P I T T S B U R G H
A Publication of the
F A L L 2 0 1 0
2010 DATA AWARD WINNER,
JESSE BEST, LIVES UP TO HIS NAME
READ THE...
FROM THE PRESIDENT
Let’s change our
entrepreneurial
culture!
teQ
P I T T S B U R G H
A Publication of the
TECHNOLOGY. ENTR...
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TEQ: Quickly tell us about Optimus and its products.
COLIN HUWYLER: Optimus is a Pittsbur...
p
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into a commercialized product is really awesome. We have a partnership with Giant
Eagle that we’re expanding upon right no...
SOUTHWESTERN PENNSYLVANIA’S ENERGY
TECHNOLOGY CLUSTER IS GROWING QUICKLY
AND GAINING MOMENTUM AS A REGIONAL EM-
PLOYMENT E...
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14 PIT TSBURGH TECHNOLOGY COUNCIL
ouldn’t it be great to take the “work” out of social network-
ing? To type less and talk...
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IN ADVANCE OF THIS YEAR’S ALWAYSON GOING GREEN
SILICON VALLEY CONFERENCE, KPMG AND ALWAYSON
SURVEYED LEADERS IN THE VENTUR...
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KEEPING PUBLICITY REVVED FOR PRODUCT LAUNCH
FYOUWANTTOLEARNHOWTOGENER-
ATE PUBLICITY FOR YOUR STARTUP,...
22 PIT TSBURGH TECHNOLOGY COUNCIL
ECorner
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obodywantstobesoldto.Instead,
they want to buy from us if we
solve their problems. In order to
truly u...
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As an award-winning magazine, TEQ focuses on the technology, business and entrepreneurial communities in the region.

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Teq Magazine

  1. 1. P I T T S B U R G H A Publication of the F A L L 2 0 1 0 2010 DATA AWARD WINNER, JESSE BEST, LIVES UP TO HIS NAME READ THE STORY ON PAGE 12. NATURAL GAS DRILLING EXPERTS, KW INTERNATIONAL, OPEN PITTSBURGH OFFICE P. 16 FOSSIL FREE FUEL AND OPTIMUS TECHNOLOGIES ARE GROWING THEIR OPERATIONS IN BRADDOCK P. 6 .................................................................................................................................................................................................................. .................................................................................................................................................................................................................. teQ BESTinShow uuuuuu
  2. 2. FROM THE PRESIDENT Let’s change our entrepreneurial culture! teQ P I T T S B U R G H A Publication of the TECHNOLOGY. ENTREPRENEURSHIP. QUALITY. VOLUME SIXTEEN, ISSUE SEVEN, FALL 2010 WEB: news.pghtech.org BLOG: techburgher.pghtech.org TWITTER: pghtech RADIO: TechVibe Radio 1410 AM KQV 8 ON THE COVER [12] MUST READ [5] TECHKNOW Tech companies can build better communities. [16] TECHBURGHER Technology news from techburgher.com. [19] BUSINESS INTELLIGENCE Use business intelligence to create value. [25] WHY IT WORKS Brand basics from Rick Cancelliere. FEATURE [6] ASA WATTEN AND COLIN HUWYLER ARE GROWING FOSSIL FREE FUEL AND OPTIMUS TECHNOLOGIES IN BRADDOCK. ............................................................................................................................................................................................. JESSE BEST, THE 2010 DATA AWARD WINNER, LIVES UP TO HIS NAME. PITTSBURGH TEQ is published seven times a year by the Pittsburgh Technology Council, 2000 Technology Drive, Pittsburgh, PA 15219-3110; © Pittsburgh Technology Council, 2010. All rights reserved. PITTSBURGH TEQ can be found on the World Wide Web at www.pghtech.org. Address all editorial mail and letters to Jonathan Kersting, Editor, PITTSBURGH TEQ. Address all changes of ad- dress and undeliverable copies to Circulation Department, PITTSBURGH TEQ. Adjustment to request should be accompanied by a mailing label. RATES: $29.95 per year. Out-of-town and foreign subscriptions are available at regular rates, plus required postage. [26] uuuu ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ CONTENTS Jesse Best: People just need to buy more art and less flat screens. Applied correctly, this formula should work in any city. eteq.pghtech.org 3
  3. 3. ...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 4 PIT TSBURGH TECHNOLOGY COUNCIL MAIN NUMBER: 412 687 2700 FAX NUMBER: 412 687 5232 TOLL-FREE NUMBER: 800 388 8820 e-mail: info@pghtech.org WEB SITE: www.pghtech.org Dial412.918.4280andthethree-digit extensionbelowtoreachoneofour staffmembers: MEMBER SERVICES Brian Kennedy, x297 SPONSORSHIP Brian Lang, x249 ADVERTISING/SALES Emily Goss, x235 EDITORIAL Jonathan Kersting, x295 The Pittsburgh Technology Council is a regional association of technology companies, professional service firms, and academic and civic organizations working to foster the development and growth of the technology industry in western Pennsylvania. This newsmagazine serves the business- to-business information needs of area technology companies. Information is obtained from sources considered to be reliable, but its accuracy cannot be guar- anteed. No information or opinion ex- pressed herein constitutes a solicitation for the purchase or sale of any securities. Opinions expressed are those of the iden- tified spokespersons and do not necessar- ily reflect the views of this newsmagazine or the Pittsburgh Technology Council. The acceptance of advertising does not imply an endorsement by the publisher. PRESIDENT AND CEO Audrey Russo ASSOCIATE PUBLISHER AND EDITOR Jonathan Kersting CREATIVE DIRECTOR Kim Chestney Harvey PRODUCTION MANAGER/ STAFF WRITER Matt Pross ADVERTISING SALES Emily Goss CONTRIBUTING WRITERS Rick Cancelliere Tim Hayes Mike Matesic Ron Morris Dave Nelsen Michael Righi Greg Steffine PHOTOGRAPHY Jonathan Kersting PROOFREADER/ COPY EDITOR Chris McClure PRINTING Fry Communications COUNCIL CONNECTIONS 14 FLASH FORWARD Chorus Call launches new social networking platform - Concert-oh. 15 BUY THIS Go anywhere with high-speed CLEAR 4G. 16 FIRST LOOKS Houston-based KW International hopes to grow operations in SWPA. 17 PULSE Local tech entrepreneur, Razi Imam, is “Driven” to succeed. FEATURES [14] [17][16 [15] [18] [21][20] [22] [23] ON THE MIND [24] COMMUNITY CAUSE The Refresh Kittanning Project is leading economic development efforts in this quaint town. [28] PUBLIC POLICY Can governor-elect Corbett transform state government? [30] STEM TALENT The best tech talent is at your fingertips! [ 3 1 ] COUNCIL BIZ-DEV Explore the Floor is the perfect environment for manufacturers to build business. 18 BUSINESS ADVISOR Venture capital investment in the cleantech sector continues to grow. 20 OFF THE SHELF Why HTML5 will save the world. 21 START ME UP To ensure a successful product launch, master the art of publicity. 22 E-CORNER True entrepreneurs always “find a way” in the face of adversity. 23 INTERACTIVE Increase sales by establishing rapport through social media. KNOW HOW! KW INTERNATIONAL ESTABLISHES PITTSBURGH PRESENCE TO SERVICE MARCELLUS SHALE DRILLERS
  4. 4. ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... eteq.pghtech.org 5 By Jonathan Kersting, Associate Publisher jkersting@pghtech.org I’M ALWAYS GOING ON RECORD PRO- CLAIMING MY LOVE AND PASSION FOR PITTSBURGH AND ITS SURROUNDING REGION. I LIKE THE GOOD, THE BAD AND THE UGLY, THE NITTY AND THE GRITTY IF YA KNOW WHAT I MEAN. There are so many things going for our region, from a diverse business climate, thriving tech community, killer cost of living and access to the great outdoors. The list goes on and we all know it. However, like any region, some of our communities are really taking off while others are struggling. Just look at Lawrenceville, the South Side and East End. As Pittsburgh reinvented itself after the collapseofthesteelindustry,thesepartsoftownarebouncingbackwith auniquemixofthearts,smallbusiness(includingtechstartups),retail and residential development. Brownfields in Hazlewood have been converted to technology parks. The Pittsburgh Technology Council sits on the Pittsburgh Tech- nologyCenter,oneofthefirstreclaimedbrownfields.Homestead’sWa- terfront and the South Side Works have begun integrating retail, residentialandofficespaceintoformerindustrialsites,drawingcrowds of people to live, work, play and, yes, shop. On the inverse, there are still plenty of communities that are having a hell of a time trying to find their way. Communities up