Haley Miranda Group - Digital Services


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Haley Miranda Group - Digital Services

  2. 2. Sweepstakes, Contests & Game ExperienceHaley Miranda Group has years of experience successfully developing and administering sweepstakespromotions for high profile clients across all channels.HMG has administered and fulfilled hundreds ofsweepstakes and contests on local, regional andnational levels – offline, online and integrated.We handle every aspect of the process: planning,creative development, production, programming,legal, rules, bonding, state registrations,winner notification and prize fulfillment.Accountability / IndemnificationWe understand the potential liability that a sweepstakes canrepresent and approaches every promotion with extreme caution anddiligence to protect our clients.HMG vets all consumer-facing promotional elements with the law firm of Loeb & Loeb, industry leaders inthis legal discipline. HMG takes nothing for granted. We have never had a legal challenge to any of ourprojects.In addition, HMG maintains an errors and omissions insurance policy that names our clients and protectsthem with $5 million in coverage.ValueOur sweepstakes administration fees are extremely competitive, and all-inclusive, unlike someof our competitors who charge a low basic fee that does not cover all necessary services.
  3. 3. Promotional Services§  Website design, programming & hosting§  Creative design & copywriting services§  Custom web applications§  Legal advice and counsel§  Official rules development§  Registration & bonding§  Winner selection, validation & notification§  Data collection / data entry§  Affidavits & Liability Releases§  1099 documentation & filing§  Secure PO Box§  Winners list & rules request processing§  Indemnification & insurance§  Online moderation & entry screening§  Marketing to minors (COPPA & CARU compliance)§  Independent judging & arbitration§  Tracking & reporting§  Email integration§  Print production management§  Prize sourcing & fulfillment§  Secure storage & warehousing§  Travel management & coordination§  Partnership managementProject Experience§  Online sweepstakes§  Instant win games§  Skill contests§  In-store / Retail§  User-generated content contests§  Social media promotions / Custom Facebook apps§  Mobile / SMS§  Text to Win§  Watch & Win§  Advergames§  Collect & Win / Scratch-off / Decoders§  Social media integration§  Charitable promotions§  Viral promotionsSweepstakes Partners
  4. 4. Cost Plus World MarketLife of Pi SweepstakesTo support the partnership between CostPlus World Market and 20th Century Fox’sAcademy Award winning film, Life of Pi,HMG created an online sweepstakes togenerate awareness, increase consumerinteraction and build the specialty retailer’sconsumer database. Consumers could entervia a micro-site, or through Cost Plus WorldMarket’s Facebook page for a chance to wina trip to India. To further support sweepstakesentry, HMG secured media on KTLA inLos Angeles.ResultsRichard Parker would have roared hisapproval! The sweepstakes produced morethan 600,000 entries while client email sign-upsreached more than 75,000.HMG Servicesn Website Designn Promotional Administration/Legaln Web Banner Creationn Prize Fulfillmentn Promotional Media Procurementn Prize FulfillmentCase Studies
  5. 5. Unlock the tC Road TripTo help launch their next-generation Scion tC,the auto maker needed a concept thatdelivered fast and sustained awarenessonline and via social media.HMG took the wheel, creating the Unlockthe tC Road Trip Game – an 8-week, multi-stage, virtual journey across the USA thatchallenged players with mini-games, aninstant win overlay and trivia questions.Scion’s music, art, racing and lifestyle siteswere incorporated into the gameplay togive players meaningful interaction with thebrand culture.Taking it from cyberspace and into the streets,HMG flew four finalists to Los Angeles fora major event where they competed live infront of a massive audience for the chanceto win a new car.ResultsThe Unlock the tC Road Trip Game was aroaring success with over 60,000 uniquevisitors and a stage-to-stage retention rateof over 94%. Returning visitors spent morethan 5 minutes on the site. Facebook wascrucial to success of program. Of the userswho clicked through from Facebook, 27%went on to create a new account.HMG Servicesn Creative Development & Conceptingn Microsite Design & Hostingn Database Managementn Contest & Sweepstakes Administrationn Legaln Submission Moderationn Prize Fulfillmentn Copywritingn Partnership ManagementCase Studies
  6. 6. Spooktacular SweepstakesCost Plus World Market (CPWM), the spirited,eclectic, global adventure retailer was lookingfor a Halloween partner to help extend itsreach and increase sales during this keyselling season.HMG crafted a program that enabled bothcompanies to gain incremental mediaexposure across a wide spectrum of consumertouchpoints, outside of their typical channels.CPWM was able to reach potential newcustomers through 120 integrated:30 promotional spots on HGTV, whileHGTV was able to reach consumers online,in-store, and in CPWM’s printed store circular.ResultsIn addition to having the highest number ofsweepstakes entries ever, CPWM garneredmillions of documented TV spot impressionsthrough HGTV. Likewise, HGTV receivedcoveted in-store presence in 269 CPWMstores nationwide, while accessing WorldMarket’s robust social media consumer base.HMG Servicesn Partnership Managementn Promotional Website Design & Programmingn Contest & Sweepstakes Administrationn Legaln Print & Collateral Design & Productionn Submission Moderationn Database Managementn Seedingn Website Hostingn Prize Fulfillment / Winner TravelCase Studies
