eCommerce Business Plan & Strategy Tips

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eCommerce business plan & strategy tips presented in an eCommerce Conference in Cyprus.

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eCommerce Business Plan & Strategy Tips

  1. 1. ennovation 2012   eCommerce   Business   Plan  &   Strategy  
  2. 2. pan@gezerlis.gr eCommerce Consultant
  3. 3. first, the bad news…
  4. 4. Hellenic Statistical Authority - March ‘12
  5. 5. Hellenic Statistical Authority - March ‘12 & Eurostat - March ‘12
  6. 6. Foundation for Economic & Industrial Research - April ‘12
  7. 7. 59%unemployment rate for <25yr(Nov ‘13) ELSTAT, Feb, 2014
  8. 8. Huge increase in “true” young entrepreneurship via start-ups
  9. 9. 35%(2nd highest in EU-27) ELTRUN The eBusiness Research Center - AUEB- Nov ‘13
  10. 10. Can you connect the dots? Young EntrepreneurshipeCommerce Exports
  11. 11. ennovation 2012   Young   people   star1ng-­‐up   eBusinesses   to  boost   country’s   exports  
  12. 12. Let’s focus on e-selling to a 500M population
  13. 13. Business Plan & Strategy
  14. 14. 1.  Do  a  Business  Plan   (duuuh!)  
  15. 15. 2.  Learn  Web  Analy1cs   (You  won’t  survive  otherwise)  
  16. 16. 3.  Responsive  Design  e-­‐shop   (25%  of  GR/CY  visitors  now  from  mobile  devices)  
  17. 17. 4.  Exports,  Exports,  Exports   (exports)  
  18. 18. 5.  WOW  the  customer   (Read  “Delivering  Happiness”,  Zappos  CEO)  
  19. 19. 6.  Automate  Opera1ons     (call  center,  shipping,  billing,  etc)  
  20. 20. 7.  Idiot-­‐proof  shipping  price   (understanding  the  shipping  price  is  beKer)  
  21. 21. 8.  Use  many  payment  methods   (especially  overseas)  
  22. 22. 9.  Beware  of  returns   (it’s  not  a  legislaMon  issue,  but  a  customer  issue)  
  23. 23. 10.  Use  more  than  1  courier   (you  can  negoMate  beKer)  
  24. 24. 11.  Packaging  costs  1-­‐2%/sales   (but  it’s  well  worth  it)  
  25. 25. 12.  Don’t  stock   (in  the  beginning)  
  26. 26. 13.  Localise,  do  not  translate   (phone  number,  Bank  Account,  domain)  
  27. 27. 14.  A/B  test  EVERYRTHING   (even  your  IVR  message)  
  28. 28. 15.  IVR  more  important?   (even  than  your  e-­‐shop?)  
  29. 29. 16.  Not  CPA  !  LVT   (not  Cost  Per  AcMon,  but  Life  Time  Value)  
  30. 30. 17.  Move  from  Paid  to  Owned   (MarkeMng)  
  31. 31. 18.  Play  Smart  with  Price  Comp   (Price  Engine  OpMmisaMon)  
  32. 32. 19.  Content  Marke1ng  #rulez   (And  your  compeMtors  don’t  know  it  yet)  
  33. 33. 20.  TV  #rulez_even_more   (And  it’s  not  that  expensive)  
  34. 34. 21.  Hire  Conv.  Rate  Op1miser   (It’s  the  best  ROI  decision  you  will  ever  make)  
  35. 35. 22.  Photo-­‐shoot  the  products   (and  not  with  your  iPhone)  
  36. 36. 23.  Hire  eCommerce  Consultant   (if  you  can’t  get  a  great  eCommerce  Manager)  
  37. 37. 24.  Train  your  People   (and  they  will  become  great  eCommerce  People)  
  38. 38. 25.  Join  an  eCommerce  Assoc.   (Greek  eCommerce  AssociaMon  |  120  members)  
  39. 39. 26.  Do  not  miss  omni  channel   (It’s  not  always  expensive  to  be  omni  channel)  
  40. 40. 27.  Understand  ROPO   (Research  Online  –  Purchase  Offline)  
  41. 41. 28.  Visit  7th  eCommerce  Conf   (in  Cyprus)  
  42. 42. 29.  It’s  Commerce  first   (…and  then  eCommerce)  
  43. 43. 30.Υποµονή&Επιµονή
  44. 44. pan@gezerlis.gr eCommerce Consultant

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