• Save
Anz Credit Card Roadshow
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Anz Credit Card Roadshow

on

  • 870 views

 

Statistics

Views

Total Views
870
Views on SlideShare
870
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Anz Credit Card Roadshow Presentation Transcript

  • 1. ANZ CREDIT CARD PROMOTION
    (Credit Cards – Personal Loans – Branches)
    Recommendation for ANZ Credit Card recognition campaign
    HCMC, July 2010
  • 2. Objectives
    Encouraging utilization of banking cards on the overall
    Enhancing the brand preference on ANZ banking cards
    Reliable / Fast / Convenient / Safe / Simple / Value-added
    Promoting ANZ Credit Card Promotion program to provide strong incentives to both new users and current users (additional cards)
    Them Execution:
    Tie the concept of “ANZ Credit Card” into the mindset of consumers
    The feeling of having a banking card
    The pride of being part of the modern life
    Pre-cast the brand image (of top-banking-card-service) for consumers’ future TOM when in need.
    Objectives & Theme Executions
  • 3. Selective Mid-&-up-scale locations
    HCMC: Tax Department Store
    High-traffic day:
    Saturday to Monday: 4th, 5th and 6th of September at Main Lobby
    09 shows within 03 days.
    Focused activities
    9 hours (10 am to 13pm; 14pm – 17pm; 18pm – 21pm) with total 06 PGs (Class A) per active day
    Lucky games during the shows
    Band with Cello, Guitar and Violin
    Education & Communications: PGs leaflets; LCD & MC presentations
    Banking benefits in modern life
    ANZ selling points: Safe / Simple / Convenient / Fast
    ANZ Credit Card Promotion Program
    The Location Demonstrations
  • 4. Decorations - Highlight
    ANZ Leaflet
    PGs (Class A)
  • 5. Decorations – Highlight (tt)
  • 6. Decorations – Highlight (tt)
    Classic Band:
    1 Cello
    1 Guitar
    1 Violin
  • 7. Decorations – Highlight (tt)
  • 8. Booth sketch
  • 9. Thank You