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Teq Magazine

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As an award-winning magazine, TEQ focuses on the technology, business and entrepreneurial communities in the region.

As an award-winning magazine, TEQ focuses on the technology, business and entrepreneurial communities in the region.

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  • 1. teQ PITTSBURGH FALL 2010 A Publication of the BEST inShow 2010 DATA AWARD WINNER, JESSE BEST, LIVES UP TO HIS NAME READ THE STORY ON PAGE 12.uuuuuu.......................................... ............... ....................................................................... FOSSIL FREE FUEL AND ............... ............... ............... ............... NATURAL GAS DRILLING.............. ..................................................................................... OPTIMUS TECHNOLOGIES ARE GROWING ............... ............... ............... ............... EXPERTS, KW INTERNATIONAL,.............. ............... ............................. THEIR OPERATIONS IN BRADDOCK P. 6 ............... OPEN PITTSBURGH OFFICE P. 16
  • 2. teQ PITTSBURGH A Publication of theTECHNOLOGY. ENTREPRENEURSHIP. QUALITY.V O L U M E S I X T E E N , I S S U E S E V E N , FA L L 2 0 1 0WEB: news.pghtech.org BLOG: techburgher.pghtech.orgTWITTER: pghtech RADIO: TechVibe Radio 1410 AM KQV 8 uuuu Jesse Best: People just need to buy more art and less flat screens. Applied correctly, this formula should work in any city. ON THE COVER [12] JESSE BEST, THE 2010 DATA AWARD WINNER, LIVES UP TO HIS NAME. ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ CONTENTS ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ ............................................................................................................................................................................ MUST READ [5] TECHKNOW Tech companies can build better communities. [16] TECHBURGHER Technology news from techburgher.com. [19] BUSINESS INTELLIGENCE Use business intelligence to create value. [25] WHY IT WORKS Brand basics from Rick Cancelliere. FROM THE PRESIDENT Let’s change our entrepreneurial culture! [26] FEATURE [6] ..................... ..................... ..................... ..................... ASA WATTEN AND COLIN HUWYLER PITTSBURGH TEQ is published seven times a year by the Pittsburgh Technology Council, 2000 Technology Drive, Pittsburgh, PA 15219-3110; ..................... ..................... ..................... ..................... ..................... ARE GROWING FOSSIL FREE FUEL © Pittsburgh Technology Council, 2010. All rights reserved. PITTSBURGH TEQ can be found on the World Wide Web at www.pghtech.org. Address all editorial mail and letters to Jonathan Kersting, Editor, PITTSBURGH TEQ. Address all changes of ad- AND OPTIMUS TECHNOLOGIES dress and undeliverable copies to Circulation Department, PITTSBURGH TEQ. Adjustment to request should be accompanied by a mailing label. IN BRADDOCK. RATES: $29.95 per year. Out-of-town and foreign subscriptions are available at regular rates, plus required postage. eteq.pghtech.org 3
  • 3. COUNCIL CONNECTIONS PRESIDENT AND CEO Audrey Russo ASSOCIATE PUBLISHER AND EDITOR Jonathan Kersting CREATIVE DIRECTOR Kim Chestney Harvey PRODUCTION MANAGER/ 14 FLASH FORWARD STAFF WRITER Matt Pross Chorus Call launches new social networking platform - ADVERTISING SALES Emily Goss Concert-oh. [14] [15] CONTRIBUTING WRITERS Rick Cancelliere 15 BUY THIS Tim Hayes Mike Matesic Go anywhere with [16 [17] high-speed CLEAR 4G. Ron Morris Dave Nelsen Michael Righi Greg Steffine KW INTERNATIONAL 16 FIRST LOOKS ESTABLISHES PHOTOGRAPHY Houston-based KW Jonathan Kersting PITTSBURGH PRESENCE International hopes to TO SERVICE grow operations in SWPA. PROOFREADER/ COPY EDITOR MARCELLUS SHALE DRILLERS Chris McClure 17 PULSE PRINTING Fry Communications Local tech entrepreneur, Razi Imam, is “Driven” to succeed.................................................................................................................................................................. FEATURES...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... MAIN NUMBER: 412 687 2700................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... FAX NUMBER: 412 687 5232................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... TOLL-FREE NUMBER: 800 388 8820................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... e-mail: info@pghtech.org................................................................................................................................................................. KNOW HOW!..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... WEB SITE: www.pghtech.org Dial 412 .918.4280 and the three-digit extension below to reach one of our staff members: MEMBER SERVICES Brian Kennedy, x297 SPONSORSHIP Brian Lang, x249 ADVERTISING/SALES Emily Goss, x235 EDITORIAL Jonathan Kersting, x295 [18] [20] [21] [22] [23] The Pittsburgh Technology Council is a regional association of technology 18 BUSINESS ADVISOR Venture capital investment in the cleantech sector continues to grow. companies, professional service firms, and 20 OFF THE SHELF Why HTML5 will save the world. academic and civic organizations working 21 START ME UP To ensure a successful product launch, master the art of publicity. to foster the development and growth of 22 E-CORNER True entrepreneurs always “find a way” in the face of adversity. the technology industry in western 23 INTERACTIVE Increase sales by establishing rapport through social media. Pennsylvania. This newsmagazine serves the business- to-business information needs of area ON THE MIND technology companies. Information is obtained from sources considered to be [24] COMMUNITY CAUSE The Refresh Kittanning Project is leading economic development efforts in this quaint town. reliable, but its accuracy cannot be guar- anteed. No information or opinion ex- [28] PUBLIC POLICY Can governor-elect Corbett transform state government? pressed herein constitutes a solicitation [30] STEM TALENT The best tech talent is at your fingertips! for the purchase or sale of any securities. Opinions expressed are those of the iden- [31] COUNCIL BIZ-DEV Explore the Floor is the perfect environment for manufacturers to build business. tified spokespersons and do not necessar- ily reflect the views of this newsmagazine or the Pittsburgh Technology Council. The acceptance of advertising does not imply an endorsement by the publisher. 4 PITTSBURGH TECHNOLOGY COUNCIL
  • 4. .............................................................................................................................................................................................................................................................................................................................................................. TECH KNOW......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... TECH COMPANIES CAN BUILD BETTER COMMUNITIES By Jonathan Kersting, Associate Publisher jkersting@pghtech.org I’M ALWAYS GOING ON RECORD PRO- CLAIMING MY LOVE AND PASSION FOR PITTSBURGH AND ITS SURROUNDING REGION. I LIKE THE GOOD, THE BAD AND THE UGLY, THE NITTY AND THE GRITTY IF YA KNOW WHAT I MEAN. There are so many things going for our region, from a diverse business climate, thriving tech community, killer cost of living and access to the great outdoors. The list goes on and we all know it. However, like any region, some of our communities are really taking off while others are struggling. Just look at Lawrenceville, the South Side and East End. As Pittsburgh reinvented itself after the collapse of the steel industry, these parts of town are bouncing back with a unique mix of the arts, small business (including tech startups), retail and residential development. Brownfields in Hazlewood have been converted to technology parks. The Pittsburgh Technology Council sits on the Pittsburgh Tech- nology Center, one of the first reclaimed brownfields. Homestead’s Wa- terfront and the South Side Works have begun integrating retail, residential and office space into former industrial sites, drawing crowds of people to live, work, play and, yes, shop. On the inverse, there are still plenty of communities that are having a hell of a time trying to find their way. Communities up and down the Monongahela Valley like Clairton and McKeesport are holding on tight trying to attract new industries and maintain their with- ering population bases. In particular, Braddock, just a few miles up the “Mighty Mon” from Pittsburgh, has been severely hit. Just this past year, things deteriorated further as the community lost its namesake hospital. But, there is hope. A renaissance could be taking shape in Braddock in a slightly less traditional way as two green technology com- panies have leveraged inexpensive rent, a centralized industrial setting and access to a skilled workforce. Optimus Technologies and Fossil Free Fuel are true technology pioneers setting up shop along the main drag in Braddock to take a chance on building an alternative fuels hub. Fossil Free Fuel is in the business of producing fuel from waste oils. They collect discarded grease from restaurants and turn it into fuel that a converted diesel engine can chug all day long. Optimus creates conversions kits for diesel engines to burn bio-diesel and other fuels without fossil origins. We’re talking engines for industrial equipment, heavy machinery, delivery trucks and even an old Mercedes Benz 300D. The market is massive! The companies have ambitious plans to turn Braddock into a green energy center, hopefully helping to also play a role in revitalizing this long-ailing town, without a TGI Fridays or Target. Learn more about these companies on page 6. While you’re at it, see how Kittanning is try- ing to attract more businesses on page 24. With the introduction of tech companies and brash entrepreneurs, troubled communities, like Braddock, can afford our region a canvas to create something great and truly transformative. Our blighted commu- nities can become our biggest assets and zones for true opportunity. I eteq.pghtech.org 5
  • 5. FEATURE........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ FUTURE By Matt Pross, Staff Writer > Photography by Jonathan Kersting > Design by Kim Chestney Harvey Two small, Braddock-based With the UPMC Braddock hospital closing down ear- lier this year, the pain and suffering of one of Allegheny startups are betting big on County’s most economically depressed communities doesn’t seem to have an end. But, if you look closely, there is hope. Against all odds, a group of pioneers are biofuel. If successful, they trying to bring back the struggling community by start- p ing and developing new businesses on Braddock’s his- toric main street. Fossil Free Fuel and Optimus will develop an industry Technologies are two green technology startups that are committed to growing their operations in Brad- dock and redeveloping the community in the process. niche that could create THE TECHNOLOGY Founded in Medina, NY in 2005 as Fossil Free Fuel, the company energy independence and relocated to Pittsburgh in 2007 and launched the first genera- tion of its diesel-to-biofuel conversion technology. Since then, the company has converted more than 200 individually-owned rebuild a struggling community... vehicles with its technology, which is a bolt-on fuel conversion technology that allows diesel vehicles to utilize various types of biodiesel, year-round in any climate. 6 PITTSBURGH TECHNOLOGY COUNCIL
  • 6. FEATURE ....................................................................................................................................................................................................................................................... ....................................................................................................................................................................................................................................................... ....................................................................................................................................................................................................................................................... .......................................................................................................................................................................................................................E FUELS “When we first started the company, we were converting vehicles on a one-off basis,” Colin Huwyler, Co-founder of Fossil Free Fuel and CEO of Optimus Technologies, explained. “While this provided a good starting point for Fossil Free, it wasn’t a scalable business model. “Since then, we have developed a second-generation technology called the Vector System, which is modular and has appli- cations in agricultural, commercial and industrial markets,” he continued. “The commercial application of the Vector System costs between $8-10K per vehicle and we are currently working with several clients across different markets in pilot tests of the system.” In addition to its vehicle applications, Optimus now offers on-site, closed-loop power generation systems for restaurants and food service facilities that produce waste vegetable oil; and a waste oil burner and heating system for forced air and boiler applications. Huwyler co-founded Fossil Free Fuel with David Rosenstraus, who is now COO of Optimus Technologies. In addition to being responsible for the day-to-day operations of the company, Rosenstraus is focused on manufacturing, servicing and installing the Vector technology. THE FUEL Along with the company’s shift away from one-off conversions to a more scalable, modular business model, Fossil Free split into two separate companies (Fossil Free Fuel and Optimus Technologies) in July 2010. Before this strategic reorganization, the com- bined company was not only focused on creating, manufacturing and installing the technology, but it was also heavily involved in the collection and processing of waste oil. Now Optimus is solely focused on further product development of its Vector technol- ogy, commercialization and further market expansion. Fossil Free Fuel is now totally focused on the collection of waste oils from regional outlets and the subsequent processing and distribution. CONTINUED >> eteq.pghtech.org 7
