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Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
Webmarketing ITESO - YouTube
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Webmarketing ITESO - YouTube

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  • 1. Multimedia<br />Its not only images..<br />Raul Hernandez Arthur<br />
  • 2. "A picture is worth a thousand words" <br />"A video is actually a thousand pictures" - r -<br />Raul Hernandez Arthur<br />
  • 3. Raul Hernandez Arthur<br />
  • 4. YouTube Statistics<br /><ul><li>More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
  • 5. The equivalent of 150,000+ full-length movies in theaters each week
  • 6. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  • 7. 70% of YouTube traffic comes from outside the US
  • 8. YouTube is localized in 25 countries across 43 languages
  • 9. YouTube's demographic is broad: 18-54 years old
  • 10. YouTube reached over 700 billion playbacks in 2010</li></ul>Raul Hernandez Arthur<br />
  • 11. What’s YouTube ?<br /><ul><li>Platform to share Videos
  • 12. Is it the only one ?
  • 13. What are the steps to follow ?</li></ul>Raul Hernandez Arthur<br />
  • 14. Welcome to YouTube<br /><ul><li>You know the drill
  • 15. Do a few searches:
  • 16. Your Company
  • 17. Your Name
  • 18. Your Product
  • 19. Your Ex
  • 20. Your Wife / Husband
  • 21. Your Daughter
  • 22. What did you find ?</li></ul>Nevermind ! Dont do this ! <br />Raul Hernandez Arthur<br />
  • 23. Before Publishing<br /><ul><li>Search your key words:
  • 24. Would you approve or not the results ?
  • 25. Did you find an “interesting video” ?
  • 26. How compromising is the content ?
  • 27. Thumbs Up
  • 28. Learn
  • 29. Thumbs Down
  • 30. How bad ?</li></ul>How many times have videos been watched ?<br />Ratings ? Comments ? Favorited ?<br />Raul Hernandez Arthur<br />
  • 31. Alright Time to Publish ! <br /><ul><li>Open an account
  • 32. Use the same username
  • 33. twitter + facebook + flickr ..
  • 34. This creates a channel !
  • 35. www.youtube.com/pfrulas
  • 36. Allows you to upload content
  • 37. Allows you to favorite, subscribe, comment
  • 38. Allows you to create playlists</li></ul>Raul Hernandez Arthur<br />
  • 39. Key points to make a video<br /><ul><li>Objective
  • 40. What do you want to transmit. Why would anyone watch it ?
  • 41. Keep it simple
  • 42. Create a scene
  • 43. Practice
  • 44. Avoid distraction
  • 45. Light
  • 46. Get a good camera
  • 47. Natural Light is best
  • 48. Sound
  • 49. Get a Microphone if possible
  • 50. Find your voice
  • 51. Edition
  • 52. Quick edits make the difference
  • 53. Recorded vs. Live</li></ul>http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks/<br />Raul Hernandez Arthur<br />
  • 54. What to consider ?<br /><ul><li>Clear Proposition
  • 55. A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place </li></ul>Raul Hernandez Arthur<br />
  • 56. Advertise / Inspire / Share<br /><ul><li>http://mashable.com/2009/12/07/viral-video-ads/</li></ul>Raul Hernandez Arthur<br />
  • 57. What to consider ?<br /><ul><li>Links
  • 58. Never forget to put a link to your product/homepage into the video. 39% on average notice these. </li></ul>Raul Hernandez Arthur<br />
  • 59. What to consider ?<br /><ul><li>Regular Contribution
  • 60. everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved. </li></ul>Raul Hernandez Arthur<br />
  • 61. What to consider ?<br /><ul><li>Title Research
  • 62. Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title </li></ul>Raul Hernandez Arthur<br />
  • 63. Case Studies<br /><ul><li>Ford Models
  • 64. Channel:youtube.com/user/FordModels
  • 65. Type of videos: Lifestyle/Fashion/How-To
  • 66. YouTube marketing voice: Aspirational fashionista </li></ul>Publishing multi-lingual content<br />Offering a wide range of practical infotainment<br />Patience is a virtue<br />Raul Hernandez Arthur<br />
  • 67. Case Studies<br /><ul><li>The Home Depot
  • 68. Channel:youtube.com/user/HomeDepot
  • 69. Type of videos: How-To / Educational
  • 70. YouTube marketing voice: Your Next-Door Neighbor </li></ul>Establishes Home Depot as a trusted expert <br />Promotes the products and tools that they sell by using “product placement” instead of outright commercial-style pitches.<br />Humanizes a faceless corporation<br />Raul Hernandez Arthur<br />
  • 71. YouTube Annotations<br /><ul><li>What are you advertising ?
  • 72. Add links </li></ul>Raul Hernandez Arthur<br />
  • 73. Use the tools<br />Raul Hernandez Arthur<br />
  • 74. Its not about VIRAL<br /><ul><li>Increase Authority
  • 75. Turn Podcast into videos
  • 76. Add your channel to email signature
  • 77. Introduce yourself and staff
  • 78. How To’s
  • 79. Embed videos in blogs / pages
  • 80. Read comments
  • 81. OFFER something</li></ul>Raul Hernandez Arthur<br />

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