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Twitter for Marketing Basics

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Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

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    Twitter for Marketing Basics Twitter for Marketing Basics Presentation Transcript

    • @pfrulas
      Webmarketing
      Microblogging
    • @pfrulas
      “If I had more time, I would have written a shorter letter”
      - Mark Twain -
    • @pfrulas
      Microblogging
      Twitter
      Jaiku
      Pownce
      Placeshout
    • @pfrulas
      What is “Twitter” ?
      Twitter is :
      “a short burst of inconsequential information”
      “chirps from birds”
      Twitter is also a:
      Free
      Social Media
      Microblogging
      What are you doing ?
    • @pfrulas
      Microblogging ?
      Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing
      140 Characters
      To Follow or to be Followed ?
    • @pfrulas
      Twitter
    • @pfrulas
      Twitter
    • @pfrulas
      Twitter
    • @pfrulas
      Trending Topics
      Popular Topics
      RIGHT NOW
      TODAY
      THIS WEEK
      What are these good for ?
      What are you monitoring ?
    • @pfrulas
      Twitter
    • @pfrulas
      Sign Up
      You can actually change your user name !
    • @pfrulas
      A new way of communicating
      SMS
      STATUS
      SHORT
      FAST
      REALTIME
    • @pfrulas
      Build your network
      What does it mean to Follow ?
      Who Follows you ?
      Focus on convesation
      Who will you listen
      Who listens to you
    • @pfrulas
      Marketer’s Nightmare
      You can choose who to listen, but there is little you can do to make somebody listen to you !
      Marketer’s nightmare !
    • @pfrulas
      “People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers”Giovanni Gallucci, co-founder , Dexterity Media
    • @pfrulas
      NOISE
      Who cares ?
      Follow High value twitters
      Filter
      Dashboards
    • @pfrulas
      Some Basics
      Follow
      Followers
      What are you doing ?
    • @pfrulas
      Some Basics
      Follow
      Followers
      What are you doing ?
    • @pfrulas
      Some Basics
      Follow
      Followers
      What are you doing ?
    • @pfrulas
      Some Basics
      Follow
      Followers
      What are you doing ?
    • @pfrulas
      Some More
      Trends
      Search
      Hastag
    • @pfrulas
      Search Twitter
      http://search.twitter.com/
    • @pfrulas
      What is a hastag ? #
      Hashtags 
      Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.
      http://twitter.pbworks.com/
    • @pfrulas
      Hashtags
      Events or conferences,
      "Tara's presentation on communities was great! #barcampblock"
      Disasters:
      "#sandiegofire A shelter has opened up downtown for fire refugees."
      Memes:
      "My #themeword for 2008 is conduct."
      Context:
      "I can't believe anyone would design software like this! #microsoftoffice"
      Recall:
      "Buy some toilet paper. #todo"
      Quote:
      "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote
    • @pfrulas
      #SB44
      NFL suggests #SB44 hashtag, builds site around it
      http://www.nfl.com/superbowl/44/fans
    • @pfrulas
      Tráfico DF
    • @pfrulas
      #comegdl - #traficogdl
    • @pfrulas
      Twitter Lists
      Filter Filter Filter
      Provide a personality
      #POLITICA
      #webmkt _iteso
      #foodies
      #mkt
    • @pfrulas
      Activity
      Begin Microblogging
      Tweet
      Follow
      Get Followed
      Use a #
    • @pfrulas
      Top Twitters