  • 7. FEATURE............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ [ABOVE] IF STATE FUNDING IS APPROVED FOR THE BRADDOCK “For a number of years, our fuel operations have been in bootstrapping BIOFUELS BLOCK, THE PROJECT WOULD REDEVELOP THIS VACANT mode,” Asa Watten, CEO of Fossil Free Fuel, explained. “Now, we are completely LOT INTO A REGIONAL BIOFUELS INNOVATION HUB. UP CLOSE& focused on scaling the company to a size where fuel collection and production can entirely support the company. Pittsburgh will serve as our test market and then we hope to expand into other markets as well.” Currently, Fossil Free has agreements with 40 restaurants and grocery stores in the area to collect the waste oil - or pure plant oil as Watten refers to it PERSONAL WITH - created from their deep-fat fryers. Additionally, the company also has collec- tion agreements with several Giant Eagle locations and also offers a drop point ColinHuwyler for residential waste oil. Once the pure plant oil is collected, it is processed at Fossil Free’s fuel processing site in Braddock, where it is turned into a vehicle-grade fuel. While Fossil Free is currently seeking investment to scale to a 2 million-gallon test facility, this past summer the company expanded its current capacity from 800 to 2,500 gallons a month and is on trajectory to continue doubling its collections several times a year. TEQ: Quickly tell us about Optimus and its products. “Pure Plant Oil has serious environmental benefits over other biofuels like COLIN HUWYLER: Optimus is a Pittsburgh-based company with our oper- corn ethanol and biodiesel because it takes minimal energy and cost to ations located in Braddock, Pa. The primary product that we manufacture produce,” Watten explained. “When compared with petro-diesel, it is far is the Vector system; this system enables diesel engines to operate on a superior from a cost standpoint and an environmental perspective as it offers variety of renewable fuels. The system is a retrofit that can be utilized in significant decreases in the emission of poisonous unburned hydrocarbons, any application with a diesel engine; our focus is on commercial and in- carbon monoxide, carbon dioxide, particulates and sulfur oxides.” dustrial users. Optimus’ Vector technology is capable of but not limited to operating on The great thing about this technology is it has such diverse applica- pure plant oil, algae oil, animal fats, bio-crude, pyrolysis oil and all blends of tions; diesel engines power our economy. From agricultural tractors to biodiesel. over-the-road trucks and everything in between, there is almost nothing that exists that doesn’t rely on a diesel engine at some point in its produc- THE COMMUNITY tion. The down side is that we are heavily dependent on imported oil, which Although Optimus and Fossil Free Fuel officially split their operations earlier raises huge national security and environmental issues. For businesses, the this year to maximize growth opportunities, the two companies are still work- volatility in the petroleum market can have a huge impact on their bottom ing hand-in-hand. Both startups are portfolio companies of seed-stage investor, line; the Vector product allows our clients to save money and stabilize their Idea Foundry. In collaboration with the non-profit organization, Pittsburgh costs by utilizing next-generation renewable fuels. Region Clean Cities (PRCC), Optimus and Fossil Free are pursuing the devel- We also manufacture two additional product lines, the Apex and the opment of the Braddock Biofuels Block, which is a project designed to redevelop Exotherm. The Apex is a self-contained combined heat and power unit de- the vacant gateway block of Braddock and establish a regional biofuels signed for food service facilities. The Apex plumbs into a facility’s fryer bank innovation hub through the development of: an advanced fuel system and processes used vegetable oil into electricity. The system provides the manufacturing, installation and technology development facility, an alternative additional benefit of offsetting hot water usage for the kitchen or restrooms. fuel station, public resource center and headquarters for PRCC, and a The Exotherm is a commercial heating system that can operate on zero-waste biofuel pilot facility and biomass liquid fuel research laboratory. waste petroleum oils such as hydraulic fluid, transmission oil or motor oils While the $2 million needed to fund the project has yet to be approved, in addition to any of the biofuels compatible with the Vector system. Huwyler and Watten said that if the Braddock Biofuels Block does indeed become reality it would create approximately 100 jobs, produce 2.5 million TEQ: So the Vector, Apex and Exotherm are all designed and gallons of biofuel annually and redevelop two brown fields in Braddock. built in the region? Tell us more about that. “It will be terrific if we pull this project off because it will be the first thing CH: We currently design and manufacture these products at our Braddock you see as you enter Braddock,” Watten said. “The only thing slowing us down facility. We’ve been at our current location since 2007 but we’ve run out of is the necessary capital to move forward with development.” I space. At the moment, we’re in the planning phases of expansion; we’re looking t0 redevelop a site that’s just a few blocks away from our current 8 PITTSBURGH TECHNOLOGY COUNCIL
  • 8. facility. That would give us space to part in. Our primary focus is on pscale our production and build a growing our business and ulti-much larger, much needed, mately that’s a driver for so many FEATUREresearch lab. other things, but we’re active in the Although our sales are community as well.primarily regional, we have a As we scale, we’ll be looking to [BELOW] OPTIMUS COO, DAVE ROSENSTRAUS, WELDING Adeployment strategy to distribute employ people from the region and COMPONENT OF THE COMPANY’S VECTOR TECHNOLOGY FUEL SYSTEM.our products nationally; however, we’ll have a variety of positions allwe are committed to the region and requiring different skill sets. This ROSENSTRAUS CO-FOUNDED FOSSIL FREE WITH HUWYLER IN 2005.intend to keep all of our production region has a legacy of industrialright here is southwestern Pa. knowledge that has been lost in .............................................................................................................................................................................................................................................. .............................................................................................................................................................................................................................................. .............................................................................................................................................................................................................................................. .............................................................................................................................................................................................................................................. most other parts of the country butTEQ: You’re a pioneer in this we also have an expansive andindustry and leading the ever-emerging tech industry. It’scharge to rejuvenate Brad- really the best of both worlds; fordock. Tell us what’s happen- our scale-up we will be hiring ma-ing in Braddock and how chinists, welders and engineers,Optimus and Fossil Free are but we’ll also need a sales force andplaying a role. management team that under-CH: When we moved to the area, stands emerging industry and newwe had a new company and two technologies. I think that businessemployees; we’ve now expanded development and job creation is theinto two companies, more than key to revitalizing economicallydoubled our staff and Optimus depressed areas.alone is targeted to be at 12 em-ployees by the end of next year. TEQ: What’s been the coolestBraddock is a place with a rich his- thing about building Optimus?tory and a promising future and CH: That’s tough. Building a com-there are a lot of great things going pany is such a challenging process,on here that we’re excited to take but seeing your ideas transform CONTINUED >> eteq.pghtech.org 9
  • 9. into a commercialized product is really awesome. We have a partnership with Giant biodiesel. The feedstock of these is typically waste vegetable oil from FEATURE Eagle that we’re expanding upon right now. They’ve been piloting an early version the food service industry, but we anticipate a commercial scale algae of the Vector system for about two years now and with the next phase of the part- oil solution to emerge in the next few years. The main constraint on nership we’re going to be retrofitting 10 of their distribution trucks. I’d say most algae oil production currently is the cost; most manufacturers are try- people don’t put too much thought into how groceries actually get onto the shelves ing to combine the oil growth, extraction and biodiesel processing in at Giant Eagle. It’s been amazing working with them and seeing the logistics and one operation. The Vector system would enable the algae oil to be used operational infrastructures that go into actually getting a loaf of bread onto the without post-processing it into biodiesel, which brings the cost down shelves. It’s really cool to shop there knowing that we had something to do with significantly. Algae oil is the most promising next-generation fuel and that process. we’re here to help ensure that you’ll be able to utilize it within the next............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ We get to work with people from all different backgrounds and who have had a five years! I variety of different experiences. I’d have to say that the relationships we’ve built have As a young entrepreneur, been the most rewarding aspect of building the company. As a young entrepreneur, the thing I appreciate the most is the willingness of people to help. It’s incredible to have so many people that are willing to lend a hand or give a perspective on something that may be similar to a situation that they’ve experienced in the past. the thing I appreciate the most is TEQ: Where do you see the company in five years? CH: Growing. We’re taking things a step at a time but our goal is to see the Vector the willingness of people to help. system integrated at an OEM level. Ideally, Giant Eagle will be able to go to Volvo and place an order for their new trucks and our technology would be integrated as It’s incredible to have so many peo- a standard feature. There are a significant number of improvements we can bring into the picture if we’re integrated at a factory level rather than as a retrofit. Most ple that are willing to lend a hand or of the major manufacturers are struggling with biofuel integration strategies and the Vector technology has a number of proprietary solutions that would simplify give a perspective on something that their lives. The technology is designed in such a way that it is fuel neutral. There are a variety of fuels that can be utilized and our system optimizes the combustion re- may be similar to a situation that gardless of the base fuel. The primary fuels utilized today are pure plant oil and they’ve experienced in the past. 10 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 10. Industry Stats FEATURESOUTHWESTERN PENNSYLVANIA’S ENERGYTECHNOLOGY CLUSTER IS GROWING QUICKLYAND GAINING MOMENTUM AS A REGIONAL EM-PLOYMENT ENGINE THANKS TO INNOVATIVECOMPANIES LIKE FOSSIL FREE FUEL ANDOPTIMUS TECHNOLOGIES. HERE IS A BRIEF ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... ...............................................................................................................................................................................................................................................LOOK AT SOME KEY INDUSTRY DATA BETWEENTHE YEARS 2005-2009 FROM THE PITTSBURGHTECHNOLOGY COUNCIL’S STATE OF THEINDUSTRY REPORT:p THE TOTAL ENERGY TECHNOLOGY CLUSTER GREW FROM 832 COMPANIES IN 2005 TO 902 COMPANIES IN 2009. EMPLOYMENT IN THE INDUSTRYp ROSE MARKEDLY AS WELL, GROW- ING 12.9 PERCENT FROM 26,744 JOBS IN 2005 TO 29,940 JOBS IN 2009. IN TERMS OF TOTAL ANNUAL PAY-p ROLL, THE REGION’S ENERGY TECHNOLOGY INDUSTRY GREW NEARLY 20 PERCENT BETWEEN 2005-2009. THE AVERAGE WAGE OF A JOB INp THE INDUSTRY IS IMPRESSIVE AS WELL, COMING IN AT $71,645 IN [TOP] COLIN HUWYLER (LEFT) AND ASA WATTEN STANDING NEXT TO FOSSIL FREE’S 2009, A 7.1 PERCENT INCREASE 450-GALLON FUEL COLLECTION VEHICLE, BIG RED. [BOTTOM] AS PART OF THE FROM 2005. BRADDOCK BIOFUELS BLOCK REDEVELOPMENT, THIS VACANT GAS STATION WOULD BE TRANSFORMED INTO AN ALTERNATIVE FUELS FILLING STATION. CLICK HERE TO WATCH A VIDEO OF COLIN AND ASA DETAIL THEIR COMPANIES. e t e q . p g h t e c h . o r g 11
