Multimedia<br />Its not only images..<br />Raul Hernandez Arthur<br />
"A picture is worth a thousand words" <br />"A video is actually a thousand pictures" - r -<br />Raul Hernandez Arthur<br />
Raul Hernandez Arthur<br />
YouTube Statistics<br /><ul><li>More than 13 million hours of video were uploaded during 2010 and 35 hours of video are up...
The equivalent of 150,000+ full-length movies in theaters each week
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
70% of YouTube traffic comes from outside the US
YouTube is localized in 25 countries across 43 languages
YouTube's demographic is broad: 18-54 years old
YouTube reached over 700 billion playbacks in 2010</li></ul>Raul Hernandez Arthur<br />
What’s YouTube ?<br /><ul><li>Platform to share Videos
Is it the only one ?
What are the steps to follow ?</li></ul>Raul Hernandez Arthur<br />
Welcome to YouTube<br /><ul><li>You know the drill
Do a few searches:
Your Company
Your Name
Your Product
Your Ex
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Webmarketing ITESO - YouTube

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Webmarketing ITESO - YouTube

  1. 1. Multimedia<br />Its not only images..<br />Raul Hernandez Arthur<br />
  2. 2. "A picture is worth a thousand words" <br />"A video is actually a thousand pictures" - r -<br />Raul Hernandez Arthur<br />
  3. 3. Raul Hernandez Arthur<br />
  4. 4. YouTube Statistics<br /><ul><li>More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.
  5. 5. The equivalent of 150,000+ full-length movies in theaters each week
  6. 6. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
  7. 7. 70% of YouTube traffic comes from outside the US
  8. 8. YouTube is localized in 25 countries across 43 languages
  9. 9. YouTube's demographic is broad: 18-54 years old
  10. 10. YouTube reached over 700 billion playbacks in 2010</li></ul>Raul Hernandez Arthur<br />
  11. 11. What’s YouTube ?<br /><ul><li>Platform to share Videos
  12. 12. Is it the only one ?
  13. 13. What are the steps to follow ?</li></ul>Raul Hernandez Arthur<br />
  14. 14. Welcome to YouTube<br /><ul><li>You know the drill
  15. 15. Do a few searches:
  16. 16. Your Company
  17. 17. Your Name
  18. 18. Your Product
  19. 19. Your Ex
  20. 20. Your Wife / Husband
  21. 21. Your Daughter
  22. 22. What did you find ?</li></ul>Nevermind ! Dont do this ! <br />Raul Hernandez Arthur<br />
  23. 23. Before Publishing<br /><ul><li>Search your key words:
  24. 24. Would you approve or not the results ?
  25. 25. Did you find an “interesting video” ?
  26. 26. How compromising is the content ?
  27. 27. Thumbs Up
  28. 28. Learn
  29. 29. Thumbs Down
  30. 30. How bad ?</li></ul>How many times have videos been watched ?<br />Ratings ? Comments ? Favorited ?<br />Raul Hernandez Arthur<br />
  31. 31. Alright Time to Publish ! <br /><ul><li>Open an account
  32. 32. Use the same username
  33. 33. twitter + facebook + flickr ..
  34. 34. This creates a channel !
  35. 35. www.youtube.com/pfrulas
  36. 36. Allows you to upload content
  37. 37. Allows you to favorite, subscribe, comment
  38. 38. Allows you to create playlists</li></ul>Raul Hernandez Arthur<br />
  39. 39. Key points to make a video<br /><ul><li>Objective
  40. 40. What do you want to transmit. Why would anyone watch it ?
  41. 41. Keep it simple
  42. 42. Create a scene
  43. 43. Practice
  44. 44. Avoid distraction
  45. 45. Light
  46. 46. Get a good camera
  47. 47. Natural Light is best
  48. 48. Sound
  49. 49. Get a Microphone if possible
  50. 50. Find your voice
  51. 51. Edition
  52. 52. Quick edits make the difference
  53. 53. Recorded vs. Live</li></ul>http://chris.pirillo.com/50-youtube-and-online-video-tips-and-tricks/<br />Raul Hernandez Arthur<br />
  54. 54. What to consider ?<br /><ul><li>Clear Proposition
  55. 55. A third of all users in the US say that they subscribe to a channel because they expect to find similar videos in one place </li></ul>Raul Hernandez Arthur<br />
  56. 56. Advertise / Inspire / Share<br /><ul><li>http://mashable.com/2009/12/07/viral-video-ads/</li></ul>Raul Hernandez Arthur<br />
  57. 57. What to consider ?<br /><ul><li>Links
  58. 58. Never forget to put a link to your product/homepage into the video. 39% on average notice these. </li></ul>Raul Hernandez Arthur<br />
  59. 59. What to consider ?<br /><ul><li>Regular Contribution
  60. 60. everyone can see how active you are in your channel. YouTube is an online community, and to be a part of it, you need to be involved. </li></ul>Raul Hernandez Arthur<br />
  61. 61. What to consider ?<br /><ul><li>Title Research
  62. 62. Forget Youtube tags for the moment and concentrate on finding a great keyword heavy title </li></ul>Raul Hernandez Arthur<br />
  63. 63. Case Studies<br /><ul><li>Ford Models
  64. 64. Channel:youtube.com/user/FordModels
  65. 65. Type of videos: Lifestyle/Fashion/How-To
  66. 66. YouTube marketing voice: Aspirational fashionista </li></ul>Publishing multi-lingual content<br />Offering a wide range of practical infotainment<br />Patience is a virtue<br />Raul Hernandez Arthur<br />
  67. 67. Case Studies<br /><ul><li>The Home Depot
  68. 68. Channel:youtube.com/user/HomeDepot
  69. 69. Type of videos: How-To / Educational
  70. 70. YouTube marketing voice: Your Next-Door Neighbor </li></ul>Establishes Home Depot as a trusted expert <br />Promotes the products and tools that they sell by using “product placement” instead of outright commercial-style pitches.<br />Humanizes a faceless corporation<br />Raul Hernandez Arthur<br />
  71. 71. YouTube Annotations<br /><ul><li>What are you advertising ?
  72. 72. Add links </li></ul>Raul Hernandez Arthur<br />
  73. 73. Use the tools<br />Raul Hernandez Arthur<br />
  74. 74. Its not about VIRAL<br /><ul><li>Increase Authority
  75. 75. Turn Podcast into videos
  76. 76. Add your channel to email signature
  77. 77. Introduce yourself and staff
  78. 78. How To’s
  79. 79. Embed videos in blogs / pages
  80. 80. Read comments
  81. 81. OFFER something</li></ul>Raul Hernandez Arthur<br />
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