SCB IVDCLaunching Ceremony<br />
The Agenda<br />The objectives<br />The banking service by SCB<br />The target classification<br />The Message / The Theme...
The Objectives<br /><ul><li>The event is notto launch the Standard Chartered Bank’s International Visa Debit Card (SCB IVDC)
The objectives of the event are to
Lively introduce of a new element to enrich the life-style of a very elite and top-prioritized group of the target, repres...
Also, help levering the new & superior standard of service offered by SCB in the market
And, last but not least, it is to help strengthen the SCB relationship with the elite market via its great credentials and...
The Social Recognitionthat they do deserve
The Conveniencethat they can enjoy wherever & whenever they are
The Flexibilitythat is far beyond the norms they can ever imagine
The Rewardsthat they can only have with SCB top-premium service
All in the way that perfectly suits the people’s life-style in the top layer of the society
Customized & fully personalized benefits
Absolutely and 100% Exclusively</li></li></ul><li>The Target Definition<br /><ul><li>Who they are, specifically?
People 35 – 50, Urban living.
Vietnamese top business owners.
Viet-Kieus and Expats living / frequently travelling to Vietnam.
How’s their life-style and what’s in their mindset?
International-minded
Naturally think they deserve best of the best in the service
Convenience, luxury, and premium facilities are not an “optional choices” in life that they should concern about.
“Being rich is not a matter of discussion. It’s the social grade and community recognition that could be the true benchmar...
Pure tastes on elegant, noble, sophisticated and intellectual entertainment</li></li></ul><li>The Target Definition<br /><...
Business owners / directors / senior executives
Security market investors
Real estate investors
High-class property owners
Top individual tax payers
Their activities
Upcoming SlideShare
Loading in …5
×

Standard Chartered Bank Pitching

717
-1

Published on

Concept Pitching

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
717
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Standard Chartered Bank Pitching

