Social Media Strategy for SMB “How to generate business, and set the stage for future business. Branding your services within social media.”By:Peter Gailey - PIM Coach214.email@example.com://www.linkedin.com/in/petergaileyhttp://www.pgailey.wordpress.com/
So you are a PMP!!!• Just completed a great project!!!• Where do I go now that I am done???• I am on the “Bench” with no new projects in the pipeline……….• THIS IS YOUR STRATEGY TO GET WORK!!
Social Networks – Where do you Stand? YOU ARE HERE
Whats So Special About Social Media? How Social Are You?• REALITY: You cant ignore it. Hundreds of millions of people are involved so far, and its just a few years old.• Social networking - Facebook• Business people - LinkedIn• 140 characters sent to thousands in a second -Twitter• For videos, its YouTube• Photos, its Flickr• Private messaging - Texting• Individual expressions - Blogs• Chronologging - Wikipedia• Personal website and Business website.
GET FOCUSED!!!• Create your personal tagline (Brand)• Appear focused• Create your 30 second elevator pitch• Point out your “RELEVANT” skills• Explain your experience• Distinguish yourself from the crowd• How will you help them?
BRAND YOU• UNIQUE and AUTHENTIC to you• Relevant to your field• Current content EXERCISE:• Picture a funnel:• Top attributes, Passions, Strengths, Values, Purposes, Goals, Vision• Bottom: Personal Brand Statement
THE GOOD NEWS:• Everything you do in social media is documented on Google. And those documentations affect your ranking• – Social media is an opportunity, a space in cyberspace that gives you an individual place to build awareness of you, to brand yourself, DIFFERENTIATE YOURSELF!! – Generate Business and opportunities
Call to Action!!!• Get Ready – Resume, “Brand Statement” Content, White Papers, Projects, Pictures, Recommendations, References• Get Set – Pick your social Sites – I recommend LinkedIn, FaceBook, Twitter, YouTube, a BLOG, a Personal Website• GO!!! – Communicate your BRAND via Social Media!! – Build out your profiles with KEY WORDS, Get Connected, Generate content, Become an EXPERT in your field
Peter Gailey - Brand StatementFocused High Tech Sales Leader who growsthe top line, bottom line, and market share bysetting strategy and building teams thatexecute that strategy directly, or throughchannel Alliance Partners. Has grown start-upcompanies, Divisions within Fortune 100companies. Helped create and grow newentities within Fortune 100 companies.Manages major accounts and starts andmanages sales campaigns from scratch.Expert in channel sales.
Get going and get positioned, so that your future can be secured:Woody Allen says, "80% of success is showing up.“• Sign on.• Establish an account on each of the major sites.• Post something.• Tweet something.• Connect with someone.• Do it yourself!!!!!!• Do it every day!!!!!• And learn by updating as much as you can on your own. - Jeffrey Gitomer
LinkedIn - Business Get connected– Be able to be found (Key Words!!)– Previous employment– Education– Websites– Twitter– Recent activity– Status– Groups and Associations– Additional applications
12 Essential Tips for Success• in Social Media 1. Establish Clear Business Objectives and Metrics• 2. Reset Your Notion of Marketing Communications• 3. Clarify Your Positioning (Brand)• 4. Identify the Influencers (Connections)• 5. Listen Before You Launch (See Others)• 6. Integrate Social Media with SEO (Key Words)• 7. Engage Your Audience (Questions and Answers)• 8. Engage Your Employees - LinkedIn• 9. Engage Your Customers - LinkedIn• 10. Be Honest and Authentic• 11. Define Metrics According to Business Objectives• 12. Fail Quickly. Fail Cheaply by - MotiveLab
Social Marketing Content Strategy High Website Email MarketingContentDepth Low Low Frequency of High Interaction
Social Marketing ContentContentGenerationContentDistribution
The Hub and Spoke Model - Your WebsiteSocial Media Attracts and Drives Web Traffic
Parting shots!!• Create / Fix Your Profiles – Look good! – Think Keywords – Be Complete – Be Relevant• Check Your Other Sites – Be Consistent• Be Social – Have Meaningful Conversations – Provide Value – Be Present! – Be able to be Found
How to build and propagate “BRAND YOU” to generate NEW BUSINESS LinkedIn Facebook References Personal BusinessWhats So Social About Social Media? How Social Are You? Repeat BRAND YOU Twitter Business Word of Mouth BLOG News Letter
Credits• Deane Delisle – LinkedIn Webinars and presentations in Slide Share• Jeff Gitomer – Book “Social Boom”• David Lanners – “Key to higher LinkedIn Rankings” (Find this within my linkedIn profile as an attachment.)• Tom Jackson – SailFish Marketing• HubSpot.Blog – Great Content!!
Social Media Strategy for SMBPeter Gailey – PIM Coach214.firstname.lastname@example.org://www.linkedin.com/in/petergaileyhttp://www.pgailey.wordpress.com/