Founded in 2004, our President is Brett Brewer – the man who sold MySpace to News Corp. for $673m in 2005 Our Social Channel is the UK & World’s Number One monetisation platform for the social network application developer community This is an Unique product offering in the UK... We are the UK and World’s Largest Social Ad Network 2 million daily UK unique users / 3 billion monthly ad impressions Ads appear inside applications across 5 major platforms - wherever users add apps to their social networking profile. Accurately age and gender target users due to the information social platforms share with application developer. Standard IAB formats (MPU,SKY, LDR, 468x60728X90) and video applications Using a “Social ID” we identify a user across the social networks. This ensures our capping is by actual user, not computer as most publishers use) So, who are Adknowledge? What is Adknowledge Social Media?

Founded in 2004, our President is Brett Brewer – the man who sold MySpace to News Corp. for $673m in 2005

Our Social Channel is the UK & World’s Number One monetisation platform for the social network application developer community

This is an Unique product offering in the UK...

We are the UK and World’s Largest Social Ad Network

2 million daily UK unique users / 3 billion monthly ad impressions

Ads appear inside applications across 5 major platforms - wherever users add apps to their social networking profile.

Accurately age and gender target users due to the information social platforms share with application developer.

Standard IAB formats (MPU,SKY, LDR, 468x60728X90) and video applications

Using a “Social ID” we identify a user across the social networks. This ensures our capping is by actual user, not computer as most publishers use)

Why are apps important? Social Networks account for 10% of user time online – that’s more than Portals (7%) & Search (3%) (ComScore July 2008) Applications are chosen by the user (opt in) Within Social Networks – apps are the No1 area of interest for users by time spent: (Nielsen July 2008)

Social Networks account for 10% of user time online – that’s more than Portals (7%) & Search (3%) (ComScore July 2008)

Applications are chosen by the user (opt in)

Within Social Networks – apps are the No1 area of interest for users by time spent: (Nielsen July 2008)

Standard IAB Formats – 10Bn Ads w/wide

Demographic Data When users install an application they give the application publisher their demographic information: Age, Gender, 22 interest Categories & Geographic location. Adknowledge Social Advertising uses this data to target campaigns

When users install an application they give the application publisher their demographic information: Age, Gender, 22 interest Categories & Geographic location.

Adknowledge Social Advertising uses this data to target campaigns

Targeting and Performance

Brand new to Facebook Drive a guaranteed qualified audience to the show trailer – driving traffic from banners / text links All audiences within the Movie Theatre can be age and gender qualified Super hi-def, stereo audio 20 seconds max running time Branded ‘theatre’ environment with click through to site Video App The Movie Theatre: http://apps.new.facebook.com /videotheater/index.php?e=recommend

For our latest campaign click here: http://apps.new.facebook.com/videotheater/index.php Watch “How to lose friend’s” here >>>continue Age / gender targeted banners Qualified clicks Opt in to view video app Adknowledge Video Application

Video App

The user “recommends to a friend” and selects their friends individually The invite goes out The user gets a “video request”. Once a user has viewed the video a notification is posted on their friends’ walls 1 3 The seeding of your application is viral: 2

The user “recommends to a friend” and selects their friends individually

The invite goes out

The user gets a “video request”. Once a user has viewed the video a notification is posted on their friends’ walls

Flight time – December 2008 (approx duration of 3-4 weeks pre-Christmas) Buy a guaranteed age / gender targeted audience based on unique views of a full 20 second video clip 24,000 guaranteed full views of 20 second max trailer at £1.25 cost per view Estimated 90,000,000 standard IAB formats / text links driving traffic to the trailer. This advertising is solely for traffic driving to the trailer and is essentially “Free of charge” branding 468x60 300x250 120x600 728x90 Text links Tracking within flash video to ensure audience guarantees are met £30,000 The Proposition

Flight time – December 2008 (approx duration of 3-4 weeks pre-Christmas)

Buy a guaranteed age / gender targeted audience based on unique views of a full 20 second video clip

24,000 guaranteed full views of 20 second max trailer at £1.25 cost per view

Estimated 90,000,000 standard IAB formats / text links driving traffic to the trailer. This advertising is solely for traffic driving to the trailer and is essentially “Free of charge” branding

468x60

300x250

120x600

728x90

Text links

Tracking within flash video to ensure audience guarantees are met

£30,000