Engaging in Productive and Profitable Online Conversations
by Paul Gillin, Consultant at Paul Gillin Communications on Jun 29, 2011
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Today, online conversations are going on all around us. Customers, prospects, industry experts and other influencers are discussing our companies and our competitors. They're defining their needs and ...
Today, online conversations are going on all around us. Customers, prospects, industry experts and other influencers are discussing our companies and our competitors. They're defining their needs and asking for solutions in the world's largest focus group: the Internet.
We can choose to ignore these discussions or we can use them to our advantage. Engaging in conversations requires diplomacy, sensitivity and a willingness to provide value. Companies that excel in the skills are enhancing customer relationships, finding new opportunities to upsell and cross-sell and building products their customers really want.
Social media tools like blogs, Twitter, Facebook and LinkedIn aren't marketing channels; they're conversations. If you treat them like just another outlet for your promotional messages and press releases you miss the true opportunity of conversation marketing. This presentation provides guidance and examples of how value can be derived from social media interactions. You'll learn:
*Tools and tactics for tracking online conversations;
*How to turn online feedback into actionable information;
*How to reach out to customers and online influencers to create brand ambassadors;
*How influence works in online communities;
*Behavioral and cultural standards of the blogosphere and social networks.
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