  • 11. BEST inShow ON THE Cover 2010 DATA 15 MINUTES AWARD WINNER LIVES UP TO HIS NAME................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ By Jonathan Kersting, Associate Publisher [jkersting@pghtech.org] P arallel universes, Pittsburgh, deep space, and blue collar alcoholism are just a small sample of mixed media artist Jesse Best’s subject matter. Sick of the hyper-intellectual art world that alienates viewers, Jesse tries to make his work accessible and grounded with his self-professed style of industrial expressionism. His no-nonsense approach of incorporating haunting imagery with wood and ankle-deep resin made him the logical pick for this year’s 15 Minutes Award at the Pittsburgh Technology Council’s Design, Art & Technology (DATA) Awards and Regional Art Exhibition. Part of the Council’s Art and Tech Initiative, the awards recognize excellence in several categories from video to music to innovation, with the 15 Minutes Award honoring the highest excellence in 2-D visual arts. This year, Jesse’s “Thin Villains” really caught our attention and gets the nod. He’s truly living up to his name ;-) “Thin Villains” is representative of Jesse’s industrial expressionism style. His work incorporates tight graphic imagery tied with loose organic brush strokes. Jesse’s wooden textures create a near three-dimensional quality with the addition of a few deep layers of his signature high-gloss resin. We asked Jesse a few questions about his art and inspira- tion. Here’s what he had to say: TEQ: Tell our readers a little about your background and your art. JESSE BEST: Initially I wanted to be a director, but after working on a few films I quickly realized what a daunting task that actually is and how difficult it can be to have your creative vision carried out by a team of strangers. Painting allowed me to create whatever I imagined and “TECHNOLOGY DEFINITELY INFLUENCES MY WORK. WHETHER IT’S THE DON’T MISS JESSE’S MATERIALS I USE, SUCH AS THE EPOXY RESIN OR THE SCIENCE SPECIAL I UPCOMING SHOW AT WATCH ON DEEP SPACE, TECHNOLOGY IS AFFECTING WHAT I CREATE AND THE GALLERY 4 IN SHADYSIDE HOW I CREATE IT. AT THIS POINT IN HISTORY, I THINK IT’S UNAVOIDABLE.” SPRING 2011 12 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 12. ON THE Cover [BOTTOM RIGHT] CLICK HERE TO WATCH JESSE HARD AT WORK A VIDEO OF JESSE BEST. AT HIS HOUSE IN SOUTH OAKLAND, WHICH CO-wasn’t limited by budget or politics. I’m INCIDENTALLY IS THEaddicted to the freedom and control I have as a VERY SAME HOUSE THEfine artist. WORLD-FAMOUS PITTS- .............................................................................................................................................................................................................................. .............................................................................................................................................................................................................................. .............................................................................................................................................................................................................................. ..............................................................................................................................................................................................................................TEQ: What inspires you to do what youdo? BURGH ARTIST, ANDYJB: As for the work, I am a mixed media painter WARHOL, GREW UP IN.working with wood, stains, acrylic, spray-paint,and resin. My subject matter swings from blue- [TOP RIGHT]“TOOTS”collar alcoholism to parallel universes and [BELOW] EXCERPTwhatever else falls in between. I’m attracted tonot only the conceptual message of the work, FROM “KARL”but also the physical presence of each painting.A photograph can only tell you so much, it’simportant to experience the work in person.TEQ: Does technology ever inspire orimpact your art?JB: Technology definitely influences my work.Whether it’s the materials I use, such as theepoxy resin or the science special I watch ondeep space, technology is affecting what Icreate and how I create it. At this point inhistory, I think it’s unavoidable. It still trips meout that my daughter was playing her NintendoDS at the age of 2. She went from saying her firstcouple words to playing video games? It seemsto be inherently woven into our DNA.TEQ: What have been some of yourbiggest influences?JB: Pretty standard: TV, movies, Internet,family, friends, good art, beer and whiskey.TEQ: How can Pittsburgh grow a tighterart scene and support up-and-comingartists?JB: People just need to buy more art and lessflat screens. Applied correctly, this formulashould work in any city.TEQ: Duchamp or Warhol?JB: Warhol without question, although I prettymuch have to say that since my fiancé is fromthe Warhola family. But in all fairness, Duchampwas no slouch. ICHECK OUT HIS WORK ATWWW.JESSEBEST.COM. PHOTOGRAPHY BY JONATHAN KERSTING e t e q . p g h t e c h . o r g 13
  • 13. FLASH Forward........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ CHORUS CALL’S AIMEE MILLER, JOE HEULER AND BEN SCHMITT ARE READY FOR CONCERT-OH TO TAKE SOCIAL MEDIA TO A NEW LEVEL. CONCERT-OH By Tim Hayes, Contributing Writer NEW CHORUS CALL TECHNOLOGY HAS POTENTIAL TO REVOLUTIONIZE SOCIAL NETWORKING…MORE TALKING, LESS TYPING Dubbed “Concert-oh,” its aim is nothing less than to W ouldn’t it be great to take the “work” out of social network- ing? To type less and talk more, in other words? The innova- tors at longtime Monroeville-based tech pioneer Chorus Call revolutionize the social networking world thought so, and have introduced a new application that takes social networking to the next level. directly with groups of people they represent, and then can use a special Dubbed “Concert-oh,” its aim is nothing less than to revolutionize the Q&A feature. This permits the host to speak directly to individuals one at a social networking world through multi-user, live, interactive audio and video. time while the rest of the participants can hear without distractions or back- It’s like Skype on steroids, and it’s absolutely free. The product will be sup- ground noise. It’s a way to interact directly while keeping the event organized ported by advertising once user rates have reached a critical mass. and respectful.” “We’re using the world-class teleconferencing and videoconferencing Introduced in early September, the company has incorporated im- capabilities of Chorus Call to elevate social networking,” explained Ben provements suggested by early users to make Concert-oh’s registration and Schmitt, Marketing Specialist for Concert-oh. “This product allows you to navigation easier, and those efforts will continue, he said. sign up, make friends, and set up live video chats with up to 10 friends at a Schmitt acknowledged that the idea behind Concert-oh, as manifested time, using your webcams. Concert-oh audio conferencing can include an in the clear technological advancement beyond the familiar and comfortable unlimited number of participants.” world of social networking today, may hold some potential users back. But Add in document sharing functions, the choice to make chats public or he offered these thoughts on that subject. private, use of simultaneous PowerPoint presentations, and other features, “Once you get over the intimidation factor of using this new offering, and you can tell Go to Meeting to go someplace else. people have found that it’s really easy and they stick with it.” And, in what may be the most inspired or diabolical application of all, de- “Our goal is to make Concert-oh as user-friendly and welcoming as pos- pending on your point of view about such things – Concert-oh is also being sible,” he added. “The opportunities for users in accessing this product are marketed to politicians as the perfect way to conduct Town Hall meetings endless. Catching up with old friends, conducting business meetings, hold- with large groups of voters and constituents, as Schmitt explained. ing fantasy football drafts, coordinating study groups, hosting virtual uni- “Concert-oh is Web-based and simple to use, it’s available free of charge, versity lectures, or just getting together to hold discussions on any topic you and it has superb video and audio quality,” he said. “During the campaign and your friends like – it’s the new way to meet and socialize with less typ- season and afterward, elected officials can use Concert-oh to communicate ing and more talking.” I 14 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 14. PLUG ‘N PLAY CLEAR 4G SERVICE MAKES BUY This INTERNET ACCESS EASYBy Jonathan Kersting, Associate Publisher [jkersting@pghtech.org]CLEARWIRE CORPORATION, ONE OF THE TOP The CLEAR experience is similar to wi-fi but speeds and limitations of 3G modem cards;PROVIDERS OF WIRELESS BROADBAND SERV- without the short-range limitations. CLEAR uses • A college student can now have affordableICES AND OPERATOR OF THE LARGEST 4G wireless 4G technology that differs from wi-fi Internet service whether at home, on campus orNETWORK IN THE COUNTRY, LAUNCHED ITS because it provides service areas measured in miles, on-the-go; ................................................................................................................................................................................................................................................... ................................................................................................................................................................................................................................................... ................................................................................................................................................................................................................................................... ...................................................................................................................................................................................................................................................CLEAR® 4G, A TAKE-IT-WITH-YOU INTERNET not feet. CLEAR also offers average mobile download • A commuter can now work on large files orSERVICE FOR BUSINESSES AND CONSUMERS speeds of 3 to 6 mbps with bursts over 10 mbps. stream their favorite shows while riding the bus orIN PITTSBURGH EARLIER THIS FALL. With Outside the CLEAR 4G service area, dual-mode train;CLEAR, anyone can now use the Internet at 4G/3G modems keep users continually connected by • A busy parent can now keep kids occupiedspeeds four times faster than 3G – whether at leveraging Sprint’s 3G data network. studying or playing games in the back of the familyhome, in the office, or on-the-go within CLEAR With CLEAR, people can stay better con- minivan.coverage. nected and more productive. For example: Clearwire offers several ways to connect to In Pittsburgh, CLEAR covers more than • A travelling business executive no longer needs CLEAR 4G service – via a modem, mobile device, or820,000 people. Regionally, service extends from to seek out wi-fi hotspots or be constrained by the a 4G-embedded laptop or netbook.North Hills to South Park and from Monroeville to I tested out the CLEAR 4G+ Mobile USB on myCarnegie. A detailed coverage map of CLEAR 4G MacBook Pro. I simply plugged-in the compact Clearservice is available at www.clear.com/coverage. 4G+ Mobile USB into my laptop to get online. This “With CLEAR, residents now have a fast, mobile dual-mode 4G/3G modem gives users access to theInternet connection that goes with them over the 4G network in the CLEAR coverage area and to 3Grivers and throughout the Pittsburgh area,” said coverage nationwide.Jeannie Weaver, Regional General Manager for The device worked seamlessly after a quick soft-CLEAR. “We’re offering game-changing access to the ware download. I never tapped into the 4G networkInternet. For the first time, consumers are able to and all of its goodness. The 3G was working just fine.wirelessly access the Internet at super-fast speeds, This is a pretty simple solution to ensure Internetat affordable prices, and without limits on how much access.data they use.” For more information, hit www.clear.com. I e t e q . p g h t e c h . o r g 15
  • 15. FIRST Looks KW INTERNATIONAL BREAKING NEWS FROM P Get your tech news fresh off the grill PA NANO CENTER ANNOUNCES $980,000 ESTABLISHES IN AVAILABLE RESEARCH GRANTS The Pennsylvania NanoMaterials Commercialization Center (the Center) is issuing its largest request for PITTSBURGH PRESENCE proposals to accelerate the commercialization of nano-materials research......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... On November 1, 2010 the Center made TO SERVICE available $980,000 in grant funds to Pennsylvania- based university researchers and small and large companies to support the development of innovative MARCELLUS SHALE DRILLERS By Tim Hayes, Contributing Writer product ideas using advanced materials and nanotechnology. There are two categories of funding: $30,000 grants for fast-track pre-commercialization projects Decades of Texas-based natural gas drilling West Mifflin last February, in the middle of that and $200,000 for full commercialization projects. expertise is being brought to Pennsylvania incredible snowstorm. We chose that particular The Center is a not-for-profit organization that and the subterranean bonanza of the location because it is geographically in the center of has proven results in accelerating and supporting Marcellus Shale natural gas deposit. Lone the Marcellus Shale territory, giving us the most nanotechnology commercialization for new and Star to lodestar, one might say. efficient client accessibility." enhanced products/processes critical to the U.S. At the forefront of this Texas tidal wave stands The most striking value proposition represented economy and manufacturing base. To date, the KW International, headquartered in Houston. Ken by KW International to its Marcellus-based clients is Center has awarded more than $4 million to support Wind, Founder and namesake of this 50-year-old the ability of its onsite staff to help their clients sort the development of nanotechnology. family run firm brings third-generation expertise to through equipment rental and purchase options, then The Center has developed a unique partnership his company. Son Kurt Wind, President and CEO, customize the equipment to the clients specific needs model which encourages the proposing teams said the Marcellus Shale offers enormous potential and budget. This is supported from the bidding stage consisting of a combination of universities, small for economic development and greater energy through startup by a seasoned team of engineers, and/or large companies. This collaborative approach independence, and thats why their company has sales, service and project managers. produces an innovative technology supported by a established a post here. "Our company is known for its field-friendly business development team with experience in the "Youre sitting on top of one of the hottest en- designed equipment that is easy to operate and market, customer base and manufacturing; ergy plays in the country in Pennsylvania," Wind said. maintain," he noted. "One example that we will be components necessary for commercial success. "Support services have been weak to this point, we introducing in the fourth quarter of 2010 is a The