and down the Monongahela Valley like Clairton and McKeesport are holdingontighttryingtoattractnewindustriesandmaintaintheirwith- ering population bases. Inparticular,Braddock,justafewmilesupthe“MightyMon”from Pittsburgh,hasbeenseverelyhit.Justthispastyear,thingsdeteriorated further as the community lost its namesake hospital. But, there is hope. A renaissance could be taking shape in Braddockinaslightlylesstraditionalwayastwogreentechnologycom- panies have leveraged inexpensive rent, a centralized industrial setting andaccesstoaskilledworkforce.OptimusTechnologiesandFossilFree Fuel are true technology pioneers setting up shop along the main drag in Braddock to take a chance on building an alternative fuels hub. FossilFreeFuelisinthebusinessofproducingfuelfromwasteoils. Theycollectdiscardedgreasefromrestaurantsandturnitintofuelthat a converted diesel engine can chug all day long. Optimus creates conversions kits for diesel engines to burn bio-diesel and other fuels without fossil origins. We’re talking engines forindustrialequipment,heavymachinery,deliverytrucksandevenan old Mercedes Benz 300D. The market is massive! ThecompanieshaveambitiousplanstoturnBraddockintoagreen energy center, hopefully helping to also play a role in revitalizing this long-ailing town, without a TGI Fridays or Target. Learn more about thesecompaniesonpage6.Whileyou’reatit,seehowKittanningistry- ing to attract more businesses on page 24. Withtheintroductionoftechcompaniesandbrashentrepreneurs, troubled communities, like Braddock, can afford our region a canvas to create something great and truly transformative. Our blighted commu- nities can become our biggest assets and zones for true opportunity. I TECH COMPANIES CAN BUILD BETTER COMMUNITIES TECH KNOW
  5. 5. 6 PIT TSBURGH TECHNOLOGY COUNCIL ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE FUTURETwo small, Braddock-based startups are betting big on biofuel. If successful, they will develop an industry niche that could create energy independence and rebuild a struggling community... With the UPMC Braddock hospital closing down ear- lierthisyear,thepainandsufferingofoneofAllegheny County’s most economically depressed communities doesn’t seem to have an end. But, if you look closely, there is hope. Against all odds, a group of pioneers are tryingtobringbackthestrugglingcommunitybystart- ing and developing new businesses on Braddock’s his- toric main street. Fossil Free Fuel and Optimus Technologies are two green technology startups that are committed to growing their operations in Brad- dock and redeveloping the community in the process. THE TECHNOLOGY FoundedinMedina,NYin2005asFossilFreeFuel,thecompany relocated to Pittsburgh in 2007 and launched the first genera- tion of its diesel-to-biofuel conversion technology. Since then, the company has converted more than 200 individually-owned vehicles with its technology, which is a bolt-on fuel conversion technology that allows diesel vehicles to utilize various types of biodiesel, year-round in any climate. p By Matt Pross, Staff Writer > Photography by Jonathan Kersting > Design by Kim Chestney Harvey FUTURE
  6. 6. ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE E FUELS eteq.pghtech.org 7 CONTINUED >> “Whenwefirststartedthecompany,wewereconvertingvehiclesonaone-offbasis,”ColinHuwyler,Co-founderofFossilFree Fuel and CEO of Optimus Technologies, explained. “While this provided a good starting point for Fossil Free, it wasn’t a scalable business model. “Since then, we have developed a second-generation technology called the Vector System, which is modular and has appli- cationsinagricultural,commercialandindustrialmarkets,”hecontinued.“ThecommercialapplicationoftheVectorSystemcosts between$8-10Kpervehicleandwearecurrentlyworkingwithseveralclientsacrossdifferentmarketsinpilottestsofthesystem.” In addition to its vehicle applications, Optimus now offers on-site, closed-loop power generation systems for restaurants and food service facilities that produce waste vegetable oil; and a waste oil burner and heating system for forced air and boiler applications. Huwylerco-foundedFossilFreeFuelwithDavidRosenstraus,whoisnowCOOofOptimusTechnologies.Inadditiontobeing responsible for the day-to-day operations of the company, Rosenstraus is focused on manufacturing, servicing and installing the Vector technology. THE FUEL Along with the company’s shift away from one-off conversions to a more scalable, modular business model, Fossil Free split into two separate companies (Fossil Free Fuel and Optimus Technologies) in July 2010. Before this strategic reorganization, the com- bined company was not only focused on creating, manufacturing and installing the technology, but it was also heavily involved in the collection and processing of waste oil. Now Optimus is solely focused on further product development of its Vector technol- ogy, commercialization and further market expansion. Fossil Free Fuel is now totally focused on the collection of waste oils from regional outlets and the subsequent processing and distribution. E FUELS
  7. 7. 8 PIT TSBURGH TECHNOLOGY COUNCIL TEQ: Quickly tell us about Optimus and its products. COLIN HUWYLER: Optimus is a Pittsburgh-based company with our oper- ations located in Braddock, Pa. The primary product that we manufacture is the Vector system; this system enables diesel engines to operate on a variety of renewable fuels. The system is a retrofit that can be utilized in any application with a diesel engine; our focus is on commercial and in- dustrial users. The great thing about this technology is it has such diverse applica- tions; diesel engines power our economy. From agricultural tractors to over-the-road trucks and everything in between, there is almost nothing that exists that doesn’t rely on a diesel engine at some point in its produc- tion. The down side is that we are heavily dependent on imported oil, which raises huge national security and environmental issues. For businesses, the volatility in the petroleum market can have a huge impact on their bottom line; the Vector product allows our clients to save money and stabilize their costs by utilizing next-generation renewable fuels. We also manufacture two additional product lines, the Apex and the Exotherm. The Apex is a self-contained combined heat and power unit de- signed for food service facilities. The Apex plumbs into a facility’s fryer bank and processes used vegetable oil into electricity. The system provides the additional benefit of offsetting hot water usage for the kitchen or restrooms. The Exotherm is a commercial heating system that can operate on waste petroleum oils such as hydraulic fluid, transmission oil or motor oils in addition to any of the biofuels compatible with the Vector system. TEQ: So the Vector, Apex and Exotherm are all designed and built in the region? Tell us more about that. CH: We currently design and manufacture these products at our Braddock facility. We’ve been at our current location since 2007 but we’ve run out of space. At the moment, we’re in the planning phases of expansion; we’re looking t0 redevelop a site that’s just a few blocks away from our current UP CLOSE& PERSONAL WITH ColinHuwyler “For a number of years, our fuel operations have been in bootstrapping mode,”AsaWatten,CEOofFossilFreeFuel,explained.