  1. 1. SCB IVDCLaunching Ceremony<br />
  2. 2. The Agenda<br />The objectives<br />The banking service by SCB<br />The target classification<br />The Message / The Theme of the event<br />The event ideas / conceptual development<br />The event execution<br />Set-up & decorations<br />Event’s activities flow<br />Activations and communication supports<br />
  3. 3. The Objectives<br /><ul><li>The event is notto launch the Standard Chartered Bank’s International Visa Debit Card (SCB IVDC)
  4. 4. The objectives of the event are to
  5. 5. Lively introduce of a new element to enrich the life-style of a very elite and top-prioritized group of the target, represented by SCB IVDC
  6. 6. Also, help levering the new & superior standard of service offered by SCB in the market
  7. 7. And, last but not least, it is to help strengthen the SCB relationship with the elite market via its great credentials and history of service.</li></li></ul><li>The New Banking Priority Services<br /><ul><li>To meet the primary needs by the target
  8. 8. The Social Recognitionthat they do deserve
  9. 9. The Conveniencethat they can enjoy wherever & whenever they are
  10. 10. The Flexibilitythat is far beyond the norms they can ever imagine
  11. 11. The Rewardsthat they can only have with SCB top-premium service
  12. 12. All in the way that perfectly suits the people’s life-style in the top layer of the society
  13. 13. Customized & fully personalized benefits
  14. 14. Absolutely and 100% Exclusively</li></li></ul><li>The Target Definition<br /><ul><li>Who they are, specifically?
  15. 15. People 35 – 50, Urban living.
  16. 16. Vietnamese top business owners.
  17. 17. Viet-Kieus and Expats living / frequently travelling to Vietnam.
  18. 18. How’s their life-style and what’s in their mindset?
  19. 19. International-minded
  20. 20. Naturally think they deserve best of the best in the service
  21. 21. Convenience, luxury, and premium facilities are not an “optional choices” in life that they should concern about.
  22. 22. “Being rich is not a matter of discussion. It’s the social grade and community recognition that could be the true benchmark for my pride!”
  23. 23. Pure tastes on elegant, noble, sophisticated and intellectual entertainment</li></li></ul><li>The Target Definition<br /><ul><li>Their portraits
  24. 24. Business owners / directors / senior executives
  25. 25. Security market investors
  26. 26. Real estate investors
  27. 27. High-class property owners
  28. 28. Top individual tax payers
  29. 29. Their activities
  30. 30. Travelling (business and entertainment)
  31. 31. Golf enthusiast and exclusive members of social clubs
  32. 32. Frequent shoppers at up-market branded image shops</li></li></ul><li>The Message<br /><ul><li>You surely deserve all the best of the best in every service that comes to life to serve your life-style, as you’ve already in a very elite group in the up-rank society.
  33. 33. The SCB IVDC is a tool to help you to continue enjoying your social status unlimitedly. It’s actually a part of your life-style.
  34. 34. Thus, it’s yours personally. It’s a practical privilege that you can have in your daily life & not something vague that you have to admire from a distance.
  35. 35. Thus, the message will be “The World-Class Service that’s Naturally Yours”</li></li></ul><li>And then, The Theme<br />“The Feeling of Royalty???”<br />
  36. 36. The Event’s Ideas<br /><ul><li>Key direction of the organization
  37. 37. It’s totally “customers-oriented” event
  38. 38. Make it a warm social gathering with styles and an opportunity where they can express yourselvesto the very absolute and exclusive class of the society.
  39. 39. Also, more illustrated with presence of top celebrities as guests
  40. 40. Conceptual development (Reasons to believe)
  41. 41. To sophisticatedly emphasize the great history of SCB’s banking service in the world
  42. 42. 150 years of history & glory
  43. 43. Landmarks in 70 countries
  44. 44. And all those heritage, expertise and solid experience will be transformed into customers’ convenience, flexibility, social recognition and personal rewards.
  45. 45. So, “Come and enjoy it!”</li></li></ul><li>The ExecutionsAttendants and Invitations<br /><ul><li>Honored guests
  46. 46. Top-class individuals selected by SCB and from SCB database
  47. 47. Authorities
  48. 48. Members of City Hall
  49. 49. National Bank officers
  50. 50. Celebrities
  51. 51. Top models
  52. 52. Show-biz Stars
  53. 53. The media
  54. 54. Papers & web-news correspondence
  55. 55. TV reporters</li></li></ul><li>The ExecutionsLocation and timing recommended<br /><ul><li>The location
  56. 56. Exclusive areas at Legend Hotel Saigon
  57. 57. Driving way, front guests-release patio, entrance hall & pool-view dining area for guest reception
  58. 58. Pool-side area with stages, guests sofa and decorations to be used a the main space of launching ceremony
  59. 59. The timing
  60. 60. Friday evening with total easy-minded conditions
  61. 61. Between the second and the third week of August to avoid busy days of the months
  62. 62. Social time at 18:00 PM to 21:00 PM
  63. 63. To accommodate the target’s working habit.
