This document discusses how Oracle can use Enterprise 2.0 tools and social media to enhance collaboration and leverage the wisdom of online communities. It provides examples of Oracle's social media presence including Mix, Wiki, blogs and Facebook/LinkedIn groups. Key insights are that online networks can generate business value, communities are smarter than individuals, authentic stories are important, and social media embraces open collaboration. The document encourages the reader to explore Enterprise 2.0 opportunities and get involved in online networking and content sharing.

1. <Insert Picture Here>
Fast track to Enterprise 2.0 for Oracle Communities
Paolo Furini

2. What’s Enterprise 2.0 for Oracle
PRODUCTS & PEOPLE
• Fuse Enterprise 2.0 capabilities • Enhance collaboration with
in Oracle Technology Oracle communities
• Across Fusion Middleware,
Database and next-generation
Collaboration • Enhance relationships between
members
• Deliver Enterprise 2.0-enabled
Oracle Applications
• Leverage on the community
• Application Unlimited
• Fusion Applications
wisdom
• Deliver the most complete, open • Share real stories
and manageable Enterprise 2.0
platform
• Oracle WebCenter Suite

3. Tools for communities 2.0
Oracle Mix PEOPLE
Oracle Wiki • Enhance collaboration with
Oracle communities
blogs.oracle.com
OTN TechBlog • Enhance relationships between
members
AppsLab Blog
Web 2.0 • Leverage on the community
wisdom
Facebook
LinkedIn • Share real stories
Youtube
Slideshare

4. Insight No. 1
People are social beasts!
Once networked together, people will
generate for you “business value”.
For example can be a powerful
content filter (among other good
things).

5. Oracle Mix (mix.oracle.com)
Business networking
• Connect with people
with whom you have
something in common
• In turn, their activities
will lead you to
interesting stuff

6. Oracle Mix (mix.oracle.com)
• Groups
• Easily set up around
any given topic or
occasion.
• Great way to help
people get in touch
and keep in touch,
and grow long-lasting
personal relationships

7. Oracle Mix (mix.oracle.com)
• Ideas
• Bubble up
participants’ ideas on
Oracle topics
• Vote and comment
best ideas

8. Insight No. 2
Let’s face it – More often than
not, your network as a whole is
way smarter than you are.
Luckily, web 2.0 is all about
harnessing that kind of
awesome community wisdom!

9. Oracle Wiki (wiki.oracle.com)
• Share contents, add
links to additional
resources, ask
questions, give
feedback etc.
• Opportunity for
everyone to collect
participants’ input as
well as continue the
conversation.

10. Oracle Germany group on Xing

11. Enterprise 2.0 community on Facebook

12. Enterprise 2.0 community on LinkedIn

13. Youtube and Slideshare

14. Insight No. 3
Stories matter! The world is
made up of stories. It’s how
people have been making sense
of it all ever since they climbed
down from trees and stepped out
of the woods.

15. Oracle Blogs
• Oracle people like blogging … and receiving comments!
• For you, it’s an opportunity to get fresh infos, highlight
certain content, concepts, ideas, people, benefits...
anything, really!

16. Insight No. 4
Pssst… It's all about being
authentic! Whatever you do, you
have to really mean it. And you
most certainly can’t fake it.

19. Insight No. 5
Corporate websites are loosing
interest … might as well
embrace the chaos!

20. Social Media & The Open Web
• Discover the
opportunities 2.0!
• Choose the ones can
give you value
• Start networking and
collaborating
• Create contents,
share, and get tons
of interesting stuff

21. What to do next?
1. Imagine the possibilities
2. Ask questions
3. Figure out what works for you
4. Let us help you get your feet wet
5. Make sure you play nice with everybody else
6. Enjoy and get business value

22. See you online