  7. 7. American Film Institute100 Years,100 MoviesSweepstakesHMG produced this classic, integratedpromotion to drive viewers to AFI’s 100Years…100 Movies telecast and increasesales of partners’ nominated movies.The destination website combined anenter-to-win contest with an e-commercefunctionality linking visitors to Best Buy’sDVD store to purchase winning movies.Traffic to the site was driven by a fifty-marketradio promotion and online partnershipswith entertainment sites.HMG Servicesn Promotional Website Design/Programmingn Collateral Designn Promotional Radion Sweepstakes Administration/Legaln Digital Engagement Campaignn Prize FulfillmentCase Studies
  8. 8. Style Search ContestTo help Levi’s increase brand awarenessamong elusive college market, HMGcreated a relevant, multi-faceted programthat reached students where they live – onlineand on campus.We created Style Search, a nationwidemodel search executed online and oncampus at Levi’s pop-up stores to find afew good faces to star in a Levi’s advertisingcampaign. Students uploaded photos ofthemselves in their favorite Levi’s jeans andencouraged friends to vote for them online,increasing web sign-ups tenfold. Winnerswere flown to New York city to be given themodel treatment at a Levi’s photo shoot andwere featured in a national Levi’s “Style forEvery Story” print campaign which celebratedthe personal connection people have withtheir Levi’s jeans.ResultsThousands of entries were received duringthe 7-week promotion. The contest homepagereceived over tens of thousands of hits, andthousands opted-in to the database.HMG Servicesn Creative Development & Conceptingn Microsite Design & Hostingn Database Managementn Contest & Sweepstakes Administrationn Legaln Submission Moderationn Prize Fulfillmentn CopywritingCase Studies
  9. 9. Bag a Monster Buck GameTo boost field sports programming ratingsfor Versus, HMG developed a revenue-generating promotion for one of thenetwork’s most important partners – theNational Cable Television Cooperative.Promotion elements included a brandablecasual game we called Bag a Monster Buck(BAMBI for short). This unassuming littlegame was easy to pick up and hard to putdown, and quickly spread across theInternet reaching near cult status.When the promotion ended, the gameended too, which devastated fans whopetitioned for its return.ResultsThe Versus NCTC promotion was a bigsuccess, with a 95% participation rate anda huge ROI for Versus. But the Bag aMonster Buck game was the real story here,garnering millions of plays and legions offans who petitioned Versus to bring backBAMBI (which they did).HMG Servicesn Creative Development & Conceptingn Designn HostingCase Studies
  10. 10. Online florists have sprouted like dandelionsin recent years and the competition hasnever been tougher. And it doesn’t getmuch thornier than on Mother’s Day, theindustry’s second busiest day of the year.Teleflora looked to HMG to position themas the online destination for Mother’s Daybouquets.HMG structured a six-month long web-based contest to find America’s FavoriteMom, driving traffic to the site during keyselling periods. Moms and their admirersacross the country submitted essays, photoor video entries vying for a chance to winthe coveted title (and lots of great prizes).Mom supporters and site visitors were alsogiven a chance to win cash and prizes inweekly sweepstakes which made the sitethat much stickier.ResultsOver 30,000 Moms entered and nearly600,000 people visited the website to viewthe entries and vote. Most of the votersopted-in for future database marketingefforts and Mother’s Day bouquet saleshit an all-time high for Teleflora.HMG Servicesn Contest & Sweepstakes Administrationn Legaln Consultationn Submission Moderationn Prize FulfillmentCase StudiesAmerica’s Favorite MomOnline Contest & Sweeps
  11. 11. Iron Chef AmericaSecret Decoder GameFood Network’s Iron Chef America neededa unique affiliate promotion to increase localad sales and drive tune-in to the series.HMG created the Iron Chef Decoder Game,which gave affiliates all the ingredients theyneeded for a piping hot promotion includingpromotional tool kits, cross-channel &tune-in spots, customizable sell-in materials,print ads, point-of-purchase displays andhigh-impact incentives.The program’s secret sauce was a coolonline instant win game with an e-decodercard that drove retail traffic and show tune-in. Dessert for the consumer was deliveredin the form of one-of-a-kind Food Networkexperiential prizes like a trip to the FoodNetwork kitchens to party with an Iron Chef.ResultsAffiliate participation exceeded expectationsreaching over 23 million subscribers! Thepromotion was extremely well received byadvertisers and consumers, generatingsubstantial buzz and tune-in for the hitprimetime show.HMG Servicesn Promotional Website Design & Programmingn Sweepstakes Administrationn Legaln Collateral Designn Security Printingn Prize FulfillmentCase Studies
  12. 12. Case StudiesCost Plus World MarketDesign Our Tote BagContestHMG created an engaging online contestfor Cost Plus World Market to generateawareness, increase consumer interactionand build the specialty retailer’s consumerdatabase. Consumers were asked to createa unique and inspired design for CPWM’snew eco-friendly tote bag and upload theirmasterpieces to a contest micro-site.ResultsOver 1,100 bag designs were submittedand web page views topped 220,000.HMG Servicesn Website Designn Sweepstakes Administration/Legaln Social Network Integrationn Submission Moderationn Prize Fulfillment