Center will be hosting informational saw an opportunity there, and there is a vast talent modified version of the sand trap thats better Webinars for the RFP. Visit the Web site, pool available in the region to draw from.” equipped to filter out sand from the fracing process. www.pananocenter.org, for more details. KW International sells, services, and manufac- It will be a lower profile, higher capacity, and more Submissions are due no later than January 28, 2011. tures surface-level production/processing equipment economic option to the current equipment offered to for the part of the industry that operates above the the industry." surface once oil and gas have been extracted through Wind said his team in West Mifflin is eager to the well head. Examples of their products and serv- play a larger role in development of the Marcellus CHEMIMAGE LAUNCHES ices include: "sand traps" that filter out frac and for- region – for economic reasons, naturally, but for a GATEWAY ANALYTICAL mation sand extracted from natural gas; "slug larger purpose at the same time. Gateway Analytical, a new quality-focused catchers" that process liquid collecting in the pipeline; "Theres enough natural gas in the region to analytical testing and consulting services "separators and scrubbers” for entrained liquid sep- provide energy for the country for more than 100 company, opened its doors for business recently. aration; “glycol dehydrators” to remove moisture in years. If we could get everyone on board and behind Despite a weak economy, testing companies like the gas stream; and a patented process to reduce or natural gas, its real impact for the U.S. could be Gateway Analytical are thriving, with an expected eliminate BTEX emissions to name a few. meaningful employment for thousands of the annual growth rate of 5.7 percent in the next five "Our goal is to bring the same high-caliber serv- currently under- and unemployed – not just in the years according to a March 2010 IBISWorld report ice to the Marcellus region as we have done in Texas industry itself, but for the effect it would have on all on U.S. laboratory testing services. ChemImage for many years," Wind said. "We opened an office in facets of the economy." I launched the company as a subsidiary. “Gateway Analytical fills a necessary niche .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... out there—providing regulatory expertise in the .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... face of increased government regulations on .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... consumer, pharmaceutical and food products,” .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... said David Exline, Senior Vice President of .................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................... Gateway Analytical. 16 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 16. burger P U LSEITTSBURGH’S TECH SCENEevery day at www.techburgher.com. DRIVEN TO SUCCEED .................................................. BNY MELLON RECEIVES .................................................. .................................................. .................................................. .................................................. .................................................. .................................................. LOCAL TECH .................................................. ........................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................... EPA GREEN POWER LEADERSHIP AWARD BNY Mellon recently announced that it has received .................................................. .................................................. .................................................. .................................................. .................................................. .................................................. ENTREPRENEUR .................................................. a 2010 Green Power Leadership Award from the U.S. .................................................. .................................................. .................................................. .................................................. .................................................. .................................................. RAZI IMAM’S Environmental Protection Agency (EPA). The annual .................................................. awards recognize the country’s leading green power .................................................. .................................................. .................................................. .................................................. .................................................. .................................................. NEW BOOK .................................................. purchasers for their commitment and contribution .................................................. to helping advance the development of the nation’s .................................................. .................................................. .................................................. .................................................. .................................................. DETAILS THE .................................................. .................................................. voluntary green power market. BNY Mellon was one of only 10 organizations .................................................. .................................................. .................................................. .................................................. .................................................. .................................................. CONCEPT OF .................................................. nationwide to receive a Leadership Award in the .................................................. .................................................. .................................................. .................................................. .................................................. “JUNOON” Green Power Purchase category. The award .................................................. .................................................. recognizes EPA Green Power Partners who .................................................. .................................................. By Tim Hayes, Contributing Writer distinguish themselves through purchases of green GET IN THE ZONE. HIT THE WALL. FIND Nelson Mandela, and Madam Curie as examples of power from a utility green-pricing program, a YOUR FLOW. ALL ADMIRABLE AND those who have experienced Junoon, but stresses competitive green marketer or a renewable energy PERSONALLY REWARDING STATES OF that anyone can tap into this font of intellectual, certificate (REC) supplier. MIND. BUT EACH PALES WHEN COMPARED emotional and moral clarity with the proper direc- BNY Mellon purchases nearly 230 million WITH JUNOON. tion and encouragement. For that reason, he offers a kilowatt-hours (kWh) of green power annually, which “Junoon,” a Persian word with no English workshop to help people get into a state of Junoon. is enough green power to meet more than 75 percent equivalent, describes a hypnotic zeal that drives of the organization’s purchased electricity use in the ordinary people to achieve extraordinary things. It’s United States. BNY Mellon is buying a utility green power product and RECs from NextEra Energy a state of healthy obsession toward achieving a WHAT GIVES PEOPLE THIS high-impact goal that changes not only the life of the Resources and Pepco Energy Services for renewable person at its center, but the lives of many others – ABILITY TO ACHIEVE energy projects in the United States that use wind and all for the better. AS THEY EXPERIENCE and solar power to generate electricity without producing carbon dioxide or other harmful Razi Imam, a highly successful entrepreneur, JUNOON? THEY ENTER A has devoted 12 years of research into the concept of pollutants. Through the NextEra partnership, which Junoon and has published a new book titled STATE OF PURE INSPIRA- represents a majority of BNY Mellon’s green investment to date, 100 percent of the revenue is “Driven” (Amazon) to explain it and offer ideas on TION WHERE ONE CAN how anyone can achieve this ideal state of thought, directed to The EarthEra Renewable Energy Trust to focus, purpose, achievement and impact. LOOK AT ALL ASPECTS OF build new facilities, accelerating the construction of renewable energy projects. “I have been intrigued and puzzled as to why A GOAL AND SEE THE BNY Mellon currently ranks #17 on EPA’s some people become so successful and others struggle so hard,” said Imam. “Education is a big PLAN THAT MUST BE National Top 50 list. EPA updates its Top Partner piece of it, but it’s not all. What gives people this FOLLOWED TO REACH IT. Lists quarterly at www.epa.gov/greenpower/toplists. ability to achieve as they experience Junoon? They enter a state of pure inspiration where one can look His latest practical demonstration of Junoon in at all aspects of a goal and see the plan that must be action comes through his firm 113 Industries, whose NEWTON CONSULTING NAMED TO followed to reach it. purpose is to build and sustain an “advanced PRESTIGIOUS INC. 5000 LIST “There is nothing unhealthy about this obses- materials cluster” for Pittsburgh, centered at the for- Newton Consulting, LLC, an information technology sive focus,” he continued. “You are able to attract mer Seagate facility in the Strip District. and human resource management consulting opportunities that move you closer to your extra- “We have a building right here, ready for im- services outfit, has been named to the prestigious ordinary goal. You reach a metaphysical phase that mediate use, that is the best advanced materials re- Inc. 5000 list, a compendium of the most entrepre- protects you from fatigue and illness, and that keeps search facility in North America – and it’s standing neurial and fastest growing companies in America. your mental energy high. there empty,” he said. “At 113 Industries, we are “We are thrilled to have been named by Inc. “Finally, Junoon brings you to a level of moral working to attract advanced materials companies magazine as one of the nation’s top entrepreneurial energy, where you have the ability to do the right and support funding here to transform the region companies,” said Rick Newton, the company’s thing in every instance, regardless of criticism or into a center of research and innovation. As this hap- President and Founder. “Our company differentiates obstacles,” Imam said. “You stick to your moral pens, the economic benefits can be very powerful as itself in the marketplace by our customer-focused, principles and your commitment to achieve this support and service providers come in, high-level values-driven services and our unique shared goal. It is an extraordinary process, and one that I talent locates here because they know there are mul- ownership operating model that attracts and retains have experienced several times in my life.” tiple employers, and Pittsburgh can become a brand the top talent in the consulting industry,” he said. Imam points to global icons such as Gandhi, location for advanced materials.” I e t e q . p g h t e c h . o r g 17
  • 17. ....................................................................................................................................................................................BUSINESS Advisor .................................................................................................................................................................................... .................................................................................................................................................................................... VC INVESTMENT IN CLEANTECH WILL CONTINUE TO INCREASE B Y T O M M O O N E Y, K P M G TMOONEY@KPMG.COM IN ADVANCE OF THIS YEAR’S ALWAYSON GOING GREEN SILICON VALLEY CONFERENCE, KPMG AND ALWAYSON CLEANTECH CONTINUES SURVEYED LEADERS IN THE VENTURE CAPITAL COM- MUNITY ON SOME OF THE CRITICAL ISSUES FACING TO BE A KEY INVESTMENT THE CLEANTECH SECTOR. BETWEEN THE ECONOMY, THE RECOVERY IN THE IPO MARKET, AND LOOMING SECTOR FOR VENTURE TAX AND REGULATORY CHANGES, 2010 IS TURNING OUT TO BE AN INTERESTING YEAR FOR THE VENTURE CAPITAL, AND OUR CAPITAL COMMUNITY. Cleantech continues to be a key investment sector for venture capital, and our RESPONDENTS SEE THAT respondents see that trend continuing in the coming year. Similar to last year, 75 percent see a continued increase in cleantech investment next year compared to TREND CONTINUING IN this year. When asked where that investment will focus, energy storage and effi- ciency led the list, just as in 2009. In terms of which U.S. geographies are going to THE COMING YEAR. see more investment, the West leads by a healthy margin with 64 percent followed by the Southwest (15 percent), the Northeast (12 percent) and the Midwest (9 per- SIMILAR TO LAST YEAR, cent). Outside of the U.S., Asia leads the pack with 57 percent of respondents list- ing it as the non-U.S. geography that will see more investment, followed by Europe 75 PERCENT SEE A at 24 percent. Transaction activity is starting to rebound, and VCs are bullish on prospects CONTINUED INCREASE IN for that trend to continue. Sixty-eight percent expect an increase in M&A activity compared to more than 70 percent last year. Seventy-one percent of respondents CLEANTECH INVESTMENT predict an increase in IPOs in the next year; down a bit from last year’s 75 percent. When asked if this is going to be another investment bubble, 75 percent opti- NEXT YEAR COMPARED mistically say no. In terms of the IPO market, 52 percent expect valuations to be about the same compared to the last two years and 29 percent expect higher val- TO THIS YEAR. WHEN uations. Government and public sector involvement last year was a key driver of clean- ASKED WHERE THAT IN- tech activity. Respondents are unsure how that will continue. Fifty-one percent expect further increases in cleantech funding from the federal government, re- VESTMENT WILL FOCUS, gardless of the economy, and an additional 25 percent foresee an increase only if the economy improves. Public-private partnerships fill part of the gap in govern- ENERGY STORAGE AND EF- ment backing, and our leaders see that growing. Eighty-eight percent of those sur- veyed envision a continued increase in public-private partnerships compared to 83 FICIENCY LED THE LIST, percent in 2009. In terms of other industry trends, 64 percent do not believe that cellulosic ex- JUST AS IN 2009. traction for ethanol will be a success. Conversely, 59 percent expect algae-based fuels to be a commercial success. A majority of respondents (57 percent) believe that regulating C02 emissions will effectively mitigate global warming and 47 per- cent expect increased carbon-trading activity. Looking into their crystal ball re- garding oil prices, 67 percent of venture-capital leaders surveyed expect crude oil prices to close this year between $75 and $99 per barrel and 53 percent expect oil prices to peak after 2012. KPMG and AlwaysOn are excited about our involvement with the GoingGreen Silicon Valley conference. If you would like a full copy of the survey, please shoot me an email and I’ll get it out to you. I’d be happy to meet with you and discuss the results of this survey. I18 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 18. ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... BUSINESS IntelligenceCREATING VALUE STARTS WITHSTRATEGIC THINKING BY GREG STEFFINE SDLC PARTNERS This is the fifth Aspirational Modeling (figure 1) is the tech- BI Competency: People article in a continuing nique I use to flesh-out strategic requirements People represent an organizations greatest source series on business around BI. It’s a “big picture” look at where you are of competitive advantage. This competency focuses intelligence and value today (point A), where you want to be tomorrow on improving the performance of human capital in creation. (point B), and how you intend to move your busi- order to maximize BI-driven value creation. ................................... ................................... ness in order to create value for your constituent ................................... ................................... ................................... ................................... groups. People Capability: Organizational Planning ................................... ................................... ................................... ................................... BI-savvy organizations establish a company-wide respect for fact-based decision-making and theyThane Yost once wrote, "The will to win is use- build a leadership structure to encourage andless if you don’t have the will to prepare.” Strat- support it. Organizational planning guides strategicegy is all about preparation. It’s the cornerstone thinking around culture, leadership, and yourof an effective and sustainable business intelli- people roadmap for BI.gence (BI) competency and a mission-criticalpiece of your requirements-gathering effort. People Capability: Performance ManagementThat’s why it’s the foundation of the Right Think- Smart organizations evolve. They leverageing™ Model. Strategy’s function is to guide and strengths, strengthen weaknesses, and build value-direct all BI-related activity so that short-term impacting intellectual capital by hiring, training, anddecisions are always in alignment with long-term retaining the right people. Performance manage-objectives. Strategy focuses needed attention on ment guides strategic thinking around skill assess-the “big picture.” ment, recruiting and retaining, and training and Alvin Toffler, the American writer and futurist development.recognized by Accenture as one of the worlds top (figure 1)business thought leaders, writes about the concept BI Competency: Processof “big picture” thinking. "Youve got to think about As you can see from the diagram, a lot of atten- For BI to work, data must be relevant, informationbig things while you are doing small things,” says tion is given to understanding your organization’s must be meaningful, and insight must be actionable.Toffler, “so that all of the small things go in the right current operating model. That’s because there’s no This competency focuses on the practices that makedirection." Thats particularly true in the world of such thing as a “one size fits all” BI strategy, and data an invaluable enterprise asset.business intelligence where organizations often nothing beats real-world insight into how decision-deploy tactical, uncoordinated solutions in order to makers in your particular company currently use (or Process Capability: Information Planningeliminate pressing business pain. Not a preferred can’t use) business intelligence to create value. As- Smart organizations effectively use right informa-approach, but one that certainly reflects the kind of pirational Modeling is used in conjunction with The tion to create value. Information planning guidesdemanding, fast-paced business climate that pres- Right Thinking Model to focus attention on BI com- strategic thinking around the organization’s busi-sures decision-makers to create and maximize value petencies and related capabilities most important to ness plan for BI, its strategy map, and performanceas quickly as possible. Thing is, these tactical solu- long-term BI success (figure 2). measures.tions often grow to mission-critical applications. It’s Here’s an overview of the components: [continued on pg. 34]only through an appropriate strategy that organiza-tions can effectively integrate these information silosinto a unified and sustainable business intelligencecapability. Those that fail to adequately plan ulti-mately pay the price. Gartner analyst Betsy Burtonpredicts that companies without a cohesive BI strat- (figure 2)egy spend upwards of 70 percent of their total BIbudget resolving issues around people, process andtechnology resulting from poor planning. The primary reason you prepare before you de-liver is to help future-proof your work effort. PeterDrucker puts it best when he says, "Strategic think-ing does not deal with future decisions. It deals withthe futurity of present decisions [emphasis mine]."In other words, do the up-front work necessary toensure todays decisions have future life. Thinkingstrategically helps you to "do it once, do it right, andmake it last.” e t e q . p g h t e c h . o r g 19
  • 19. ..............................................................................................................................................................................................OFF THE Shelf .............................................................................................................................................................................................. ..............................................................................................................................................................................................HTML5 SAVES THE WORLD - HUZZAH!BY MICHAEL RIGHI, FIELD EXPERT, INC. MICHAEL.RIGHI@FIELDEXPERT.COM that a nuclear bomb has been placed somewhere in Pittsburgh. get how to drive when they enter a tunnel. You have 24 hours to locate it, and the terrorists only clue is Fortunately, your Web-based email takes advantage of “YouTube Double Rainbow Video.” Youre happy to have a clue, HTML5s offline Web capabilities. HTML5 allows Web pages to but what does it mean? WHAT DOES IT MEAN!?!? behave like desktop software, only occasionally needing to dial Until recently you werent able to watch YouTube videos into a server. It works like this: When you lost your Internet con- at work because the Adobe Flash plugin is banned at the FBI. nection inside the tunnel, the Web page saved your email to a However, YouTube recently started encoding its videos in an local database within your Web browser. Even though a dead open format that can be played in browsers that support battery is about to shut off the computer, the next time you ac- HTML5. Without Flash, youre now able to watch the video, find cess your webmail it will scan your browsers database for un- the bomb, and save the city. Pittsburgh is released from the grip sent messages. The email will be delivered and cancer will beHTML5 is soon to be the of terror, and more importantly the Web is freed from the bur- cured. Huzzah!new standard for building den of having to install Adobe Flash. (This is just one of manyWeb pages. Although the reasons why HTML5 will kill Flash. Huzzah!) Microdataspecification isnt finalized In an act of planetary revenge, an asteroid has knocked Plutoyet, many Web browsers al- Offline Web Applications out of orbit and onto a deadly path towards Earth. Our onlyready support parts of this Imagine youre a cancer researcher. Now imagine youre on a hope of survival lies in the hands of Bruce Willis who in 1998next generation of HTML. train. Now imagine youre on a laptop pouring over the results proved that Earth could be saved from such disasters with nu-To demonstrate its power, of an experiment and you stumble across a cure for all cancers. clear bombs, Hollywood magic, and the sacrifice of Bruce Willis.here are some hypothetical This is a big deal. You fire up a Web-based email app to share Conveniently, Jack Bauer has a spare bomb he just found inexamples of how HTML5 the exciting news with colleagues, typing with excitement for Pittsburgh, so now we just need to give Mr. Willis a call. Just onecould save the world. an hour. Just before you click “send” the train enters a 30-mile problem: nobody has Bruces number. tunnel, dropping your Internet connection. Did I mention your Finding somebody on the Web used to be difficult. If youVideo (Without Flash) laptop only has two minutes of battery left? Did I mention you were looking for a Susan Smith living in Seattle, searching forImagine your name is Jack suffer from a rare condition known as Tunnel-Induced Mem- “Susan Smith Seattle” would return pages for people namedBauer and youve just learned ory Loss? Thats right, youre about to forget the cure to cancer because of the same condition that causes Pittsburghers to for- continued on pg. 3420 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 20. ...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... START Me UpKEEPING PUBLICITY REVVED FOR PRODUCT LAUNCHBY MIKE MATESIC, CEO, IDEA FOUNDRYI F YOU WANT TO LEARN HOW TO GENER- licity occurs in short spikes, with a news event or a hot re- and validates the integrity of your product. It’s an objective, ATE PUBLICITY FOR YOUR STARTUP, view of your product setting off a loud bang before dissi- third party endorsement you can leverage to generate leads, THERE’S NO SHORTAGE OF EXPERTS pating into media silence. attract business partners and incite interest from investors,” PROFFERING ADVICE ON THE INTER- Part of the solution to this problem is averaging out says Gaynier. NET. GOOGLE THE WORDS “PUBLICITY” the sharp drop between publicity highs and lows by creating Recently, Gaynier’s iTwixie Web site, which is taggedAND “STARTUP,” AND UP POP THOU- a media buzz that you manage. A judi- “the ultimate hangout for ‘tween girls,” was named one ofSANDS OF LINKS THAT PROMISE TO cious flow of substantive press releases, Disney’s FamilyFun Magazines top 10 Web sites for kids.MAKE YOU A MEDIA STAR IN A FEW blog posts and tweets can generate a When she received the news she did two very savvy things.EASY STEPS. steady hum about your business. When First she delayed dropping the press release for three Assuming the advice is sound and unexpected media attention hits, you weeks after Disney published the news. She did this toyour execution is flawless, you’ll quickly be can funnel the news through the com- spawn a second, more targeted PR campaign to connect di-flush with customer, media and investor munications channels you’ve already es- rectly with the kid-oriented media outlets that reach her es-inquiries. Success. You’re set to sell. tablished, creating a ripple effect that you tablished and potential customers, partners and advocates. But what happens when the media can capitalize on over time rather than a Second, she followed up with a steady stream of tweetsblitz rolls out before your product or service disruptive splash that comes and goes and Facebook posts, creating a viral effect that cascadedis ready to follow suit? What happens if with no gain. through her network of contacts and took on a life of its own.Murphy’s Law proves true and the launch that was sup- Rebecca Gaynier is Founder and CEO of iTwixie, a B2B Gaynier believes that harnessing that initial mediaposed to happen yesterday gets delayed a week, a month…or company that helps ’tween-girl-focused organizations and spark is an opportunity to “warm up the world to who youlonger? Or what do you do on those rare, seemingly heaven- companies to develop better products and messaging for are as a company and what you have to offer. It allows yousent occasions when the media machine appears without their target consumer. Her background as a Madison to fine-tune your message and engage inquiring minds inever even being summoned? What can seem like a windfall Avenue advertising executive taught her the importance of ways that pull them in and keep them coming back.”of acclaim and attention can turn into a nightmarish missed both generating publicity and maximizing its usefulness by While you might not be able to control when publicityopportunity if the public is ready for your product, but your increasing its longevity. strikes, with some planning, prep work and patience, youproduct’s not ready for the public. “Publicity not only creates an awareness of your com- can buy time and determine yourself when to step up to the As it is, these “what ifs” happen fairly often. Most pub- pany, but just as importantly, establishes your credibility podium with product in hand. I e t e q . p g h t e c h . o r g 21
