Getting Over Fear of Failure to Make Rapid Decisions

Rapid-Fire Decisions

What Do These Have in Common?

Betas on Parade

But Fail Quickly “None of us can predict what our customers really want. We're not setting out to do things wrong, but we can accept that we are doing it wrong most of the time. We need to find out that it's wrong and fix it— fast. It's amazing how smart you'll look when you respond to what your customers say and do.” --Mike Moran

Moore’s Law Computers Software Memory Storage Bandwidth

You Can Always Change It

Time Compression

Motrin Headache

The “Mom Response”  More than 15,000 tweets  More than 400 media stories  And 3,500 blog entries  And then there’s YouTube… Courtesy Digitas

Mass Media Pickup Courtesy Digitas

Golden Rules  Good ideas are a dime a dozen  Intention and behavior are two different things  Don’t test on enthusiasts  Seek input at every stage  Open up interfaces

In Technology, First Movers Rarely Win First Mover Winner First Mover Winner Apple I MS-DOS Many players iPod Apple Newton Palm Macintosh Windows Compuserve AOL Novell TCP/IP Yahoo Google Napster iTunes Compaq Dell Friendster Facebook AT&T Nokia Beta VHS MySpace Facebook Geocities Blogs Visicalc Excel WordPerfect Word Mapquest Google Maps 1-2-3 Office

Tribal Instincts  If there was no technology involved, would your idea appeal to basic tribal instincts?  What is the analogy of your idea to the ways in which tribal communities work?  Does your idea solve a compelling problem quickly and simply?  Can your idea be described in 30 words or less?

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Getting Over Fear of Failure to Make Rapid Decisions

by Paul Gillin on Jul 21, 2009

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