  64. 64. Also, to strengthen the event ideas of a (relaxing) top-classed social gathering</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>Mood of overall decoration</li></ul>Mysterious & dark elegance<br />Emphasis on white, black and blue shades of color tones<br />Lights and the magic plays of light to be one of the focus in the overall direction of decoration<br />Integration of dim and spotted focuses across specialized areas.<br />Sophisticated performances of laser lights<br />Romantic and hi-life mood with candles’ shades of illusion & dreamy air<br />
  65. 65. The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Welcome Area (Hotel front hall)
  66. 66. Front door display with an old Citroen or a royal-styled carriage with SCB logo on the trunk
  67. 67. Security men disguised in English Royal Guards’ costume (Red military jacket with black fur hat)</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Welcome Area (Hotel front hall)
  68. 68. Reception desk for chest flowers and welcome drinks
  69. 69. PGs coded in blue with flower rings on the heads
  70. 70. Escorted with kids in white gowns with royal crowns & men in black Morning-wear & top hat
  71. 71. Raised velvet stage for welcome bands
  72. 72. Cello, Flute & Harp Chords</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Welcome Area (Hotel front hall)
  73. 73. Full blue carpet as honored pathway, leading to the Social Area, printed in white with pictures of world map and figures of the years since SCB’s establishment in 1853 till 2009.
  74. 74. Lined in both sides with wooden poles imitated as English royal guards
  75. 75. Blue-&-white silk drops & flowers.
  76. 76. Correspondence with big lens and flashes.</li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Social Area (Re-arranged dining area with pool-view)
  77. 77. Relaxing and high-class artistic environment with
  78. 78. 20 LCD slow slide-showing painting masterpieces.
  79. 79. 10 lighted pedestal boasting copies of ceramic artworks scattered randomly in the area.
  80. 80. Other 4 - 6 pedestals to host flowered candles
  81. 81. Candle lights and spot lights purposely on artworks presented
  82. 82. European couples in royal costume </li></li></ul><li>The ExecutionsLocation layout & Decorative Arrangements<br /><ul><li>The Ceremony Area (Outdoor pool-side)
  83. 83. Main stage with huge LED backdrop for main entertainment artistic performance & speech delivery
  84. 84. Additional stage in form of a royal garden pergola for background performance (classic dancing).
  85. 85. 70 candled-flowers pads floating in the water surface, representing for the number of the countries where SCB is present in service.
  86. 86. A hug diagonal mock-up of SCB IVDC on the other side of the pool (also on the water surface) with a real-sized SBC IVDC attached as a detail of the mock-up.
  87. 87. A low and floor-lit floating stage for body dance during the ceremony launch.
  88. 88. 30 – 40 comfortable sets of relaxing sofa, again, with candles and flowers on the tables
  89. 89. Luxurious finger food also available on the tables</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Welcoming guests & Self-Indulgent Relaxation (18:00 – 19:30)
  90. 90. Guest entrance and identification with invitation card. - SCB’s PR representatives saying hello and social exchanges.
  91. 91. Guests welcoming
  92. 92. Team holding a velvet-covered tray with welcome drinks (red wine, fresh orange, lemon tea and purified water at guest’s choice)
  93. 93. Chest flowers with guest’s name-tag
  94. 94. Live performance of classic masterpieces on raised velvet front stage</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Welcoming guests & Self-Indulgent Relaxation (18:00 – 19:30)
  95. 95. Coded PGs leading guests to the Social Area, where they can:
  96. 96. Admire and enjoy the pure beauties of art
  97. 97. Sip drinks, conduct social exchanges and make acquaintances with other honored guests.
  98. 98. Classical music on the background in the gentle and relaxing environment
  99. 99. Mobile service by sexy PGs with fancy masquerade masks to serve another range of social drinks.
  100. 100. European couples wandering around</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Welcoming guests & Self-Indulgent Relaxation (18:00 – 19:30)
  101. 101. Coded PGs also guiding guests to the Ceremony Area outside by the pool after flooding themselves with extreme senses of calmness and romanticism
  102. 102. Guests comfortable sofas for social drinks and fancy finger food pre-set on the tables
  103. 103. Magic attraction of Latin music in the flickering illusion of candle lights all over the area (on the tables, on the ground stands and also in the pool)</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Welcoming guests & Self-Indulgent Relaxation (18:00 – 19:30)
  104. 104. Live performed by well-known band seated behind the additional stage.
  105. 105. One nicely-dressed couple doing classical dances on the additional stage flooded with golden spot lights.
  106. 106. Pool lights off. Laser dance on SCB IVDC mock-up to balance lights for the whole space
  107. 107. LED backdrop showing still slide of a world map, name & date of the Ceremony, image of the SCB IVDC and the message of the Ceremony “The World-Class that’s Naturally Yours”</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Warming up and Pre-launching performances (19:30 – 19:45)