“Now,wearecompletely focused on scaling the company to a size where fuel collection and production can entirely support the company. Pittsburgh will serve as our test market and then we hope to expand into other markets as well.” Currently, Fossil Free has agreements with 40 restaurants and grocery storesintheareatocollectthewasteoil-orpureplantoilasWattenreferstoit - created from their deep-fat fryers. Additionally, the company also has collec- tion agreements with several Giant Eagle locations and also offers a drop point for residential waste oil. Once the pure plant oil is collected, it is processed at Fossil Free’s fuel processing site in Braddock, where it is turned into a vehicle-grade fuel. While Fossil Free is currently seeking investment to scale to a 2 million-gallon test facility,thispastsummerthecompanyexpandeditscurrentcapacityfrom800 to2,500gallonsamonthandisontrajectorytocontinuedoublingitscollections several times a year. “PurePlantOilhasseriousenvironmentalbenefitsoverotherbiofuelslike corn ethanol and biodiesel because it takes minimal energy and cost to produce,” Watten explained. “When compared with petro-diesel, it is far superior from a cost standpoint and an environmental perspective as it offers significant decreases in the emission of poisonous unburned hydrocarbons, carbon monoxide, carbon dioxide, particulates and sulfur oxides.” Optimus’ Vector technology is capable of but not limited to operating on pure plant oil, algae oil, animal fats, bio-crude, pyrolysis oil and all blends of biodiesel. THE COMMUNITY Although Optimus and Fossil Free Fuel officially split their operations earlier this year to maximize growth opportunities, the two companies are still work- inghand-in-hand.Bothstartupsareportfoliocompaniesofseed-stageinvestor, Idea Foundry. In collaboration with the non-profit organization, Pittsburgh Region Clean Cities (PRCC), Optimus and Fossil Free are pursuing the devel- opmentoftheBraddockBiofuelsBlock,whichisaprojectdesignedtoredevelop the vacant gateway block of Braddock and establish a regional biofuels innovation hub through the development of: an advanced fuel system manufacturing,installationandtechnologydevelopmentfacility,analternative fuel station, public resource center and headquarters for PRCC, and a zero-waste biofuel pilot facility and biomass liquid fuel research laboratory. While the $2 million needed to fund the project has yet to be approved, Huwyler and Watten said that if the Braddock Biofuels Block does indeed become reality it would create approximately 100 jobs, produce 2.5 million gallons of biofuel annually and redevelop two brown fields in Braddock. “It will be terrific if we pull this project off because it will be the first thing you see as you enter Braddock,” Watten said. “The only thing slowing us down is the necessary capital to move forward with development.” I [ABOVE] IF STATE FUNDING IS APPROVED FOR THE BRADDOCK BIOFUELS BLOCK, THE PROJECT WOULD REDEVELOP THIS VACANT LOT INTO A REGIONAL BIOFUELS INNOVATION HUB. ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE
  8. 8. p eteq.pghtech.org 9 ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE CONTINUED >> [BELOW] OPTIMUS COO, DAVE ROSENSTRAUS, WELDING A COMPONENT OF THE COMPANY’S VECTOR TECHNOLOGY FUEL SYSTEM. ROSENSTRAUS CO-FOUNDED FOSSIL FREE WITH HUWYLER IN 2005. facility. That would give us space to scale our production and build a much larger, much needed, research lab. Although our sales are primarily regional, we have a deployment strategy to distribute our products nationally; however, we are committed to the region and intend to keep all of our production right here is southwestern Pa. TEQ: You’re a pioneer in this industry and leading the charge to rejuvenate Brad- dock. Tell us what’s happen- ing in Braddock and how Optimus and Fossil Free are playing a role. CH: When we moved to the area, we had a new company and two employees; we’ve now expanded into two companies, more than doubled our staff and Optimus alone is targeted to be at 12 em- ployees by the end of next year. Braddock is a place with a rich his- tory and a promising future and there are a lot of great things going on here that we’re excited to take part in. Our primary focus is on growing our business and ulti- mately that’s a driver for so many other things, but we’re active in the community as well. As we scale, we’ll be looking to employ people from the region and we’ll have a variety of positions all requiring different skill sets. This region has a legacy of industrial knowledge that has been lost in most other parts of the country but we also have an expansive and ever-emerging tech industry. It’s really the best of both worlds; for our scale-up we will be hiring ma- chinists, welders and engineers, but we’ll also need a sales force and management team that under- stands emerging industry and new technologies. I think that business development and job creation is the key to revitalizing economically depressed areas. TEQ: What’s been the coolest thing about building Optimus? CH: That’s tough. Building a com- pany is such a challenging process, but seeing your ideas transform
  9. 9. into a commercialized product is really awesome. We have a partnership with Giant Eagle that we’re expanding upon right now. They’ve been piloting an early version of the Vector system for about two years now and with the next phase of the part- nership we’re going to be retrofitting 10 of their distribution trucks. I’d say most people don’t put too much thought into how groceries actually get onto the shelves at Giant Eagle. It’s been amazing working with them and seeing the logistics and operational infrastructures that go into actually getting a loaf of bread onto the shelves. It’s really cool to shop there knowing that we had something to do with that process. We get to work with people from all different backgrounds and who have had a variety of different experiences. I’d have to say that the relationships we’ve built have beenthemostrewardingaspectofbuildingthecompany.Asayoungentrepreneur,the thing I appreciate the most is the willingness of people to help. It’s incredible to have somanypeoplethatarewillingtolendahandorgiveaperspectiveonsomethingthat may be similar to a situation that they’ve experienced in the past. TEQ: Where do you see the company in five years? CH: Growing. We’re taking things a step at a time but our goal is to see the Vector system integrated at an OEM level. Ideally, Giant Eagle will be able to go to Volvo and place an order for their new trucks and our technology would be integrated as a standard feature. There are a significant number of improvements we can bring into the picture if we’re integrated at a factory level rather than as a retrofit. Most of the major manufacturers are struggling with biofuel integration strategies and the Vector technology has a number of proprietary solutions that would simplify their lives. The technology is designed in such a way that it is fuel neutral. There are a variety of fuels that can be utilized and our system optimizes the combustion re- gardless of the base fuel. The primary fuels utilized today are pure plant oil and biodiesel. The feedstock of these is typically waste vegetable oil from the food service industry, but we anticipate a commercial scale algae oil solution to emerge in the next few years. The main constraint on algae oil production currently is the cost; most manufacturers are try- ing to combine the oil growth, extraction and biodiesel processing in one operation. The Vector system would enable the algae oil to be used without post-processing it into biodiesel, which brings the cost down significantly. Algae oil is the most promising next-generation fuel and we’re here to help ensure that you’ll be able to utilize it within the next five years! I ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE As a young entrepreneur, the thing I appreciate the most is the willingness of people to help. It’s incredible to have so many peo- ple that are willing to lend a hand or give a perspective on something that may be similar to a situation that they’ve experienced in the past. 10 PIT TSBURGH TECHNOLOGY COUNCIL
  10. 10. SOUTHWESTERN PENNSYLVANIA’S ENERGY TECHNOLOGY CLUSTER IS GROWING QUICKLY AND GAINING MOMENTUM AS A REGIONAL EM- PLOYMENT ENGINE THANKS TO INNOVATIVE COMPANIES LIKE FOSSIL FREE FUEL AND OPTIMUS TECHNOLOGIES. HERE IS A BRIEF LOOK AT SOME KEY INDUSTRY DATA BETWEEN THE YEARS 2005-2009 FROM THE PITTSBURGH TECHNOLOGY COUNCIL’S STATE OF THE INDUSTRY REPORT: [TOP] COLIN HUWYLER (LEFT) AND ASA WATTEN STANDING NEXT TO FOSSIL FREE’S 450-GALLON FUEL COLLECTION VEHICLE, BIG RED. [BOTTOM] AS PART OF THE BRADDOCK BIOFUELS BLOCK REDEVELOPMENT, THIS VACANT GAS STATION WOULD BE TRANSFORMED INTO AN ALTERNATIVE FUELS FILLING STATION. ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FEATURE THE TOTAL ENERGY TECHNOLOGY CLUSTER GREW FROM 832 COMPANIES IN 2005 TO 902 COMPANIES IN 2009. EMPLOYMENT IN THE INDUSTRY ROSE MARKEDLY AS WELL, GROW- ING 12.9 PERCENT FROM 26,744 JOBS IN 2005 TO 29,940 JOBS IN 2009. IN TERMS OF TOTAL ANNUAL PAY- ROLL, THE REGION’S ENERGY TECHNOLOGY INDUSTRY GREW NEARLY 20 PERCENT BETWEEN 2005-2009. THE AVERAGE WAGE OF A JOB IN THE INDUSTRY IS IMPRESSIVE AS WELL, COMING IN AT $71,645 IN 2009, A 7.1 PERCENT INCREASE FROM 2005. p p p p eteq.pghtech.org 11 Industry Stats CLICK HERE TO WATCH A VIDEO OF COLIN AND ASA DETAIL THEIR COMPANIES.