  • 21. ..............................................................................................................................................................................................................E Corner .............................................................................................................................................................................................................. ..............................................................................................................................................................................................................GO LEFT, YOUNG MAN BY RON MORRIS, CONTRIBUTING WRITER For those of you (like me) who study the great really studied the man himself. And, neither did HOW DOES THIS SOUND TO YOU ...? entrepreneurs, you may have already figured I study the events in his life that propelled him out that the individual I’m describing here is to the great successes he achieved. • He was fired from Walter Elias Disney, quite possibly the greatest Entrepreneurs are a tough-minded bunch. the Kansas City Star non-scientist entrepreneur in the history of this And here, I’m talking about the real ones –not newspaper because great country. the, “Look at me, I’m an entrepreneur, too” – as his work “lacked Why Disney? Simple. Because I’m writing they accept and then burn millions of dollars in creativity.” this column while with my family at Disney start-up capital – kind. World; his “touch” is everywhere. You can My definition of an entrepreneur is some-• He lost his first business and all of his employees because hardly not think of him. one who lights out armed with nothing morehe neglected to read the fine print in his contract. Moreover, Walt would have been proud of than his or her wits and courage. I’m talking the fact that my family is with me while I’m about the individuals who, and when they meet• Only two of his employees stayed with him through the working on this article because it was his belief adversity, instead “find a way” to succeed. Losetough times -- two employees and his brother, that is -- the that “family is everything.” In his own words, all your employees? This too shall pass. Getrest were hired away by a competitor because he failed to “The most important thing is the family. After cheated out of your trademarked character?legally arrest their movement. all, family is the backbone of our whole busi- Re-invent another, better one. ness.” All these things and more happened to• After enjoying some small degree of success, he rewarded I knew very little about W.E. Disney when Walt Disney. Ihis parents with a new home. Unfortunately, the home he my family and I recently traveled frompurchased had a defective heating and ventilation system, Pittsburgh for a four-day mini-vacation to the Finish reading and comment on this articlecausing him to lose his dear mother to carbon monoxide Magic Kingdom. Oh, I knew that he was the at Ron Morris’ Web site: TAEradio.com/TEQ.poisoning. He went to his own grave feeling personally driving force behind the magnificent Walt © Copyright, Ron Morris 2010, All Rights Re-responsible for this tragedy. Disney Corporation (magnificent then, not served necessarily now, unfortunately), but I never22 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 22. ......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... INTER ActiveINCREASE REVENUES BY ESTABLISHING RAPPORT – SOCIAL MEDIA CAN HELPBY DAVE NELSEN, CONTRIBUTING WRITERN obody wants to be sold to. Instead, they want to buy from us if we solve their problems. In order to truly understand a prospective with any new prospect, review their LinkedIn profile to identify potential connection points. Look for a shared college, hobby, sport, past em- ployer, industry association, professional ac- more hard work led to the ultimate sale. Rapport building idea #2: When communicating more broadly, a cultural touchstone can provide an equally effective connection point. In his “Randy’s Journal” blog,customers problems, we’ve quaintance, or almost anything Boeing (specifically Randy) cleverly riffed on the 20th an-got to talk to them. Well, not else (avoiding, say, shared for- niversary of the movie “Back to the Future” to explore thetalk “to” them, but talk mer spouses and the like). past and future of the airline industry. Like Michael J. Fox“with” them...openly. I was speaking to a CEO (a.k.a. Marty McFly), Randy traveled back in time by track- Side note: One of my fa- group in Baltimore this sum- ing down Boeing’s 20-year forecast for passenger air milesvorite sales rules: “Remember, mer when one CEO asked to from 1952. Then he went back to the future, showing Boe-you have two ears and one share his story. His company ings latest 20-year forecast.mouth; spend twice as much had been trying to crack a key I call this framing. If airline industry insiders start totime listening as talking.” account, making no headway see that same future, it’s a safe bet that they’re more likely(Frankly, 10-to-1 would be over many years. Finally, the to favor Boeing planes over Airbus.even better, but how much of this behavior can CEO reviewed the decision makers LinkedIn Rapport building idea #3: Current events, especiallyyou really expect from extroverts?) profile and discovered that he’d played lacrosse anything that’s caught your target audience’s imagination, The goal of the conversation is to discover in college. Using email, he asked his sales staff if can provide another powerful connection point.your prospects “pain.” Before they will share that, any of them had played college lacrosse. In January of this year, a hiker on Yosemite Bearyou will have to establish rapport. With rapport, Ka-Ching! Mountain happened upon a "full on double rainbow all theyou have the opportunity to build trust. With It took a few weeks for that salesperson to way across the sky." We could hear but not see this guytrust, you have the opportunity to make a sale. connect live with the prospect. Yet, in a “surpris- as he trained his camera on the rainbow and moved to a Social media helps you establish rapport in ing” twist, the topic of college lacrosse surfaced vista to better capture the entire view. To say that he wasso many ways; just pick your favorite. less than 30 seconds into the call; imagine that. It incredibly enthusiastic or unbelievably stoned...or both...is Rapport building idea #1: Before meeting broke the ice, established rapport, and after lots an understatement. [continued on pg. 34] e t e q . p g h t e c h . o r g 23
  • 23. .............................................................................................................................................................................COMMUNITY Cause ............................................................................................................................................................................. .............................................................................................................................................................................TAKE ACTION!The mission of the Refresh Kittan- REFRESH KITTANNING AIMS TO INSPIRE GROWTH AND ENTREPRENEURSHIP IN SWPA TOWN spired to invest in the community. or ask a similar existing shop in the can also submit news or announce-ning Project is to ignite and advo- While they assume the majority of region to consider opening another ments to the site. This site is not onlycate economic growth amongst people would like to see a large inno- branch. Another option that group about attracting new businesses, it’sbusinesses in Kittanning, Pa. The vative company such as Apple or hopes for is that someone reading the also about helping current businessesgroup created a Web site, www.re- Google open up a local office, the site with entrepreneurial ambitions succeed.freshkittanning.com, in which peo- group has no problem starting small— may see a clear need and consider Kittanning is a very scenic townple can share ideas on how to make as one job created is better than none. investing in the community. located on the banks of the Alleghenythe community better. Each month The concept is River. Residents are able to enjoy thethere will be a new featured topic pretty simple and is best of both worlds. The town is sur-that focuses on economic develop- hoped to work as rounded by many outdoor activities,ment. The group hopes to use the follows. They expect but is only a short commute from thecollective power and talents of the the site to receive a lot center of Pittsburgh. In addition, therecommunity to improve upon and of ideas on each topic, are many universities and technicalpromote the advantages of their but hope to find schools of all distinctions within ancommunity to the world. reoccurring trends or hour’s drive from town. Being a county The initial topic asks what type of needs within the seat also helps create traffic in town.businesses community members responses. For exam- The low cost of living and low cost ofwould like to see in town. The group ple, if many people in doing business is very advantageousexpects to see a wide array of ideas, the community would This quaint town is looking for ideas: for businesses.ranging from massive undertakings to like to see a coffee shop www.refreshkittanning.com! You don’t have to be a resident tosimple suggestions. They can then open, the group will share your ideas—all ideas aretake that feedback and ask local busi- take that feedback to current local The Web site has a few other welcomed. Anyone with entrepreneurnesses about expanding into that area. businesses and see if they would be in- features for businesses, which include aspirations is strongly encouraged toThey also hope entrepreneurs who terested opening one. They could also a free directory listing and a commer- regularly check the site as they mightvisit the site will see a need and be in- use the data to target a national chain cial property listing. Local businesses find a great opportunity. I24 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 24. ........................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ WHY IT Works BRANDING 101 By Rick Cancelliere, President, Nerve Marketing Your logo is not these aside and consider them “brand ele- Wikipedia says: think “athletics.” When you put those your brand. ments.” “A brand is the personality that identifies a shoes on or those basketball shorts on – Neither is your product, service or company (name, term, you go from John Doe (or Jane) to John (or slogan, product What is a brand? sign, symbol, or design, or combination of Jane) Athlete. It is an instant metamor- name(s) or company name. However, Branding incorporates the brand elements them) and how it relates to key constituen- phosis that occurs simply by veiling your- these elements are a part of your brand that work together to form a brand concept. cies: Customers, Staff, Partners, Investors, self in the company’s brand. The brand and branding itself (the term) has Brands are managed as a part of a brand etc.” aspiration is so strong that they expect you caused quite a bit of confusion in many strategy and their value depicted by the When asked to define Apple’s brand, to play harder, run faster and throw further business circles. Keep this article handy phrase “brand equity.” Next, brand posi- Steve Jobs said their brand answers this simply because of what you feel when you if you ever need clarification. tioning and leveraging are branding man- question: “Who is Apple and what we stand wear this name. agement approaches. Finally, the identity, for in the world?” and that their brand Clearing up the confusion: Branding 101 image, personality, essence or soul, charac- needs to help them stand out in a very noisy Building your brand After working with technology companies ter and culture are the brand components. world. He went on to define their brand as Again, branding begins with a strategy. For for over 15 years, we see “branding” is all too All of the brand elements we typically their “core value” which all of their brand more information on a brand strategy, stay often confused with a number of business find people confused by normally fit into components support: “Apple at the core, its tuned to future Why It Works articles. I elements that are a part of the brand but not one of these components. Essentially, core value, is that we believe that people “the brand.” branding is the result of the combination of with passion can change the world for the Rick Cancelliere (rick@ivegotnerve.com) is all elements that create the brand, brand better.” Everything they create supports President of Nerve Marketing, Pittsburgh’s What is not a brand? perception, and brand awareness. that idea. marketing specialist for the medical and To understand what a brand is, let us first When asked to define Nike’s brand it technology sectors. Nerve develops and establish what it is not. Your logo, trade- In plain English, please? still shocks me how many people say “It’s implements marketing strategies, mark, company name, product name, serv- Try to see branding as a “prejudice” for or the Swoosh!” or “Just Do It!” In reality, campaigns, Web sites and hosted ice name, mark, sound, etc. are all elements against something. Nike’s brand is much simpler. It is “athlet- applications for medical and other of the brand – not the brand itself. Let’s set ics.” When you think Nike, they want you to technology companies. e t e q . p g h t e c h . o r g 25
  • 25. REBRANDING PITTSBURGH [PART 7] BY AUDREY RUSSO, PRESIDENT AND CEO, PITTSBURGH TECHNOLOGY COUNCIL s a region, as a city, we continue to Giving birth to a business is not a one-person hilarating. This work consumes one’s life. ThisFROM THE PRESIDENT A hear from the tech community, par- ticularly startups, that we are not an entrepreneurial place to create or grow a tech business. We hear that it is difficult to attract investors of varying levels job. As one colleague reminds me, “It takes a vil- lage to start a company.” It does. It takes a ton of time to ensure community engagement on the part of the new CEO and their team. It requires the abil- ity of a new CEO to push against the odds of deliv- work is not to be taken lightly. There is no such thing as work-life balance for a very long time. Today, 85 percent of all jobs in the U.S. are in small businesses. This is our future. We actually have no choice but to embrace small businesses! of need. We also hear that there is a need for ering or designing their product or service while So what can we do to help these companies, in par- talent in areas of technical expertise, as well as working to understand the inner workings of op- ticular, tech companies, to thrive? seasoned leadership, which are required to erations while simultaneously selling. Selling to 1. If you know someone who is taking an idea rapidly position and grow amazing ideas and customers, pitching to investors, selecting em- and bringing it to fruition, ask how you can help. solutions into vital (and viable) companies. ployees, figuring out leases, realizing the need for Perhaps you can collaborate on an idea or with a Now I could tell you, in detail, all the companies insurance, making payroll, working with an ac- customer. who are thriving (you recall, we did have Tech countant, finding legal support, protecting I.P., dis- 2. Our region’s multinational corporations with 50 in October, which demonstrated all the com- covering partnerships, reviewing contracts, headquarters here in SWPA – open your procure- panies who ARE growing and have received in- solving people issues, and keeping abreast with the ment to these newly launched businesses. Let vestment). Instead, I propose that what we competitive market are just some of the variables them beta test in areas that would provide value need as a region is to embrace the practice of of launching a business. This work is NOT for the and limit business risk. Be an ambassador for their tolerance and inclusion. faint-hearted! This work is grueling as well as ex- business. 26 P I T T S B U R G H T E C H N O L O G Y C O U N C I L Translation by Echo International [www.echointernational.com]
