Webmarketing ITESO - YouTube
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Webmarketing ITESO - YouTube






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Webmarketing ITESO - YouTube Webmarketing ITESO - YouTube Presentation Transcript

  • Multimedia
    Its not only images..
    Raul Hernandez Arthur
  • "A picture is worth a thousand words"
    "A video is actually a thousand pictures" - r -
    Raul Hernandez Arthur
  • Raul Hernandez Arthur
  • YouTube Statistics
    • More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
    • The equivalent of 150,000+ full-length movies in theaters each week
    • More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
    • 70% of YouTube traffic comes from outside the US
    • YouTube is localized in 25 countries across 43 languages
    • YouTube's demographic is broad: 18-54 years old
    • YouTube reached over 700 billion playbacks in 2010
    Raul Hernandez Arthur
  • What’s YouTube ?
    • Platform to share Videos
    • Is it the only one ?
    • What are the steps to follow ?
    Raul Hernandez Arthur
  • Welcome to YouTube
    • You know the drill
    • Do a few searches:
    • Your Company
    • Your Name
    • Your Product
    • Your Ex
    • Your Wife / Husband
    • Your Daughter
    • What did you find ?
    Nevermind ! Dont do this !
    Raul Hernandez Arthur
  • Before Publishing
    • Search your key words:
    • Would you approve or not the results ?
    • Did you find an “interesting video” ?
    • How compromising is the content ?
    • Thumbs Up
    • Learn
    • Thumbs Down
    • How bad ?
    How many times have videos been watched ?
    Ratings ? Comments ? Favorited ?
    Raul Hernandez Arthur
  • Alright Time to Publish !
    • Open an account
    • Use the same username
    • twitter + facebook + flickr ..
    • This creates a channel !
    • www.youtube.com/pfrulas
    • Allows you to upload content
    • Allows you to favorite, subscribe, comment
    • Allows you to create playlists
    Raul Hernandez Arthur
  • Key points to make a video
    • Objective
    • What do you want to transmit. Why would anyone watch it ?
    • Keep it simple
    • Create a scene
    • Practice
    • Avoid distraction
    • Light
    • Get a good camera
    • Natural Light is best
    • Sound
    • Get a Microphone if possible
    • Find your voice
    • Edition
    • Quick edits make the difference
    • Recorded vs. Live
    Raul Hernandez Arthur
  • What to consider ?
    • Clear Proposition
    • A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place
    Raul Hernandez Arthur
  • Advertise / Inspire / Share
    • http://mashable.com/2009/12/07/viral-video-ads/
    Raul Hernandez Arthur
  • What to consider ?
    • Links
    • Never forget to put a link to your product/homepage into the video. 39% on average notice these.
    Raul Hernandez Arthur
  • What to consider ?
    • Regular Contribution
    • everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved.
    Raul Hernandez Arthur
  • What to consider ?
    • Title Research
    • Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title
    Raul Hernandez Arthur
  • Case Studies
    • Ford Models
    • Channel:youtube.com/user/FordModels
    • Type of videos: Lifestyle/Fashion/How-To
    • YouTube marketing voice: Aspirational fashionista
    Publishing multi-lingual content
    Offering a wide range of practical infotainment
    Patience is a virtue
    Raul Hernandez Arthur
  • Case Studies
    • The Home Depot
    • Channel:youtube.com/user/HomeDepot
    • Type of videos: How-To / Educational
    • YouTube marketing voice: Your Next-Door Neighbor
    Establishes Home Depot as a trusted expert 
    Promotes the products and tools that they sell by using “product placement” instead of outright commercial-style pitches.
    Humanizes a faceless corporation
    Raul Hernandez Arthur
  • YouTube Annotations
    • What are you advertising ?
    • Add links
    Raul Hernandez Arthur
  • Use the tools
    Raul Hernandez Arthur
  • Its not about VIRAL
    • Increase Authority
    • Turn Podcast into videos
    • Add your channel to email signature
    • Introduce yourself and staff
    • How To’s
    • Embed videos in blogs / pages
    • Read comments
    • OFFER something
    Raul Hernandez Arthur