  11. 11. 12 PIT TSBURGH TECHNOLOGY COUNCIL ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ONTHECover arallel universes, Pittsburgh, deep space, and blue collar alcoholism are just a small sample of mixed media artist Jesse Best’s subject matter. Sick of the hyper-intellectual art world that alienates viewers, Jesse tries to make his work accessible and grounded with his self-professed style of industrial expressionism. His no-nonsense approach of incorporating haunting imagery with wood and ankle-deep resin made him the logical pick for this year’s 15 Minutes Award at the Pittsburgh Technology Council’s Design, Art & Technology (DATA) Awards and Regional Art Exhibition. Part of the Council’s Art and Tech Initiative, the awards recognize excellence in several categories from video to music to innovation, with the 15 Minutes Award honoring the highest excellence in 2-D visual arts. This year, Jesse’s “Thin Villains” really caught our attention and gets the nod. He’s truly living up to his name ;-) “Thin Villains” is representative of Jesse’s industrial expressionism style. His work incorporates tight graphic imagery tied with loose organic brush strokes. Jesse’s wooden textures create a near three-dimensional quality with the addition of a few deep layers of his signature high-gloss resin. We asked Jesse a few questions about his art and inspira- tion. Here’s what he had to say: TEQ: Tell our readers a little about your background and your art. JESSE BEST: Initially I wanted to be a director, but after working on a few films I quickly realized what a daunting task that actually is and how difficult it can be to have your creative vision carried out by a team of strangers. Painting allowed me to create whatever I imagined and 2010 DATA 15 MINUTES AWARD WINNER LIVES UP TO HIS NAME P “TECHNOLOGYDEFINITELYINFLUENCESMYWORK. WHETHERIT’STHE MATERIALSIUSE,SUCHASTHEEPOXYRESINORTHESCIENCESPECIALI WATCHONDEEPSPACE,TECHNOLOGYISAFFECTINGWHATICREATEAND HOWICREATEIT. ATTHISPOINTINHISTORY,ITHINKIT’SUNAVOIDABLE.” BESTinShow DON’T MISS JESSE’S UPCOMING SHOW AT THE GALLERY 4 IN SHADYSIDE SPRING 2011 By Jonathan Kersting, Associate Publisher [jkersting@pghtech.org]
  12. 12. eteq.pghtech.org 13 ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ONTHECover wasn’t limited by budget or politics. I’m addicted to the freedom and control I have as a fine artist. TEQ: What inspires you to do what you do? JB: As for the work, I am a mixed media painter working with wood, stains, acrylic, spray-paint, and resin. My subject matter swings from blue- collar alcoholism to parallel universes and whatever else falls in between. I’m attracted to not only the conceptual message of the work, but also the physical presence of each painting. A photograph can only tell you so much, it’s important to experience the work in person. TEQ: Does technology ever inspire or impact your art? JB: Technology definitely influences my work. Whether it’s the materials I use, such as the epoxy resin or the science special I watch on deep space, technology is affecting what I create and how I create it. At this point in history, I think it’s unavoidable. It still trips me out that my daughter was playing her Nintendo DS at the age of 2. She went from saying her first couple words to playing video games? It seems to be inherently woven into our DNA. TEQ: What have been some of your biggest influences? JB: Pretty standard: TV, movies, Internet, family, friends, good art, beer and whiskey. TEQ: How can Pittsburgh grow a tighter art scene and support up-and-coming artists? JB: People just need to buy more art and less flat screens. Applied correctly, this formula should work in any city. TEQ: Duchamp or Warhol? JB: Warhol without question, although I pretty much have to say that since my fiancé is from the Warhola family. But in all fairness, Duchamp was no slouch. I CHECK OUT HIS WORK AT WWW.JESSEBEST.COM. [BOTTOM RIGHT] JESSE HARD AT WORK AT HIS HOUSE IN SOUTH OAKLAND, WHICH CO- INCIDENTALLY IS THE VERY SAME HOUSE THE WORLD-FAMOUS PITTS- BURGH ARTIST, ANDY WARHOL, GREW UP IN. [TOP RIGHT]“TOOTS” [BELOW] EXCERPT FROM “KARL” PHOTOGRAPHY BY JONATHAN KERSTING CLICK HERE TO WATCH A VIDEO OF JESSE BEST.
  13. 13. 14 PIT TSBURGH TECHNOLOGY COUNCIL ouldn’t it be great to take the “work” out of social network- ing? To type less and talk more, in other words? The innova- torsatlongtimeMonroeville-basedtechpioneerChorusCall thoughtso,andhaveintroducedanewapplicationthattakes social networking to the next level. Dubbed “Concert-oh,” its aim is nothing less than to revolutionize the socialnetworkingworldthroughmulti-user,live,interactiveaudioandvideo. It’s like Skype on steroids, and it’s absolutely free. The product will be sup- ported by advertising once user rates have reached a critical mass. “We’re using the world-class teleconferencing and videoconferencing capabilities of Chorus Call to elevate social networking,” explained Ben Schmitt, Marketing Specialist for Concert-oh. “This product allows you to sign up, make friends, and set up live video chats with up to 10 friends at a time, using your webcams. Concert-oh audio conferencing can include an unlimited number of participants.” Add in document sharing functions, the choice to make chats public or private, use of simultaneous PowerPoint presentations, and other features, and you can tell Go to Meeting to go someplace else. And,inwhatmaybethemostinspiredordiabolicalapplicationofall,de- pending on your point of view about such things – Concert-oh is also being marketed to politicians as the perfect way to conduct Town Hall meetings with large groups of voters and constituents, as Schmitt explained. “Concert-ohisWeb-basedandsimpletouse,it’savailablefreeofcharge, and it has superb video and audio quality,” he said. “During the campaign season and afterward, elected officials can use Concert-oh to communicate directly with groups of people they represent, and then can use a special Q&A feature. This permits the host to speak directly to individuals one at a timewhiletherestoftheparticipantscanhearwithoutdistractionsorback- groundnoise.It’sawaytointeractdirectlywhilekeepingtheeventorganized and respectful.” Introduced in early September, the company has incorporated im- provementssuggestedbyearlyuserstomakeConcert-oh’sregistrationand navigation easier, and those efforts will continue, he said. Schmitt acknowledged that the idea behind Concert-oh, as manifested inthecleartechnologicaladvancementbeyondthefamiliarandcomfortable world of social networking today, may hold some potential users back. But he offered these thoughts on that subject. “Once you get over the intimidation factor of using this new offering, people have found that it’s really easy and they stick with it.” “OurgoalistomakeConcert-ohasuser-friendlyandwelcomingaspos- sible,” he added. “The opportunities for users in accessing this product are endless. Catching up with old friends, conducting business meetings, hold- ing fantasy football drafts, coordinating study groups, hosting virtual uni- versitylectures,orjustgettingtogethertoholddiscussionsonanytopicyou and your friends like – it’s the new way to meet and socialize with less typ- ing and more talking.” I NEW CHORUS CALL TECHNOLOGY HAS POTENTIAL TO REVOLUTIONIZE SOCIAL NETWORKING…MORE TALKING, LESS TYPING W CONCERT-OHBy Tim Hayes, Contributing Writer FLASHForward ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Dubbed“Concert-oh,”itsaimisnothinglessthanto revolutionizethesocialnetworkingworld CHORUS CALL’S AIMEE MILLER, JOE HEULER AND BEN SCHMITT ARE READY FOR CONCERT-OH TO TAKE SOCIAL MEDIA TO A NEW LEVEL.
