Anz Credit Card Roadshow

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Anz Credit Card Roadshow

  1. 1. ANZ CREDIT CARD PROMOTION <br />(Credit Cards – Personal Loans – Branches)<br />Recommendation for ANZ Credit Card recognition campaign<br />HCMC, July 2010<br />
  2. 2. Objectives<br />Encouraging utilization of banking cards on the overall<br />Enhancing the brand preference on ANZ banking cards<br />Reliable / Fast / Convenient / Safe / Simple / Value-added<br />Promoting ANZ Credit Card Promotion program to provide strong incentives to both new users and current users (additional cards)<br />Them Execution:<br />Tie the concept of “ANZ Credit Card” into the mindset of consumers<br />The feeling of having a banking card<br />The pride of being part of the modern life<br />Pre-cast the brand image (of top-banking-card-service) for consumers’ future TOM when in need.<br />Objectives & Theme Executions<br />
  3. 3. Selective Mid-&-up-scale locations<br />HCMC: Tax Department Store<br />High-traffic day:<br />Saturday to Monday: 4th, 5th and 6th of September at Main Lobby<br />09 shows within 03 days.<br />Focused activities<br />9 hours (10 am to 13pm; 14pm – 17pm; 18pm – 21pm) with total 06 PGs (Class A) per active day<br />Lucky games during the shows<br />Band with Cello, Guitar and Violin<br />Education & Communications: PGs leaflets; LCD & MC presentations<br />Banking benefits in modern life<br />ANZ selling points: Safe / Simple / Convenient / Fast<br />ANZ Credit Card Promotion Program<br />The Location Demonstrations<br />
  4. 4. Decorations - Highlight<br />ANZ Leaflet<br />PGs (Class A)<br />
  5. 5. Decorations – Highlight (tt)<br />
  6. 6. Decorations – Highlight (tt)<br />Classic Band:<br />1 Cello<br />1 Guitar<br />1 Violin<br />
  7. 7. Decorations – Highlight (tt)<br />
  8. 8. Booth sketch<br />
  9. 9. Thank You<br />

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