1. China/ INDIA drive Asia's wealth management
HNW wealth in the first-tier cities in China accounts for about 20 percent of China's
HNW wealth, while second-tier cities representing more than 30 percent.
Despite investments abroad are increasingly popular, the main investment activities are
being carried out on land in China.
This is consistent with our observation that 90 percent of the wealth in the Asia-Pacific
region resides in domestic markets.
Along with the restrictions imposed by the cross-border rules, the new wave of growth
will inevitably focus on the domestic business.
Thus, UBS's strategy in the region is to expand our international business in Singapore
and Hong Kong, and continue to invest in organic growth of domestic enterprises in
China, Japan, Hong Kong, Singapore, Australia and Taiwan.
New Business
China, in particular, represents one of the most important sources of new business
opportunities for UBS through our companies anywhere in the world.
Services UBS national wealth management offered through a dual platform that best

2. positioned to respond to changes in the regulatory environment and to offer a full range
of products and services to our customers.
If we were to analyze the overall profile, a large majority of our customers in China, like
the rest of Asia, private companies tend to be successful in their first or second
generation of wealth that are still in the creation of wealth or the accumulation mode
of wealth.
Usually tend to have risk appetite relatively high compared to HNWIs in Europe are
willing to put their assets to work and are very open to take a more active role in their
investments, both in terms of the selection
and management of their investments.
This often results in a desire to reinvest in their business or industry related to your
business known, where they feel they can make much higher returns.
In such situations, often warn customers about the dangers of concentration risk, where
a wrong can have serious consequences for the business and family estate.
The recent global economic crisis, as the financial crisis and the European debt crisis,
have led to a growing awareness among Chinese customers China's economy is no
longer decoupled from the global economy.
With the environment of low interest rates, rising inflation in Asia and the debasement of
currencies by central banks via quantitative easing, Chinese customers have been

3. increasingly willing to participate in the global investment opportunities
diversify risks and maximize the benefits.
While traditional asset classes like stocks, bonds, mutual funds and real estate are still
the majority of their portfolios, we are also seeing a growing interest in alternative
investments such as hedge funds, private equity, commodities and innovative structured
products.
Since many of our clients remain active Chinese entrepreneurs in their business, the
question of how to grow your business, whether through debt or the activities of the
capital market or M & A, remains a top consideration.
Your needs may vary from raising capital for business expansion of the company's
contribution to the purchase or sale of businesses.
So, what Chinese customers are looking for is an integrated platform with global reach
allows them to leverage the combined expertise of specialists in wealth management,
investment banking and global asset management to work with them on their
investment, business
and the needs of the family wealth.
In the context of the family, it is never too early to start thinking about succession
management to ensure that the wealth and control of the family business is correctly
placed in the hands of the next generation.
Like the rest of Asia, this is a very important issue for our Chinese customers.

4. Until recently, succession planning often focuses launch an asset holding structure,
such as the confidence to achieve asset protection and wealth transfer to the next
generation to the effects of a transition between two
generations.
However, each time it has been observed that successful business families in Asia,
including China, want to plan a long-term, sometimes for life, leaving a legacy.
In this sense, the transition is not only on the succession of assets or business
succession from one generation to the next, but on the values succession.
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