  14. 14. eteq.pghtech.org 15 ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................BUYThis CLEARWIRECORPORATION,ONEOFTHETOP PROVIDERS OF WIRELESS BROADBAND SERV- ICES AND OPERATOR OF THE LARGEST 4G NETWORK IN THE COUNTRY, LAUNCHED ITS CLEAR® 4G, A TAKE-IT-WITH-YOU INTERNET SERVICE FOR BUSINESSES AND CONSUMERS IN PITTSBURGH EARLIER THIS FALL. With CLEAR, anyone can now use the Internet at speeds four times faster than 3G – whether at home, in the office, or on-the-go within CLEAR coverage. In Pittsburgh, CLEAR covers more than 820,000 people. Regionally, service extends from North Hills to South Park and from Monroeville to Carnegie. A detailed coverage map of CLEAR 4G service is available at www.clear.com/coverage. “WithCLEAR,residentsnowhaveafast,mobile Internet connection that goes with them over the rivers and throughout the Pittsburgh area,” said Jeannie Weaver, Regional General Manager for CLEAR.“We’reofferinggame-changingaccesstothe Internet. For the first time, consumers are able to wirelessly access the Internet at super-fast speeds, ataffordableprices,andwithoutlimitsonhowmuch data they use.” The CLEAR experience is similar to wi-fi but without the short-range limitations. CLEAR uses wireless 4G technology that differs from wi-fi because it provides service areas measured in miles, notfeet.CLEARalsooffersaveragemobiledownload speeds of 3 to 6 mbps with bursts over 10 mbps. Outside the CLEAR 4G service area, dual-mode 4G/3Gmodemskeepuserscontinuallyconnectedby leveraging Sprint’s 3G data network. With CLEAR, people can stay better con- nected and more productive. For example: • Atravellingbusinessexecutivenolongerneeds to seek out wi-fi hotspots or be constrained by the speeds and limitations of 3G modem cards; • A college student can now have affordable Internet service whether at home, on campus or on-the-go; • A commuter can now work on large files or stream their favorite shows while riding the bus or train; • A busy parent can now keep kids occupied studying or playing games in the back of the family minivan. Clearwire offers several ways to connect to CLEAR 4G service – via a modem, mobile device, or a 4G-embedded laptop or netbook. I tested out the CLEAR 4G+ Mobile USB on my MacBookPro.Isimplyplugged-inthecompactClear 4G+ Mobile USB into my laptop to get online. This dual-mode 4G/3G modem gives users access to the 4G network in the CLEAR coverage area and to 3G coverage nationwide. Thedeviceworkedseamlesslyafteraquicksoft- ware download. I never tapped into the 4G network andallofitsgoodness.The3Gwasworkingjustfine. This is a pretty simple solution to ensure Internet access. For more information, hit www.clear.com. I PLUG ‘N PLAYBy Jonathan Kersting, Associate Publisher [jkersting@pghtech.org] CLEAR 4G SERVICE MAKES INTERNET ACCESS EASY
  15. 15. 16 PIT TSBURGH TECHNOLOGY COUNCIL ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................FIRSTLooks PA NANO CENTER ANNOUNCES $980,000 IN AVAILABLE RESEARCH GRANTS The Pennsylvania NanoMaterials Commercialization Center (the Center) is issuing its largest request for proposals to accelerate the commercialization of nano-materials research. On November 1, 2010 the Center made available $980,000 in grant funds to Pennsylvania- based university researchers and small and large companies to support the development of innovative product ideas using advanced materials and nanotechnology. There are two categories of funding: $30,000 grants for fast-track pre-commercialization projects and $200,000 for full commercialization projects. The Center is a not-for-profit organization that has proven results in accelerating and supporting nanotechnology commercialization for new and enhanced products/processes critical to the U.S. economy and manufacturing base. To date, the Center has awarded more than $4 million to support the development of nanotechnology. The Center has developed a unique partnership model which encourages the proposing teams consisting of a combination of universities, small and/or large companies. This collaborative approach produces an innovative technology supported by a business development team with experience in the market, customer base and manufacturing; components necessary for commercial success. The Center will be hosting informational Webinars for the RFP. Visit the Web site, www.pananocenter.org, for more details. Submissions are due no later than January 28, 2011. CHEMIMAGE LAUNCHES GATEWAY ANALYTICAL Gateway Analytical, a new quality-focused analytical testing and consulting services company, opened its doors for business recently. Despite a weak economy, testing companies like Gateway Analytical are thriving, with an expected annual growth rate of 5.7 percent in the next five years according to a March 2010 IBISWorld report on U.S. laboratory testing services. ChemImage launched the company as a subsidiary. “Gateway Analytical fills a necessary niche out there—providing regulatory expertise in the face of increased government regulations on consumer, pharmaceutical and food products,” said David Exline, Senior Vice President of Gateway Analytical. BREAKING NEWS FROM P Get your tech news fresh off the grill Decades of Texas-based natural gas drilling expertise is being brought to Pennsylvania and the subterranean bonanza of the Marcellus Shale natural gas deposit. Lone Star to lodestar, one might say. At the forefront of this Texas tidal wave stands KW International, headquartered in Houston. Ken Wind, Founder and namesake of this 50-year-old family run firm brings third-generation expertise to his company. Son Kurt Wind, President and CEO, said the Marcellus Shale offers enormous potential for economic development and greater energy independence, and that's why their company has established a post here. "You're sitting on top of one of the hottest en- ergyplaysinthecountryinPennsylvania,"Windsaid. "Support services have been weak to this point, we saw an opportunity there, and there is a vast talent pool available in the region to draw from.” KW International sells, services, and manufac- turessurface-levelproduction/processingequipment for the part of the industry that operates above the surfaceonceoilandgashavebeenextractedthrough the well head. Examples of their products and serv- ices include: "sand traps" that filter out frac and for- mation sand extracted from natural gas; "slug catchers"thatprocessliquidcollectinginthepipeline; "separatorsandscrubbers”forentrained liquidsep- aration; “glycol dehydrators” to remove moisture in the gas stream; and a patented process to reduce or eliminate BTEX emissions to name a few. "Our goal is to bring the same high-caliber serv- ice to the Marcellus region as we have done in Texas for many years," Wind said. "We opened an office in West Mifflin last February, in the middle of that incredible snowstorm. We chose that particular location because it is geographically in the center of the Marcellus Shale territory, giving us the most efficient client accessibility." Themoststrikingvaluepropositionrepresented byKWInternationaltoitsMarcellus-basedclientsis the ability of its onsite staff to help their clients sort throughequipmentrentalandpurchaseoptions,then customizetheequipmenttotheclient'sspecificneeds andbudget.Thisissupportedfromthebiddingstage through startup by a seasoned team of engineers, sales, service and project managers. "Our company is known for its field-friendly designed equipment that is easy to operate and maintain," he noted. "One example that we will be introducing in the fourth quarter of 2010 is a modified version of the sand trap that's better equipped to filter out sand from the fracing process. It will be a lower profile, higher capacity, and more economicoptiontothecurrentequipmentofferedto the industry." Wind said his team in West Mifflin is eager to play a larger role in development of the Marcellus region – for economic reasons, naturally, but for a larger purpose at the same time. "There's enough natural gas in the region to provide energy for the country for more than 100 years. If we could get everyone on board and behind natural gas, it's real impact for the U.S. could be meaningful employment for thousands of the currently under- and unemployed – not just in the industry itself, but for the effect it would have on all facets of the economy." I KW INTERNATIONAL ESTABLISHES PITTSBURGH PRESENCE TO SERVICE MARCELLUS SHALE DRILLERS .................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... By Tim Hayes, Contributing Writer
