World Without Media: What Will Fill the Void? Paul Gillin Author,  The New Influencers  and  Secrets of Social Media Marke...
Mainstream Media Collapse <ul><li>Decline in circulation of top 10 newspapers in 2008: 635,000  </li></ul><ul><li>Average ...
New Media Facts <ul><li>Teens watch 60% less TV than their parents. They spend 600% more time online  (Arthur W. Page repo...
You Read it Here First Source: Gallup (Dec., 08 )
From This…
To This
 
Influence Inversion
Do You Know This Person?
The New Media Structure BLOGGERS ADVERTISERS PUBLISHERS MEDIA BLOGGERS EDITORS JOURNALISTS CONSUMERS
Media Wikification
 
√ Trust
Filling the Void
 
 
 
The Future of Media Is… <ul><li>Small </li></ul><ul><li>Aggregated </li></ul><ul><li>Inclusive </li></ul><ul><li>Community...
Community as Content By contributing to the body of knowledge, members gain insights they couldn’t learn from experts alon...
Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin On Amazon or NewInfluencers.com  On Am...
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World Without Media - What Will Fill the Void? From the Inbound Marketing Summit, 10/8/09

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We are witnessing the rapid collapse of media institutions that have existed for more than a century. The newspaper industry is undergoing a process of ritual destruction. Broadcast markets are fragmenting into a patchwork of special interests. The next generation of consumers relies on Facebook friends to deliver the kind of value formerly provided by The New York Times.These trends are scary to those of us who have grown up in a world of mass media, but they are inevitable and they will ultimately give birth to a new breed of special interest media that will be richer, more diverse and less predictable than the institutions they replace. For now, we're in an uneasy middle stage: Trusted institutions are going away but the institutions that will replace them have yet to be defined. What does the media landscape of the future look like and what does this mean for businesses that are trying to reach their constituents?

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World Without Media - What Will Fill the Void? From the Inbound Marketing Summit, 10/8/09

  1. World Without Media: What Will Fill the Void? Paul Gillin Author, The New Influencers and Secrets of Social Media Marketing
  2. Mainstream Media Collapse <ul><li>Decline in circulation of top 10 newspapers in 2008: 635,000 </li></ul><ul><li>Average age of US daily newspaper reader: 57 </li></ul><ul><li>Reduction in US newsroom staffs since 2001: 45% </li></ul><ul><li>Growth in NBC prime time audience, 2008: -14.3% </li></ul><ul><li>Age of average network evening news viewer: 63 </li></ul><ul><li>TV Guide was sold in October for $1, or $2 less than a single copy. </li></ul><ul><li>2009 TV station ad revenue to drop 20 - 30% (Bernstein Research) </li></ul><ul><li>Cost of reaching 1,000 households with 30-second TV spot in 1986: $8.28 </li></ul><ul><li>In 2008: $22.65 (Media Dynamics) </li></ul>US Magazine Circulations -63% 25,200 54,350 ESPN Magazine -64% 270,000 750,000 Reader’s Digest -64% 591,300 1.65M National Enquirer -64% 134,900 380,200 Country Living -71% 203,200 522,800 Playboy -72% 154,600 556,300 Redbook -74% 410,000 1.61M Woman’s Day Change 2009 circ. 2001 circ.
  3. New Media Facts <ul><li>Teens watch 60% less TV than their parents. They spend 600% more time online (Arthur W. Page report) </li></ul><ul><li>Twitter membership up 1,400% last year (Nielsen) </li></ul><ul><li>If Facebook was a country, it would be world’s fifth largest </li></ul><ul><li>% of Americans under 33 on social networking sites: 67 </li></ul><ul><li>% over 55: 9 </li></ul><ul><li>Word-of-mouth marketing spending to hit $3B by 2013 </li></ul>One-third of Americans under 40 say the Daily Show and Colbert Report are replacing traditional news outlets.
  4. You Read it Here First Source: Gallup (Dec., 08 )
  5. From This…
  6. To This
  7.  
  8. Influence Inversion
  9. Do You Know This Person?
  10. The New Media Structure BLOGGERS ADVERTISERS PUBLISHERS MEDIA BLOGGERS EDITORS JOURNALISTS CONSUMERS
  11. Media Wikification
  12.  
  13. √ Trust
  14. Filling the Void
  15.  
  16.  
  17.  
  18. The Future of Media Is… <ul><li>Small </li></ul><ul><li>Aggregated </li></ul><ul><li>Inclusive </li></ul><ul><li>Community-driven </li></ul><ul><li>Conversational </li></ul><ul><li>Fast </li></ul><ul><li>Flexible </li></ul><ul><li>Experimental </li></ul>
  19. Community as Content By contributing to the body of knowledge, members gain insights they couldn’t learn from experts alone Personal finance Travel planning Local services Language education Travel planning How-to video
  20. Thank you! Paul Gillin 508-202-9807 [email_address] www.gillin.com Twitter: pgillin On Amazon or NewInfluencers.com On Amazon or SSMMBook.com

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