Your SlideShare is downloading. ×
Fathead 111011
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Fathead 111011


Published on

Published in: Business, Technology

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • New PCGD reel will play upon slide transition
  • New Qore 2.0 Reel will play with transition
  • eSports Reel will play with transition
  • Transcript

    • 1.  
    • 2.  
    • 3. Delivering over 32 million men* across multiple mediums Source: comScore July 2011, MRI Fall 2010, Publisher Statements
    • 4. How We Stack Up 51,292,000 32,000,000 15,635,000 14,663,000 11,789,000 9,526,000 Source: comScore Media Metrix, July 2011, MRI Doublebase 2011
    • 5. Geek Chic “ Being a geek means that you’re incredibly passionate, learned, and obsessive about something – whether it’ s movies, football, or computers. Being a geek means you ’ re being alive. It ’ s something to celebrate. Geeks have come to rule the world, and I ’ m grateful for that. ” Zachary Levi, Star of NBC ’s Chuck
    • 6.  
    • 7. Geek Chic audience behaviors Digital Future ’s editorial products offer advertisers unique solutions to engage geek chic consumers across multiple behavior profiles
    • 8.
      • Young and Influential
      • 88% Male
      • We reach 18-34 year olds (Index: 210)
      • 3.8x more likely to have published a blog on a blogging or social network (Index: 379)
      • 2.0x more likely to provide advice on video games, computer hardware/software and electronics (Index: 204, 197, 194 respectively)
      • 1.7x more likely to give advice on a website, internet content and services (Index: 173)
      • 1.7x more likely to advise on music (Index: 172)
      Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
    • 9. Source: Nielsen @Plan, Spring 2010
      • Immense Spending Power
      • 6X more likely to purchase Computer Software online in the last 6 months (Index: 604)
      • 3.1x more likely to purchase home theater system in the next 6 months (Index: 312)
      • 2.6x more likely to purchase a tablet in the next 6 months.
    • 10. Source: @Plan, Release 4
      • Mobile and Connected
      • 2.3x more likely to listen to MP3 or stream music, and 2.2x more likely to watch a video on cell phone(Index: 225, 215 respectively)
      • 1.9x more likely to use GPS on their mobile phone (Index: 189)
      • 1.9x more likely to make an internet purchase on a cel phone in the last month (Index: 186)
      • 1.6x more likely to use the internet on their mobile phone (Index: 160)
      • 1.5x more likely to purchase a new smart phone in the next 6 months (Index: 151)
    • 11.
      • Action Packed
      • Attended an Extreme Sports event in the last 6 months (Index: 310)
      • Enjoy outdoor activities like Rock Climbing (Index: 384)
      • Participate in Martial Arts (Index: 231)
      • 2x more likely to have shopped for a car online in the last month (Index: 197)
      • Attended a car racing event in the last 6 months (Index: 145)
      Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
    • 12. A Few of Our Properties
    • 13.
      • Witty. Humorous. Next generation of global gaming, written for gamers by gamers.
      • Bleeding-edge news, previews, reviews, and features
      • Highest quality, pin sharp video content coverage on the Web
      • Cheats, tips, hints, & FAQ ’ s: the stuff that appeals to the serious gamer
    • 14. Delivering content to PC gamers directly on STEAM Truly interactive video format Leverages decades of editorial authority Distributed weekly on the 30 million subscriber Steam service Allows users a deeper engagement that places them inside the game content
    • 15. Interactive online show on the PlayStation Network Truly high-definition videos Exclusive interviews with behind-the-scenes footage 2.0
    • 16.
      • A look at eSports annual Street
      • Fighter competition in Las Vegas
    • 17. Mobile Apps Future has established itself as one of the most successful digital publishers on the iPad Awards & Recognition include: Mac|Life v.0 - Ad Age Media Vanguard Award for Excellence Winner Mac|Life v.0 - 2010 Apple Rewind List Winner Mac|Life v.1 - #1 in paid apps news category for 3 weeks
    • 18.
      • is dedicated to connecting the world through live video
      • Most reliable live video platform
      • Social media network with chat
      • Live , interactive game play
      • Easily create video content
      • Interact with your audience
    • 19.
      • is the largest competitive game play community in the world
      • Built by gamers, for gamers
      • Watch & chat with the top players in the world
      • Listen to & interact with the best commentators on the planet
      • Follow & learn from your favorite players
    • 20. Case Studies and Creative Examples
    • 21.
      • Scion
      • Client: Scion - Toyota Motor Corp.
      • Goal: To increase brand awareness and position Scion as the
        • underground, edgy, customizable car for gamers
      • Solution: An integrated campaign utilizing print, online, disc and
        • podcasts to drive traffic to a custom designed Scion
        • branded video game where the winner with the highest
        • score won a new Scion tC
      • Results: 366,169 pageviews
          • - 16.5 times higher than the typical GamesRadar microsite
        • 18,258 = Number of times the game was played
        • 5,769 = Number of contestants
        • Total Impressions (Print + Online + Disc + Podcasts):
        • 20,706,822 impressions
      Case Study
    • 22.
      • Hyundai
      • Client: Hyundai North America
      • Goal: Align the Hyundai Veloster with the 18-34 youth
        • demographic through Future ’s Gaming, Tech and
        • Music audience
      • Solution: Produced a special event series called Remix: Lab, set to
        • launch this Fall in NYC and LA
      • Results: TBD
      • Includes: Xbox 360 gaming tournaments, Celebrity Autograph and
        • Q&A sessions, Music performances, podcasts, print and
        • digital executions, and video coverage
      Case Study
    • 23. Client: Hyundai Event: Hyundai Re:Mix Lab Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Email Blast - Editorial Promotions - Event Case Study
    • 24. Client: Deep Silver Game: Dead Island Integrated campaign that included: - Print Advertorial and Full Page Advertisements - Site takeovers and Microsite - Sweepstakes - Webisode Series The Numbers: - 29,031,590 Impressions Delivered - 105,445 Recorded Clicks - 0.36 Average Click Rate - 264,857 Video Views - 3 min, 7 sec Dwell Time Case Study
    • 25. Client: Bethesda Game: The Elder Scrolls: Skyrim Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events The Numbers: - 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions Case Study
    • 26.
      • Award Winning Creative Solutions
    • 27. Events Stimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more. Professional Video Production Create award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience. Live Streaming Through JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience. Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012. Custom Solutions Examples
    • 28. Custom Ideas
    • 29. Custom Ideas
        • Take a video image of your Avatar and upload it onto the microsite
        • People vote for their favorites
        • Contest promoted on Future Media social sites and web
        • Rich media unit across all gaming sites shows Avatar coming to life off gaming screen onto wall as a Fathead
        • Cross Links on social and web to upload yours, contest and Fathead site
        • One that receives the most votes wins custom Fathead, gaming system and related games
        • Future Media U.S. will promote contest and/or Fathead at Comic Con and E3
      Create Your Fathead Avatar and Vote!
    • 30. Rich Media Execution
    • 31. Social Outreach
    • 32. Fathead Microsite
    • 33. Thank You