  16. 16. eteq.pghtech.org 17 ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................PULSE GET IN THE ZONE. HIT THE WALL. FIND YOUR FLOW. ALL ADMIRABLE AND PERSONALLY REWARDING STATES OF MIND. BUTEACHPALESWHENCOMPARED WITH JUNOON. “Junoon,” a Persian word with no English equivalent, describes a hypnotic zeal that drives ordinarypeopletoachieveextraordinarythings.It’s a state of healthy obsession toward achieving a high-impactgoalthatchangesnotonlythelifeofthe person at its center, but the lives of many others – and all for the better. Razi Imam, a highly successful entrepreneur, has devoted 12 years of research into the concept of Junoon and has published a new book titled “Driven” (Amazon) to explain it and offer ideas on how anyone can achieve this ideal state of thought, focus, purpose, achievement and impact. “I have been intrigued and puzzled as to why some people become so successful and others struggle so hard,” said Imam. “Education is a big piece of it, but it’s not all. What gives people this ability to achieve as they experience Junoon? They enter a state of pure inspiration where one can look at all aspects of a goal and see the plan that must be followed to reach it. “There is nothing unhealthy about this obses- sive focus,” he continued. “You are able to attract opportunities that move you closer to your extra- ordinary goal. You reach a metaphysical phase that protectsyoufromfatigueandillness,andthatkeeps your mental energy high. “Finally, Junoon brings you to a level of moral energy, where you have the ability to do the right thing in every instance, regardless of criticism or obstacles,” Imam said. “You stick to your moral principles and your commitment to achieve this goal. It is an extraordinary process, and one that I have experienced several times in my life.” Imam points to global icons such as Gandhi, Nelson Mandela, and Madam Curie as examples of those who have experienced Junoon, but stresses that anyone can tap into this font of intellectual, emotional and moral clarity with the proper direc- tionandencouragement.Forthatreason,heoffersa workshop to help people get into a state of Junoon. HislatestpracticaldemonstrationofJunoonin actioncomesthroughhisfirm113Industries,whose purpose is to build and sustain an “advanced materialscluster”forPittsburgh,centeredatthefor- mer Seagate facility in the Strip District. “We have a building right here, ready for im- mediate use, that is the best advanced materials re- search facility in North America – and it’s standing there empty,” he said. “At 113 Industries, we are working to attract advanced materials companies and support funding here to transform the region intoacenterofresearchandinnovation.Asthishap- pens,theeconomicbenefitscanbeverypowerfulas support and service providers come in, high-level talentlocatesherebecausetheyknowtherearemul- tipleemployers,andPittsburghcanbecomeabrand location for advanced materials.” I DRIVEN TO SUCCEED BNY MELLON RECEIVES EPA GREEN POWER LEADERSHIP AWARD BNY Mellon recently announced that it has received a 2010 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA). The annual awards recognize the country’s leading green power purchasers for their commitment and contribution to helping advance the development of the nation’s voluntary green power market. BNY Mellon was one of only 10 organizations nationwide to receive a Leadership Award in the Green Power Purchase category. The award recognizes EPA Green Power Partners who distinguish themselves through purchases of green power from a utility green-pricing program, a competitive green marketer or a renewable energy certificate (REC) supplier. BNY Mellon purchases nearly 230 million kilowatt-hours (kWh) of green power annually, which is enough green power to meet more than 75 percent of the organization’s purchased electricity use in the United States. BNY Mellon is buying a utility green power product and RECs from NextEra Energy Resources and Pepco Energy Services for renewable energy projects in the United States that use wind and solar power to generate electricity without producing carbon dioxide or other harmful pollutants. Through the NextEra partnership, which represents a majority of BNY Mellon’s green investment to date, 100 percent of the revenue is directed to The EarthEra Renewable Energy Trust to build new facilities, accelerating the construction of renewable energy projects. BNY Mellon currently ranks #17 on EPA’s National Top 50 list. EPA updates its Top Partner Lists quarterly at www.epa.gov/greenpower/toplists. NEWTON CONSULTING NAMED TO PRESTIGIOUS INC. 5000 LIST Newton Consulting, LLC, an information technology and human resource management consulting services outfit, has been named to the prestigious Inc. 5000 list, a compendium of the most entrepre- neurial and fastest growing companies in America. “We are thrilled to have been named by Inc. magazine as one of the nation’s top entrepreneurial companies,” said Rick Newton, the company’s President and Founder. “Our company differentiates itself in the marketplace by our customer-focused, values-driven services and our unique shared ownership operating model that attracts and retains the top talent in the consulting industry,” he said. burgerITTSBURGH’S TECH SCENE every day at www.techburgher.com. .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... LOCAL TECH ENTREPRENEUR RAZI IMAM’S NEW BOOK DETAILS THE CONCEPT OF “JUNOON” WHAT GIVES PEOPLE THIS ABILITY TO ACHIEVE AS THEY EXPERIENCE JUNOON? THEY ENTER A STATE OF PURE INSPIRA- TION WHERE ONE CAN LOOK AT ALL ASPECTS OF A GOAL AND SEE THE PLAN THAT MUST BE FOLLOWED TO REACH IT. By Tim Hayes, Contributing Writer
  17. 17. IN ADVANCE OF THIS YEAR’S ALWAYSON GOING GREEN SILICON VALLEY CONFERENCE, KPMG AND ALWAYSON SURVEYED LEADERS IN THE VENTURE CAPITAL COM- MUNITY ON SOME OF THE CRITICAL ISSUES FACING THE CLEANTECH SECTOR. BETWEEN THE ECONOMY, THE RECOVERY IN THE IPO MARKET, AND LOOMING TAX AND REGULATORY CHANGES, 2010 IS TURNING OUT TO BE AN INTERESTING YEAR FOR THE VENTURE CAPITAL COMMUNITY. Cleantech continues to be a key investment sector for venture capital, and our respondents see that trend continuing in the coming year. Similar to last year, 75 percent see a continued increase in cleantech investment next year compared to this year. When asked where that investment will focus, energy storage and effi- ciency led the list, just as in 2009. In terms of which U.S. geographies are going to see more investment, the West leads by a healthy margin with 64 percent followed by the Southwest (15 percent), the Northeast (12 percent) and the Midwest (9 per- cent). Outside of the U.S., Asia leads the pack with 57 percent of respondents list- ing it as the non-U.S. geography that will see more investment, followed by Europe at 24 percent. Transaction activity is starting to rebound, and VCs are bullish on prospects for that trend to continue. Sixty-eight percent expect an increase in M&A activity compared to more than 70 percent last year. Seventy-one percent of respondents predict an increase in IPOs in the next year; down a bit from last year’s 75 percent. When asked if this is going to be another investment bubble, 75 percent opti- mistically say no. In terms of the IPO market, 52 percent expect valuations to be about the same compared to the last two years and 29 percent expect higher val- uations. Government and public sector involvement last year was a key driver of clean- tech activity. Respondents are unsure how that will continue. Fifty-one percent expect further increases in cleantech funding from the federal government, re- gardless of the economy, and an additional 25 percent foresee an increase only if the economy improves. Public-private partnerships fill part of the gap in govern- ment backing, and our leaders see that growing. Eighty-eight percent of those sur- veyed envision a continued increase in public-private partnerships compared to 83 percent in 2009. In terms of other industry trends, 64 percent do not believe that cellulosic ex- traction for ethanol will be a success. Conversely, 59 percent expect algae-based fuels to be a commercial success. A majority of respondents (57 percent) believe that regulating C02 emissions will effectively mitigate global warming and 47 per- cent expect increased carbon-trading activity. Looking into their crystal ball re- garding oil prices, 67 percent of venture-capital leaders surveyed expect crude oil prices to close this year between $75 and $99 per barrel and 53 percent expect oil prices to peak after 2012. KPMG and AlwaysOn are excited about our involvement with the GoingGreen Silicon Valley conference. If you would like a full copy of the survey, please shoot me an email and I’ll get it out to you. I’d be happy to meet with you and discuss the results of this survey. I 18 PIT TSBURGH TECHNOLOGY COUNCIL B Y T O M M O O N E Y, K P M G T M O O N E Y @ K P M G . C O M VC INVESTMENT IN CLEANTECH WILL CONTINUE TO INCREASE CLEANTECH CONTINUES TO BE A KEY INVESTMENT SECTOR FOR VENTURE CAPITAL, AND OUR RESPONDENTS SEE THAT TREND CONTINUING IN THE COMING YEAR. SIMILAR TO LAST YEAR, 75 PERCENT SEE A CONTINUED INCREASE IN CLEANTECH INVESTMENT NEXT YEAR COMPARED TO THIS YEAR. WHEN ASKED WHERE THAT IN- VESTMENT WILL FOCUS, ENERGY STORAGE AND EF- FICIENCY LED THE LIST, JUST AS IN 2009. BUSINESS Advisor ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