  108. 108. All lights off. Music faded and stopped. LED backdrop dimming and turning black blank.
  109. 109. Violin solo emerges in the dark. Then LED backdrop turned on vividly with footages featuring spectacular ceremony of world cultures. (5 minutes)
  110. 110. Music off. LED backdrop turns blank. Spot lights focusing on stage, revealing beautiful dancers in a ballet dance. Stage lights & music turn on to provide visual effects on the dance. (10 minutes)
  111. 111. MC appearance. Welcome guests and announce the start of the Ceremony.</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Launching Ceremony (19:45 – 20:00)
  112. 112. SCB authorized representative to give short speech to open the ceremony
  113. 113. Concrete introduction on the credentials of SCB worldwide as well as SCB Vietnam & re-assure company’s commitment to the market and the community.
  114. 114. LED slide-show presenting illustrative figures and pictures of SCB to support the speech.
  115. 115. Official introduction of the SCB IVDC
  116. 116. All lights off. Spot lights turn audience attention to the corner of the pool where there is a couple of dancers performing a magic body dance on the floating stage.
  117. 117. Floating stage slowly moving to the SCB IVDC mock-up on the other corner of the pool (body dance is still going on)
  118. 118. Dancers pick up the real-sized IVDC. Floating stage moving back to the main stage to hand over the IVDC to the SCB authorized representative, escorted by a celebrity as hosts</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Launching Ceremony (19:45 – 20:00)
  119. 119. Official introduction of the SCB IVDC (continued)
  120. 120. The SCB authorized representative holding the IVDC and put it in a customized panel to activate festive lights and sounds
  121. 121. Pool lights at bottom & colored fluorescent lights along the pool edges
  122. 122. Fire-crackers footage on the LED backdrop
  123. 123. Confetti pop-up and festive plastic shots
  124. 124. Exciting tunes extracted from classical masterpieces.
  125. 125. All faded . SCB representative proudly introducing the benefits and also the superior function of the IVDC.
  126. 126. LED backdrop demonstrating the animation clips on the IVDC to accompany the speech.
  127. 127. Guests speeches and flowers offering
  128. 128. City Hall members
  129. 129. National bank authority
  130. 130. Corporate / honored customers selected</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Entertainment program(20:00 – 20:30)
  131. 131. Acapella / opera performance
  132. 132. Saxophone solo with piano accompany
  133. 133. MC / SCB authority to conduct the lucky draw based on the identification number of invitation cards
  134. 134. Diva performances on Vietnamese classic songs</li></li></ul><li>The ExecutionsActivities Flow & Features<br /><ul><li>Closing And Guest Seeing off(20:30 – 21:00)
  135. 135. Lucky draw announcement and prizes offered
  136. 136. Grand prize: an executive set of
  137. 137. An email-enable Blackberry phone / Nokia E75
  138. 138. An SCB IVDC
  139. 139. A branded leather card holder
  140. 140. First Prize:
  141. 141. Family resort holidays with pre-funded SCB IVDC for stay’s expenses
  142. 142. Second Prize: choice of authentic gifts</li></ul>Business pens / Silk ties / Leather belt straps / wallets / purses<br />Ralph Lauren / Giorgio Armani / Gucci / DNKY perfumes<br />Misaki pearls, featured watches and jewelry<br />Candle-and-roses dinners for two<br />Step dance and SCB’s thank-you speech<br />Guests seeing off. Good-night chocolate box.<br />
  143. 143. The ExecutionsActivations & Communication Supports<br /><ul><li>The Invitation
  144. 144. In form of a small-sized pirates’ wooden crate
  145. 145. With burnt logo of SCB on the outside.
  146. 146. Bedded with a layer of dry golden straw on the inside
  147. 147. The treasure inside will be
  148. 148. A piece of imitation leather in the style of a Pirate’s treasure map served as Letter of Invitation and agenda of the event.
  149. 149. Attached with a real SCB IVDC that will function as a pass-key Invitation Card at the event’s entrance.
  150. 150. Also, numbered to provide sense of limitation and exclusiveness.
  151. 151. Numbers can be used for Lucky Draw for premium prizes during the ceremony
  152. 152. And complete set of SCB brochure and deliverables</li></li></ul><li>The ExecutionsActivations & Communication Supports<br /><ul><li>Thank-You Card
  153. 153. Another small-sized pirates’ wooden crate with burnt logo of SCB on the outside. Also bedded with a layer of dry golden straw on the inside
  154. 154. Thank-You Letter with live signature of the SCB Chairman
  155. 155. Escorted with a featured gift to keep the attendants reminded of the Ceremony (and thus, of the SCB offerings in their banking service)
  156. 156. A nice crystal paper-weight with 3D carving by laser technology showing the pictures of
  157. 157. The Palace of Westminster & The Big Ben Tower,
  158. 158. SCB logo
  159. 159. The message of “Naturally Yours, The Privileges that suit Your Life-Style” at the bottom line of the crystal base</li></li></ul><li>Thank You!<br />

×