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What is webmarketing ?
 

What is webmarketing ?

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Short history of web, introduction of webmarketing and marketing concepts applied to web.

Short history of web, introduction of webmarketing and marketing concepts applied to web.

sorry, 2 or 3 slides in spanish only !

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  • Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995 as Cadabra.comAmazon's initial business plan was unusual: the company did not expect a profit for four to five years. Its "slow" growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Timemagazine named Bezos Person of the Year, recognizing the company's success in popularizing online shopping.

What is webmarketing ? What is webmarketing ? Presentation Transcript

  • Social Networks
    Webmarketing
  • ARPANET
    RAND
    CYCLADES 
    NPL
    Old History
    4 October 1957 - Sputnik 
    1 9 5 0 - 1 9 6 0
  • History
    1 9 7 0 - 1 9 8 0 - 1 9 9 0
    DNS
    E-Mail
    HTTP://
    TCP / IP
    User Groups
    World Wide Web
  • Recent “history”
    1,802,330,457 Internet Users
    Latest Data
  • WEB 1.0
    The term Web 1.0 appears as a consequence of Web 2.0
    Web 1.0 sites are static.
    Web 1.0 sites aren't interactive.
    Web 1.0 applications are proprietary.
  • 1 9 9 4
    1 9 9 5
    1 9 9 6
    Early Web Pages
  • Yahoo !
    David Filo and Jerry Yang
    Ph.D. candidates in Electrical Engineering at Stanford
    Keep track of their interest on the internet.
    Static
    Web directory
    Organized by category
  • America Online
    Web
    Mail
    IM
    Chat
    Once the world’s largest ISP based on subscriber count
  • AMAZON.COM
    “(Amazon is) taking a different approach...we want to make every book available – the good, the bad, and the ugly...so let truth loose”
    - Bezos -
    • Titles Offered
    • Stock
    • Network
    • Customer Reviews
    • Good & Bad
  • Social Networks
    1997 - Six Degrees
    Users could:
    Identify Friends
    Send Messages
    Post Bulletins
  • Web 1.0meetsWeb 2.0
  • Web 1.0evolves toWeb 2.0
  • ...2002
    Searching 2,073,418,204 web pages
  • Recent “history”
  • What is a market ?
    A market is any one of a variety of different systems,social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy.
  • 4 Elements
    Buyers
    Sellers
    Exchange
    Predetermined Social Context
  • Why does Supply and Demand meet in a Market ?
    Demand:
    Needs.
    People dont buy products, they acquire means to satisfy a necesity
    Wishes
    Its the different way in which people satisfy a need.
    CON PODER ADQUISITIVO.
    Oferta:
    Necesidades de los inversionistas
    Autorrealización
    Generar Riqueza
    Rentabilidad sobre la inversión
  • Hacia el producto
    Hacia la producción
    Hacia las Ventas
    Hacia el Mercado
    Hacia la mercadotecnia Social
    Orientaciones de la empresa
  • Mezcla de Mercadotecnia
  • Product
    It only increases…
    Good or Service
    You now have much more offers
  • Product & Marketing Oriented
  • Price
    What’s the Cost &
    What’s the Value
    How is price affected ?
  • Place
    How do I get the product ?
    Where do I go to get it ?
  • Promotion
    • Publicity
    • Distribution
    • Where can I find it ?
  • Rogers Adoption / Innovation Curve
  • Apple
    Branding
    Community
    (22.28 core assets)
  • Bienvenido a la Revolución...