Fathead 111011
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Fathead 111011






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Fathead 111011 Presentation Transcript

  • 1.  
  • 2.  
  • 3. Delivering over 32 million men* across multiple mediums Source: comScore July 2011, MRI Fall 2010, Publisher Statements
  • 4. How We Stack Up 51,292,000 32,000,000 15,635,000 14,663,000 11,789,000 9,526,000 Source: comScore Media Metrix, July 2011, MRI Doublebase 2011
  • 5. Geek Chic “ Being a geek means that you’re incredibly passionate, learned, and obsessive about something – whether it’ s movies, football, or computers. Being a geek means you ’ re being alive. It ’ s something to celebrate. Geeks have come to rule the world, and I ’ m grateful for that. ” Zachary Levi, Star of NBC ’s Chuck
  • 6.  
  • 7. Geek Chic audience behaviors Digital Future ’s editorial products offer advertisers unique solutions to engage geek chic consumers across multiple behavior profiles
  • 8.
    • Young and Influential
    • 88% Male
    • We reach 18-34 year olds (Index: 210)
    • 3.8x more likely to have published a blog on a blogging or social network (Index: 379)
    • 2.0x more likely to provide advice on video games, computer hardware/software and electronics (Index: 204, 197, 194 respectively)
    • 1.7x more likely to give advice on a website, internet content and services (Index: 173)
    • 1.7x more likely to advise on music (Index: 172)
    Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
  • 9. Source: Nielsen @Plan, Spring 2010
    • Immense Spending Power
    • 6X more likely to purchase Computer Software online in the last 6 months (Index: 604)
    • 3.1x more likely to purchase home theater system in the next 6 months (Index: 312)
    • 2.6x more likely to purchase a tablet in the next 6 months.
  • 10. Source: @Plan, Release 4
    • Mobile and Connected
    • 2.3x more likely to listen to MP3 or stream music, and 2.2x more likely to watch a video on cell phone(Index: 225, 215 respectively)
    • 1.9x more likely to use GPS on their mobile phone (Index: 189)
    • 1.9x more likely to make an internet purchase on a cel phone in the last month (Index: 186)
    • 1.6x more likely to use the internet on their mobile phone (Index: 160)
    • 1.5x more likely to purchase a new smart phone in the next 6 months (Index: 151)
  • 11.
    • Action Packed
    • Attended an Extreme Sports event in the last 6 months (Index: 310)
    • Enjoy outdoor activities like Rock Climbing (Index: 384)
    • Participate in Martial Arts (Index: 231)
    • 2x more likely to have shopped for a car online in the last month (Index: 197)
    • Attended a car racing event in the last 6 months (Index: 145)
    Source: Nielsen @Plan, Summer 2011, comScore Media Metrix, July 2011, comScore Plan Metrix June 2011
  • 12. A Few of Our Properties
  • 13.
    • Witty. Humorous. Next generation of global gaming, written for gamers by gamers.
    • Bleeding-edge news, previews, reviews, and features
    • Highest quality, pin sharp video content coverage on the Web
    • Cheats, tips, hints, & FAQ ’ s: the stuff that appeals to the serious gamer
  • 14. Delivering content to PC gamers directly on STEAM Truly interactive video format Leverages decades of editorial authority Distributed weekly on the 30 million subscriber Steam service Allows users a deeper engagement that places them inside the game content
  • 15. Interactive online show on the PlayStation Network Truly high-definition videos Exclusive interviews with behind-the-scenes footage 2.0
  • 16.
    • A look at eSports annual Street
    • Fighter competition in Las Vegas
  • 17. Mobile Apps Future has established itself as one of the most successful digital publishers on the iPad Awards & Recognition include: Mac|Life v.0 - Ad Age Media Vanguard Award for Excellence Winner Mac|Life v.0 - 2010 Apple Rewind List Winner Mac|Life v.1 - #1 in paid apps news category for 3 weeks
  • 18.
    • Justin.tv is dedicated to connecting the world through live video
    • Most reliable live video platform
    • Social media network with chat
    • Live , interactive game play
    • Easily create video content
    • Interact with your audience
  • 19.
    • Twitch.tv is the largest competitive game play community in the world
    • Built by gamers, for gamers
    • Watch & chat with the top players in the world
    • Listen to & interact with the best commentators on the planet
    • Follow & learn from your favorite players
  • 20. Case Studies and Creative Examples
  • 21.
    • Scion
    • Client: Scion - Toyota Motor Corp.
    • Goal: To increase brand awareness and position Scion as the
      • underground, edgy, customizable car for gamers
    • Solution: An integrated campaign utilizing print, online, disc and
      • podcasts to drive traffic to a custom designed Scion
      • branded video game where the winner with the highest
      • score won a new Scion tC
    • Results: 366,169 pageviews
        • - 16.5 times higher than the typical GamesRadar microsite
      • 18,258 = Number of times the game was played
      • 5,769 = Number of contestants
      • Total Impressions (Print + Online + Disc + Podcasts):
      • 20,706,822 impressions
    Case Study
  • 22.
    • Hyundai
    • Client: Hyundai North America
    • Goal: Align the Hyundai Veloster with the 18-34 youth
      • demographic through Future ’s Gaming, Tech and
      • Music audience
    • Solution: Produced a special event series called Remix: Lab, set to
      • launch this Fall in NYC and LA
    • Results: TBD
    • Includes: Xbox 360 gaming tournaments, Celebrity Autograph and
      • Q&A sessions, Music performances, podcasts, print and
      • digital executions, and video coverage
    Case Study
  • 23. Client: Hyundai Event: Hyundai Re:Mix Lab Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Email Blast - Editorial Promotions - Event Case Study
  • 24. Client: Deep Silver Game: Dead Island Integrated campaign that included: - Print Advertorial and Full Page Advertisements - Site takeovers and Microsite - Sweepstakes - Webisode Series The Numbers: - 29,031,590 Impressions Delivered - 105,445 Recorded Clicks - 0.36 Average Click Rate - 264,857 Video Views - 3 min, 7 sec Dwell Time Case Study
  • 25. Client: Bethesda Game: The Elder Scrolls: Skyrim Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events The Numbers: - 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions Case Study
  • 26.
    • Award Winning Creative Solutions
  • 27. Events Stimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more. Professional Video Production Create award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience. Live Streaming Through JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience. Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012. Custom Solutions Examples
  • 28. Custom Ideas
  • 29. Custom Ideas
      • Take a video image of your Avatar and upload it onto the microsite
      • People vote for their favorites
      • Contest promoted on Future Media social sites and web
      • Rich media unit across all gaming sites shows Avatar coming to life off gaming screen onto wall as a Fathead
      • Cross Links on social and web to upload yours, contest and Fathead site
      • One that receives the most votes wins custom Fathead, gaming system and related games
      • Future Media U.S. will promote contest and/or Fathead at Comic Con and E3
    Create Your Fathead Avatar and Vote!
  • 30. Rich Media Execution
  • 31. Social Outreach
  • 32. Fathead Microsite
  • 33. Thank You