  18. 18. eteq.pghtech.org 19 ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... BUSINESS Intelligence CREATING VALUE STARTS WITH STRATEGIC THINKING BY GREG STEFFINE SDLC PARTNERS This is the fifth article in a continuing series on business intelligence and value creation. Thane Yost once wrote, "The will to win is use- less if you don’t have the will to prepare.” Strat- egy is all about preparation. It’s the cornerstone of an effective and sustainable business intelli- gence (BI) competency and a mission-critical piece of your requirements-gathering effort. That’swhyit’sthefoundationoftheRightThink- ing™ Model. Strategy’s function is to guide and direct all BI-related activity so that short-term decisionsarealwaysinalignmentwithlong-term objectives.Strategyfocusesneededattentionon the “big picture.” Alvin Toffler, the American writer and futurist recognized by Accenture as one of the world's top business thought leaders, writes about the concept of “big picture” thinking. "You've got to think about big things while you are doing small things,” says Toffler, “so that all of the small things go in the right direction." That's particularly true in the world of business intelligence where organizations often deploy tactical, uncoordinated solutions in order to eliminate pressing business pain. Not a preferred approach, but one that certainly reflects the kind of demanding, fast-paced business climate that pres- suresdecision-makerstocreateandmaximizevalue as quickly as possible. Thing is, these tactical solu- tionsoftengrowtomission-criticalapplications.It’s only through an appropriate strategy that organiza- tionscaneffectivelyintegratetheseinformationsilos into a unified and sustainable business intelligence capability. Those that fail to adequately plan ulti- mately pay the price. Gartner analyst Betsy Burton predictsthatcompanieswithoutacohesiveBIstrat- egy spend upwards of 70 percent of their total BI budgetresolvingissuesaroundpeople,processand technology resulting from poor planning. Theprimaryreasonyoupreparebeforeyoude- liver is to help future-proof your work effort. Peter Drucker puts it best when he says, "Strategic think- ingdoesnotdealwithfuturedecisions.Itdealswith the futurity of present decisions [emphasis mine]." In other words, do the up-front work necessary to ensure today's decisions have future life. Thinking strategically helps you to "do it once, do it right, and make it last.” Aspirational Modeling (figure 1) is the tech- nique I use to flesh-out strategic requirements around BI. It’s a “big picture” look at where you are today (point A), where you want to be tomorrow (point B), and how you intend to move your busi- ness in order to create value for your constituent groups. As you can see from the diagram, a lot of atten- tion is given to understanding your organization’s current operating model. That’s because there’s no such thing as a “one size fits all” BI strategy, and nothing beats real-world insight into how decision- makersinyourparticularcompanycurrentlyuse(or can’t use) business intelligence to create value. As- pirational Modeling is used in conjunction with The Right Thinking Model to focus attention on BI com- petenciesandrelatedcapabilitiesmostimportantto long-term BI success (figure 2). Here’s an overview of the components: BI Competency: People People represent an organization's greatest source of competitive advantage. This competency focuses on improving the performance of human capital in order to maximize BI-driven value creation. People Capability: Organizational Planning BI-savvy organizations establish a company-wide respect for fact-based decision-making and they build a leadership structure to encourage and support it. Organizational planning guides strategic thinking around culture, leadership, and your people roadmap for BI. People Capability: Performance Management Smart organizations evolve. They leverage strengths, strengthen weaknesses, and build value- impactingintellectualcapitalbyhiring,training,and retaining the right people. Performance manage- ment guides strategic thinking around skill assess- ment, recruiting and retaining, and training and development. BI Competency: Process For BI to work, data must be relevant, information mustbemeaningful,andinsightmustbeactionable. Thiscompetencyfocusesonthepracticesthatmake data an invaluable enterprise asset. Process Capability: Information Planning Smart organizations effectively use right informa- tion to create value. Information planning guides strategic thinking around the organization’s busi- ness plan for BI, its strategy map, and performance measures. .............................................................................................................................................................................................................................................................................................................................................................. [continued on pg. 34] (figure 1) (figure 2)
  19. 19. 20 PIT TSBURGH TECHNOLOGY COUNCIL ..........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................OFF THE Shelf thatanuclearbombhasbeenplacedsomewhereinPittsburgh. You have 24 hours to locate it, and the terrorist's only clue is “YouTubeDoubleRainbowVideo.” You'rehappytohaveaclue, but what does it mean? WHAT DOES IT MEAN!?!? Until recently you weren't able to watch YouTube videos at work because the Adobe Flash plugin is banned at the FBI. However, YouTube recently started encoding its videos in an open format that can be played in browsers that support HTML5.WithoutFlash,you'renowabletowatchthevideo,find thebomb,andsavethecity.Pittsburghisreleasedfromthegrip of terror, and more importantly the Web is freed from the bur- den of having to install Adobe Flash. (This is just one of many reasons why HTML5 will kill Flash. Huzzah!) Offline Web Applications Imagine you're a cancer researcher. Now imagine you're on a train. Now imagine you're on a laptop pouring over the results of an experiment and you stumble across a cure for all cancers. This is a big deal. You fire up a Web-based email app to share the exciting news with colleagues, typing with excitement for an hour. Just before you click “send” the train enters a 30-mile tunnel, dropping your Internet connection. Did I mention your laptop only has two minutes of battery left? Did I mention you suffer from a rare condition known as Tunnel-Induced Mem- ory Loss? That's right, you're about to forget the cure to cancer becauseofthesameconditionthatcausesPittsburgherstofor- get how to drive when they enter a tunnel. Fortunately, your Web-based email takes advantage of HTML5'sofflineWebcapabilities.HTML5allowsWebpagesto behave like desktop software, only occasionally needing to dial intoaserver.Itworkslikethis:WhenyoulostyourInternetcon- nection inside the tunnel, the Web page saved your email to a local database within your Web browser. Even though a dead battery is about to shut off the computer, the next time you ac- cess your webmail it will scan your browser's database for un- sent messages. The email will be delivered and cancer will be cured. Huzzah! Microdata In an act of planetary revenge, an asteroid has knocked Pluto out of orbit and onto a deadly path towards Earth. Our only hope of survival lies in the hands of Bruce Willis who in 1998 proved that Earth could be saved from such disasters with nu- clearbombs,Hollywoodmagic,andthesacrificeofBruceWillis. Conveniently, Jack Bauer has a spare bomb he just found in Pittsburgh,sonowwejustneedtogiveMr.Willisacall.Justone problem: nobody has Bruce's number. Finding somebody on the Web used to be difficult. If you were looking for a Susan Smith living in Seattle, searching for “Susan Smith Seattle” would return pages for people named HTML5 is soon to be the new standard for building Web pages. Although the specification isn't finalized yet, many Web browsers al- ready support parts of this next generation of HTML. To demonstrate its power, here are some hypothetical examples of how HTML5 could save the world. Video (Without Flash) Imagine your name is Jack Bauer and you've just learned HTML5 SAVES THE WORLD - HUZZAH! BY MICHAEL RIGHI, FIELD EXPERT, INC. MICHAEL.RIGHI@FIELDEXPERT.COM continued on pg. 34
