Webmarketing ITESO - YouTube

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  • 1. Multimedia
    Its not only images..
    Raul Hernandez Arthur
  • 2. "A picture is worth a thousand words"
    "A video is actually a thousand pictures" - r -
    Raul Hernandez Arthur
  • 3. Raul Hernandez Arthur
  • 4. YouTube Statistics
    • More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
    • 5. The equivalent of 150,000+ full-length movies in theaters each week
    • 6. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
    • 7. 70% of YouTube traffic comes from outside the US
    • 8. YouTube is localized in 25 countries across 43 languages
    • 9. YouTube's demographic is broad: 18-54 years old
    • 10. YouTube reached over 700 billion playbacks in 2010
    Raul Hernandez Arthur
  • 11. What’s YouTube ?
    • Platform to share Videos
    • 12. Is it the only one ?
    • 13. What are the steps to follow ?
    Raul Hernandez Arthur
  • 14. Welcome to YouTube
    Nevermind ! Dont do this !
    Raul Hernandez Arthur
  • 23. Before Publishing
    • Search your key words:
    • 24. Would you approve or not the results ?
    • 25. Did you find an “interesting video” ?
    • 26. How compromising is the content ?
    • 27. Thumbs Up
    • 28. Learn
    • 29. Thumbs Down
    • 30. How bad ?
    How many times have videos been watched ?
    Ratings ? Comments ? Favorited ?
    Raul Hernandez Arthur
  • 31. Alright Time to Publish !
    • Open an account
    • 32. Use the same username
    • 33. twitter + facebook + flickr ..
    • 34. This creates a channel !
    • 35. www.youtube.com/pfrulas
    • 36. Allows you to upload content
    • 37. Allows you to favorite, subscribe, comment
    • 38. Allows you to create playlists
    Raul Hernandez Arthur
  • 39. Key points to make a video
    http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks/
    Raul Hernandez Arthur
  • 54. What to consider ?
    • Clear Proposition
    • 55. A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place
    Raul Hernandez Arthur
  • 56. Advertise / Inspire / Share
    • http://mashable.com/2009/12/07/viral-video-ads/
    Raul Hernandez Arthur
  • 57. What to consider ?
    • Links
    • 58. Never forget to put a link to your product/homepage into the video. 39% on average notice these.
    Raul Hernandez Arthur
  • 59. What to consider ?
    • Regular Contribution
    • 60. everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved.
    Raul Hernandez Arthur
  • 61. What to consider ?
    • Title Research
    • 62. Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title
    Raul Hernandez Arthur
  • 63. Case Studies
    • Ford Models
    • 64. Channel:youtube.com/user/FordModels
    • 65. Type of videos: Lifestyle/Fashion/How-To
    • 66. YouTube marketing voice: Aspirational fashionista
    Publishing multi-lingual content
    Offering a wide range of practical infotainment
    Patience is a virtue
    Raul Hernandez Arthur
  • 67. Case Studies
    • The Home Depot
    • 68. Channel:youtube.com/user/HomeDepot
    • 69. Type of videos: How-To / Educational
    • 70. YouTube marketing voice: Your Next-Door Neighbor
    Establishes Home Depot as a trusted expert 
    Promotes the products and tools that they sell by using “product placement” instead of outright commercial-style pitches.
    Humanizes a faceless corporation
    Raul Hernandez Arthur
  • 71. YouTube Annotations
    • What are you advertising ?
    • 72. Add links
    Raul Hernandez Arthur
  • 73. Use the tools
    Raul Hernandez Arthur
  • 74. Its not about VIRAL
    • Increase Authority
    • 75. Turn Podcast into videos
    • 76. Add your channel to email signature
    • 77. Introduce yourself and staff
    • 78. How To’s
    • 79. Embed videos in blogs / pages
    • 80. Read comments
    • 81. OFFER something
    Raul Hernandez Arthur