  • 26. CHANGING OUR ENTREPRENEURIAL CULTURE3. When you discover a business has not taken hold and cated workforce will also reflect more diversity. (CORO 2001) TODAY, 85 PERCENTthe CEO has dissolved the business only to start another 6. Encouraging attraction of diverse populations means FROM THE PRESIDENTone – celebrate their resiliency and realize they are driven we have to be inclusive, and tolerant of differences. People OF ALL JOBS IN THEand will learn from their previous business. (In other re- who start new businesses, particularly tech companies, U.S. ARE IN SMALLgions of the country, entrepreneurs are revered for taking seek access to the best and brightest talent. This is a cir-these risks and venture capitalists often look at this cuitous process that only accelerates when there is growth. BUSINESSES. THISprocess as talent development.) 7. Angels, I know you are out there. In order to have a IS OUR FUTURE. WE4. Pittsburgh has finally been able to hold a positive net thriving entrepreneurial culture, we need to have healthy,migration, with some data pointing to our increase of robust angel networks. We need more of you to understand ACTUALLY HAVE NOyoung (25-34) people who are highly educated (college what these companies are working on, in addition to your CHOICE BUT TOdegree). Remembering that small businesses provide 85 wisdom and investment.percent of all jobs nationally, Pittsburgh HAS to ensure the EMBRACE SMALLcreation of small businesses to ensure our talent remains So Pittsburgh, what do you say? At the Council, we work BUSINESSES! SOhere, the retention will attract others of like minds and hard for our members to make sure they are connectedinterests. with business opportunities across the regional, national WHAT CAN WE DO5. We have the best and brightest people studying at our and international ecosystem. We know that the next ren- TO HELP THESEuniversities. Students in science and technology are more aissance has begun, as tech companies forge the path. Welikely to leave the region after graduation than any other also know that this will not happen without the region look- COMPANIES, IN PAR-discipline. People who obtain secondary degrees are even ing ahead not behind. We are not a gray, dirty region any- TICULAR, TECHmore likely to leave the region. Our universities attract more. That’s a memory. We are NOW paving the road,diverse populations, which does not mirror SWPA’s popu- where few, if any, U.S. cities, have traveled. Keep Pittsburgh COMPANIES, TOlation. If we can keep the educated population, our edu- entrepreneurial. I THRIVE? e t e q . p g h t e c h . o r g 27
  • 27. CAN GOVERNOR-ELECT CORBETT TRANSFORM STATE GOVERNMENT?PUBLIC POLICY B Y B R I A N K E N N E DY, V P O F G O V E R N M E N T A F FA I R S, P I T T S B U R G H T E C H N O L O G Y C O U N C I L SHORTLY AFTER PRESIDENT BARACK OBAMA’S ELECTION TO THE PRESI- absolutely nothing transformative during the past 20 years, the need for innovation and gov- THE GOOD NEWS FOR CORBETT DENCY, HIS NEWLY APPOINTED CHIEF ernment reinvention calls out like an American OF STAFF, RAHM EMANUEL WAS auto company for a government bailout. IS THAT THERE ARE MILLIONS QUOTED AS SAYING “RULE NUMBER In Pennsylvania, some legislators know that ONE: NEVER ALLOW A CRISIS TO GO TO they support government spending for key serv- OF PENNSYLVANIANS THAT WASTE...THEY ARE OPPORTUNITIES TO ices, but I suspect that some have forgotten why: DO BIG THINGS.” for their constituents who use the services, or for WILL SUPPORT HIS EFFORTS In Pennsylvania, where our budget deficit the benefit of the public sector unions that easily may exceed $5 billion in the coming deliver the services? TO REINVENT STATE GOVERN- months, and with Governor-Elect Tom Corbett For legislators that fancy themselves as who has made an iron clad promise to avert any champions for particular government services, MENT FROM THE GROUND UP. form of a tax increase, Pennsylvania will be hard this is a key question that must be answered dur- pressed to go on doing business as usual. In- ing the coming debates. If we are innovative, and IN THE TECHNOLOGY INDUS- deed, now is the time for us to require “big if there are no sacred cows, service reductions things” from our policymakers. The opportunity, are not inevitable. TRY, THIS IS EXACTLY THE both from a political and circumstantial perspec- What is needed in Pennsylvania is a com- tive, has never been greater. plete reinvention of government, where leaders TYPE OF CHALLENGE THAT To be sure, in the next couple of months, of both parties reach consensus on what services leaders from the General Assembly will try to maneuver according to their historical roles. A are “core” and then set-out to identify the most effective means of delivering those services. EXCITES ENTREPRENEURS large group of legislators will call for higher busi- Obviously, this sounds like a simple concept. ness taxes in order to avert what they will declare But in Pennsylvania, we often prioritize the de- AND INNOVATORS. “draconian” reductions in key services. Other leg- livery mechanism of government services over islators - emboldened by public outrage over the actual delivery of the service. IN ADDITION TO THE government spending - will enthusiastically sup- The good news for Corbett is that there are port reductions in government services as a millions of Pennsylvanians that will support his OBVIOUS TECHNOLOGICAL means of avoiding higher taxes and future efforts to reinvent state government from the deficits. ground up. In the technology industry, this is ex- INNOVATIONS THAT MEMBERS But eventually, even the most emboldened actly the type of challenge that excites entrepre- of fiscal hawks will find them self lamenting the neurs and innovators. OF THE PITTSBURGH TECH- loss of a particular government investment. In addition to the obvious technological After all, governments do exist to perform cer- innovations that members of the Pittsburgh NOLOGY COUNCIL CAN OFFER, tain key functions. With a budget deficit that is Technology Council can offer, they also live in approaching 20 percent of the state’s overall our communities and have a vested interest in THEY ALSO LIVE IN OUR budget, even the most core government services the success of the state. will be imperiled. Hopefully, and with the assistance of the COMMUNITIES AND HAVE A Writing about this topic, David Brooks re- Pittsburgh Technology Council, these entrepre- cently published an insightful op-ed in The New York Times (Paralysis of the State) that lamented neurs will look at the current crisis as an oppor- tunity to reinvest in Pennsylvania’s future. Our VESTED INTEREST IN THE the inability of governments to meet their obli- gations and to do what he labeled as “big things.” organization looks forward to working with Cor- bett’s transition team and towards connecting SUCCESS OF THE STATE. He placed the blame for this squarely at the feet his organization with our region’s best and of public sector unions and their patron law- brightest. makers who have purposefully blunted the abil- We all look forward to having a more nim- ity of governments to be innovative and nimble. ble and effective government. I In a state like Pennsylvania that has done 28 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 28. e t e q . p g h t e c h . o r g 29
  • 29. CONNECT WITH THE BEST TECH TALENT THROUGH THE PITTSBURGH TECHNOLOGY COUNCIL By Justin Driscoll, Director, STEM Talent Acquisition [jdriscoll@pghtech.org] THE PITTSBURGH TECHNOLOGY COUN- careerconnector.com) since it averages well over DURING THE MONTH OF CIL IS WORKING HARD ON BEHALF OF 1,000 open opportunities. About 500 of our mem- SEPTEMBER, I WAS ON 12S T E M TA L E N T OUR MEMBER COMPANIES TO FIND TOP ber companies use the site on a yearly basis. Over TECHNOLOGY TALENT FROM ACROSS the last 12 months, the site has been visited about DIFFERENT FLIGHTS VISITING THE NATION TO WORK IN LOCAL TECH- 500,000 times. It is a great resource for any com- NOLOGY COMPANIES. Over the past several pany looking to find top technology talent to relo- 10 DIFFERENT COLLEGES AND weeks, I have spent a lot of time traveling the coun- cate here to Pittsburgh UNIVERSITIES. AT THESE EVENTS try visiting job fairs at leading computer science If your company is in the process of recruiting and engineering universities looking for great tal- talent, we have about 500 resumes from across the WE CAME ACROSS SOME GREAT ent to relocate to Pittsburgh. During the month of country and across the Pittsburgh region that you TALENT FROM UNIVERSITIES LIKE September, I was on 12 different flights visiting 10 might be interested in perusing. If you would like different colleges and universities. At these events access to them, send me an email with “Out-of- GEORGIA TECH, DUKE, MIT, PENN we came across some great talent from universities town resumes” in the subject line, STATE, AND MANY MORE WHO like Georgia Tech, Duke, MIT, Penn State, and many jdriscoll@pghtech.org. I will be happy to provide. more who are looking for internships or full-time As 2010 winds down and 2011 cranks up, the ARE LOOKING FOR INTERNSHIPS jobs. Many of these students were not aware of the Council will continue to ensure that our member OR FULL TIME JOBS. MANY OF technology opportunities that are available in the companies have access to the best computer sci- Pittsburgh region. I spent the most of my time ed- ence and engineering talent by visiting pockets of THESE STUDENTS WERE NOT ucating these students about how Pittsburgh has the country where these pools of candidates cur- AWARE OF THE TECHNOLOGY changed and pontificating the virtues of the great rently exist. We will also continue to form partner- OPPORTUNITIES THAT ARE AVAIL- companies that exist in our region and finally why ships with other economic development they need to come here to work, play and live! organizations that are interested in bringing the ABLE IN THE PITTSBURGH REGION. I was encouraging candidates to visit the best talent the nation has to offer to our three Council’s Career Connector Web site (www.pgh- rivers. I 30 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 30. B2B Business DevelopmentEXPLORE THE FLOOR: for Manufacturers OnlyBy Jennifer Young, Managing Director, Advanced Manufacturing Network & Green Technology Network [jyoung@pghtech.org]One of the most difficult tasks I am charged their process and/or their company philosophy novate solutions, and create value for their cus- COUNCIL BIZ-DEVwith as a member of the member services and here’s the kicker: it’s only open to manufac- tomers is very helpful to me and our organization.team here at the Council is finding creative turing firms. By limiting attendance to manufac- Also, I’ve connected with other companies whonew ways to encourage business-to-business turers only, the threat of being targeted as the have helped open doors for us with potential newinteraction with a hopeful result of business sought-after “red meat” is eliminated. It allows at- customers.”growth. For manufacturers, this task is espe- tendees to let their hair down, network with their The AMN has sold out nearly all of the re-cially daunting, mainly because these individ- peers and, most importantly, get inside the doors gionally held Explore the Floors, most recently onuals are often highly sought-after at of another plant to potentially learn something November 16 at United States Steel Corporation.networking events. This is perhaps the most new. The next Explore the Floor is planned for Minedifficult hurdle to overcome when planning a What’s the best thing that has come out of Safety Appliances in March.networking opportunity - convincing a manu- the series? The companies in attendance often Over the lifespan of the series, the AMN hasfacturer who doesn’t want to be “sold to” to connect with other companies and create busi- taken the show on the road, transporting a groupcome out and network. ness relationships with one another that often re- of 30 manufacturers on a charter plane to Cater- In an attempt to create something that man- sult in utilizing each other’s networks down the pillar in Peoria, Illinois, in April as well as Lincolnufacturers would not only find valuable, but also road to connect with a highly sought-after client. Electric in Cleveland, Ohio in [September]. An-would be able to use to make those coveted “busi- “I try to attend every Explore the Floor that other out-of-state Explore the Floor is planned forness -to-business” connections, AMN created the my schedule permits,” says Dave Spehar, Direc- the spring of 2011, and it’s one you won’t want toExplore the Floor series, a tour of a manufacturing tor of Operations for the California-based Penna- miss. (Hint: this one also includes a charteredcompany - with teeth. How does it differ from tronics. “Manufacturing products always plane ride!)every other site tour? Prior to the excursion, the presents challenges, and some of those challenges For more information regarding thehost company provides attendees with an are universal regardless of industry. Seeing how Explore the Floor series, contact Jennifer Youngoverview of a particular aspect of their business, other manufacturers handle those challenges, in- at jyoung@pghtech.org. I e t e q . p g h t e c h . o r g 31
