customize Message to Members Hey, Bobby: Dear Robert: Duuuuude! @bob:
    21. 22. Respect the Medium People go to… Customize the message to the audience (and leave room for retweets!) To Play To Work To Be Entertained To Share
    22. 23. Social Users Engage Differently Share Click Engage 8% 18X 1.6 39% 3X 2.8 38% 1X 3.0 15% 6X 1.5
    23. 24. New Breed of Publishing Platforms Hootsuite Awareness Social Hub Spredfast
    24. 25. Post Everywhere Instantly TweetDeck Spoke Social
    25. 26. Dashboards Monitor & Publish
    26. 27. Promote Everywhere It Makes Sense Use Every Available Channel to Promote
    27. 28. <ul><li>“ In supply chain, laughter really is the best medicine.” </li></ul><ul><li>-Kirsten Watson, director of corporate marketing. </li></ul>An Integrated Approach Kinaxis’ Supply Chain Expert Community
    28. 29. Strategy - Expand Digital Footprint Videos Podcasts Source: Jim Cahill Pictures Presentations
    29. 30. E-Mail Ties It All Together TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun
    30. 31. Look for Impact
    31. 32. Thank You! Paul Gillin 508-656-0734 [email_address] Site: Blog: Twitter: pgillin Join us for more discussion in the PartnerWorld Forum: &quot;Making Business Sense of Social Media and Social Networking&quot;