Webmarketing ITESO - YouTube
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Webmarketing ITESO - YouTube






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    Webmarketing ITESO - YouTube Webmarketing ITESO - YouTube Presentation Transcript

    • Multimedia
      Its not only images..
      Raul Hernandez Arthur
    • "A picture is worth a thousand words"
      "A video is actually a thousand pictures" - r -
      Raul Hernandez Arthur
    • Raul Hernandez Arthur
    • YouTube Statistics
      • More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
      • The equivalent of 150,000+ full-length movies in theaters each week
      • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
      • 70% of YouTube traffic comes from outside the US
      • YouTube is localized in 25 countries across 43 languages
      • YouTube's demographic is broad: 18-54 years old
      • YouTube reached over 700 billion playbacks in 2010
      Raul Hernandez Arthur
    • What’s YouTube ?
      • Platform to share Videos
      • Is it the only one ?
      • What are the steps to follow ?
      Raul Hernandez Arthur
    • Welcome to YouTube
      • You know the drill
      • Do a few searches:
      • Your Company
      • Your Name
      • Your Product
      • Your Ex
      • Your Wife / Husband
      • Your Daughter
      • What did you find ?
      Nevermind ! Dont do this !
      Raul Hernandez Arthur
    • Before Publishing
      • Search your key words:
      • Would you approve or not the results ?
      • Did you find an “interesting video” ?
      • How compromising is the content ?
      • Thumbs Up
      • Learn
      • Thumbs Down
      • How bad ?
      How many times have videos been watched ?
      Ratings ? Comments ? Favorited ?
      Raul Hernandez Arthur
    • Alright Time to Publish !
      • Open an account
      • Use the same username
      • twitter + facebook + flickr ..
      • This creates a channel !
      • www.youtube.com/pfrulas
      • Allows you to upload content
      • Allows you to favorite, subscribe, comment
      • Allows you to create playlists
      Raul Hernandez Arthur
    • Key points to make a video
      • Objective
      • What do you want to transmit. Why would anyone watch it ?
      • Keep it simple
      • Create a scene
      • Practice
      • Avoid distraction
      • Light
      • Get a good camera
      • Natural Light is best
      • Sound
      • Get a Microphone if possible
      • Find your voice
      • Edition
      • Quick edits make the difference
      • Recorded vs. Live
      Raul Hernandez Arthur
    • What to consider ?
      • Clear Proposition
      • A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place
      Raul Hernandez Arthur
    • Advertise / Inspire / Share
      • http://mashable.com/2009/12/07/viral-video-ads/
      Raul Hernandez Arthur
    • What to consider ?
      • Links
      • Never forget to put a link to your product/homepage into the video. 39% on average notice these.
      Raul Hernandez Arthur
    • What to consider ?
      • Regular Contribution
      • everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved.
      Raul Hernandez Arthur
    • What to consider ?
      • Title Research
      • Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title
      Raul Hernandez Arthur
    • Case Studies
      • Ford Models
      • Channel:youtube.com/user/FordModels
      • Type of videos: Lifestyle/Fashion/How-To
      • YouTube marketing voice: Aspirational fashionista
      Publishing multi-lingual content
      Offering a wide range of practical infotainment
      Patience is a virtue
      Raul Hernandez Arthur
    • Case Studies
      • The Home Depot
      • Channel:youtube.com/user/HomeDepot
      • Type of videos: How-To / Educational
      • YouTube marketing voice: Your Next-Door Neighbor
      Establishes Home Depot as a trusted expert 
      Promotes the products and tools that they sell by using “product placement” instead of outright commercial-style pitches.
      Humanizes a faceless corporation
      Raul Hernandez Arthur
    • YouTube Annotations
      • What are you advertising ?
      • Add links
      Raul Hernandez Arthur
    • Use the tools
      Raul Hernandez Arthur
    • Its not about VIRAL
      • Increase Authority
      • Turn Podcast into videos
      • Add your channel to email signature
      • Introduce yourself and staff
      • How To’s
      • Embed videos in blogs / pages
      • Read comments
      • OFFER something
      Raul Hernandez Arthur