  • 31. NEW MEMBERS 3 Rivers IT Solutions, LLC Bravo Group, Inc. Doug Owen Consulting Flying Cork Media, LLC. Megha Technologies Sandler Training 3 Park St 8162 Brittany Pl 101 Washington St, Ste 1 320 Fort Duquesne Blvd Ste 200 1061 Parkview Blvd 2593 Wexford Bayne Rd Ste 104 Charleroi, PA 15022 Pittsburgh, PA 15237 Pittsburgh, PA 15218 Pittsburgh, PA 15222 Pittsburgh, PA 15217 Sewickley, PA 15143MEMBERS www.3riversitsolutions.com www.thegravogroup.com 412-580-3351 www.flyingcorkmedia.com www.meghatechnologies.com www.dan.sandler.com 412-217-7330 412-288-5142 412-897-6623 412-203-3117 724-940-2388 Dynamic Manufacturing, Inc. Adecco Compass Business Solutions Inc. 156 Armstrong Dr Frances Harpst MGM Automation 2 Gateway Center, Ste A 8963 Seneca Ave Freeport, PA 16229 49 Wilson Dr 1665 Washington Rd Seegrid Corporation Pittsburgh, PA 15222 Pittsburgh, PA 15237 www.dynamic- Pittsburgh, PA 15202 Pittsburgh, PA 15228 216 Parkwest Dr www.adeccousa.com www.compass-resources.com manufacturing.com 412-983-8192 www.mgmautomation.com Pittsburgh, PA 15275 412-261-0304 412-366-7881 724-295-4200 412-833-0101 www.seegrid.com Group 16 412-621-4305 Allegheny Investment Concept Development Group ePlus Technology, Inc. PO Box 782 MYRIAD Communications Strategies LLC 2305 Smallman St 323 North Shore Dr Ste 350 Monroeville, PA 15146 PO Box 578 The Search Monitor 5539 Raleigh St Pittsburgh, PA 15222 Pittsburgh, PA 15212 www.group-16.com Ligonier, PA 15658 117 Nottingham Dr Pittsburgh, PA 15217 www.conceptdevgroup.com www.eplus.com 412-980-1955 www.myriadcommunications.com Pittsburgh, PA 15205 412-422-7435 425-890-9183 412-258-1694 800-698-1038 www.thesearchmonitor.com Growth Consulting & Interim 321-206-9705 Allsteel, Inc. Consolidated Power Supply, Ethical Intruder, LP Executive Management PGH Marketing 346 Tampa Ave Engineered Products Divison dbaEthical Intruder 219 5th Ave PO Box 125 Valdez International Corp. Pittsburgh, PA 15228 241 Center St 1213 Galveston Ave Carnegie, PA 15106 Oakmont, PA 15139 795 Pine Valley Dr Ste 22 www.allsteeloffice.com McKeesport, PA 15132 Pittsburgh, PA 15233 412-418-5399 www.pghmarketing.com Pittsburgh, PA 15239 412-715-5108 www.consolidatedpower.com www.ethicalintruder.com 412-225-7478 www.valdezicorp.com 412-678-1010 412-720-8542 Intuo Tech 412-205-5776 Applied Sciences Group 300 Hidden Ridge Ct Ste 102 Plum Borough School District 4455 Genesee St Cook MyoSite, Inc. Fifth Third Private Bank South Park, PA 15129 900 Elicker Rd Xerox Corporation Buffalo, NY 14225 105 Delta Dr 707 Grant St www.intuotech.com Plum, PA 15239 8 Penn Center West www.appliedsciencesgroup.com Pittsburgh, PA 15238 Gulf Tower, Ste 2000 508-308-1220 www.pbsd.k12.pa.us Pittsburgh, PA 15276 716-626-5100 www.cookmyosite.com Pittsburgh, PA 15219 412-795-0100 www.xerox.com 412-963-7380 www.53.com Louis Plung & Co. 412-506-4858 Bike Pittsburgh, Inc. 412-291-5555 Four Gateway Center, Ninth Fl Ripple Rock, LLC 3410 Penn Ave Data Networks Pittsburgh, PA 15222 1621 Blackburn Heights Dr LIST INCLUDES NEW AND Pittsburgh, PA 15201 400 Lytham Ct www.louisplung.com Sewickley, PA 15143 RENEWED MEMBERS www.bike-pgh.org Moon Township, PA 15108 412-281-8771 www.ripple-rock.com THROUGH 10/31/10. 412-726-5872 www.datanetworks.com 412-719-9204 COMPANIES THAT JOINED 412-491-3953 OR RENEWED AFTER THIS DATE WILL BE INCLUDED IN THE NEXT ISSUE. COUNCIL BOARD OF DIRECTORS OFFICERS AND EXECUTIVE W.S. (Rick) Brown IV Jay Katarincic, Jr. Keith Schaefer John P. Friel COMMITTEE MEMBERS Lucas Systems, Inc./ Draper Triangle Ventures BPL Global, LTD. Medrad, Inc. Lightfoot Inc. James E. Cashman III Pradeep Khosla, Ph.D. Chris Simchick Donald H. Jones ANSYS, Inc. Thomas G. Buchanan Carnegie Mellon University SDLC Partners Draper Triangle Ventures Chairman Buchanan Ingersoll & Rooney, PC CIT Dean’s Office Jim Spencer Angel G. Jordan, Ph.D. David P. Klasnick Eric G. Close Eric Koger EverPower Wind Holdings, Inc. Carnegie Mellon University PNC Financial Services Group RedZone Robotics, Inc. ModCloth Treasurer Raul Valdes-Perez William R. Newlin, Esq. Giorgio Coraluppi, Ph.D. Mark Jay Kurtzrock Vivisimo, Inc. Newlin Investment Company Peter M. DeComo Compunetix, Inc. Metis Secure Systems ALung Technologies, Inc. Robert E. Wohlford Frank Brooks Robinson, Sr. Patrick Daly Frank E. Livorio Ericsson Data Networks Regional Industrial Lynette A. Horrell Cohera Medical, Inc. Citizens Bank of Pennsylvania Development Corporation Ernst & Young LLP of Southwestern Ilana Diamond Richard R. Lunak EMERITUS BOARD Pennsylvania (RIDC) James W. Liken Sima Products Corp. Innovation Works MEMBERS J.W. Liken Holdings Jack Roseman Sanford Ferguson, Esq. Marc Malandro, Ph.D. Jay D. Aldridge Roseman Institute Marlee S. Myers, Esq. K&L Gates University of Pittsburgh JDA Associates Morgan, Lewis & Bockius LLP John R. Thorne* Theodore G. Glyptis, CPA John W. Manzetti Glen F. Chatfield Donald H. Jones Center for Audrey Russo PricewaterhouseCoopers LLP Pittsburgh Life Sciences OPTIMUM Power Technology Entrepreneurship Pittsburgh Technology Council Greenhouse Michelle Heying James Colker James Williams, Jr. DynaVox Technologies Sean C. McDonald CEO Venture Fund Seagate Technologies DIRECTORS Precision Therapeutics, Inc. John Houston Mark S. Evans *Deceased Anthony R. Bridge Bayer MaterialScience, LLC Robert M. Moorehead United States Steel Corporation First Niagara Bank Confluence Chairman Emeritus 32 P I T T S B U R G H T E C H N O L O G Y C O U N C I L
  • 32. RENEWED MEMBERSAll Water Systems Inc. Morgan Stanley Smith Barney DON’T MISS THE DECEMBER BREAKFAST BRIEF- MEMBERSAllegheny Conference on Community Mt. Lebanon Office Equipment Co., Inc. ING ENTITLED “THE BUSINESS OF HEALTH” WITH Development and Affiliates NanoLambda, Inc. CHRISTOPHER T. OLIVIA, M.D., PRESIDENT ANDAllegheny County Parks Foundation Nerve MarketingBelcan TechServices Corporation Nokomis Inc. CEO, WEST PENN ALLEGHENY HEALTH SYSTEMBossa Nova Robotics Oakland Real EstateBradley Brown Design Group Omnyx When: December 2, 2010, 7:00 AM - 9:15 AMBridge Semiconductor Corporation Open Minds LLC Where: Rivers Club, 301 Grant St #411, 15219BxVideo Solutions, LLC Panasas Inc.Carnegie Speech Company PEAL CenterCIBER, Inc. PESTCO, Inc./AIR-SCENT International With more than 13,000 employees, 700 physicians andCitrin Consulting Pipitone Group 500 residents, West Penn Allegheny Health System isClark Testing Group Pittsburgh Penguins the second-largest private employer in westernCommunifx Pittsburgh Transportation Group Pennsylvania. West Penn Allegheny is a five hospital,Community College of Allegheny County Preservation Technologies, L.P.Compu-Fix, Inc. Presidio Networked Solutions academic health system with two major teachingComputational Diagnostics, Inc. Quest Analytics facilities and $1.7 billion in revenue.Concurrent Technologies Corporation Raeder Landree, Inc. Olivia has been leading the System since 2008. ToConsulting Professional Resources, Inc. Regency Group date, he has: reorganized the System’s leadershipCowden Associates, Inc. Rhiza Labs structure and devised operational performanceCrossroads Development Group, LTD Right ManagementDaedalus Inc. Scalable Solutions, Inc. improvement assessment and implementation plans;Datavibes, Inc. Schneider Downs & Company, Inc. negotiated an improved cotract with the region’sDeborah Shapiro SDLC Partners L.P. dominant payor; secured gains in public funding;Diane C. Wuycheck Public Relations/Marketing/ Semantic Compaction Systems established the mission and long term vision for the Communications Consultant Sherrard German & Kelly, P.C.Ernst & Young LLP SomnoTech, L.L.C. business; put forth a major hospital consolidationExecutives Associates of Pittsburgh South Hills Movers plan; and improved operations by more than $140Finneran & Associates, LLC Sprint Nextel million. And Olivia has just begun! Come see howFoerster Instruments Inc. Staffing Direct Business Solutions, LP Olivia is addressing the current challenges andFrank E. Sparr & Co. Strategic DevelopmentGateway Financial Group, Inc. Sucevic, Piccolomini & Kuchar Engineering, Inc. opportunities facing West Penn Allegheny and how heGeneration Technologies, L.P. Synergy Staffing Inc. plans to lead the System to success.GigaHertz, LLC Systems Imaging, Inc.Hamiltonian Systems Inc. TCG Solutions, Inc. Register for this event and other CouncilHealth Monitoring Systems Technology Blue, Inc.Icebreaker Resources LLC The DBA Zone, Inc. events at: www.pghtech.org/eventsICON Consultants TriMech SolutionsIdea Foundry Trinity Energy CorporationIQity Solutions, LLC University of Pittsburgh, Office of Human ResourcesKurt J. Lesker Co. University of Pittsburgh, Office of Technology ManagementLang Patent Law LLCLifesWork of Western PA Verizon Pennsylvania, Inc. Warner Telecomm CLICK HERE TO SEEManpower Professional Westinghouse Electric CompanyMARC USA Wombat Security Technologies HOW TECH COMPANIES FINDMastech Inc. Youngstown State University VALUE WITH THE PTC.Michael Baker Corporation YouthPlaces, A Tides Center ProjectMizrahi Inc.COUNCIL PARTNERS IIII The Pittsburgh Technology Council programs and products are made possible through the generous financial support of our partners and members like you. For more information about how you can become a partner with the Council, please contact brian lang at (412) 918-4249. e t e q . p g h t e c h . o r g 33
  • 33. ...............................................................................................................................................................................................CONTINUED... ............................................................................................................................................................................................... ............................................................................................................................................................................................... CREATING VALUE STARTS WITH HTML5 SAVES THE STRATEGIC THINKING WORLD - HUZZAH! [continued from pg. 19] [continued from pg. 20] Process Capability: Information Management Susan Seattle living in Fort Smith, or a Chicago barista at Managing and controlling the quality, access, and use of infor- Seattles Best Coffee named Susan Smith. The traditional mation assets is an essential part of supporting effective deci- Web just wasnt very good at providing context. sion-making. Information management guides strategic thinking Microdata adds context to HTML, allowing comput- around governance and compliance, data quality, and presenta- ers to understand Web pages as easily as people can. Bruce tion and analytics. Willis could make it easy for search engines to find him by adding this HTML5 syntax to his MySpace page: BI Competency: Technology Technology plays an important role in supporting the BI Value <span class="given-name">Bruce</span> Chain. This competency focuses on the systems infrastructure <span class="family-name">Willis</span> side of BI. <div class="tel">310-555-1234</div> Technology Capability: Systems Planning Microdata formats exist for geographic coordinates, re- BI requires the right technology infrastructure to support the or- sumes, calendars, and even recipes. Search engines that ganization’s vision for BI adoption and use. Systems planning support Microdata (such as Google) can provide more ac- guides strategic thinking around software, network servers and curate search results thanks to the added context. Web storage, and security. browsers can use Microdata to extract meaning from pages, which opens the doors to many cool features. For Technology Capability: Data Management example, imagine if Firefox automatically added an event to Smart organizations implement best practices to control, pro- your calendar when you accept an Evite invitation. tect, enhance and deliver timely, accurate and relevant informa- Thanks to HTML5, cancer will be cured, Pittsburgh tion. Data management guides strategic thinking around and Earth will remain out of harms way, and well never database management, integration and transformation, and mas- have to watch another Bruce Willis film again. Huzzah! I ter data management. In the next issue of TEQ, I’ll discuss BI competencies and their related capabilities through the lens of Delivery. I INCREASE REVENUES BY ESTABLISHING RAPPORT Greg Steffine has been helping organizations use information [continued from pg. 23] to sell more, spend less, and work smarter for more than two decades now. His client experience represents a broad cross- Almost 15 million views later, Microsoft realized that section of industry and company size, from mid-market growth this scenario (the double rainbow part) would beautifully organizations to the Fortune 500. Greg has held management illustrate the need for one of their products. positions in sales, marketing, product development, and infor- In early September, Microsoft did a humorous mation technology and has been involved in nearly every aspect sendup of the original, showing us the Crazy Double Rain- of systems development. As a business intelligence and in- bow Guy (brilliant move #1 – and he looks pretty much like formation management strategist, he helps clients effectively in- he sounds) to promote its Windows Live Photo Gallery tegrate people, process, and technology in order to support product. They had their buttoned-down corporate value creation. Mr. Steffine currently serves as the BI Practice voiceover guy exactly parrot the language of the original Director for SDLC Partners, L.P. You can learn more about Greg (brilliant move #2 – very funny and surprisingly endear- through his online profiles at www.linkedin.com/in/steffine and ing). www.visualcv.com/steffine. You can also reach him through Payoff: Imagine one million people voluntarily view- email at TEQBI@sdlcpartners.com. ing your commercial and then recommending it to their friends. Brilliant!!! (…to quote another commercial – Guin- ness). So next time you venture into social marketing (say this afternoon), try using this technique to start the con- versation. I34 P I T T S B U R G H T E C H N O L O G Y C O U N C I L