Lively introduce of a new element to enrich the life-style of a very elite and top-prioritized group of the target, represented by SCB IVDC
Also, help levering the new & superior standard of service offered by SCB in the market
And, last but not least, it is to help strengthen the SCB relationship with the elite market via its great credentials and history of service.</li></li></ul><li>The New Banking Priority Services<br /><ul><li>To meet the primary needs by the target
Golf enthusiast and exclusive members of social clubs
Frequent shoppers at up-market branded image shops</li></li></ul><li>The Message<br /><ul><li>You surely deserve all the best of the best in every service that comes to life to serve your life-style, as you’ve already in a very elite group in the up-rank society.
The SCB IVDC is a tool to help you to continue enjoying your social status unlimitedly. It’s actually a part of your life-style.
Thus, it’s yours personally. It’s a practical privilege that you can have in your daily life & not something vague that you have to admire from a distance.
Thus, the message will be “The World-Class Service that’s Naturally Yours”</li></li></ul><li>And then, The Theme<br />“The Feeling of Royalty???”<br />
The Event’s Ideas<br /><ul><li>Key direction of the organization
Also, to strengthen the event ideas of a (relaxing) top-classed social gathering</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>Mood of overall decoration</li></ul>Mysterious & dark elegance<br />Emphasis on white, black and blue shades of color tones<br />Lights and the magic plays of light to be one of the focus in the overall direction of decoration<br />Integration of dim and spotted focuses across specialized areas.<br />Sophisticated performances of laser lights<br />Romantic and hi-life mood with candles’ shades of illusion & dreamy air<br />
The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Welcome Area (Hotel front hall)
Front door display with an old Citroen or a royal-styled carriage with SCB logo on the trunk
Security men disguised in English Royal Guards’ costume (Red military jacket with black fur hat)</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Welcome Area (Hotel front hall)
Reception desk for chest flowers and welcome drinks
PGs coded in blue with flower rings on the heads
Escorted with kids in white gowns with royal crowns & men in black Morning-wear & top hat
Coded PGs also guiding guests to the Ceremony Area outside by the pool after flooding themselves with extreme senses of calmness and romanticism
Guests comfortable sofas for social drinks and fancy finger food pre-set on the tables
Magic attraction of Latin music in the flickering illusion of candle lights all over the area (on the tables, on the ground stands and also in the pool)</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Welcoming guests & Self-Indulgent Relaxation (18:00 – 19:30)
Live performed by well-known band seated behind the additional stage.
One nicely-dressed couple doing classical dances on the additional stage flooded with golden spot lights.
Pool lights off. Laser dance on SCB IVDC mock-up to balance lights for the whole space
LED backdrop showing still slide of a world map, name & date of the Ceremony, image of the SCB IVDC and the message of the Ceremony “The World-Class that’s Naturally Yours”</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Warming up and Pre-launching performances (19:30 – 19:45)
All lights off. Music faded and stopped. LED backdrop dimming and turning black blank.
Violin solo emerges in the dark. Then LED backdrop turned on vividly with footages featuring spectacular ceremony of world cultures. (5 minutes)
Music off. LED backdrop turns blank. Spot lights focusing on stage, revealing beautiful dancers in a ballet dance. Stage lights & music turn on to provide visual effects on the dance. (10 minutes)
MC appearance. Welcome guests and announce the start of the Ceremony.</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Launching Ceremony (19:45 – 20:00)
SCB authorized representative to give short speech to open the ceremony
Concrete introduction on the credentials of SCB worldwide as well as SCB Vietnam & re-assure company’s commitment to the market and the community.
LED slide-show presenting illustrative figures and pictures of SCB to support the speech.
All lights off. Spot lights turn audience attention to the corner of the pool where there is a couple of dancers performing a magic body dance on the floating stage.
Floating stage slowly moving to the SCB IVDC mock-up on the other corner of the pool (body dance is still going on)
Dancers pick up the real-sized IVDC. Floating stage moving back to the main stage to hand over the IVDC to the SCB authorized representative, escorted by a celebrity as hosts</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Launching Ceremony (19:45 – 20:00)
Official introduction of the SCB IVDC (continued)
The SCB authorized representative holding the IVDC and put it in a customized panel to activate festive lights and sounds
Pool lights at bottom & colored fluorescent lights along the pool edges