Your Social Media Plan for Success! In 6 Easy Steps
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Your Social Media Plan for Success! In 6 Easy Steps

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Planning made easy for social media marketing.

Planning made easy for social media marketing.

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Your Social Media Plan for Success! In 6 Easy Steps Your Social Media Plan for Success! In 6 Easy Steps Presentation Transcript

  • Your Social Media Plan for Success!in 6 easy steps
    Presenter: Patti Fousek, President
    @PattiFousek on Twitter
  • Who Are We?
    2
    • Search Engine Optimization
    • Social Media Coaching & Management
    • Blog Consultation & Strategies
    • Individual & Group Training
    Patti Fousek, President & Chief CreativeMind
    patti@cmsearchmarketing.com
    www.twitter.com/PattiFousek
    www.cmsearchmarketing.com
  • 3
  • What is Social Media?
    4
  • Social Media Marketing
    Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.
    5
  • Social Media Strategy
    6
    In 6 easy steps
  • Step 1: Map Your Plan
    7
  • Industry Expert
    Local Expert
    Increase Sales
    Brand Awareness
    What are your goals?
    8
  • Who is Your Audience?
    9
    Traits?
    Geography?
    Commonalities?
    Demographics?
    Behaviors?
  • What makes you unique?
    Awards, certifications
    Specialties, niche
    What’s your image?
    What’s Your Message?
    10
  • Step 2: Brand Profiles
    You are the Expert! Make it Known!
    Social media profile = 45 second elevator pitch
    Write in conversational style – keep it interesting
    Show off your strengths
    Use keywords so you can be found
    Your profile is your online billboard
    11
  • 12
  • Step 3: Build Your Network
    Step 4: Connect with those you know first
    Your email inbox is a great wealth of information… use it.
    Write personalized notes when you wish to make a connection
    Ask for recommendations from former co-workers or employers on LinkedIn
    13
  • Step 4: Start Sharing
    Ways to share
    Link to helpful articles or blog posts
    Answer questions on LinkedIn
    Join a group and join in discussions on Facebook
    Give recommendations on LinkedIn
    14
  • Step 5: Track & Measure
    New follows on Twitter
    Re-tweets on Twitter
    New fans on Facebook
    New connections on LinkedIn
    Comments on LinkedIn group posts
    Traffic to your site or blog
    Increased sales
    15
  • Step 6: Manage Your Time
    15 minutes is all you need
    Put it on your calendar
    Don’t forget your strategy
    Use social media tools to help manage your time
    16
  • 17
    avoid the pitfall…
  • Not having goals
    Choosing quantity over quality when it comes to friends/followers/contacts
    Not listening
    Incomplete profiles
    Abuse of self-promotion
    Spamming
    Starting, stopping, starting, stopping
    Not measuring results or reach
    Common Pitfalls …
    18
  • Tools of the Trade
    19
  • Time Saving Tools
    HootSuite – www.hootsuite.com
    Manage Twitter, Facebook and LinkedIn
    Schedule posts, create lists, find and follow
    Tweet Deck - www.tweetdeck.com
    Twitter management platform
    JitterJam – www.jitterjam.com
    Manage Twitter, Facebook, and FriendFeed.
    Schedule posts, find, follow, email, text message
    20
  • Mobile Twitter Tools
    21
    Echofon for iPhone
    Swift for Android
    TwitterBerry for BlackBerry
  • Mobile Facebook Tools
    22
    Facebook for Android
    Facebook for Blackberry
    Phonebook for iPhone
  • April 27, 2010
    Become a Blogging Rock Star! Beyond Blogging Basics
    May 4, 2010
    Facebook Marketing 101A Beginners Workshop
    May 18, 2010
    Facebook Marketing 201Build Connections & Get Noticed
    23
    training
    workshops
  • Thank You!
    24
    Connect on
    www.twitter.com/PattiFousek
    www.linkedin.com/in/pattifousek
    Become a FAN!
    www.facebook.com/CreativeMindSearchMarketing
    CreativeMind Search Marketing, LLC
    (Office) 207.457.5444
    info@cmsearchmarketing.comwww.cmsearchmarketing.com