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Twitter for Marketing Basics

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Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

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Twitter for Marketing Basics Twitter for Marketing Basics Presentation Transcript

  • @pfrulas
    Webmarketing
    Microblogging
  • @pfrulas
    “If I had more time, I would have written a shorter letter”
    - Mark Twain -
  • @pfrulas
    Microblogging
    Twitter
    Jaiku
    Pownce
    Placeshout
  • @pfrulas
    What is “Twitter” ?
    Twitter is :
    “a short burst of inconsequential information”
    “chirps from birds”
    Twitter is also a:
    Free
    Social Media
    Microblogging
    What are you doing ?
  • @pfrulas
    Microblogging ?
    Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing
    140 Characters
    To Follow or to be Followed ?
  • @pfrulas
    Twitter
  • @pfrulas
    Twitter
  • @pfrulas
    Twitter
  • @pfrulas
    Trending Topics
    Popular Topics
    RIGHT NOW
    TODAY
    THIS WEEK
    What are these good for ?
    What are you monitoring ?
  • @pfrulas
    Twitter
  • @pfrulas
    Sign Up
    You can actually change your user name !
  • @pfrulas
    A new way of communicating
    SMS
    STATUS
    SHORT
    FAST
    REALTIME
  • @pfrulas
    Build your network
    What does it mean to Follow ?
    Who Follows you ?
    Focus on convesation
    Who will you listen
    Who listens to you
  • @pfrulas
    Marketer’s Nightmare
    You can choose who to listen, but there is little you can do to make somebody listen to you !
    Marketer’s nightmare !
  • @pfrulas
    “People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers”Giovanni Gallucci, co-founder , Dexterity Media
  • @pfrulas
    NOISE
    Who cares ?
    Follow High value twitters
    Filter
    Dashboards
  • @pfrulas
    Some Basics
    Follow
    Followers
    What are you doing ?
  • @pfrulas
    Some Basics
    Follow
    Followers
    What are you doing ?
  • @pfrulas
    Some Basics
    Follow
    Followers
    What are you doing ?
  • @pfrulas
    Some Basics
    Follow
    Followers
    What are you doing ?
  • @pfrulas
    Some More
    Trends
    Search
    Hastag
  • @pfrulas
    Search Twitter
    http://search.twitter.com/
  • @pfrulas
    What is a hastag ? #
    Hashtags 
    Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.
    http://twitter.pbworks.com/
  • @pfrulas
    Hashtags
    Events or conferences,
    "Tara's presentation on communities was great! #barcampblock"
    Disasters:
    "#sandiegofire A shelter has opened up downtown for fire refugees."
    Memes:
    "My #themeword for 2008 is conduct."
    Context:
    "I can't believe anyone would design software like this! #microsoftoffice"
    Recall:
    "Buy some toilet paper. #todo"
    Quote:
    "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote
  • @pfrulas
    #SB44
    NFL suggests #SB44 hashtag, builds site around it
    http://www.nfl.com/superbowl/44/fans
  • @pfrulas
    Tráfico DF
  • @pfrulas
    #comegdl - #traficogdl
  • @pfrulas
    Twitter Lists
    Filter Filter Filter
    Provide a personality
    #POLITICA
    #webmkt _iteso
    #foodies
    #mkt
  • @pfrulas
    Activity
    Begin Microblogging
    Tweet
    Follow
    Get Followed
    Use a #
  • @pfrulas
    Top Twitters