  20. 20. eteq.pghtech.org 21 KEEPING PUBLICITY REVVED FOR PRODUCT LAUNCH FYOUWANTTOLEARNHOWTOGENER- ATE PUBLICITY FOR YOUR STARTUP, THERE’S NO SHORTAGE OF EXPERTS PROFFERING ADVICE ON THE INTER- NET. GOOGLE THE WORDS “PUBLICITY” AND“STARTUP,”ANDUPPOPTHOU- SANDSOFLINKSTHATPROMISETO MAKE YOU A MEDIA STAR IN A FEW EASY STEPS. Assuming the advice is sound and your execution is flawless, you’ll quickly be flush with customer, media and investor inquiries.Success.You’resettosell. But what happens when the media blitzrollsoutbeforeyourproductorservice is ready to follow suit? What happens if Murphy’s Law proves true and the launch that was sup- posedtohappenyesterdaygetsdelayedaweek,amonth…or longer?Orwhatdoyoudoonthoserare,seeminglyheaven- sent occasions when the media machine appears without everevenbeingsummoned? Whatcanseemlikeawindfall ofacclaimandattentioncanturnintoanightmarishmissed opportunityifthepublicisreadyforyourproduct,butyour product’snotreadyforthepublic. Asitis,these“whatifs”happenfairlyoften.Mostpub- licity occurs in short spikes, with a news event or a hot re- view of your product setting off a loud bang before dissi- patingintomediasilence. Part of the solution to this problem is averaging out thesharpdropbetweenpublicityhighsandlowsbycreating a media buzz that you manage. A judi- ciousflowofsubstantivepressreleases, blog posts and tweets can generate a steadyhumaboutyourbusiness.When unexpected media attention hits, you can funnel the news through the com- municationschannelsyou’vealreadyes- tablished,creatingarippleeffectthatyou cancapitalizeonovertimeratherthana disruptive splash that comes and goes with no gain. RebeccaGaynierisFounderandCEOofiTwixie,aB2B company that helps ’tween-girl-focused organizations and companies to develop better products and messaging for their target consumer. Her background as a Madison Avenueadvertisingexecutivetaughthertheimportanceof bothgeneratingpublicityandmaximizingitsusefulnessby increasingitslongevity. “Publicitynotonlycreatesanawarenessofyourcom- pany, but just as importantly, establishes your credibility andvalidatestheintegrityofyourproduct.It’sanobjective, thirdpartyendorsementyoucanleveragetogenerateleads, attractbusinesspartnersandinciteinterestfrominvestors,” saysGaynier. Recently, Gaynier’s iTwixie Web site, which is tagged “the ultimate hangout for ‘tween girls,” was named one of Disney’s FamilyFun Magazine's top 10 Web sites for kids. Whenshereceivedthenewsshedidtwoverysavvythings. Firstshedelayeddroppingthepressreleaseforthree weeks after Disney published the news. She did this to spawnasecond,moretargetedPRcampaigntoconnectdi- rectlywiththekid-orientedmediaoutletsthatreachheres- tablishedandpotentialcustomers,partnersandadvocates. Second,shefollowedupwithasteadystreamoftweets and Facebook posts, creating a viral effect that cascaded throughhernetworkofcontactsandtookonalifeofitsown. Gaynier believes that harnessing that initial media spark is an opportunity to “warm up the world to who you are as a company and what you have to offer. It allows you to fine-tune your message and engage inquiring minds in waysthatpulltheminandkeepthemcomingback.” Whileyoumightnotbeabletocontrolwhenpublicity strikes, with some planning, prep work and patience, you canbuytimeanddetermineyourselfwhentostepuptothe podium with product in hand.I I BY MIKE MATESIC, CEO, IDEA FOUNDRY ...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... START Me Up
  21. 21. 22 PIT TSBURGH TECHNOLOGY COUNCIL ECorner .......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... HOW DOES THIS SOUND TO YOU ...? • He was fired from the Kansas City Star newspaper because his work “lacked creativity.” •Helosthisfirstbusinessandallofhisemployeesbecause he neglected to read the fine print in his contract. • Only two of his employees stayed with him through the tough times -- two employees and his brother, that is -- the rest were hired away by a competitor because he failed to legally arrest their movement. •Afterenjoyingsomesmalldegreeofsuccess,herewarded his parents with a new home. Unfortunately, the home he purchased had a defective heating and ventilation system, causing him to lose his dear mother to carbon monoxide poisoning. He went to his own grave feeling personally responsible for this tragedy. GO LEFT, YOUNG MANBY RON MORRIS, CONTRIBUTING WRITER For those of you (like me) who study the great entrepreneurs, you may have already figured out that the individual I’m describing here is WalterEliasDisney,quitepossiblythegreatest non-scientistentrepreneurinthehistoryofthis great country. Why Disney? Simple. Because I’m writing this column while with my family at Disney World; his “touch” is everywhere. You can hardly not think of him. Moreover,Waltwouldhavebeenproudof the fact that my family is with me while I’m workingonthisarticlebecauseitwashisbelief that “family is everything.” In his own words, “The most important thing is the family. After all, family is the backbone of our whole busi- ness.” IknewverylittleaboutW.E.Disneywhen my family and I recently traveled from Pittsburgh for a four-day mini-vacation to the Magic Kingdom. Oh, I knew that he was the driving force behind the magnificent Walt Disney Corporation (magnificent then, not necessarily now, unfortunately), but I never reallystudiedthemanhimself.And,neitherdid I study the events in his life that propelled him to the great successes he achieved. Entrepreneursareatough-mindedbunch. And here, I’m talking about the real ones –not the,“Lookatme,I’manentrepreneur,too”–as theyacceptandthenburnmillionsofdollarsin start-up capital – kind. Mydefinitionofanentrepreneurissome- one who lights out armed with nothing more than his or her wits and courage. I’m talking abouttheindividualswho,andwhentheymeet adversity,instead“findaway”tosucceed.Lose all your employees? This too shall pass. Get cheated out of your trademarked character? Re-invent another, better one. All these things and more happened to Walt Disney. I Finish reading and comment on this article atRonMorris’Website:TAEradio.com/TEQ. © Copyright, Ron Morris 2010, All Rights Re- served
  22. 22. eteq.pghtech.org 23 obodywantstobesoldto.Instead, they want to buy from us if we solve their problems. In order to truly understand a prospective customer'sproblems,we’ve gottotalktothem.Well,not talk “to” them, but talk “with” them...openly. Side note: One of my fa- voritesalesrules:“Remember, you have two ears and one mouth; spend twice as much time listening as talking.” (Frankly, 10-to-1 would be even better, but how much of this behavior can you really expect from extroverts?) The goal of the conversation is to discover yourprospect's“pain.”Beforetheywillsharethat, you will have to establish rapport. With rapport, you have the opportunity to build trust. With trust, you have the opportunity to make a sale. Social media helps you establish rapport in so many ways; just pick your favorite. Rapport building idea #1: Before meeting with any new prospect, review their LinkedIn profile to identify potential connection points. Look for a shared college, hobby, sport, past em- ployer, industry association, professional ac- quaintance, or almost anything else (avoiding, say, shared for- mer spouses and the like). I was speaking to a CEO group in Baltimore this sum- mer when one CEO asked to share his story. His company had been trying to crack a key account, making no headway over many years. Finally, the CEO reviewed the decision maker's LinkedIn profile and discovered that he’d played lacrosse in college. Using email, he asked his sales staff if any of them had played college lacrosse. Ka-Ching! It took a few weeks for that salesperson to connect live with the prospect. Yet, in a “surpris- ing” twist, the topic of college lacrosse surfaced less than 30 seconds into the call; imagine that. It broke the ice, established rapport, and after lots more hard work led to the ultimate sale. Rapport building idea #2: When communicating morebroadly,aculturaltouchstonecanprovideanequally effective connection point. In his “Randy’s Journal” blog, Boeing(specificallyRandy)cleverlyriffedonthe20than- niversaryofthemovie“BacktotheFuture”toexplorethe past and future of the airline industry. Like Michael J. Fox (a.k.a.MartyMcFly),Randytraveledbackintimebytrack- ingdownBoeing’s20-yearforecastforpassengerairmiles from 1952. Then he went back to the future, showing Boe- ing's latest 20-year forecast. I call this framing. If airline industry insiders start to seethatsamefuture,it’sasafebetthatthey’remorelikely to favor Boeing planes over Airbus. Rapportbuildingidea#3:Currentevents,especially anythingthat’scaughtyourtargetaudience’simagination, can provide another powerful connection point. In January of this year, a hiker on Yosemite Bear Mountainhappenedupona"fullondoublerainbowallthe way across the sky." We could hear but not see this guy as he trained his camera on the rainbow and moved to a vista to better capture the entire view. To say that he was incrediblyenthusiasticorunbelievablystoned...orboth...is an understatement. ......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... INTERActive N INCREASE REVENUES BY ESTABLISHING RAPPORT – SOCIAL MEDIA CAN HELP [continued on pg. 34] BY DAVE NELSEN, CONTRIBUTING WRITER

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